Currently browsing posts about: McDonald’s

A colleague brought back a couple of brochures she picked up at a McDonald’s in London.  They make interesting reading, especially the parts about genetically modified (GM) ingredients.

“The Simple Facts About Our Food” (printed April 2007) says:

The feed used for rearing our chickens is not genetically modified and is free from antibiotic growth promoters…We know consumers in the UK often express concern about GM products or ingredients and therefore we can reassure you that we do not use any GM products or ingredients containing GM material in our food.

“That’s What Makes McDonald’s” (2008) says:

Our free range eggs…come from hens fed on a non-GM diet and are free from artificial colorants…We’d like to reassure you that we don’t use any GM products or ingredients containing GM material in our food.

Have questions?  McDonald’s U.K. answers them (sort of) at www.makeupyourownmind.co.uk.

GM labeling (or non-GM) is a no brainer.  If McDonald’s can do it in the U.K., it can do it here.  And so can all other food makers.  You don’t have to decide whether GM is good, bad, or indifferent to want it labeled.  Labeling would reduce suspicion, if nothing else.

And I wonder how those GM Nutrageous candy bars (see previous post) are doing in the U.K.

Smart Money has produced a most instructive display of the cost of 100 calories in meals at fast food restaurants.  Click on the numbers starting with #1 (for which you have to click on #2 – the numbers are off by 1 for some reason).  #1 is the most expensive: $1.47 per 100 calories for at McDonald’s Southwest Salad with Grilled Chicken.  # 13 (click on #14) is a Burger King Double Whopper with Cheese at 49 cents for 100 calories but you have to buy 1010 calories at this price.  The cheapest, #15 (click on #16) is a 32-ounce Coca-Cola at 38 cents per 100.

It would be interesting to do the same thing for nutritional value.  Could nutrients (other than calories) be proportional to cost?  That idea might be worth a closer look.

All The Economist has to do (see previous post) is read the press. Here are a couple of relevant items. What’s bad for restaurants is good for Kraft Foods. Its sales of all those packaged foods are growing. That’s what people are eating instead of going out, apparently. Next, the parent company of two restaurant chains–Bennigan’s and Steak & Ale–in the “casual dining” sector filed for bankruptcy. Why? Higher food costs and fewer casual diners. And McDonald’s is about to give up its popular dollar menu. I suppose there could be an upside to this, but I’m dubious. You think so? Go tell The Economist.

Why Monsanto chose to go after Percy Schmeiser is beyond me. You might remember the case: Monsanto sued this Canadian canola farmer for growing the company’s genetically modified (GM) seeds without paying for them. But Mr. Schmeiser claimed that GM canola pollen blew over and contaminated his fields.

In 2002, Canadian courts said it didn’t matter how Monsanto’s GM plants got onto his fields; Schmeiser had to pay for them. So Monsanto won the case but looked like a big bad bully.  Now Monsanto has agreed to an out-of-court settlement, surely something it should have done a long time ago.

This case reminds me of the infamous “McLibel” trial of the late 1990’s when McDonald’s sued a couple of young activists in London for saying rude things about the company. You would think the threat of a public relations nightmare would encourage companies to back off in such David-and-Goliath situations, but no such luck. I’m glad this one is over. Next?

Thanks to Alexandra Lewin for forwarding this link to the Colbert Report on McDonald’s report card gimmick. Interesting production values!

Aren’t you happy to know that Dunkin’ Donuts plans to open 100 outlets in Shanghai? Or how about McDonald’s plan for 125 outlets throughout China?

• Pennsylvania backs down from its decision to ban labels on milk cartons that say the cows were not treated with recombinant bovine growth hormone.
• A European ethics panel says cloned animals should not be allowed on the market.
• McDonald’s backs down from its “food prize” program (Happy Meals for good grades) in Florida.
  All that in just one day. Signs of a social movement anyone?

We have this week’s Advertising Age to thank for telling us about McDonald’s new marketing venue: the covers of report cards! And how’s this for an incentive: kids in this school district in Florida who earn all A’s and B’s, have no more than two absences, or (not even and?) exhibit good behavior are entitled to a free happy meal when they present their report card. Next?

Plenty, apparently. See what the New York Times says about all the other food companies that have figured out creative ways to market to school kids.