Information about the Aspen Ideas Festival is here. I am scheduled for a session, The American Wellness Paradox, currently scheduled from 11:00-11:50 a.m., at the East Lawn Tent. This will be a discussion with senior HHS policy advisor, Calley Means. Here’s the blurb on it: “Americans are spending more than ever on healthcare, supplements, wellness trends, and “clean eating,” yet rates of chronic disease and metabolic illness continue to climb. As skepticism fuels the rise of movements like MAHA, debates over what Americans should eat have become deeply cultural, political, and economic. Two influential voices with sharply different perspectives on nutrition and food science explore how food systems, farming practices, consumer culture, and the wellness industry collided to create one of the defining public health debates of our time.”
Milan Food Expo: The Coca-Cola pavilion
Coca-Cola is not a sponsor of the US Pavilion. PepsiCo is.
Coca-Cola has its own pavilion:
To enter, I registered for a key chain with a personalized chip. Holding the chip to the exhibits gives me personalized information:
Much of the Coca-Cola exhibit was devoted to the company’s commitment to the environment and to physical activity.
It also sold bags and items made from flip tops, some costing as much as 190 Euros (a Euro is about $1.20).
Visitors have to look elsewhere* for information about the effects of sugary drinks on health or about Coca-Cola’s long-standing opposition to bottle recycling laws or about who made the expensive flip-top bags and how much they were paid.
* My next book, Soda Politics: Taking on Big Soda (and Winning) comes out in October from Oxford University Press.
