by Marion Nestle

Currently browsing posts about: Kids’ diets

Feb 19 2020

Formula companies push “toddler milk”

Formula companies must be desperate for sales.  They are spending four times what they used to on advertising of “toddler milk,” formula ostensibly aimed at children who no longer need infant formula and are perfectly capable of eating real food.

So says a new study in the journal Public Health Nutrition.  The study comes from the Rudd Center for Food Policy and Obesity, now at the University of Connecticut in Hartford, a group specializing in research to inform policy.

The report points out that increasing sales of toddler formula come at a time when pediatric authorities specifically recommend against feeding toddler milks to young children.

Why?  Because young kids do not need them and the milks contain unnecessary added sugars.

As the paper points out, “These findings also support the need to regulate marketing of toddler milks in countries that prohibit infant formula marketing to consumers.”

The advertising of toddler milks gets around those policies and should stop.  Right now.

Oct 25 2019

Weekend reading: Kid Food (!)

Bettina Elias Siegel.  Kid Food: The Challenge of Feeding Children in a Highly Processed World.  Oxford University Press, 2019.

Image result for siegel kid food

I did a blurb for this book but it is so good, so well written, and so important that nothing I can say can do it justice.

Everyone who cares about what kids eat must read Bettina Siegel’s fabulous Kid Food.  This is a gorgeously written, heartfelt, and deeply compelling manifesto arguing why and how we must do better at feeding our kids more healthfully at home, in schools, and on the soccer field.  Kid Food provides the evidence and the resources; it should inspire all of us to get busy and start advocating for better kid-food policies—right now.

The book is a treasure for what it says about feeding kids in America today—an instant classic.  Its Appendix alone makes the book a must-have: it lists resources for how to feed kids but also for how to advocate for them.

I could have picked excerpts from anywhere in the book but I’m taking the easy route and quoting from the book’s ending as an example of why this book is so worth reading.

Right now, American children are being shortchanged daily by a diet that feeds but doesn’t nourish, that staves off immediate hunger but opens the door to later disease.  The factors leading to this tragic outcome are all too human: naked corporate greed; parental ignorance, confusion, and fatigue; practical necessity, for those who can’t afford healthier food; and, in the case of “treats,” even simple love and affection.   Improving the current paradigm will require not just pushing back against powerful corporate interests, but also shifting a deeply entrenched food culture.  That’s a very heavy lift, but the difficulty of the task doesn’t make it any less urgent or critical.  And the good news is, there is no shortage of opportunities to pitch in.

Sep 27 2019

Weekend reading: Healthy drinks for kids

HealthyDrinksHealthyKids.org has issued recommendations on what kids should drink in collaboration with impressive co-signers:

  • The Academy of Nutrition and Dietetics
  • American Academy of Pediatric Dentistry
  • American Academy of Pediatrics
  • American Heart Association

The recommendations for parents vary by age.  For example, for infants up to age 6 months:

Only breast milk or infant formula (or water)

  • No juice
  • No milk
  • No flavored milks
  • No transition formulas
  • No plant-based milks
  • No caffeinated beverages
  • No diet drinks
  • No sugar-sweetened beverages

This is an important report.  About half of toddlers are given sugary beverages.  Let’s hope this is an incentive to stop this practice.

Here are the documents:

 

Oct 25 2018

Do kids need foods just for them? Hint: not after infancy

This is a collection of articles from the industry newsletter, FoodNavigator.com, about marketing foods to kids—kids’ food.

Really, kids would be much better off eating the healthy foods their parents eat.  They don’t need food aimed just at them.  Much of this is about selling products to busy parents.  Here’s how companies do it.

Sep 14 2017

FoodNavigator-USA’s Special Edition on Kids’ Food

Food Navigator is an industry newsletter useful for keeping up with food industry interests.  In Special Editions, it collects articles on specific topics, this on on food for kids.

Special Edition: Food for kids!

Almost a third of American children aged 10-17 are dealing with overweight or obesity, and many are lacking in essential nutrients from potassium, dietary fiber and calcium, to vitamin D. So how can the food industry respond to these concerns and develop more nutritious, but appealing snacks, meals and beverages for kids? We explore innovations targeting every life stage, from a new wave of baby food brands to Paleo meat sticks for tweens.

Feb 1 2017

Food marketing to kids: Heart & Stroke Canada says no!

Heart & Stroke Canada has a new report on food and beverage marketing to kids: The Kids Are Not Alright.

The press release says:

Our children and youth are bombarded with ads for unhealthy products all day, every day, influencing their food and beverage choices. This is having a devastating effect on their health and setting up conflict at home.

Marketing is big business and it is sophisticated…New research reveals that over 90% of food and beverage product ads viewed by kids and teens online are for unhealthy products, and collectively kids between the ages of two and 11 see 25 million food and beverage ads a year on their top 10 favourite websites.

It is time for this marketing storm to stop.

Its advice:

  • Eat healthy early, eat healthy often
  • Family food fights
  • Not your grandmother’s commercials
  • Industry self-regulation is a failure
  • Legislation means a fair fight for everyone

Lots to work with here.  Glad to have it.

Feb 2 2016

Food-Navigator’s Special Edition: Food for kids!

I greatly enjoy Food-Navigator’s collections of articles on specific topics.  Here’s one on marketing foods to kids.

While there is some evidence that the tide may now be turning on childhood obesity, 8.4% of US 2-5 year-olds; 17.7% of 6-11 year-olds and 20.5% of 12-19-year-olds are still obese, and many are lacking in essential nutrients from potassium, dietary fiber and calcium, to vitamin D. So how can the food industry respond to these concerns and develop more nutritious, but appealing snacks, meals and beverages for kids?

Addition, February 3: A reader reminds me that Food-Navigator published a guide to creating successful children’s brands a couple of months ago.

Sep 21 2015

Sugars for toddlers: an invitational roundtable from The Sugar Association

This week, I’m going to be posting items about sugar politics.

Item on sugars #1:

Funny thing.  I was not invited to this event, but someone who was invited passed along the invitation.  You too will be sad you weren’t invited.

I am contacting you at the request of Dr. Courtney Gaine, VP of Scientific Affairs from The Sugar Association, regarding an invitational roundtable on The Role of Sugars in Supporting a Nutrient-dense Diet for Toddlers, 12 to 24 Months.  It will be sponsored by the University of Colorado, Anschutz Medical Campus, Department of Pediatrics, chaired by Dr. Ronald Kleinman from Harvard Medical School, co-chaired by Dr. Frank Greer from the University of Wisconsin School of Medicine, and facilitated by Sylvia Rowe.  The roundtable is supported by an unrestricted educational grant from the Association….

Roundtable Objectives

  • Provide a forum to discuss the science and research voids on the role of sugars as a strategy that may help parents successfully transition their older infants and toddlers (12 to 24 months) from complementary infant foods to consuming a variety of nutrient-dense foods from the family table.
  • Generate potential research ideas and questions on this topic for future guidance on the feeding of young children, including birth to 24 months, which is scheduled for integration into the 2020 Dietary Guidelines for Americans.
  • Create the impetus to extend this research to public-private partnerships with industry, academy and the government.

Proposed Topic Areas 

  • The roundtable has been tentatively divided into these 5 topic areas: 1) transitional toddler feeding and nutrition policy; 2) physiology; 3) sugars in toddler feeding practices; 4) parent-feeding strategies: emerging science; and 5) the research path forward….

Honorarium 

The Sugar Association will reimburse you for all reasonable travel expenses, plus a $2,000 honorarium for your review of abstracts and presentations, which you will receive in mid-October, and your participation in the 1 ½ day roundtable.

This requires some translation.  I may be over-interpreting here, but as I see it, the Sugar Association is paying academics $2000 to implicitly endorse:

  • Promoting the use of sugar as a way to get toddlers to eat healthier foods.
  • Making sure the 2020 dietary guidelines say nothing about the need for kids to eat less sugar (we don’t even have the guidelines for 2015 yet).
  • Making sure that government agencies don’t advise or set policies to encourage eating less sugar.

Sigh.