Currently browsing posts about: Sugars

Just in time for the Thanksgiving holiday, government agencies are, at long last, taking action on food issues.

Two examples:

I.  The Federal Trade Commission has issued warning letters to trade associations and dietitian-influencers they paid to promote sugar and aspartame on social media.

The letter to AmeriBev detail concerns about posts on Instagram and TikTok by Valerie Agyeman, Nichole Andrews, Leslie Bonci, Keri Gans, Stephanie Grasso, Cara Harbstreet, Andrea Miller, Idrees Mughal, Adam Pecoraro, and Mary Ellen Phipps, each of whom also received an individual warning letter.

The letter to The Canadian Sugar Institute expresses concerns about Instagram posts by Jenn Messina and Lindsay Pleskot, each of whom also received an individual warning letter.

The letter to American Beverage (formerly the American Beverage Association) gives the “or else.”

We strongly urge you to review your social media policy. You should also review the Instagram, TikTok, and other social media posts made by your endorsers as to whether they contain sufficiently clear and conspicuous disclosures of any material connections to the American Beverage Association. To help guide your review, please see the Endorsement Guides3 and the staff publication FTC’s Endorsement Guides: What People Are Asking. Violations of the FTC Act may result in legal action seeking a federal district court injunction or an administrative cease and desist order

This action comes as a result of the investigative report in the Washington Post (it is cited in the letter).  I wrote about the Post article here and also posted the the response from the Academy of Nutrition and Dietetics.

The Post investigative team had this to say about the FTC’s warning letters.

Federal regulators announced warnings against two major food and beverage industry groups and a dozen nutrition influencers Wednesday, as part of a broad action to enforce stricter standards for how companies and social media creators disclose paid advertising.

Comment: Let’s hear it for the power of the press!

II.  New York State Attorney General sues PepsiCo for plastic pollution

New York Attorney General Letitia James today filed a historic and groundbreaking lawsuit against PepsiCo Inc. (PepsiCo) for harming the public and the environment with its single-use plastic packaging. The Office of the Attorney General (OAG) found that single-use plastic produced by PepsiCo contributes significantly to high levels of plastic pollution along the Buffalo River, pollution that is contaminating drinking water and harming wildlife.

…PepsiCo, which is headquartered in New York state, manufactures, produces, and packages at least 85 different beverage brands and 25 snack food brands that predominantly come in single-use plastic containers. Plastic packaging has become a persistent and dangerous form of pollution along the shores of the Buffalo River and in its watershed. In 2022, OAG conducted a survey of all types of waste collected at 13 sites along the Buffalo River and its tributaries and found that PepsiCo’s single-use plastic packaging was the most significant. Of the 1,916 pieces of plastic trash collected with an identifiable brand, over 17 percent were produced by PepsiCo. PepsiCo’s plastic packaging far exceeded any other source of this identifiable plastic waste along the river, and it was three times more abundant than the next highest contributor.

According to the New York Times, PepsiCo:

has said it aims to make all of its packaging “recyclable, compostable, biodegradable or reusable” by 2025. The company also says it wants to cut virgin plastic by 50 percent by 2030, compared with 2020.

The company is now being held accountable for that promise.  What a concept!

Comment: While soda-and-bottled-water companies profess commitments to reducing plastic waste, they fight recycling laws (those that require bottle deposits returnable when the bottle is returned) in every way possible.  Attorney General James is doing something quite remarkable; she is holding PepsiCo accountable for some of the externalized costs of producing sodas, bottled water, and snacks.  I hope this sets a strong precedent.  Kudos!

Hand Cardullo writes in Forbes: 87% Of Sweetened Products Contain Added Sugars Only, Study Finds.   

That seemed interesting.  But then I got to the sub-headline: New Georgetown University report cites need for more low- and no-calorie sweeteners.

As public health officials clamor to remove added sugars from food and beverage products, a new study published by the Georgetown University Business for Impact Center signals that there is much heavy lifing ahead (full disclosure: I served as an author of the paper). The report noted that added sugars dominate products containing sweeteners, with 87% of items formulated this way. Only 8% of sweetened items contain low- or no-calorie sweeteners (LNCS) only, with 5% consisting of a combination of the two. The paper concluded that increased use of LNCS was necessary to eliminate meaningful amounts of added sugars and that LNCS offered effective and safe ways to do so.

Cardullo says: “Here are some things to consider:

• If public health organizations want to achieve their added sugar reduction goals, they must step up and communicate the efficacy and safety of LNCS in helping consumers manage and lose weight. This will go a long way in helping to clear up consumer confusion.
• The evidence suggests that the public health community must use only the best studies to advance firm points of view on the use of LNCS.
• To help reduce added sugars, food and beverage companies should incorporate LNCS into more of their products.”

Really?  My usual question: Who paid for this?

The paper: Moving Towards Healthier Eating Habits: Why Low- and No-Calorie Sweeteners Play a Critical Role

The funder: “Funding for this paper was provided by the Calorie Control Council” [an international association representing the low- and reduced-calorie food and beverage industry].

Comment: Here is one of the figures from the paper.

This shows that 24% of added sugars come from sugar-sweetened beverages, and another 19% come from desserts and snacks.

Cutting down on both is a good idea on its own, and one that does not require the addition or substitution of artificial sweetneners.

Halloween is about candy, no?  Here are four thoughts on the topic.

I.  From CagleWorld.com

II.  From The CandyStore.com.

III.  From Consumer Reports: What 100 calories of Halloween candy looks like. 

IV.  From my son Charles, who forwarded this, I know not from where:

Enjoy the occasion!

Everything in moderation!

Not being a particular fan of Dunkin’ Donuts, I somehow missed this astonishing drink.

But the esteemed journalist Eric Schlosser, sent me a link to this video tweet (oops, X).

This is INSANE. pic.twitter.com/2TwuSaOofF

— David Belle (@davidbelle_) September 13, 2023

I did not believe it, but excellent journalist that he is, Eric sent me the DUNKIN’ NUTRITION evidence.  Go to page 6 and check out the highlighted item: 930 calories and 167 grams of added sugars (but see NOTE below)

No, you could not make this up.

930 calories, by the way, is about half of what many people need in a day.

Advice: share this with friends—plural.

NOTE: a sharp eyed reader points out that it’s not a pumpkin latte; it’s a large pumpkin swirl frozen coffee with whole milk.  Whatever.

My distant but dearly loved cousin, Michael Kravit, has scored again: “Not Healthy.”

According to the company’s website, these things are “Tasty purffs.  Five flavors.  No health claims…So unhealthy, I bought 15 bags for my family and friends…If you are worried about FFUPs being healthy, you’re on the wrong website.  Go eat some carrots! [Not a bad idea, this last one].

I managed to find the Nutrition Facts for one of them.  They have a lot of salt—320 mg per ounce.  The ingredient list:

Besides salty, how do these things taste?  If you can find some, please let me know.

While we are at it, my daughter sent this photo from the new It’s Sugar store on Market Street in San Francisco.

OK.  Let’s give these companies high marks for truth in advertising.  But do these represent the latest trend?

Caveat emptor.

My thanks to Paola Baratto for sending this one.

The study: . Intakes of Added Sugars, with a Focus on Beverages and the Associations with Micronutrient Adequacy in US Children, Adolescents, and Teens (NHANES 2003–2018).  Ricciuto L, Fulgoni VL III, Gaine PC, Scott MO, DiFrancesco L.   Nutrients. 2023; 15(15):3285. https://doi.org/10.3390/nu15153285.

Method: This is an analysis of links between added sugars from different kinds of drinks and nutrient adequacy in children using combined data from 8 consecutive NHANES surveys (2003-2018).

Results: I found the results hard to understand because they are presented selectively by age, and they compare nutrient intakes to estimated average requirements.  Here is what I think they mean:

• 2 to 8 year olds: If they got their sugar from flavored milk, they had better calcium intake.
• 9 to 18 year olds: If they got their sugar from soft drinks, coffee, or tea, thei had worse intakes of magnesium and vitamins A and C.  But if they got their sugars from fruit drinks or flavored milk, they had better intake of vitamin C (from the fruit drinks), and of calcium, magnesium, phosphorus, vitamin A, and potassium (from the flavored milk).
• 9 to 18 year olds: Higher intake of added sugars in the overall diet was associated with bettter intake of vitamins and minerals.

Conclusion: The results suggest that the relationship between added sugars intake and micronutrient adequacy depends on the added sugar sources and their nutrient composition.

Funding: The funding for this research was provided by The Sugar Association, Inc. P.C.G. and M.O.S. are employed by The Sugar Association Inc., had input in the study design, and reviewed and edited the manuscript.

Comment: The Sugar Association’s purpose in sponsoring this study is to buttress its argument that sugary drinks and foods have nutrients and, therefore, do not warrant restrictions.  If you get the idea from this study that the more sugary foods you eat, the more nutrients you and your kids get, the Association will be even happier.  Sorry Sugar Association, but it is quite possible to consume adequate intakes of vitamins and minerals without eating sugary foods and doing so will make calories easier to control.  With this study, the Sugar Association got what it paid for.

The American Beverage Association, which represents Big (and also Medium) Soda, is now advertising in Politico.

America’s leading beverage companies – The Coca-Cola Company, Keurig Dr Pepper and PepsiCo – are bringing consumers more choices with less sugar. From sparkling, flavored and bottled waters to zero sugar sodas, sports drinks, juices and teas, consumers have more options than ever. In fact, nearly 60% of beverages sold today have zero sugar. Americans are looking for more choices to support their efforts to find balance, and America’s beverage companies are delivering. Explore choices at BalanceUS.org.

I’ve had so many requests to comment on Michelle Obama’s new PLEZi food business—reduced sugar but ultraprocessed artificially sweetened drinks for kids—that I feel obliged to write about them, unhappy as I am as having to consider this enterprise so ill advised.

In case you missed it, the former First Lady—a public health hero of mine for her efforts to improve school food and feed kids more healthfully—announced these drinks as having 75% less sugar than Coke and Pepsi.

The press materials say PLEZi’s mission is:

to create higher standards for how the U.S. makes and markets food and beverages for kids, leading with nutrition, taste, and truth…PLEZi Nutrition was created to give parents a helping hand by offering healthier, great-tasting products that parents can feel good about giving their kids and that kids actually want. The company is focused on lowering sugar content and lowering sweetness to help adjust kids’ palates to crave less sweetness overall. In addition to reducing the sugar and sweetness, they are adding in nutrients kids need, all with the aim to replace sugary drinks and snacks.

Here’s what’s good about all this.

• Michelle Obama is eloquent on the need for kids to eat more healthfully.
• PLEZi is established as a benefit corporation meaning that its stockholders have agreed to have social values as part of its mission, not just profits (although those count too, evidently).
• It has donated $1 million to Food Corps, which teaches school kids about food—a cause well worth supporting.
• It has a distinguished “kitchen cabinet” advisory committee of people who care about kids’ health.

Why my dismay? 

Take a look at the PLEZi Blueberry Blast drink’s nutrition information and ingredient list.

This product has a lot less sugar than Coke or Pepsi and contains zero added sugars, but it has five sweeteners:

• Apple juice concentrate (Translation: sugar derived from apples)
• Watermelon juice concentrate (ditto from watermelons)
• Blueberry juice concentrate (ditto from blueberries)
• Stevia leaf extract
• Monk fruit extract

These, plus “natural flavors” (don’t get me started) and some of the other ingredients put this squarely in the category of ultraprocessed products, now strongly associated with poor health and promotion of excessive calorie intake.

These drinks do not meet my idea of a “higher standard,” alas.

Instead, I see PLEZi as a direct competitor of existing drinks—Kraft’s Capri Sun and Kool-Aid Jammers among them—both with less sugar than Coke or Pepsi, and neither what I would consider a health food.

I found PLEZi shelved right with other sweetened drinks aimed at kids  at the Target in Ithaca, New York.

PLEZi’s cost

Target has PLEZi,on special sale at for $3.50 for 32 ounces (four 8-ounce bottles).  This makes it almost twice as expensive as Capri Sun ($3.19 for 60 ounces—ten 6-ounce pouches).

The competition

PLEZi’s nutritional profile isn’t all that different from that of “half the sugar” Capri Sun.  Here’s Capri Sun Strawberry Kiwi:

Capri Sun has the same kinds of ingredients as PLEZi, but less fruit juice, and a little more overall sugar.  To me, they don’t look all that different.

What about taste?

I bought packages of PLEZi Blueberry Blast, Orange Smash, and Capri Sun ‘s “half the sugar” Strawberry Kiwi.

OK, I  am not these products’ core customer.   They are not aimed at me.  I thought the PLEZi drinks were oddly colored and watery, and had undistinguishable flavors and the slight off-taste of monk fruit sweetener.

Capri Sun is noticably sweeter, which is not surprising: it has 7 grams of sugar in 6 ounces, whereas PLEZi has 6 grams of sugar in 8 ounces.

But all of these drinks raise the same question: Is a somewhat less sugary, sweetened, “better-for-you” drink necessarily a good choice?

Many healthier drinks are available for kids.

I would like to know:

• Why anyone would think kids need another drink like this.
• Why someone didn’t identify PLEZi drinks as ultraprocessed.
• Why someone didn’t intervene to protect Mrs. Obama from getting involved in this dubious enterprise.

My business and health questions:

• Will PLEZi sell?
• Will it cut into sales of Kool-Aid Jammers and Capri Sun, let alone Coke and Pepsi?
• Will it accustom kids to less sweet tastes?
• Will it encourage kids to eat more healthfully?

I sure hope the Kitchen Cabinet insists on a serious evaluation.