Currently browsing posts about: Plant-based

Quaint as it may be, I still read the print edition of the New York Times.  That way, I don’t miss things like this (May 7, pages 16 and 17).

My phone security system would not allow me to use the QR link so I went to Oatly’s climate website to find out what this was about.

Oatly’s product climate footprints are expressed in carbon dioxide equivalents (shortened to ‘CO₂e’) per kilogram of packaged food product, calculated based on a life cycle assessment approach from grower to grocer. CO₂e considers the effect of different greenhouse gasses, including, carbon dioxide, methane, and nitrous oxide. The calculation, which is validated through a partnership with a leading climate change organization CarbonCloud, aggregates the emissions into one single unit based on how much of each of those greenhouse gasses is emitted and their global warming potential over a 100-year period.

This required a detour to Carbon Cloud, which, alas, does not give away its algorithm for calculating. CO₂e.

The Oatly explanation continues:

Unlike nutrition labels, there is no common or mandated methodology for CO₂e labeling. Until standardization and a mandate become reality, Oatly wants to encourage other companies in the food industry to put their CO₂e figures on their packaging. If Oatly is only one of a few to make this commitment, it’s difficult for consumers to make informed purchases against other products in the market.

But Oatly: if there is no agreed upon methodology for these calculations, and Carbon Cloud gives no details, how are we supposed to know how seriously to take this challenge?

Cute.  Will it increase Oatly sales?

Oatly, according to Food Business News, lost money in 2022.

While management sees better days ahead, the company struggled in fiscal 2022, ended Dec. 31. Oatly incurred a loss of $393 million, greater than the loss of $212 million the year before.

Maybe two-page ads in the New York Times will help?  We will find out today.

Additions May 10

Oatly posted reduced losses in the first quarter, 2023.

Oatly’s communications director sent further information about its climate calculations:

• Oatly’s Climate Footprint Page (oatly.com/footprint) this page then provides a link to the following from CarbonCloud
• CarbonCloud’s Methodology Page

CarbonCloud’s growth marketer sent this information:

Most of the products we have calculated footprints for – unfortunately not Oatly products – have their own footprint page on our ClimateHub with traceability through ingredients and methodology descriptions. Here’s an example from Dole: https://apps.carboncloud.com/climatehub/product-reports/038900004736/USA

Here’s also a couple of links to our methodology description, if you would rather read up on it on your own.

The short version / The long version

Thanks to both for sending all this.  Most helpful.

At long last, the FDA revealed its proposed decision about whether plant-based milks can be called milk.

• FDA’s draft guidance.
• The Federal Register notice
• For comment, post here 

As the FDA puts it:

This draft guidance, when finalized, will represent the current thinking of the Food and Drug Administration (FDA or we) on this topic. It does not establish any rights for any person and is not binding on FDA or the public. You can use an alternative approach if it satisfies the requirements of the applicable statutes and regulations.

What this is about

Simple.  The dairy industry does not like concoctions made from soy, almonds, cashews, macadamias, oats, peas, or other such plants to get to be called “milk.”  It argues that they are not as nutritious as milk and will confuse consumers into thinking they are the same.  Most surveys show that the public understands the difference quite well and has reasons for choosing plant-based alternatives that may or may not have anything to do with nutrient contents (think: animal welfare, dairy fat, environmental protection, industrial production, or what have you).

This puts the FDA in the awkward position of trying to please the public and the dairy industry at the same time.  Its solution to this dilemma is to invoke nutritionism (the use of nutrients to stand for the whole food):

• Plant-based milks can use the word “milk” (the dairy industry doesn’t like this)
• But they have to say which nutrients they don’t have as much of (producers of plant-based milks don’t like this).

What this will look like

The FDA says this is a voluntary, non-binding recommendation.

In case that’s too small to see:

Really, people who buy plant-based dairy alternatives are not at nutritional risk and don’t need to be told about single nutrients in products that have a great many.  This is an out-and-out caving in to the dairy industry’s fears that plant-based alternatives will further cut into milk sales at a time when milk sales are declining.

It puts plant-based milk manufacturers at risk of lawsuits if they use Milk without confessing nutritional weaknesses (for an excellent discussion of this liklihood, see Elaine Watson’s account in AgFunderNews.  She quotes lawyer Rebecca Cross:

the draft guidance, “is actually quite shocking, as it treats plant-based milks unlike any other food product.  If finalized, the guidance should not survive a First Amendment challenge.”

She added: “Although the recommended nutrient statements are not mandatory—or finalized—the draft guidance here may, unfortunately, result in frivolous class actions [plaintiffs would claim brands are misleading reasonable consumers if they choose not to make the nutrient statements recommended in the guidance]. The FDA should recognize this as well, but it seems they have unfortunately succumbed to dairy industry pressure.

So it seems.

My opinion, for whatever it’s worth: The FDA should permit plant-based milks to be called milks.  They are what they are and most people should have no trouble telling the difference between them and dairy milk.

For the record, I like dairy products.  But the dairy industry is a mess (overproduced, increasingly consolidated, fighting public health and animal welfare concerns) and needs to get its act together.  The FDA is not helping it get there with this decision.

I don’t care what the arguments are about plant-based meats (see Deena Shanker’s riveting piece in Bloomberg News), they and other plant-based alternatives to animal foods still look like a hot trend to me.   I base this on what pours into my inbox.

One view of the trends:

• Traditional and cultured meat: The trends to look out for in 2023:  As the world emerges into 2023 following a year of perma-crisis, Food Manufacture explores what the coming 12 months have in store for the meat industry and what role cultivated animal proteins have supporting the industry and the growth of plant-based alternatives. Read more

The new products:

• Plant-based product launches for Veganuary 2023:  As the plant-based community celebrates another Veganuary, we take a look at some of the new launches from the sector in this round-up of plant-based new product development…. Read more
• Vegan baby formula: Exploring the plant-based potential in ‘one of the most strictly regulated’ categories: Why does bovine milk dominate the infant formula category, when plant-based is booming in adult nutrition? FoodNavigator speaks with lawyer Jessica Burt from Mills & Reeve, as well as brands Aptamil and Sprout Organic to discuss the plant-based potential in baby formula…. Read more
• How an Israeli start-up developed fish-free tinned tuna with the ‘complete sensory experience’ of taste, texture and smell: In Israel, Vgarden Ltd. has developed what it claims is ‘game-changing’ vegan tinned tuna. Omer Eliav, chief of R&D and Vgarden co-founder runs us though the most challenging aspects of replicating the kitchen staple, fish-free…. Read more

Funding and expansions:

• Businesswire No Meat Factory secures $42 million series B funding: With this latest funding round, No Meat Factory plans to expand its production footprint in North America and build out its manufacturing capabilities to service the global market, increasing access…Read More
• Aqua Cultured Foods begins buildout on fungi-based alt seafood factory: The maker of mycoprotein-based seafood alternatives has begun buildout of a new facility in the US, from where it will produce products for the European market…. Read more

Marketing innovations:

• ‘Plants don’t get the flu…’ Plant-based eggs in the spotlight as egg prices surge: While chicken egg prices were up a staggering 59.9%* year-on-year in December 2022, refrigerated liquid plant-based alternatives have come down in price, with unit sales (+14.2%) outpacing dollar sales (+8.4% to $35.52m) in the year to Dec 4, 2022, according to SPINS data shared with FoodNavigator-USA…. Read more

Even so, the criticisms continue:

• Meat substitutes contain ‘antinutrients’ that inhibit absorption of iron and zinc: ‘The industry needs to think about the nutritional value of these products’: New research out of Sweden has found that while many meat substitutes are high in micronutrients like iron they are often found in a form that cannot be absorbed by the body…. Read more

I am ever fascinated by all this. You too?  Stay tuned.

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The International Political Economy Society (IPES) food section has just issued this report.

Its major thesis: alternative plant- or cell-based alternative meats are not the solution to world food problems.

As the report’s author, Phil Howard, explains in his Civil Eats editorial:

The hype around alternative proteins also diverts our attention away from solutions that are already working on the ground: shifting to diversified agroecological production systems, strengthening territorial food chains and markets, and building “food environments” which increase access to healthy and sustainable diets. These pathways respond holistically to challenges whose breadth and depth have been well-evidenced. They entail transformative behavioral and structural shifts. They require sustainable food system transitions, not merely a protein transition. Yet without a consolidated set of claims and claim-makers behind them, these pathways are systematically sidelined.

Don’t feel like reading the report?  Watch the video.

Other resources:

• Executive summary:  EN | FR | ES | P
• Full report EN | FR | ES | PT 
• Infosheet: Fake meat in the spotlight [EN] — This document is especially useful.

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Much is happening in the plant-based food sector.  I love trying to keep up with it.

First, the bad, or somewhat bad, news:

• SPECIAL REPORT: Plant-based dairy and meat by numbers; declining trends continue, but pockets of growth remain: New data from IRI and SPINS shows continued steep declines in sales of refrigerated meat alternatives but pockets of growth in frozen products and some plant-based milk, cheese, and yogurt subcategories, which do not all behave in the same way (spoiler alert: oatmilk is hot, oat yogurt is not)…. Read more
• Meat substitutes contain ‘antinutrients’ that inhibit absorption of iron and zinc: ‘The industry needs to think about the nutritional value of these products’: New research out of Sweden has found that while many meat substitutes are high in micronutrients like iron they are often found in a form that cannot be absorbed by the body…. Read more 
• Business Insider A food fight is raging over what we can and can’t call ‘meat’:  Startups that make plant-based foods are battling the meat lobby for the right to describe their products as bacon, burgers or steak. Read More

Next, the new product launches:

• The latest food and drink plant-based product launches: Food Manufacture looks at some of the latest food and drink product launches in the plant-based and vegan category, including Meatless Farm, Seabloom, Richmond, Innocent and Sheese. Read more
• Voie gras: Nestlé develops plant-based foie gras alternative for European markets: Just six months on from inception, Nestlé’s vegan foie gras alternative is launching into Swiss and Spanish markets under its Garden Gourmet bran. Read more
• Plant-based butter set to revolutionise the art of pastry with low environmental impactBe Better My Friend is a Dutch company set up by chef Marike van Beurden, food scientist Pere Castells and global food strategist Joost Lindeman with a vision to end the bakery sector’s dependency on animal-derived ingredients…. Read more
• Creamy without the cow: ChickP releases plant-based ice cream with ‘a truly rich’ texture: ChickP Protein’s chickpea-based ice cream prototype boasts dairy-like creamy texture and fewer additives…. Read more
• Philadelphia Cream Cheese launches plant-based spread: The product, which is available at select retailers in the Southeastern U.S., is Kraft Heinz’s second non-dairy launch under one of its flagship brands in the last two months.

And where the industry might be headed:

• Food companies invited to collaborate on plant-based research: Plant2Food, a science platform from the Novo Nordisk Foundation, is inviting UK food companies to collaborate on plant and food science and share new knowledge. Read more

Comment: Despite the current drop in sales, I don’t see these products disappearing off the shelves.  There is a demand or them among people who do not want to eat meat or dairy foods for reasons of health, animal welfare, or the environment.  The products need to taste good if they are going to continue to sell.  And they need to become more food-based rather than ingredient-based if they are to overcome concerns about their meeting definitions of ultra-processed.

I will keep following this sector with great interest.  Stay tuned.

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Beyond Meat is taking a beating these days, and this study only adds to its  woes.

Assessing the effects of alternative plant-based meats v. animal meats on biomarkers of inflammation: a secondary analysis of the SWAP-MEAT randomized crossover trial.  Crimarco A, Landry MJ, Carter MM, Gardner CD.  J Nutr Sci.  2022;11:e82.  doi:10.1017/jns.2022.84

Abstract: Alternative plant-based meats have grown in popularity with consumers recently and researchers are examining the potential health effects, or risks, from
consuming these products…the purpose of this work was to conduct a secondary analysis of…a randomised crossover trial that involved generally healthy adults eating 2 or more servings of plant-based meats per day for 8 weeks (i.e. Plant phase) followed by 2 or more servings of animal meats per day for 8 weeks (i.e. Animal phase). Results of linear mixed-effects models indicated only 4 out of 92 biomarkers reached statistical significance. The results were contrary to our hypothesis, since we expected relative improvements in biomarkers of inflammation from the plant-based meats.

Conflicts of interest: “Gardner [the senior author] received gift funding from Beyond Meat which was used to conduct the original research study.”

Comment:  This is a follow up to the original research, which I wrote about previously.  That study found a positive result:

A diet that includes an average of two servings of plant-based meat alternatives lowers some cardiovascular risk factors compared with a diet that instead includes the same amount of animal meat…This study found several beneficial effects and no adverse effects from the consumption of plant-based meats.

The investigators tested the effects of substituting Beyond Meat for animal meats on 92 biomarkers of inflammation.  They found hardly any to be improved by the Beyond Meat substitution.

This disappointed the investigators but I’ll bet it disappointed Beyond Meat even more.

This study was not specifically funded by Beyond Meat.

This work was supported by Stanford University’s Precision Health and Integrated Diagnostics Center (PHIND) and in part by a training grant from the NIH National Heart, Lung, and Blood Institute [T32 HL007034].

It is consistent with the overall observation that industry-funded research tends to find results favorable to the sponsor’s interest; independently funded research can go either way.  See my book, Unsavory Truth, for details and references.

Thanks to Stephen Zwick for sending this one.

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Uh oh.  Plenty of bad news in the plant-based meat arena.

I.  Partnership with health organizations. 

The plant-based meat company, Beyond Meat, is partnering with the American Cancer Society to sponsor research on the potential benefits of plant-based meat to cancer preventon.

Beyond Meat, Inc., a leader in plant-based meat, and the American Cancer Society (ACS), today announced a multi-year agreement to advance research on plant-based meat and cancer prevention, as well as to help ACS continue to build the foundation of plant-based meat and diet data collection. The commitment aims to advance the understanding of how plant-based meats contribute to healthy diet patterns and their potential role in cancer prevention and is a crucial step towards long-term research in the plant-based protein field.

Here’s the Cancer Society’s rationale:

Since 2015, the International Agency for Research on Cancer has classified red meat as a carcinogen that increases the risk of colorectal cancer, and recent studies also suggest a possible role of red and/or processed meats in increasing the risk of breast cancer and certain forms of prostate cancer.  For years, the American Cancer Society investigators conducted foundational work identifying the link of red and processed meat to cancer…ACS guidelines point to evidence of a significant link between high red and processed meat consumption and an increased risk of colorectal cancer as the primary reason for the recommendation to limit those products.

OK, but research sponsored by a company that stands to benefit from studies showing a benefit of highly processed plant-based meat substitutes?

My prediction: the studies will show benefits.

If the ACS wants such studies, it should fund them on its own.

II.  Dirty factories.

Bloomberg News has a report on unclean and unsafe conditions in a Beyond Meat factory.

III.  Loss of customers.

The New York Times says Beyond Meat is struggling.

But these days, Beyond Meat has lost some of its sizzle.

Its stock has slumped nearly 83 percent in the past year. Sales, which the company had expected to rise as much as 33 percent this year, are now likely to show only minor growth…In late October, the company said it was laying off 200 people, or 19 percent of its work force. And four top executives have departed in recent months, including the chief financial officer, the chief supply chain officer and the chief operating officer, whom Beyond Meat had suspended after his arrest on allegations that he bit another man’s nose in a parking garage altercation.

What investors and others are debating now is whether Beyond Meat’s struggles are specific to the company or a harbinger of deeper issues in the plant-based meat industry.

IV.  Business issues.

The Wall Street Journal reports: “Beyond Meat’s Very Real Problems: Slumping Sausages, Mounting Losses.”

Mr. Brown has said Beyond and other meat-alternative companies are facing challenges as they compete with less expensive real meat at a time of inflation and consumer uncertainty over the health benefits of what many see as highly processed products.

IV.  More research needed.

A study looking at the implications of replacing meat with plant-based alternatives makes that point clearly.

See: Santo RE, et al.  Considering Plant-Based Meat Substitutes and Cell-Based Meats: A Public Health and Food Systems Perspective.  Front. Sustain. Food Syst., 31 August 2020.

Research to date suggests that many of the purported environmental and health benefits of cell-based meat are largely speculative…The broader socioeconomic and political implications of replacing farmed meat with meat alternatives merit further research.

An additional factor to consider is that much of the existing research on plant-based substitutes and cell-based meats has been funded or commissioned by companies developing these products, or by other organizations promoting these products.

Of course we need more research.  Don’t we always?

The bottom line:  It’s hard to convince people to like fake foods, especially when they are expensive.

Soylent Green, anyone?

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The big news in the plant-based food world last week was Beyond Meat’s retrenchment and legal hassles.   Here’s how these issues are being covered by the food business press.

• Beyond Meat lays off 200 employees and slashes its revenue outlook: The plant-based meat company, which is eliminating about a fifth of its workforce after cutting staff in August, said the latest job reductions can drive more sustainable growth.
• Beyond Meat to lay off 200 staff, shake up exec team, as it targets cash flow positive operations in late 2023:  Loss-making plant-based meat co Beyond Meat – which is currently squaring up to former co-packer Don Lee Farms in a trial in L.A. – has unveiled plans to lay off approximately 200 employees (19% of its global workforce) in a bid to cut costs and achieve cash flow positive operations within the second half of 2023…. Read more
• 64-strong witness list unveiled as Beyond Meat squares off with former co-packer Don Lee Farms in LA court: Former executive chairman Seth Goldman, CEO Ethan Brown, Mattson CEO Justin Shimek and a cluster of senior Beyond Meat executives, past and present, are listed among 64 potential witnesses in the plant-based meat co’s trial with former co-packer Don Lee Farms starting today (Oct 11) in Los Angeles…. Read more
• Beyond Meat’s corporate shakeup sees 3 exec departures, including suspended COO:  Doug Ramsey, who was arrested on assault charges last month, officially lost his job, and the CPG eliminated the position of chief global growth officer. Its CFO also announced his departure.
• Big Meat retrenches as meat alternatives lose their luster: The nation’s leading meat companies all got in on the action on meat alternatives, with investments in plant-based and cell-cultured meat startups and their own dedicated consumer brands. But with category sales weakening in recent months amid surging inflation, where do they stand today?… Read mor
• After billions in investment, plant-based meat is a branding catastrophe: There is zero differentiation or branding in the space; all the players are stuck in Motorola Land, going no further than saying “We are plant-based,” writes Adam Hanft.Read More  
• Plant-based products are globally growing but do they cater to all?  Plant-based foods such as meat and dairy alternatives have been around for many years, but they’re becoming more popular and of higher quality than ever…. Read more

Right now, this sector looks bleak, but who knows how this will play out.  Not me, for sure.

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