Currently browsing posts about: Surveys

The industry-sponsored International Food Information Council (IFIC) regularly conducts surveys of consumer food buying habits.

Its latest survey was conducted in mid-April.  According to the press release, the “COVID-19 Pandemic Transforms the Way We Shop, Eat and
Think About Food.”

COVID-19 has also upended almost every aspect of our daily lives, not the least of which includes our eating and food-purchasing habits. Among the 85% who have made any change, the biggest—far and away—is that 60% of Americans report cooking at home more. Respondents also say they are snacking more (32%), washing fresh produce more often (30%) and thinking about food more than usual (27%).

The survey’s chief finding:

No surprises here or in any of the other findings, but it’s nice to have the data.

I like receiving Rabobank’s occasional research reports on trends in the food industry. This one gives the results of its annual survey, which asked industry leaders this question: “In the world of food, what surprised you the most over the last twelve months?”

The answers:

• Everything changes
• The future is flexitarian
• Food loves tech, sometimes
• Campbell’s implosion and the ongoing misfortunes of Big Food
• The “Wild West” of CBD [cannabis]
• “Nothing surprises me anymore”
• Other surprises

I was surprised to see myself getting the last word in this last category:

To start the new year, I’m going to post predictions, starting with Rabobank’s newsletter on food trends.  This is always worth reading (thanks Nick Fereday).

Its most recent Talking Points gives the results of a survey of 200 professionals (including me) about their thoughts about food trends in 2017, heading into 2018.

It ends with a long list of comments collected from those who wrote in.  Here is a small sample.  The last one, under WTF, is mine.

According to MeatingPlace, the Center for Food Integrity asked more than 2,000 respondents to rank a field of 8 possible priorities for the  meat industry.  The rankings of meat industry respondents were quite different from those of consumers.

Meat industry respondents ranked profitability as #2 and humane treatment of farm animals as #8.

In contrast, consumer respondents ranked profitability way down the list as #7 but humane treatment of farm animals as #4.

These disconnects, say industry observers, are serious and “feed an overall distrust of commercial ag operations.”  The survey report explains:

There is an inverse relationship between the perception of shared values and priorities for commercial farms. Consumers fear that commercial farms will put profit ahead of principle and therefore cut corners when it comes to other priority issues. As farms continue to change in size and scale we have to overcome that bias by  effectively demonstrating our commitment to the
values and priorities of consumers.

Maybe the message is getting out there?

I was surprised to read a report in FoodNavigator.com that a private company is about to conduct an enormous—and undoubtedly very expensive—study of the nutritional status of children in Southeast Asia.

The study will collect data from more than 16,000 children aged 12 and under in four countries:

• Dietary profiles and nutrient intake assessment, including food intake, bone density and cognition.
• Iron status, vitamins, lipid profile and blood pressure.
• Body composition and physical activity, including measurements on weight, height and hand grip strength.

The company is doing this in partnership with institutions in Indonesia, Malaysia, Thailand, and Vietnam.

Why would a private company embark on a project like this?  The company is FrieslandCampina, a Dutch firm specializing in dairy products:

We provide people around the world with all the good things milk has to offer, with products that play an important role in people’s nutrition and well-being.

Our product range: baby and infant food, milk-based drinks, cheese, milk, yoghurts, desserts, butter, cream, milk powder, dairy-based ingredients and fruit-based drinks.

As the company explains, “We aspire to help people move forward in life with our dairy nutrition, and are committed to helping our consumers maintain and improve their nutritional well-being with the goodness of milk.”

I’m willing to predict that these studies will show that kids in Southeast Asia would be a lot healthier if they drank more milk.   And will find reasons to dismiss concerns that lactose intolerance is the norm in Asian populations over the age of five or so.

Nestlé, the world’s largest food company (no relation) has conducted periodic studies of infant feeding practices since 2002, no doubt to encourage sales of its Gerber products.  The surveys—FITS (Feeding Infants and Nutrition) Studies—invariably show that Gerber  baby foods would be better for babies than what they currently are fed.

The latest FITS results, says the Nestlé press release, “are startling.”

• One-third of toddlers and 50% of preschoolers eat fast food at least once a week.
• On-quarter of families eat dinner together four or fewer nights each week.
• Half of 2-year-olds and 60% of 3-year-olds watch more than one hour of television each day.
• 17% of 2-year-olds and 24% of 3-year-olds watch more than two hours of TV each day.
• 25% of older infants, toddlers and preschoolers do not eat even one serving of fruit on a given day, and 30% do not eat a single serving of vegetables.
• French fries are still the most popular vegetable among toddlers and preschoolers.
• 71% of toddlers and 84% of preschoolers consume more sodium than recommended on a given day.

If these trends are real, could food marketing have anything to do with them?  Nestlé/Gerbers does not speculate.

The survey does report some good news:

• “Only” 17% of infants age 6-8 months consumed a dessert or sweetened beverage on a given day compared to 36% in 2002.
• “Only” 14% of infants age 12-14 months drank a sweetened beverage on a given day, down from 29% in 2002.
• 33% of mothers are breastfeeding 9-11 month old children compared to 21% in 2002

The breastfeeding trend, if true, is good news indeed.  Evidently, the word is also getting out on sweetened beverages.  Progress?  Yes, but plenty more to do.

Ordinarily, I don’t pay much attention to consumer surveys because the results are so dependent on the way the questions are asked and who gets polled.  But this one, conducted by StrategicOne and sent to me by Edelman Public Relations, is relatively uncomplicated.

It asks three questions (top responses, order of priority):

Which ONE of the following best describes the way in which you primarily think about food in your life? Health 23%, connection 18%, fuel 15%, love 12%,  pride 11%.

How important is it to you that each of the following food sources have specific initiatives focused on health, wellness and nutrition for people consuming their products? Supermarkets 91%, food producers 90%, packaged food companies 83%, casual dining restaurants 81%, fast food 68%.

How important is it to you that a food company have each of the following types of initiatives? Healthy foods that taste great 94%, health foods 92%, nutrition information 92%, community social responsibility 89%, front-of-package nutrition information 88%, fewer ingredients 75%.

People may not agree about they way they think about food, but it sounds like the respondents to this survey want the foods offered in supermarkets and restaurants to just take care of the health issues for them.  Good idea.

I’ve long argued that finding out what people eat is the most intellectually challenging aspect of nutrition research.  To put it bluntly, everybody lies. OK.  We don’t lie.  We just can’t remember or estimate portion sizes accurately.  For years, government agencies have gone to great trouble and done the best they can to get some reasonable idea of what Americans actually eat.  They report the results as “What We Eat in America.”  The data may not be perfect (they almost certainly underestimate actual intake), but they are the best we have and always of great interest.

I always like to know what is going on with calories.  The USDA’s most recent data are from 2005-2006.  These show that women on average consume 1785 calories a day, men 2638, and together 2157.  These figures are based on intake reported for 24 hours and almost certainly underestimate real calorie intake by one-third or more.  Compare these figures to calorie production, which is now 4000 per capita per day! (See Table 1).   The truth undoubtedly lies somewhere in between and all we can do is make good guesses.

USDA files its dietary intake reports under Products & Services.   Its latest looks at intake of four nutrients: calcium, vitamin D, phosphorus, and magnesium.  In comparison to dietary reference intakes (DRIs), Americans eat pretty well.  The low magnesium intake makes me wonder if the  DRI for that nutrient is too high, but I tend to be skeptical about such things.

Everything about these reports requires much careful interpretation, since every element of obtaining dietary intake information is fraught with error.   Better methods would help a lot.  If only we could figure out how to do this better.  A challenge, indeed.