Currently browsing posts about: Snack foods

I always like to share FoodNaviagator-USA’s special editions—collections of articles on one theme, in this case, what’s happening with snacks from the industry’s perspective.

Special Edition: Snacking trends 

What’s hot in snacks? Sprouted grains? Posh jerky? Chickpeas? Gourmet marshmallows? What’s the difference between a meal and a snack, or are the lines becoming increasingly blurred? What’s a suitable portion-size? This FoodNavigator-USA special edition explores the hottest new trends and brands in the market.

• Consumers want tooth-friendly confectionery treats: Consumers don’t want to compromise – they want both sweet treats and good oral health. And of course great taste! Learn how Zerose^® erythritol delivers with this infographic highlighting a recent clinical study and proprietary consumer research…   Click Here
• yusō founder: The next generation of snacks is fresh, satisfying and healthy: Japanese onigiri – protein-filled sticky rice balls wrapped in crunchy seaweed – are gaining traction in US restaurants. But if yusō founder Sarah Sturtevant has her way, they could also give retailers convenient new savory options in their emerging refrigerated snacking sets… Read
• Serial snacker: Can Jason Cohen strike CPG gold again with Road Crew Crunch? Most entrepreneurs are lucky if they strike CPG gold once. Jason Cohen has done it multiple times, and reckons he could be onto a winner again with Road Crew Crunch, a simple combination of chocolate, nuts, rice and pretzels he discovered on a family vacation in Vermont… Read
• Perfect Bar CEO: The refrigerated snacking category is on fire: Getting retailers to give up valuable space in the chiller for nutrition bars was a tough sell when Bill Keith first started knocking on doors in 2006. Today, Perfect Bars are the third best-selling snack bar in the natural channel, and their success has prompted many retailers to completely rethink the way they merchandise snacks… Read
• Crunchsters secures financing to bring sprouted mung beans to the US snacks aisle: Most Americans are pretty clueless about mung beans, but Crunchsters – a Boulder-based start-up determined to put them on the culinary map – reckons it’s only a matter of time before the protein- and fiber-packed beans become an essential part of every retailer’s healthy snacks set… Read
• BjornQorn’s mission-driven sun-popped corn attracts both buyers and brand collaborations: The Brooklyn-based small-batch popcorn brand saw its sales double after a collaboration with Jeni’s Splendid Ice Cream, which used the snack in one of its summer flavors… Read
• Baby and toddler snacks often fall short on nutrition while marketing misleads parents, review reveals: Food manufacturers should voluntarily expand the Children’s Food and Beverage Advertising Initiative for improving food advertising to children to include marketing of baby and toddler food and drinks, the Rudd Center for Food Policy and Obesity recommends after it found marketing for baby and toddler snacks are likely to mislead parents about nutritional content… Read
• Startup brand DNX Bar bets on the meat bar category: Distributor United Natural Foods has signed a deal to distribute DNX Bar’s beef and bison meat bars. Founder John Rooney believes it’s a sign that the meat snack category is poised to exit the ‘trendy’ realm and become a new snack-aisle staple… Read
• Quinn Snacks removes more than gluten from pretzels, shows consumers its supply line: Historically consumers who wanted a gluten-free alternative to a wheat-based product had to sacrifice nutrition, taste or accept the presence of other common allergens in the ingredient list. .. Read
• Pasta Chips secures $3m cash injection: Pasta Chips has secured a $3m investment from Advantage Capital Agribusiness Partners, LP (ACAP), along with Silas Capital and Emil Capital Partners… Read
• What’s the size of the sprouted food prize? To Your Health Sprouted Flour Co – the Alabama-based supplier of the organic sprouted grains in Kashi’s cereals – has expanded its facility for the third time to meet surging demand, says founder Peggy Sutton, who is predicting revenues of $6m in 2016, 10-years after she first started sprouting grains in mason jars in her kitchen. .. Read
• Full of beans? BRAMI lupini bean snack firm raises $1.5m in seed funding round: BRAMI, the New York-based brand bringing the Mediterranean lupini bean to the snack aisle, has closed on a $1.5m seed round of funding led by Lerer Hippeau Ventures, AccelFoods and Enlightened Capital… Read
• Malted milk helps startup root cookies in nostalgia & be on cutting edge of current trends: The founders of startup Malt Shop Cookies are hoping to jumpstart their new ecommerce business by launching on Cyber Monday the online sale of their line of malted milk cookies before expanding into more traditional brick and mortar stores next year… Read
• Pulse Innovation Forum highlights: Introducing lupini beans, and do we need a ‘Got Milk?’ style campaign for pulses? From terminology (do US consumers get the word ‘pulses’?), to positioning (what are the key selling points?), and how to deal with flatulence questions, the recent FoodNavigator-USA Pulse Innovation Forum covered a lot of ground. Here are some of the highlights from the 60-minute session, supported by Ingredion, which is now available on demand. .. Read
• FOOD VISION USA 2016… THE TRAILBLAZERS: Hippeas carves out new territory in snacks, ‘What really gives me confidence is the level of consumer engagement’ Give peas a chance? It’s tough breaking into the ultra-competitive snacks market with a brand that resonates across all retail channels, but Hippeas – one of three winners in this year’s trailblazers challenge at Food Vision USA – has managed to pull it off. So what is founder Livio Bisterzo doing differently?.. Watch now
• Startup The Little Kernel shows when it comes to RTE popcorn smaller can be better: Based in part on the idea that good things come in small packages, the founders of The Little Kernel earlier this year launched a line of tiny pre-popped popcorn, which they say is sweeter, crunchier and easier to eat than regular sized popcorn because it won’t get stuck in consumers’ teeth… Read
• New Pop sets itself apart in crowded RTE popcorn category by offering first ‘skinless’ option: Already recognized by many as the epitome of a convenient and better-for-you snack, ready-to-eat popcorn is about to become even healthier and easier to enjoy, claim the founders of New Pop as it makes its US debut… Read
• Four emerging trends to watch in snacks in 2017: From sour and heat combinations to charred flavors and California garlic, Sensient Natural Ingredients outlines key flavor/ingredient trends to watch in the snacks category in 2017… Read
• Pure Growth Organic seeks to make organic accessible & acceptable to children: Rightly or wrongly, organic snacks often are stereotyped as “esoteric” products that sacrifice flavor and fun for nutrition and are “hard on the wallet” compared to their conventional counterparts, according to the CEO of Pure Growth Organic… Read

Jennifer Harris and colleagues at the Rudd Center have a study out in Obesity on how food companies are making products to meet the USDA’s nutrition standards for snack foods—but look just like the original products that don’t.

These, the press release says, are confusing to parents and children.

A fact sheet provides the evidence.

Students believed that look-alike Smart Snacks and the less-nutritious versions of the brands sold in stores were similar in healthfulness and expected them to taste the same.

No wonder.

This, of course, is the result of “nutritionism,” the defining of the healthfulness of a food by its content of specific nutrients—vitamins, salt, sugar, saturated fat.

The “healthier” versions raise the question: Is a slightly better-for-you product a good choice?

Not necessarily, alas.

This is why food-based standards make more sense.  Snack foods have a place in kids diets, but ideally a small one.

I subscribe to BakeryAndSnacks.com for its information about what’s happening in those industries.  It occasionally collects articles on specific topics.  This one is on healthy snacking.

ESA [European Snacks Association] chief Sebastian Emig says the snacks industry is willing to embrace change to meet demand for healthier, more natural snacks. From the novel Coldbake vacuum process that adds active functional ingredients to foods, to the predicted rise in snacks with savory flavors or sprouted grains, this special edition explores some of the technology and ingredients that could help manufacturers make those changes.

Sprouted grain snack opportunities: flavor, free-from and Europe: They are still niche – and not cheap to work with – but sprouted grains are set to continue to grow in importance to the snacks industry… Read

Crowdfunding bid to drive development of ‘entirely new’ functional snacks: Carritech Research has launched a crowdfunding campaign to expand commercial development and licensing of its Coldbake process, which enables snacks and biscuits to be produced at lower temperatures than traditional methods… Read

Bars of gold: Veggie inclusions to maintain growth in healthy snack bars?: With sales of healthy snack bars booming in the US, industry experts predict vegetables and savory flavors could become key weapons in maintaining growth… Read

Insects, wholegrains and air-popping to shape future snack innovations, writes ESA chief: European Snacks Association director general Sebastian Emig discusses innovation drivers in Europe’s snacks market… Read

Zeelandia slashes sugar, fat and calories with ‘healthy’ muffin recipe: Bakery ingredients and processes business Zeelandia has developed a blueberry muffin claimed to have around a third less sugar and less than half the fat of a regular muffin… Read

Snacks are trending.  As Food-Navigator-USA’s analysts see it, “there are new opportunities in gluten-free, ethnic breads and gourmet bakery items, while snack makers are tapping into consumer demand for ancient grains and seeds, plant-based proteins, and bean, pea and lentil-based ingredients….Americans are increasingly abandoning three square meals a day for serial snacking.”

• Come fly with me! Inflight snacking with JetBlue: Unless you’re sitting in the front of the cabin, the food and beverage options on most airlines are, well, pretty uninspiring. But what if an airplane could be a place to discover new and exciting foods and brands that you haven’t had before?.. Read
• That’s it enjoys explosive growth as snackers seek simplicity: When Dr Lior Lewensztain first started pitching That’s it fruit bars to retailers, pretty much everyone he talked to wanted in. Three and a half years later he is in tens of thousands of locations nationwide from Starbucks to 7-Eleven, and sales are still growing in the triple-digits. So what’s his secret?.. Read
• As seaweed snacks gain popularity, they present a chance to get in at ground level, expert says: Seaweed snacks are riding a rising tide in the U.S. with sales swelling between $250 million and $500 million in 2014, according to an industry trends expert… Read
• Nourish Snacks co-founder Joy Bauer talks sugar, portion control, and the key pillars of healthy snacking: The ‘healthier’ snacks market is awash with non-GMO, gluten-free, and ‘no artificial’ claims, while corn syrup is out and ‘real’ (cane) sugar, coconut sugar, and agave syrup are in. But are these products really delivering in the nutritional stakes, given that snacks now account for a quarter of energy intakes?.. Read
• Manitoba Harvest sales approaching C$100m in 2015 as hemp food market heats up:OK, so the Declaration of Independence was not, as urban myth would have it, written on hemp (the said document was written on parchment). But 239 years later, this ultra-versatile super seed is finally gaining traction as a food ingredient in the United States, according to the world’s largest hemp foods manufacturer… Read
• Snack spotting at Expo East turns up paleo muffins, veggie treats, on-the-go nut butter & more: With snacking replacing more meals in the US, manufacturers are responding with a variety of fast, on-the-go options that are packed with nutrients, protein, fiber and energy… Display
• Mediterra expands its savory bar portfolio, welcomes competitors to the nascent category: For years the nutrition bar category was mostly limited to sweet flavors, but now that is changing, thanks in part to Mediterra – a pioneer in making savory snack bars. .. Watch now
• Where next for gluten-free, and what’s the real size of the prize?: The #1 gluten-free brand in Europe, Schär entered the US market in 2007 and set up a manufacturing facility in New Jersey in 2012, and is now the #2 player in the US gluten-free bread market behind Udi’s Gluten-Free. FoodNavigator-USA (FNU) caught up with marketing director Roberto Cruz (RC) to talk about growth opportunities, market definitions, and the firm’s new Artisan Baker line… Read
• 20% of snack, granola, energy bars feature non-GMO claims, reveals Label Insight: Data from Label Insight* shows that one in five (21%) snack, energy or granola bars in the US now makes a non-GMO claim of some kind – making it the leading category for non-GMO claims, compared with an average of 4.2% for all the grocery products in its database. .. Read
• Flapjacked meets demand for more protein with easy-to-make pancake and muffin mixes: High protein, easy-to-eat foods are no longer limited to bars and shakes – now they can also be found in familiar baked goods that appeal to carb-loving consumers, thanks to companies like Flapjacked. .. Watch now
• 479 Degrees popcorn gets multi-million dollar cash injection from investors including KIND founder Daniel Lubetzky: San Francisco-based ready to eat popcorn maker 479 Degrees has raised a new round of capital from some high profile investors including KIND founder Daniel Lubetzky and Emil Capital Partners, which has also pumped cash into fast-growing brands including Bare Snacks, Sipp, and Goodbelly… Read
• Which ancient grains are gaining the most traction in the US food & beverage market?: Ancient grains continue to gain traction in the US food retail and foodservice market, with quinoa leading the pack. However, lesser-known grains such as teff, amaranth and freekeh are starting to picking up some steam as well, according to a new report* from Packaged Facts… Read
• nomva brings a fresh twist to burgeoning fruit pouch category with HPP and probiotics: If GoGo SqueeZ and Munk Pack have proved that fruit pouches aren’t just for babies, nomva, a new food brand co-founded by Suja Juice founding member Caroline Beckman, is hoping to take the concept one step further with HPP (high pressure processed), organic fruit & veggie probiotic pouches that sit in the yogurt aisle.  .. Read
• The meteoric rise of barkTHINS snacking chocolate: ‘It took off like a rocketship’: Sometimes the most disruptive food products are less about blue-sky innovation than taking something familiar, adding a new twist, and creating a completely new category, says Ripple Brand Collective founder and CEO Scott Semel, who has seen his latest creation – barkTHINS snacking chocolate – “take off like a rocket ship”… Read
• Karma Baker: Dairy-free, egg-free, gluten-free… and delicious: If you’re going to launch a gourmet organic, vegan and gluten-free bakery business, L.A. is probably the place to do it, acknowledges Karma Baker’s founder Celine Ikeler. But if you plan to stick around, you’ve got to make products that will appeal to a broader customer base, for whom dairy- or gluten-free is an added bonus, not the primary purchase driver. .. Read
• Bakery, snacks & beverage could be next frontier for high-protein products, experts say: As the high-protein trend matures from niche to mainstream, innovative manufacturers are tapping into the still-significant growth opportunity by adding the ingredient to a broader range of platforms, including baked goods, snacks and beverages, according to experts in the segment… Read
• Freedom Foods: Gluten-free is well-established, but free-from (foods free of all the big 8 allergens) is the emerging opportunity: It’s the leader in the Australian ‘free-from’ market (free from all eight major allergens), but can Freedom Foods achieve similar success in the US? Two years into its campaign to crack America, the signs are encouraging, says US CEO Michael Bracka… Read
• Digital web series helps Nestle Toll House reach desirable millennial generation: Digital videos can be an effective marketing tool to help food and beverage brands reach the much-vaunted and hard-to-access millennial generation, but for them to succeed, they must be authentically engaging and tightly targeted, according to digital development firm Reach Agency. .. Read

Politico ProAg’s Helena Bottemiller Evich has been reporting on the School Nutrition Association (SNA) meeting in Boston this week (and see the video conversation with her editor, Jason Huffman, about the meeting).

One of her points: from the kinds of junk-food products exhibited, you would never know that the SNA was at war with the White House over USDA’s nutrition standards for school meals (see my previous posts).

As she explains, food companies have had no problem coming up with look-alike products that meet USDA standards:

More than 400 exhibitors showed off their innovations designed to meet the Department of Agriculture’s new regulations…PepsiCo, which owns Tropicana, Quaker and Lays, has a long list of products that meet the new rules, including Reduced Fat Doritos and Cheetos, Stacy’s Pita Chips and Munchies. Windsor Foods, which specializes in food service, has come up with whole grain-rich egg rolls that the company says kids love.

General Mills displayed a modified version of Chex Mix, a whole grain Betty Crocker cookie and a Cinnamon Toast Crunch cereal bar: “Snacks so good, kids won’t know they’re nutritious,” according to the marketing flyers.

…while the changes to lunch standards may be giving many school nutrition professionals fits, the food manufacturing industry is drooling over the opportunity to gain more sales inside what has been described as the nation’s largest restaurant: The school lunch program serves 30 million kids each day and represents a $30 billion per year market for the food industry, according to the Center for Science in the Public Interest.

…SNA benefits from the food industry’s enthusiasm in school lunches. The largest chunk of the group’s revenue is generated at its annual conference, which brought in $4.7 million in 2012. The association charges $15,000 to sponsor an education session track featuring a company representative and $20,000 to put company logos on hotel key cards.

Evich quotes Michele Simon, who also attended the meeting.

Walking through that hall, it’s very hard to see where the changes are,” she said. “It’s still pretty appalling to see the types of junk food that can pass as acceptable food for school meals. It seems like there’s a disconnect between the uproar over the improved guidelines and all these vendors who seem to have no problem meeting them.”

Michele sent me a photo of one such product.

For photos of other such items, see Michele Simon’s other images on Time Magazine’s site, and Nancy Huehnergarth’s collection of what she calls “The Good, the Bad and The Ugly Food Exhibits.”

To understand what this is about, take a look at the Public Health Advocacy Institute’s report on Copycat Snacks in Schools.  The “better for you” versions are sold in schools, but you can hardly tell the difference between those and the “not so good for you” commercial versions from the nearly identical packages.

How can food and beverage companies get away with this?  This is the result of USDA’s setting nutrient-based, rather than food-based standards for school meals.  Setting nutrient standards allows food companies to tweak the formulas to give the USDA what it requires.

Is a slightly “better for you” option necessarily a good choice?  Surely, schools can do better.

A blog post from Fernando Quintero on the Berkeley Media Studies Group’s site alerted me to PepsiCo’s latest example of corporate social responsibility: an additional $50,000 donation for scholarships and internships to the National Association of Hispanic Journalists bringing the total to $100,000.

Hispanic populations in the United States have higher than average rates of obesity, type 2 diabetes, and other chronic conditions associated with overconsumption of sodas and snacks.

Such generosity raises questions about what Pepsi is buying from this group.

The NAHJ says:

We are thrilled to have PepsiCo as a new partner committed to building a stronger Latino community,” said Ivan Roman, Executive Director for NAHJ. “The company’s support as we get more Hispanics into journalism to tell our stories is key to making sure our communities are represented fairly in the news media, while giving them a louder voice in the civic dialogue.

Why do I think that journalists in this Association are unlikely to be telling stories like these:

• The relationship of soda and snack consumption to obesity and type 2 diabetes in Hispanic communities
• The relationship of soda and snack consumption to Hispanic childhood obesity
• How soda intake among Hispanic children leads to dental decay
• Soda company marketing practices in Hispanic communities
• The effects of soda and snack marketing on dietary practices and health in countries in Latin America

Pepsi says:

As part of La Promesa de PepsiCo, the company is building relationships with the community, strengthening its strategic partnerships, and sponsoring national Hispanic organizations like: CHCI (Congressional Hispanic Caucus Institute), HACR (Hispanic Association on Corporate Responsibility), LULAC (League of United Latin American Citizens), NAHJ (National Association of Hispanic Journalists), and NCLR (National Council of La Raza) among others.

A page from the tobacco-industry playbook, no?

I can hardly believe it but is the FDA really proposing to test consumer understanding of food industry evasions of the “Jelly Bean Rule?”

The FDA established this “rule” (a principle, actually) in 1994 to prevent food companies from adding vitamins to junk foods in order to allow them to be marketed as healthy.

The FDA said that just because a food is low in fat, cholesterol, and sodium—like a jelly bean—the manufacturer cannot make a health claim for it unless it contains at least 10% of the Daily Value of vitamin A, vitamin C, calcium, protein, fiber, or iron.

But, the FDA also said, companies could not fortify foods with these nutrients for the sole purpose of making health claims.

This is explained in the FDA’s policy on food fortification, given in 21 CFR 104.20(a).

The addition of nutrients to specific foods can be an effective way of maintaining and improving the overall nutritional quality of the food supply.

However, random fortification of foods could result in over- or underfortification in consumer diets and create nutrient imbalances in the food supply.

It could also result in deceptive or misleading claims for certain foods.

The Food and Drug Administration does not encourage indiscriminate addition of nutrients to foods, nor does it consider it appropriate to fortify fresh produce; meat, poultry, or fish products; sugars; or snack foods such as candies and carbonated beverages.

Now the FDA announces that it wants to study consumer responses to health claims on fortified snack products:

The FDA has an interest in the American public achieving and maintaining diets with optimal levels of nutritional quality, wherein healthy diets are composed of foods from a variety of nutrient sources.

The FDA does not encourage the addition of nutrients to certain food products (including sugars or snack foods such as [cookies] candies, and carbonated beverages).

FDA is interested in studying whether fortification of these foods could cause consumers to believe that substituting fortified snack foods for more nutritious foods would ensure a nutritionally sound diet.

The makers of fortified junk foods and drinks must be trembling in their boots.  Health claims sell food products.  Health claims are practically the only things that sell food products these days.

And companies will have plenty of time to lobby.

Like all FDA processes, this one is required to move at glacial speed.  It must give 60 days to allow people to comment on the proposal and get their lobbying acts together.

Then, the FDA will have to review the comments and, presumably, include them when it submits its request to do the study to the White House Office of Management and Budget.

No point in holding breath for this one.  The OMB has been sitting on FDA proposals for months.

My prediction: if the FDA ever gets to do the study, it will show that consumers interpret health claims as government guarantees that the products are healthy and, probably, have fewer calories than they actually do.

The makers of such products would prefer that the FDA not have this information confirmed.  Watch the lobbying begin!

If you want to comment, do so by October 15.  Here’s how:

• File electronic comments here for Docket No. FDA–2012–N–0871.
• Submit written comments to Division of Dockets Management (HFA–305), Food and Drug Administration, 5630 Fishers Lane, Rm. 1061, Rockville, MD 20852. Use Docket No. FDA–2012–N–0871.

My weekly Q and A for NYU’s student newspaper, Washington Square News

Nutritionist’s Notebook: Snacks on a schedule

by Marion Nestle

Published February 28, 2012

Marion Nestle is the Paulette Goddard professor of Nutrition, Food Studies and Public Health at NYU Steinhardt School of Culture, Education, and Human Development. She is the author of “Food Politics” and, most recently, “Why Calories Count: From Science to Politics.” Each week, she will answer student questions about nutrition, health, and food. 

Question: Do you have quick food recommendations for busy students who tend to skip breakfast/lunch or who don’t have time due to busy scheduling? Are there any grab-and-go options that you would recommend?

Answer: From the perspective of nutrition, two principles apply to on-the-go food. Look for fruits and vegetables whenever you can get them, and choose foods that are as unprocessed as possible. The closer you can get to eating basic foods, the more nutrients they contain for their calories — in nutrispeak, they are of high nutrient density.

To see what options might be available, I went to the dining hall at the Kimmel Student Center. Alas, chips are at every counter and cash register. You can do better.

Some healthy choices are obvious: bananas, pears and five kinds of apples. Others are carrot packs, yogurt, hard-cooked eggs, and hummus with pretzels.

You have to search hard for the other interesting options. A helpful manager pointed to snack packs of organic dried banana chips, mangos and goldenberries. Goldenberries look like raisins, which would be another good choice, but I didn’t see any. I also didn’t find any packages of nuts. These are great as long as you don’t eat too many. If you want your dorm cafeteria to carry items like this, ask!

Sandwiches work if they are not too big and unwieldy. The Pret a Manger on Astor Place offers half sandwiches in a stiff, thin cardboard. These are easy to eat on the run.

I avoid power bars. They violate my “no more than five ingredients” rule and I don’t particularly like the way they taste. If I want something sweet, I’ll go for the dark chocolate Brazil nuts I found at Kimmel. If you just eat a couple at a time, they are worth the price.

A version of this article appeared in the Tuesday, Feb. 28 print edition. Marion Nestle is a contributing columnist. Email her at dining@nyunews.com.