Currently browsing posts about: Meat substitutes

The marketplace for plant-based meat and dairy substitutes is booming, and attracting tons of venture capital.

It also is attracting controversy.

• Mintel: Is the ‘plant-based’ claim losing credibility with consumers?  Just as the term “all-natural” has lost much of its healthy-image luster over the years, the claim of “plant-based” also may be at risk of losing some of its better-for-you significance with consumers, according to Mintel research…. Read more
• Opinion: Are vegan meat alternatives really saving animals? Michele Simon takes a closer look.
• Want People to Eat Less Meat? Fake Burgers Probably Won’t Cut It.  “Alt protein” companies think they can curb America’s carnivorous appetite. Charlie Mitchell says some experts are doubtful (I’m quoted).
• Plant-based nutritional pitfalls: Why novel products don’t necessarily improve diet quality – Study.  Diets with novel plant-based products tend to fall below the daily requirements for calcium, potassium, magnesium, zinc and vitamin B12, while often exceeding saturated fat, sodium and sugar levels, according to a new study…. Read more

Here are some of the new products and those in the works.

• Ice cream: The scoop on plant-based ice cream: ‘Countless exciting and significant growth prospects’.  Plant-based ice cream is a growing category gaining ground as a permissible treat. What is getting consumers excited about the fixture?… Read more
• Candy: Making the switch from gelatin to pectin to create plant-based gummies. Gummy sales doubled from 2014 to 2018 but further growth is threatened by consumer avoidance of the animal product gelatin. Pectin is a plant-based alternative…. Read more
• Fermented drinks: Making progress in developing probiotic beverages without animal protein.  A team at the Institut national de la recherche scientifique (INRS) in Quebec, Canada is working on a plant-based fermented drink high in protein and probiotics…. Read more
• Pepperoni:  Beyond Meat teams up with Pizza Hut to trial Beyond Pepperoni Pizza in nearly 70 US locations.  Pizza Hut and Beyond Meat are trialing Beyond Pepperoni Pizza, a plant-based version of Pizza Hut’s #1 selling pizza topping, in nearly 70 locations across five US markets for a limited time…. Read more
• Sausage:  Impossible Sausage debuts in grocery stores.  The plant-based pork product, which first launched in foodservice in 2020, will be available in Savory and Spicy varieties at several retail locations nationwide.
• Greek yogurt: ‘No brand to date has really nailed Greek in plant-based yogurt, until now….’ Danone unveils Silk Greek-style.  Danone is hoping to make a splash in the small but rapidly growing plant-based yogurt segment with a Greek-style product under its Silk brand boasting 10g of protein from peas and a thick, creamy texture from coconut cream it claims will be a game changer for the category…. Read more
• In summary:  Plant-based new product development round-up.  From meat-free chicken burgers to air-dried ingredients, ‘World first’ confectionery launches to vegan friendly brioche buns, we cover the latest in plant-based new product development from food manufacturers…. Read more

And the latest business news.

• Beyond Meat files for trademark on Beyond Milk name:  The document filed with the U.S. government said the patent would cover “making milk shakes; coffee or tea beverages with milk or milk substitutes.”
• Beyond Milk, Beyond Eggs, Beyond Tuna… trademark applications highlight broad scope of Beyond Meat’s innovation pipeline.  Beyond Meat’s filings with the United States Patent and Trademark Office (USPTO) reveal the broad scope of the company’s innovation pipeline, with trademark applications over the past couple of years spanning everything from Beyond Milk and Beyond Eggs to Beyond Crab, Beyond Jerky, and Beyond Tuna…. Read more

Eating less meat is good advice for the health of people and the planet.  How to do that?  The makers of cell-based meat substitutes say they are the solution to this problem.  But are they?  They aren’t on the market yet, except in Singapore, so the jury is still out.

Public interest

• A taste for lab-grown meat: In an online poll, 19 percent of American adults responded “Yes, I am eager to try” cell-cultured meat when it becomes available, while 78 percent of meat eaters said they would prefer “real meat” in the long run. (Piplsay)

The rationale

• The film: Meat Me Halfway is a just-released documentary from the Reducitarian perspective, which argues that any reduction in meat intake is a help, any way it happens.  One way is to substitute cell-based meat.  Take a look.  I found the film interesting and compelling, and not just because I’m one of the talking heads in it.

The forthcoming products

• Bacon:  Sales of Vegan Bacon Are On the Rise as More Brands Hit the Market.  Plant-based producers are attracting notable funding for a market not yet taken over by Impossible Foods and Beyond Meat.
• Milk: Tech fantasy or a liquid goldmine? BioMilk goes public:  Visitors to BioMilk’s website are asked a simple question: ‘What is milk?’ a question that – until relatively recently – had a pretty obvious answer: the white stuff lactating mammals produce. Today, however, there’s plant-based milk; there are products containing selected components of mammalian milk produced via microbes in fermentation tanks; and now the final frontier: cell-cultured milk…. Read more
• Chicken: Memphis Meats Re-Brands as UPSIDE Foods, Announces Cultured Chicken as its First Product.  Press release.
• Caviar: the mass-market health food star of the future? A British company is developing the world’s first lab-grown ‘compassionate’ caviar to allow more people to experience the delicacy’s unique taste and nutritional benefits…. Read more
• Foie Gras: Gourmey, a start-up based in Paris, received an additional $10 million in seed funding this week. The company hopes to find a market in the United States amid growing concerns about animal cruelty.

The business (follow the money)

• Cultivated meat to reach ‘price parity with conventional meat by 2030’ but will it win the green argument?  No cell-based meat product has yet to apply for a Novel Foods Application in Europe. But supporters of this nascent but quickly growing sector are bullish on its prospects… Read
• ‘World’s biggest’ piece of cell-based whole cut analogue developed: ‘Meatballs, burgers and nuggets have already been done’:  Spanish start-up Novameat has developed what it claims to be the biggest cell-based meat prototype in the world. FoodNavigator catches up with founder and CEO Giuseppe Scionti to talk R&D, investment, and collaborating with Michelin-starred Disfrutar… Read
• Cultured meat future: Why government buy-in is crucial for sector to hit production cost parity by 2030:  Government buy-in will be crucial for cultured meat firms looking to hit cost parity for their products by 2030, with experts claiming that it will be an uphill battle go head-to-head with traditional meat products in terms of price by the end of this decade…. Read more
• BRF, Cargill invest in Israeli cultured meat ventureAleph Farms secured more than $105 million series B funding for large scale global commercialization of cultivated beef steaks. .Read more  
• Do Africans have an appetite for cultivated meat? In South Africa, a country with strong traditions of conventional meat production and consumption, which population segment will be the first to embrace cultivated meat? … Read more
• Africa’s first cultivated meat company targets food security, land use, and subsistence farmers’ livelihoods South Africa’s Mzansi Meat Co. is on a mission to improve food security, all while bringing subsistence farmers’ into the formal economy, through its production of cultivated local delicacies. … Read more

US and UK Consumer Adoption of Cultivated Meat: A Segmentation Study.  Keri Szejda, Christopher J. Bryant, Tessa Urbanovich.  Foods 2021, 10(5), 1050.

Background: “Despite growing evidence of the environmental and public health threats posed by today’s intensive animal production, consumers in the west remain largely attached to meat. Cultivated meat offers a way to grow meat directly from cells, circumventing these issues as well as the use of animals altogether.”

Purpose: “The aim of this study was to assess the overall consumer markets and a range of preferences around cultivated meat in the US and the UK relating to nomenclature, genetic modification, health enhancements, and other features.”

Conclusion: “there are solid consumer markets for cultivated meat in the UK and the US, despite an overall lack of familiarity with the product. Younger generations are the most open to trying cultivated meat, and government seals of approval are considered important. Consumers tend to prefer non-GM cultivated meat, and while nutritional enhancements do not add much to consumer appeal overall, they may be an effective way to provide tangible benefits to more skeptical consumers.”

Funding: “This work was supported by Aleph Farms. Aleph Farms participated in the study design, but not other aspects of the project.”

Conflicts of interest: “The authors report no conflicts of interest.”

Comment: Aleph Farms produces cell-based meat substitutes: “We’re paving a new way forward in the field of cultivated meat, growing delicious, real beef steaks from the cells of cows, eliminating the need for slaughtering animals or harming the environment.”

The company paid for consumer research to find out how to sell its product.   The authors perceive no conflicted interests in this kind of paid research.  The biases induced by paid research are often unconscious and unrecognized.  The result of this study is an implied suggestion to add nutrients to cell-based meat products as a means to convince people to buy them.

This is marketing research.

Thanks to Michele Simon for sending a query about this paper.

Plant-based meat and dairy products are big business these days, with startups loaded with investor capital.

Here are some recent items on what’s happening in this food business sector.

• Plant-based meat, egg and ‘dairy’ investment trebles:  Plant-based meat, egg and ‘dairy’ attracted the most alt-protein investment globally in 2020, claims the Good Food Institute (GFI), whose foodservice and supply chain manager Zak Weston is presenting at Food Manufacture’s virtual plant-based protein conference. Read more
• Plant-based treats and nostalgic sweets:  Plant-based bakery ingredients, ice cream and gourmet sweets lead this roundup of the latest food and drink product launches from the past month. Read more
• Plant-based Beyond Meat secures 400 listings across the UK:  Meat alternatives brand Beyond Meat has secured listings for its products in more than 400 retail stores across the UK as part of a significant distribution expansion across Europe. Read more
• Beyond Meat set to return to plant-based chicken this summer, Bloomberg reports:  Just two years after the faux meat maker pulled its frozen strips, the company is poised to reenter the retail category again, but this time with several large competitors.
• Loma Linda Tuno: Plant-based tuna and the benefits of soy:  The start of 2021 saw a record number of plant-based products hit the market. Read more
• Designing products for regional preferences offers growth opportunity in meat-free, says Quorn:  The alternative protein pioneer says meat alternatives need to develop in line with regional preferences in order to gain global share…. Read more  
• Cargill enters JV with vegan fat and blood innovator Bflike for ‘virtually indistinguishable’ plant-based meat and fish alternatives:  Cargill is investing in Bflike, a Dutch start-up the company says will be a ‘new technology leader’ in plant-based meat and fish analogues…. Read more
• Tyson expands plant-based Raised & Rooted line:  Tyson Foods’ plant-based brand Raised & Rooted has added four items: burger patties, a ground beef alternative, bratwursts and Italian sausages. All four are pea-protein-based and have rolled out nationwide.
• Impossible Foods applauds 9th Circuit ruling over safety of its heme, slams ‘anti-science, anti-GMO activist group’ for ‘spreading lies’:  Impossible Foods has applauded a decision by the Ninth Circuit Court of Appeals to uphold the FDA’s approval of soy leghemoglobin (aka ‘heme’) – the star ingredient in its plant-based burgers – as a color additive…. Read more
• Nestle to debut plant-based milk in Europe:  Nestle is set to release a line of pea-based milk called Wunda in Portugal, France and the Netherlands, with an expanded rollout in Europe to follow. The line will include three varieties: unsweetened, original and chocolate.
• Brave new ‘animal-free’ world: When animal products are no longer made from animals, what do we call them? (And are they vegan?)  Thanks to advances in synthetic biology, with the right set of instructions, an army of microscopic little food factories (yeast, fungi, bacteria, algae etc) can now make animal proteins without animals, from collagen and egg albumin to whey protein if you feed them sugar and put them in a fermentation tank. But what do we call them? And are they vegan?… Read more

Information pours out about plant-based meat and dairy substitutes.  Here are some recent items, pro and con:

• Why plant-based business pioneers say the sector has just gotten started:  The animal-free meat, dairy and cheese businesses are booming, but Seth Goldman, Miyoko Schinner and Alan Hahn said at a virtual conference last week that price parity, tech developments and more shifts in consumer preferences will drive it further.
• Alternative proteins may capture 11% of total protein sales by 2035:  A new study estimates the segment will be valued at $290 billion in the next 14 years, as well as potentially reach price parity with conventional meat products as early as 2023.
• 7 in 10 US consumers would swap cell-based chicken for traditional meat:  The study done by an outside firm on behalf of Eat Just found overall attitudes toward cultured meat offerings are becoming more favorable.
• PepsiCo overhauls Evolve in bid to make plant-based brand a household name:  The food and beverage giant, which acquired the maker of bars, shakes and powders from Hormel in 2019, is hopeful new packaging, advertising and flavor profiles will raise brand awareness.
• Vegan language: Is ‘plant-based’ too limiting for this rapidly expanding sector?‘Plant-based’ is a broad term used by food marketers to describe animal-free products. But is it the most fitting?… Read more
• Plant-based dairy in focus: ‘Cheese is the most technically challenging space in dairy alternatives…’US retail sales of plant-based milk surged 21.9% to $2.542bn in measured channels in the year to Jan. 24, 2021, while sales of plant-based cheese and yogurt (far smaller categories) were up 43.6% to $233.9m and 16.4% to $346.2m respectively in the year to Feb 21, 2021, according to SPINS data…. Read more 
• The brittle truth about vegan Easter eggs:  Vegan alternatives pass the flavour test (up to a point) but are prone to shattering, according to market research…. Read more
• 1 in 4 meat substitutes ‘do not contain enough protein to be considered a source of protein’Over a quarter of processed, vegetarian meat-substitute products are not a source of protein, according to research by Safefood into the nutritional content of more than 350 products which claim to be meat replacements…. Read more

The California Walnut Commission, ever on the job, has a new white paper out on using walnuts as ingredients in plant-based meat substitutes.

The paper rightly points out that the most popular plant-based meats are full of artificial ingredients (they don’t use the word “ultra-processed).

The public wants “clean.”

The sweet spot for manufacturers is in creating great-tasting plant-based products while maintaining clean labels. Walnuts are a popular tree nut and the ideal ingredient for many uses in plant-based meat alternatives. Want to mimic meat in taco crumbles or provide a savory taste and exceptional texture to a plant-based burger? Use walnuts.

Apparently, such products are on the market already (the white paper gives examples).

My question, as always, how do they taste?

I will look for them and find out.  With luck, they will taste like walnuts.

Expect trade associations for every kind of nut to get on this bandwagon, if they haven’t already done so.

I don’t usually pay attention to press releases for food products but this one caught my eye.

Just announced, Nature’s Fynd, the buzzworthy food-tech company growing a nutritional fungi protein named Fy™ that recently raised over $150M in equity and debt financing, opened preorders for a limited release for its Fy Breakfast Bundle…Nature’s Fynd is solving a massive agricultural (and business) need.

The business need I get.  As one of my readers, Kristin Ohlson pointed out, this is an example of “veganism meets venture capital.”

The agricultural need?

Their breakthrough fermentation technology only requires only a fraction of the water, land, and energy of traditional protein sources. And thanks to the natural resilience and efficiency of Fy’s base organism, they make Fy emitting 99% less greenhouse gases, and using 99% less land and 87% less water than processing beef. Plus, the products are incredibly tasty and Fy is good for your body—containing all nine essential amino acids and fiber, with no cholesterol or trans fats. It’s also vegan and certified non-GMO.

Does this remind anyone of Quorn, which the Center for Science in the Public Interest has been complaining about for years?

Despite what some of the manufacturer’s marketing materials indicated, the fungus used in Quorn is only distantly related to mushrooms, truffles, or morels. While all are members of the fungus kingdom, Quorn is made from a less appetizing fungus (or mold) called Fusarium venenatum (venenatum is the Latin word for venomous).

Fy protein comes from Fusar­i­um  flavolapis, which they got out of some Yellowstone hot spring (with permission).

I hope they have done some allergy testing.

I’d like to see the ingredient lists for some of these products.

For the moment, I’ll stick with food.

Cell-based meat substitutes are not yet on the market in the United States, but they are of great interest, and here’s why.

Singapore has approved them:  Eat Just, Inc., a company that applies cutting-edge science and technology to create healthier, more sustainable foods, today announced that, after a rigorous consultation and review process, its cultured chicken has been approved for sale in Singapore as an ingredient in chicken bites.

A Singapore restaurant is serving cell-based chicken nuggets:  At the debut, the restaurant served cultured chicken from the brand GOOD Meat, affiliated with Eat Just, a sustainable food startup based in the U.S. The event followed the regulatory approval of the product by Singapore…“I’m speechless,” an 11-year-old patron of the restaurant said in a press release. “It will save a lot of animals’ lives and it will be a lot more sustainable … It feels good to have chicken without feeling guilty.”  [Comment: Do we really need cell-based chicken nuggets?]

There is a lot of money riding on these products: A company in Israel has gotten the price down to $7.50 per “chicken breast,” and just got nearly $27 million in funding.  [Prices are going to have to go down a lot further before anyone other than the rich will buy them]

Another Isreali company is producing 3-D printed steaks: Aleph Farms, based in Israel, unveiled the first 3-D-printed ribeye steak, using a culture of live animal tissue and “broadening the scope of alt-meat in what is expected to be a rich area of expansion for food companies.”  This used “a culture of live animal tissue, in what could be a leap forward for lab-grown meat once it receives regulatory approval.”  [Do we need 3-D printed food?]  

The meat may be fake, but the proIfits are real

Meat imitation technologies can deliver staggering profits and act as a lever to transition from a destructive animal diet—but we must recognize that those two potentialities are necessarily in conflict….When the chips are down, fiduciary obligations will always privilege profit over the moral aspirations of these patent-clutching geniuses. In its present composition, the new-meat dream will let us down. Its affinity for and resemblance to agribusiness will ultimately prolong the hegemony of animal slaughter, not challenge it.