Currently browsing posts about: McDonald’s

Marcia Chatelain.  Franchise: The Golden Arches in Black America.  Liveright, 2020.  

I did a blurb for this book, and was happy to do it:

Marcia Chatelain uses the complex interrelationship of black communities with McDonald’s to explore the history of American racism and the struggle for civil rights.   Franchise is an eye-opener for anyone who cares about why diet-related chronic disease is more prevalent in these communities and what it is really like to be black in America.

Here are a few selected excerpts to give you the idea:

The contemporary health crisis among black America—like all of our society’s most pressing problems—has a history.  By unmasking the process of how fast food “became black,” we are able to appreciate the difficult decisions black America has had to make under the stress of racial trauma, political exclusion, and social alienation.  This story is about how capitalism can unify cohorts to serve its interests, even as it dissembles communities…Ultimately, history encourages us to be more compassionate toward individuals navigating few choices, and history cautions us to be far more critical of the institutions and structures that have the power to take choices away (p. 23).

To ignore the positive impacts of franchise networks among communities of color that appreciate their contributions would be shortsighted.  It is equally shortsighted to ignore the government subsidies, civil right organization endorsements, limited community resources, and economic desperation that supports the dubious idea that fast food—and business on the whole—can breathe life into an underdeveloped community (p. 253).

The idea of financially sound black institutions is alluring across the ideological spectrum because it allows white conservatives and liberals alike to claim plausible deniability in their role in supporting systems and politics that maintain racial capitalism (p. 260).

This book is concerned with the reasons that places like Ferguson are more likely to get a fast food restaurant than direct cash aid to the poor, oversight over the police department, or jobs that pay more than $8.60 per hour (p. 263).

This book was reviewed in the New York Times:

“Franchise” is a serious work of history….“History encourages us to be more compassionate toward individuals navigating few choices,” Chatelain writes, “and history cautions us to be far more critical of the institutions and structures that have the power to take choices away.”

McDonald’s ran a full-page ad in yesterday’s New York Times:*

“At McDonald’s we’re on a journey: What’s important to you is important to us.”

The ad says McDonald’s is taking these actions [with my comments]:

• Removed artificial preservatives from Chicken McNuggets and other items [Fine, but no big deal in my book.]
• Removed high fructose corn syrup from hamburger buns [And replaced it with what?  Sugar?  This matters? I’m guessing the price of HFCS must be close enough to the price of sugar to make this possible.]**
• Committed to only source chickens that have not been treated with antibiotics [OK.  Now we’re talking important.  For this alone,  McDonald’s deserves high praise.  My only question: by when?]*** 

The ad also summarizes the company’s additional actions, done and promised:

• Burgers are 100% beef
• Eggs are freshly cracked
• Salads feature baby spinach, kale, Tuscan red leaf lettuce, and carrots
• Buttermilk chicken uses real buttermilk
• Milk is sourced from cows not treated with rbST
• 2 billion sides of fruit were served (including 59 million clementines)
• Espresso beans are Rainforest Alliance Certified
• Eggs will be cage-free by 2025

Amazing, no?

It’s worth a field trip to see how all this works in practice.  I’m on it.

Additions, corrections, and updates

*Jill Cornish writes that the ad also appeared in the Washington Post.

**I get a Bingo for this one.  Martijn Katan writes: “The price of beet sugar fell below that of HCFS in April 2015. By June 2016, 1 lb of HFCS-55 cost $0.412 as opposed to $0.297 for beet sugar.”  He even sends a reference: www.cornnaturally.com/Economics-of-HFCS/price-calculator.aspx

***Andy Smith points out that “In 2015, McDonald’s announced that it would stop buying chicken raised with non-therapeutic, medically-important antibiotics by 2017– but a few weeks ago announced that it had already done so.”  He too provides a reference: See QSR. “McDonald’s Eliminates Antibiotics From Its Chicken,” QSR Magazine, August 2, 2016. Retrieved at https://www.qsrmagazine.com/news/eliminates-antibiotics-its-chicken.

Thank you readers!  Much appreciated.

Brazilian researchers have published a study clearly aimed at countering Brazil’s dietary guidelines, which the authors say, include advice to “avoid fast food.”

The study, which looked at the nutritional quality of children’s lunches, comes to three conclusions:

1. The nutrition quality of lunch in fast food restaurants is similar to a typical Brazilian meal [Really?  Who paid for this?].
2. The restaurant meals could fit into a balanced diet from time to time [Of course.  Anything can].
3. Every meal observed here could be improved with regard to sodium and fiber to promote children’s health in adulthood [Ditto].

Did you guess?

The authors acknowledge Equilibrium Consultancy which led this study. Funding by McDonald’s Corporation for the project was primarily to Equilibrium.

This is yet another industry-funded study with results favorable to the sponsor’s interests.  These especially require scrutiny of hypotheses, methods, and interpretation and repetition by independently funded investigators.

The McDonald’s closest to the part of the University of Sydney where I am working temporarily, looks like no McDonald’s I’ve ever seen.

Under The Corner, it says McCafe.  This place is a Maccas, as they call them here.

The Corner offers an acceptable salad bar.

And slogans:

An improvement?  Yes, but why not in the U.S.?

When the Milan Food Expo opened on May 1, there were plenty of protests, fires, store break-ins, and overturned cars.

The protesters have been angered by Expo’s reliance on volunteer workers, the involvement of corporations like McDonald’s and Coca-Cola and a perception that much of the public money ploughed into the project has been lost to corruption.

Coca-Cola has a big presence at the Expo (see my post from last week) and in the city.

Coca-Cola sponsors Milan’s public bicycle program: BikeMi.

McDonald’s also has a large restaurant on the Decumano (the main street of the fair), but the huge golden arches are in the back where they are only visible to people from outside the fair..

The day after the protests, cleaners were washing away the last of the “No Expo” graffitti on Milan walls.

Despite the initial controversy, the Expo is attracting huge crowds and vast hordes of school children.  Most pavilions are open, and some have long lines to get into.

Tomorrow: a preliminary assessment.

Brian Lehrer asked me a question this morning that is well worth pondering.

The gist: Are the recent actions taken by food companies an indication that consumers are having an effect at the expense of science—and at the expense of focusing on more important food issues such as too much sugar, obesity, and diabetes?

He cited these recent events:

• Tyson’s says it will phase out human antibiotics in broiler production.
• McDonald’s says it will source chicken that has not been treated with antibiotics.
• PepsiCo says it is taking aspartame out of its diet sodas (it’s the #1 reason given for not drinking diet cola).
• Chipotle says it will source GMO-free ingredients.
• Nestlé says it is removing artificial colors from its chocolate candy.
• Kraft says it is taking the yellow dyes out of its Mac n’ Cheese.

To all of them, I say it’s about time.

None of these is necessary in the food supply.

There are plenty of scientific questions about all of them, although some—antibiotics, for example—are more troubling than others.

If voting with your fork can achieve these results, they pave the way for taking on the much more difficult issues.

These are big steps forward.  They matter.

They should inspire other companies to do the same.

A coalition of children’s and consumer advocacy groups (see list below) filed a complaint with the Federal Trade Commission (FTC) charging that Google’s new YouTube Kids app violates restrictions on marketing junk foods to kids.

The coalition’s letter to the FTC details the charges.  YouTube Kids, it says:

• Intermixes advertising and programming in ways that deceive young children.
• Features “branded channels” for McDonald’s, Barbie, Fisher-Price, and other companies.
• Distributes “user-generated” segments that feature toys, candy, and other products without disclosing the business relationships.

The Washington Post gives some examples:

On the American Greetings’ Strawberry Shortcake channel, for instance, a 37-second video features the red-haired doll describing the company’s “Food Fair” app, where characters pick ingredients for recipes. At the end, a banner appears showing the app can be downloaded on iTunes. McDonald’s has a 7-minute video dispelling myths about the contents of Chicken McNuggets. On another video, a deep-voiced announcer warns, “All vegetarians, foodies and gastronauts, kindly avert your eyes,” with a slow-cam close up of a juicy Big Mac. “You can’t get juiciness like this from soy or quinoa.”

Here’s the Coalition list: the Center for Digital Democracy, Campaign for a Commercial-Free Childhood, American Academy of Child and Adolescent Psychiatry, Center for Science in the Public Interest, Children Now, Consumer Federation of America, Consumer Watchdog, Corporate Accountability International, and Public Citizen.

This will be fun to watch.  Stay tuned.

McDonald’s announcement yesterday that it is raising the pay of workers at the outlets it owns, although not franchises, still comes as good news to everyone who cares about the plight of low-wage workers.  Everyone should.

But before breaking out the champagne, read these comments from Brandon Weber:

      Five Things to Know About McDonald’s Wage Announcement.

1. Half a million Walmart workers just won raises to $10—456% more employees than are covered by McDonald’s announcement.
2. The increase applies only to workers at corporate stores, which means only about 10% of the company’s U.S. workers will see a change in their income. About 1.6 million workers worldwide will get a raise of $0.
3. Nearly everyone who works at McDonald’s will still get paid less than $10 an hour – not enough to pay the bills. And many will still be making far less. In many places, McDonald’s workers earn the federal minimum of $7.25, which means even those who will see an increase as a result of Wednesday’s publicity stunt will still be stuck trying to support families on $8.25 an hour.
4. The announcement came a day after McDonald’s and other fast-food workers announced plans for the biggest-ever strike to hit the fast-food industry—a 200-city walkout on April 15.
5. McDonald’s low wages cost taxpayers more than $1 billion a year. This won’t put a dent in that amount.

Fight for 15 (a minimum wage of $15/hour) is protesting McDonald’s weak announcement today in cities throughout the country.   McDonald’s has taken a tiny step.  It and other employers of low-wage workers need to do more.