Currently browsing posts about: Soft drinks

I’ve been collecting intriguing items about new foods and supplements, soon to be at a supermarket near you.

• Waffle House teams up with Georgia’s Oconee Brewing Company to produce a bacon-flavored beer:  Bacon and beer is a match made in heaven. Bacon beer, on the other hand, could be something even better.  Waffle House, the iconic restaurant chain, has teamed up with Georgia-based brewery Oconee Brewing Company to offer the first Waffle House-branded beer called Bacon & Kegs.
• A Gluten Free Oreo Is Finally Hitting Grocery Store Shelves in January.  I know you’ve been waiting for this.
• New Heat-Resistant Spirulina for Hard Candy.  Meet FruitMax^® Blue 1506, a unique spirulina-based liquid formulation designed for coloring hard candy and lozenges blue (patent pending) from natural sources. More robust and efficient compared to standard liquid spirulina products. It is heat and acid stable and doesn’t produce unwanted spots or cloudiness or lose its ability to color when in the challenging processing steps. It protects the color the instant it hits the very hot candy mass.
• Meat-Tech 3D expands cultured meat with printed tissue and acquisition: The publicly traded company based in Israel has its eyes on bringing technology to make 3D-printed cell-based meat available to the world as quickly as possible.
• PepsiCo launches sleep-aid drink Driftwell: The enhanced water, which will be sold first online starting in December, is designed to help stressed consumers relax and unwind before bed.
• Research method turns pig blood into protein powder for supplement use:  Researchers have released details of an intriguing new method to convert pig blood into a powder with 90% protein content that can be used as a supplement in a variety of foods…. Read more 
• Fermented pig placenta intake reduces fatigue by regulating inflammatory responses – LG Household & Health study:  An RCT [randomized controlled trial] involving healthy adults showed that the supplementation of fermented porcine (pig) placental extract could improve fatigue-related parameters…. Read more
• Ukraine is trying to reclaim Borscht, its famous beet soup that’s often attributed to Russian cuisine. The Eastern European country plans to ask the U.N.’s cultural body to list Borscht as part of its cultural heritage, The New York Times reports.

Berkeley, California, ever at the cutting edge of public health nutrition policy, is banning junk food from checkout counters and aisles.

The new policy will require retailers larger than 2,500 square feet to stock healthy food at the register and in areas where customers wait in line, instead of items like chips, soda and candy. It forbids food items with 5 grams of added sugars and 200 milligrams of sodium, chewing gum and mints with added sugars, and beverages with added sugars or artificial sweeteners. In Berkeley, the policy will affect stores like Safeway, Monterey Market, Whole Foods and Berkeley Bowl.

As a result of efforts like these—public health campaigns, soda taxes, and other initiatives—heavy consumption of sugary drinks (more than 500 calories/day) is declining.

According to a recent study, the percentage of children who drink more than 500 calories worth of soft drinks a day declined from 11% to 3%  from 2003 to 2016, and the percentage of adult heavy consumers declined from 13% to 9%.

This trend is in the right direction.

Sigh.

According to Business Wire, Kraft Heinz, the company that owns Capri Sun, is donating “5 Million Pouches of CAPRI SUN Filtered Water to School Districts as Schools Turn Off Water Fountains”

Shouldn’t we be happy that the company is donating water, and not the typical Capri Sun sugary drinks?

No.  Why?

• This is marketing aimed at children (children can’t tell the difference between information and marketing, unless taught).
• This is marketing a sugary beverage brand to children (children are highly susceptible to this kind of marketing).
• This is marketing packaged water to children (tap water is drinkable in most places in the U.S.  If not, schools should be providing readily available urns of water).
• The total value of the sweepstakes prizes is $400 spread across five “winners”(pretty cheap)
• Capri Sun markets its products as juice drinks (but typically have 10% or 0% juice)

I was curious to see what the company says about its products, and looked up this one.

Doesn’t this look healthy?  Here’s what’s in it (note: concentrates are a euphemism for sugars):

FILTERED WATER; SUGAR; PEAR AND GRAPE JUICE CONCENTRATES; CITRIC ACID; ORANGE, APPLE, AND PINEAPPLE JUICE CONCENTRATES; NATURAL FLAVOR.

One pouch contains 13 grams of added sugars.

These are ultraprocessed sugary drinks, best avoided or consumed only rarely, and never marketed to children.

A recent study confirms what we already knew: poorer people drink more sugary beverages than richer people.

This analysis suggests the richest 10% of families drink about 2.5 fewer sugary drinks a week than those in the poorest 10%.

These investigators found this relationship to hold up “even after taking into account things like education, race, gender, cognitive abilities and interest in nutrition.”

Drinking sugary beverages correlates with all those factors as well as with poor diets in general, overweight, the diseases for which overweight is a risk factor, and overall mortality.

I discuss the evidence for all that in my book, Soda Politics: Taking on Big Soda (and Winning).

A reader in Australia writes that she “just came upon a doozy of an industry-funded paper.”

Title: Sales of Sugar-Sweetened Beverages in Australia: A Trend Analysis from 1997 to 2018, by William S. Shrapnel and Belinda E. Butcher.  Nutrients 2020, 12, 1016; doi:10.3390/nu12041016.

Conclusion: Major, long-term shifts are occurring in the market for non-alcoholic, water-based beverages in Australia, notably a fall in per capita volume sales of SSBs and an increase in volume sales of water. Both trends are consistent with public health nutrition strategies for obesity prevention and suggest that the downward trend in the percentage of dietary energy from added sugars in the Australian diet may be continuing.

Funding and Conflicts of Interest: This analysis was funded by an unrestricted grant from The Australian Beverages Council Ltd. The funders had no role in the design of the study; in the collection, analyses, or interpretation of data; in the writing of the manuscript, or in the decision to publish the results.

So what’s the problem here (besides the usual questions about the accuracy of the “no role” statement)?

The clue comes from an article in Food Navigator Asia: “Not a taxing question: Australian sugar sweetened beverage consumption slumps as obesity rates continue to soar.”

The article quotes a representative of the Beverage Council:

Obesity is multi-factorial, the reason why people become overweight and then obese, is because of the lack of physical activity, a sedentary lifestyle, and also poor diet…a sugar tax alone would not reduce the obesity rates in the country, and was a complex challenge for the government to overcome.  The beverage industry is against a sugar tax, and SSB tax.  The evidence and science behind the effectiveness of a sugar tax is weak.

Comment: The point of this study is to produce evidence against the value of soda or sugar taxes, even though sodas are still the largest source of sugars in Australian diets, and taxes have been shown to reduce consumption in other countries.  When it comes to sugary drinks, less is better.

Just for fun, here’s Healthy Food America’s 2019 map of countries with soda taxes.

The COVID-19 pandemic has pointed out how the higher risk of complications and death among members of minority groups.  The reasons are fairly well established.  Members of minority groups are more likely to:

• Be overweight
• Have diet-related risk factors: hypertension, type-2 diabetes, multiple metabolic problens
• Live in high-pollution areas
• Have asthma
• Suffer from the daily stress of discrimination
• Lack sick leave benefits
• Have poor health care

The .latest report from Rudd Center on Food and Obesity Policy, Sugary Drinks FACTS 2020, highlights how sellers of sugary drinks target their products to minority populations.  The press release says that the report found:

• In 2018, companies spent $84 million to advertise regular soda, sports drinks, and energy drinks on Spanish-language TV, an increase of 8% versus 2013 and 80% versus 2010.
• Sports drink brands disproportionately advertised on Spanish-language TV, dedicating 21% of their TV advertising budgets to Spanish-language TV, compared to 10% on average for all sugary drinks.
• Compared to White children and teens, Black children saw 2.1 times as many sugary drink ads and Black teens saw 2.3 times as many. Black youth exposure was particularly high for sports drinks, regular soda, and energy drinks.

Click here for the full report. 

• Sugary Drink FACTS 2020 Supplement: Examples of social media campaigns targeted to teens and Hispanic and Black youth
• Sugary Drink FACTS 2020 Appendix Tables
• Sugary Drink FACTS 2020 report summary

The report’s main finding:

CNN has an excellent account of this, in which I am quoted.

Experts say soda companies have also taken a page out of the tobacco industry’s marketing playbook, by providing funding for many Black communities and endeavors “in ways that don’t look like advertising, like funding playgrounds in minority neighborhoods, minority community groups, and sponsorship of Black and Hispanic sports figures,” said Marion Nestle, who also authored “Eat, Drink, Vote: An Illustrated Guide to Food Politics.”  “These work,” Nestle said. “Minority kids identify soda brands with sports figures, and minority community groups find it hard to oppose soda company marketing when the companies have been so generous.”

“The great irony of Ramon Laguarta’s promises to counter PepsiCo’s conscious or unconscious racist practices in the company, its business, and communities is that none of them addresses targeted marketing,” said Nestle.

“The best thing Pepsi could do to improve the health of its customers would be to stop advertising and marketing to children and teenagers, especially those of color,” Nestle added.

I was fascinated to see this ad in the October 24 New York Times extolling Coke, Pepsi, and Dr Pepper’s commitment to improve recycling.

The ad says “We’re all in…But we need your help to change how America recycles.”

Sure.  Happy to.  But these companies are among the leading plastic polluters in the world, according to the latest audit.

So how about:

1.  Stop producing so much waste in the first place
2.  Stop fighting bottle recycling laws.

I just read the Intercept’s investigative report on Coca-Cola’s overt and covert opposition to recycling laws: “LEAKED AUDIO REVEALS HOW COCA-COLA UNDERMINES PLASTIC RECYCLING EFFORTS.”

As the article explains:

States with bottle bills recycle about 60 percent of their bottles and cans, as opposed to 24 percent in other states. And states that have bottle bills also have an average of 40 percent less beverage container litter on their coasts, according to a 2018 study of the U.S. and Australia published in the journal Marine Policy.

But bottle bills also put some of the responsibility — and cost — of recycling back on the companies that produce the waste, which may be why Coke and other soda companies have long fought against them.

Soda companies would much rather have us clean up the mess they make.

Mind you, I’m for cleaning up that mess and am happy to help.  But I also want bottle recycling laws that give us an incentive to take back all that waste.

I was alerted to this story by the FoodNavigator-USA headline: Sugar content in soft drinks cut by nearly a third as voluntary efforts fall way off target.

Public Health England’s latest progress report on the food and drink industry’s sugar cutting efforts reveal significant changes in areas where the sugar tax applies, but a disappointing lack of progress with the voluntary sugar reduction programme.

The Year 2 progress report finds:

• The sugar in taxed drinks affected by the Soft Drinks Industry Levy (SDIL) decreased by 28.8% between 2015 and 2018.
• For non-taxed products, the reduction in sugar was only 2.9%.
• Total sugar increased by 2.6%: the largest increases were for ice cream, candies, sweet spreads, and cookies.

Moral: if you want companies to reduce sugar in their products, tax them.