Currently browsing posts about: Sugars

Tobacco, alcohol, and opioids are not enough; now we have cookie addiction to contend with?

For this I am indebted to Rija, whom I do not know, but who emailed me this message:

To celebrate National Cookie Day, TOP Data conducted a study and found that American cookie consumption has increased by over 25% during COIVD.  So much so that now 1 in 5 Americans are considered cookie addicts, consuming over 3 cookies per day.

Cookie Day Insights:

1.  Cookie Consumption across the country has risen 20% during COVID
2.  1 in 5 Americans consume 3+ cookies on an average day
3.  Utah leads the nation in cookie consumption
4.  The 7 states that love cookies the least are all in the south

To see where your state ranks check out the full report and infographic.

Who knew that someone was keeping these kinds of statistics.

More than 16 percent of Americans consume 96 or more cookies a month?

One third of Americans has a cookie a day?

How big are those cookies?

Recall: big ones have more sugar and more calories.

I’m all for cookies, but small ones please.

No wonder some people are at high risk for bad outcomes from Covid-19.

You might think that Halloween is—or was pre-Covid—a fun activity for your kids, but it’s underlying purpose is to sell candy, as much as possible to as many people as possible.  It’s a big part of total annual candy sales (Valentine’s Day is another).

Let’s start with The Counter’s account of how the candy industry convinced everyone to buy record-breaking amounts of candy, while public health authories were discouraging trick-or-treating.

Is it possible to trick-or-treat safely?  Suggestions:

• Halloween2020 (whatever that may be) has a county-by-county guide to safe trick-or-treating.  The site has a curious collection of sponsors, one of them Hershey’s:  “For more sweet and simple Halloween ideas, visit the Hershey Halloween Happiness Hub.”
• Harvard Global Health Institute offers more Halloween advice on how to celebrate safely:  As cities and counties across the US begin to announce guidance on Halloween, new safety guidelines in alignment with the CDC’s social distancing guidelines, and the Harvard Global Health Institute map has been issued to help families celebrate the season safely…. Read more

What’s happening with Halloween in New York City?

• Halloween latest: New York to allow trick or treating, rise in candy sales in September:  There will be regional differences across the country in the way that people choose to celebrate the Halloween season throughout the month of October, but with chocolate and candy sales already up up by 13% this year – ‘it is on’, says the NCA…. Read more

ConfectionaryNews.com has produced a Special Edition: Fright night: How American candy companies are gearing up for Halloween

No doubt, Halloween is going to feel different this year, but as John Downs, president and CEO of the NCA [National Confectioners Association] says: “it is​ definitely happening!​”

In this special edition newsletter we focus on how the confectionery industry in the USA is preparing for one of its main holiday seasons.  Halloween is estimated to generate over $4bn in revenue for candy companies and while the festivities are going ahead, the emphasis is on staying safe and following guidelines.

To help consumers and its members prepare for this year’s event the NCA has launched its Halloween Central portal with up-to-date advice from top health experts on how to celebrate safely.  With online sales of candy soaring, we look at an innovative solution from Mars Wrigley with the launch of its virtual Treat Town app for those who are unable to join the outdoor fun this year.  We also report on how other big companies, including Hershey and Ferrero, intend to lift spirits this Halloween – and new kid on the block Stuffed Puffs completes our round-up with a spooky twist on a camp-fire classic.

Check-out the articles below to find out more – and have fun but stay safe this Halloween.

• • As Americans prepare for Halloween, NCA issues expert guidance on staying safe and having fun: With the country looking forward to Halloween, even though it may look different this year due to coronavirus safety protocols, the National Confectioners Association (NCA) is offering best and up-to-date guidance and advice on its Halloween Central website to keep people safe while enjoying the fun… Read 
  • Mars launches online trick-or-treat experience to keep Halloween special: Halloween candy powerhouse Mars Wrigley has launched its digital Treat Town to provide a virtual trick-or-treat experience for candy for those unable to go door-to-door this year… Read
  • Hershey’s ‘fang-tastic’ Halloween treats hit the shelves early:  Hershey was one of the first out of the blocks of the big candy companies to reveal its Halloween treats this year when way back at the beginning of July it introduced Reese’s Franken-Cups, KIT KAT Witch’s Brew, Hershey’s Kisses Vampire chocolates and Hershey’s Cookies ‘N’ Crème Fangs as its seasonal treats… Read
  • Ferrero to launch ‘31 Days of Halloween’ campaign:  Although trick-or-treating might look different this year, Ferrero says it has a bunch of new treats to share for those celebrating virtually, socially distancing with friends or from the comfort of their own homes… Read
  • Stuffed Puffs launches Halloween game-changer with its new singles treat:  Stuffed Puffs, the company that reinvented the S’mores by figuring out a way to add the milk chocolate inside the marshmallow, has launched its first ever Stuffed Puffs Halloween singles… Read
  • It’s official: ‘Halloween is Happening’, says NCA president and CEO John Downs:  As the conversation in the media and in our communities around Halloween and whether or not it is canceled continues, I want to share a simple but important thought with the industry and our retail partners as we move into the next several weeks of our annual ‘Super Bowl’ moment: Halloween is happening!.. Read

Berkeley, California, ever at the cutting edge of public health nutrition policy, is banning junk food from checkout counters and aisles.

The new policy will require retailers larger than 2,500 square feet to stock healthy food at the register and in areas where customers wait in line, instead of items like chips, soda and candy. It forbids food items with 5 grams of added sugars and 200 milligrams of sodium, chewing gum and mints with added sugars, and beverages with added sugars or artificial sweeteners. In Berkeley, the policy will affect stores like Safeway, Monterey Market, Whole Foods and Berkeley Bowl.

As a result of efforts like these—public health campaigns, soda taxes, and other initiatives—heavy consumption of sugary drinks (more than 500 calories/day) is declining.

According to a recent study, the percentage of children who drink more than 500 calories worth of soft drinks a day declined from 11% to 3%  from 2003 to 2016, and the percentage of adult heavy consumers declined from 13% to 9%.

This trend is in the right direction.

My colleague Lisa Sasson, who is a member of the Academy of Nutrition and Dietetics (formerly the American Dietetic Association), sent me a copy of its September 11 newsletter.  This, she pointed out, contains this advertisement for  Canadian maple syrup.

Maple syrup, delicious as it is, is basically sugar(s) in liquid form.

But “health and performance benefits”?  They have to be kidding.  I clicked on Give it a turn!

The first thing up: “Pure Maple Syrup is packed with nutritional benefits.”

Oh come on.  We’re talking sugars here.

But the hype continues:

• Pure maple syrup from Canada contains vitamins and minerals – at approximately 110 calories per serving (2 tablespoons).  It is an excellent source of manganese and a good source of riboflavin. Pure maple syrup is also a source of calcium, thiamin, potassium, and copper.
• Scientists have identified more than 67 different plant compounds, or polyphenols, nine of which are unique to pure maple syrup. One of these polyphenols, named Quebecol, naturally forms when the sap is boiled to produce maple syrup.

I went to the USDA’s food composition database to see what it says about maple syrup.  Its figures are pretty close to what’s given in this ad, but so what?  Manganese and riboflavin are hardly nutrients of concern in American diets—many foods have plenty—and all the other nutrients listed are in too small amounts to bother to count.

But it continues:

Maple Syrup for Fitness

• Pure maple syrup can be a natural endurance booster for athletes because it is made primarily of carbohydrates. Since carbohydrates are the primary fuel for the body, it can help give athletes the energy they need. Use in homemade sports drinks and energy snacks for a readily available supply of energy that helps maintain your stamina.
• Pure Maple syrup contains manganese, which may help support healthy muscles.

Translation: Eat sugar!

As for manganese,

Manganese is present in a wide variety of foods, including whole grains, clams, oysters, mussels, nuts, soybeans and other legumes, rice, leafy vegetables, coffee, tea, and many spices, such as black pepper [1,2,5,10,11]. Drinking water also contains small amounts of manganese at concentrations of 1 to 100 mcg/L [5]. The top sources of manganese in the diets of U.S. adults are grain products, tea, and vegetables [4].

Maple syrup is delicious and I love it, but it is not a health food and should not be advertised to dietitians as such.  The ad is misleading and makes the Academy look like it’s not on top of efforts to mislead its members.

Sigh.

According to Business Wire, Kraft Heinz, the company that owns Capri Sun, is donating “5 Million Pouches of CAPRI SUN Filtered Water to School Districts as Schools Turn Off Water Fountains”

Shouldn’t we be happy that the company is donating water, and not the typical Capri Sun sugary drinks?

No.  Why?

• This is marketing aimed at children (children can’t tell the difference between information and marketing, unless taught).
• This is marketing a sugary beverage brand to children (children are highly susceptible to this kind of marketing).
• This is marketing packaged water to children (tap water is drinkable in most places in the U.S.  If not, schools should be providing readily available urns of water).
• The total value of the sweepstakes prizes is $400 spread across five “winners”(pretty cheap)
• Capri Sun markets its products as juice drinks (but typically have 10% or 0% juice)

I was curious to see what the company says about its products, and looked up this one.

Doesn’t this look healthy?  Here’s what’s in it (note: concentrates are a euphemism for sugars):

FILTERED WATER; SUGAR; PEAR AND GRAPE JUICE CONCENTRATES; CITRIC ACID; ORANGE, APPLE, AND PINEAPPLE JUICE CONCENTRATES; NATURAL FLAVOR.

One pouch contains 13 grams of added sugars.

These are ultraprocessed sugary drinks, best avoided or consumed only rarely, and never marketed to children.

The report of the 2020 Dietary Guidelines Advisory Committee is now available in online preprint.

It sets a record at 835 pages.

Its conclusions are highly consistent with those of previous Dietary Guidelines.

It recommends eating more of these foods:

Common characteristics of dietary patterns associated with positive health outcomes include higher intake of vegetables, fruits, legumes, whole grains, low- or nonfat dairy, lean meat and poultry, seafood, nuts, and unsaturated vegetable oils.

It recommends eating less of these foods:

The Committee found that negative (detrimental) health outcomes were associated with dietary patterns characterized by higher intake of red and processed meats, sugar-sweetened foods and beverages, and refined grains.

It retained the recommendation: Eat less red and processed meats

It retained the recommendation to eat less saturated fat (replace with polyunsaturated or monounsaturated)

Thus, the Committee recommends that dietary cholesterol and saturated fat intake be as low as possible within a healthy dietary pattern, and that saturated fat intake be limited to less than of 10 percent of total energy intake, as recommended by the 2015-2020 Dietary Guidelines for Americans. This recommendation applies to adults and children ages 2 years and older.

It tightened up restrictions on alcoholic beverages from 2 drinks a day for men to 1 drink:

The Committee concluded that no evidence exists to relax current Dietary Guidelines for Americans recommendations, and there is evidence to tighten them for men such that recommended limits for both men and women who drink would be 1 drink per day on days when alcohol is consumed.

It tightened up restrictions on added sugars, from 10% of calories to 6%:

After considering the scientific evidence for the potential health impacts of added sugars intake, along with findings from model-based estimations of energy available in the dietary pattern after meeting nutrient requirements, the Committee suggests that less than 6 percent of energy from added sugars is more consistent with a dietary pattern that is nutritionally adequate while avoiding excess energy intake from added sugars than is a pattern with less than 10 percent energy from added sugars.

What’s missing?

• Salt: The report says remarkably little about sodium beyond that it is overconsumed and people should “reduce sodium intake.”  It’s possible that I missed it, but I could not find suggestions for quantitative limits.
• Ultraprocessed: The word does not appear in the report except in the references.  A large body of evidence supports an association of ultraprocessed foods to poor health.  If the committee considered this evidence, it did not spell it out explicitly.
• Sustainability: This was off the table from the beginning but this committee recommends that it be considered next time in the context of a food systems approach to the Dietary Guidelines (p.771).

Comment

This is an impressive, solid, conservative review of the existing science highly consistent with previous Dietary Guidelines but with mostly stronger recommendations.

This committee was up against:

• A tight time frame
• A first-time mandate to review literature on infancy, pregnancy, and lactation in addition to that for adults
• A first-time process in which the agencies set the research agenda, not the committee
• The Coronavirus pandemic

At the outset, I was concerned that the committee members might be heavily biased in favor of food industry interests.  If they were, such biases do not show up in the final report.  I think this committee deserves much praise for producing a report of this quality under these circumstances.

Want to weigh in on it? 

The agencies are taking public comments until August 13.  On August 11, there will be an online public meeting for even more comments.

What’s next?

This report is advisory, only.  USDA and HHS must boil this down to the actual 2020 Dietary Guidelines.  Whereas the committee process was transparent, the boiling down process is highly secretive, or was in 2015.  It will be interesting to see what the agencies do, especially given the heavy lobbying by proponents of meat, saturated fat, and low-carbohydrate diets.

I am reprinting this with no comments (beyond really, healthier marshmallows?) from the industry newsletter FoodNavigator.  Here is its

Special Edition: Sweeteners and sugar reduction

Sugar continues to be in the spotlight, singled out as the nutrient responsible for alarming global rates of obesity and type 2 diabetes. Artificial sweeteners are also facing fire from consumers who want to adopt ‘clean’ diets. And while natural sweeteners are a preferred option, ingredients like stevia are notorious for their off notes. So what is the answer? We take a look at the latest thinking around sugar reduction, from the nutritional science underpinning the trend through to tech developments like so-called structured sugars.

• Better for you marshmallow: a healthy twist: To help children avoid excessive sugar intake, it is wise to teach healthy life styles and prevent overweight. Occasionally you can take a sweet treat. With a healthier marshmallow you are still able to control your calorie and sugar intake…   Click Here
• Sugar reformulation: How are big brands innovating to cut the sweet stuff?  With mounting pressure – both via voluntary targets and mandatory taxes – to reduce sugar in food and beverage, FMCGs are getting creative. Some are substituting sugar with coconut water, others with maize flour or tiger nuts. Scroll through the gallery to see who is doing what to cut the sweet stuff… Display
• Kerry talks sugar reduction in beverages: ‘It impacts the three most important sensory dimensions’:  The push to reduce sugar in products, supported by regulatory levers such as sugar taxes, has focused largely on the beverage sector. Kerry Taste & Nutrition weighs in on the challenges facing beverage formulators… Read
• The FoodNavigator Podcast: Sugar reformulation part 1: Why reducing by stealth is key:  The food industry is under massive pressure to reformulate products with less sugar. And in light of the voluntary target in the UK for manufacturers to meet a 20% cut in sugar by 2020 unlikely to be met, campaigners are increasingly demanding that mandatory sugar reformulation targets are set… Listen now
• Could SDIL’s sweet success expand beyond soft drink? ‘The lack of taxation for sugary milk drinks definitely needs more thought’: The UK’s soft drink tax has probably been of greatest benefit to the Childhood Obesity Plan, says Association for the Study of Obesity Chair Dr Maria Bryant, and similar principles should ‘absolutely’ be applied to sugary milk drinks… Read
• Tate & Lyle aims to cut carbon emissions 30% by 2025 as reformulation lifts profits:  Tate & Lyle has announced a set of ambitious environmental targets including a commitment to cut Scope 1 and 2 CO2e emissions 20% by 2025 and 30% by 2030. Scope 1 and 2 are defined as direct emissions from owned or controlled sources, and indirect emissions from the generation of purchased energy, respectively… Read
• Beyond sugar and salt reformulation: The case for ‘positive nutrition’ targets to help curb obesity:  Implementing ‘positive nutrition’ policies – to increase the amount of whole grains, fruit, nuts and seeds, and vegetables in our diet – could help the UK combat childhood obesity, argue experts… Read
• Making sweet food taste sweeter: Could coffee hold the key to sugar reformulation?  Fresh research out of Denmark reveals that drinking coffee changes our sense of taste, making sweet foods even sweeter. Could these findings help inform sugar reformulation strategies?.. Read
• Was the failure of Nestlé’s Milkybar Wowsomes down to poor demand or poor marketing?  Nestlé has pulled its reduced sugar Milkybar Wowsomes product after poor demand. But others believe big brands are scared to push their lower sugar products for fear of failure… Read
• Healy leverages cocoa shells for natural sugar reduction:  Healy Group, the Ireland-based ingredient supplier, has developed a process to turn cocoa shells – an otherwise under-utilised by-product of cocoa production – into a micronised cocoa fibre that can help with sugar reduction in chocolate… Read
• Do low-calorie sweeteners make you fat? Controversy and confusion over the role of high-intensity sweeteners in weight management:  The war on sugar continues to gather steam as increasingly health-conscious consumers seek to limit their intake by opting for products that are perceived as healthier. But controversy continues to swirl over the impact of high intensity sweeteners – a popular reformulation option – on health… Read
• Sugar reduction through smell: ‘Aromas can be used to produce long-lasting sweetness-enhancing effects’:  One of the easiest ways to reduce sugar is to replace it with sweeteners – but research from Netherlands-based research group NIZO suggests aromas can be leveraged as an alternative path to sugar reduction… Read
• EY on the future of food: Tech innovation to deliver healthy, sustainable and personalised products:  What does the future have in store for the food industry? We spoke to Ernst and Young’s Rob Holston, global consumer industries advisory lead, to hear his thoughts on the top trends and technologies at play… Read

A reader in Australia writes that she “just came upon a doozy of an industry-funded paper.”

Title: Sales of Sugar-Sweetened Beverages in Australia: A Trend Analysis from 1997 to 2018, by William S. Shrapnel and Belinda E. Butcher.  Nutrients 2020, 12, 1016; doi:10.3390/nu12041016.

Conclusion: Major, long-term shifts are occurring in the market for non-alcoholic, water-based beverages in Australia, notably a fall in per capita volume sales of SSBs and an increase in volume sales of water. Both trends are consistent with public health nutrition strategies for obesity prevention and suggest that the downward trend in the percentage of dietary energy from added sugars in the Australian diet may be continuing.

Funding and Conflicts of Interest: This analysis was funded by an unrestricted grant from The Australian Beverages Council Ltd. The funders had no role in the design of the study; in the collection, analyses, or interpretation of data; in the writing of the manuscript, or in the decision to publish the results.

So what’s the problem here (besides the usual questions about the accuracy of the “no role” statement)?

The clue comes from an article in Food Navigator Asia: “Not a taxing question: Australian sugar sweetened beverage consumption slumps as obesity rates continue to soar.”

The article quotes a representative of the Beverage Council:

Obesity is multi-factorial, the reason why people become overweight and then obese, is because of the lack of physical activity, a sedentary lifestyle, and also poor diet…a sugar tax alone would not reduce the obesity rates in the country, and was a complex challenge for the government to overcome.  The beverage industry is against a sugar tax, and SSB tax.  The evidence and science behind the effectiveness of a sugar tax is weak.

Comment: The point of this study is to produce evidence against the value of soda or sugar taxes, even though sodas are still the largest source of sugars in Australian diets, and taxes have been shown to reduce consumption in other countries.  When it comes to sugary drinks, less is better.

Just for fun, here’s Healthy Food America’s 2019 map of countries with soda taxes.