Currently browsing posts about: Checkoff

Honey has an industry behind it?  Of course it does.

The National Honey Board (a USDA-sponsored checkoff entity) is working hard to convince dietitians that honey is a health food.  Here are three examples sent to me by members of the Academy of Nutrition and Dietetics, who received these ads via e-mail.

I.  “Harness the power of honey in the Mediterranean diet this summer…Incorporating honey into the MSDP [Mediterranean-style dietary pattern] is a natural fit.”

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II.  Another reader, Katherine Walcott, sent me this one about how honey can boost probiotics.  She points out that the ad links to an article in health.com and then to studies one and two , both supported by the National Honey Board.

III.  Yet another dietitian sent me yet another ad, this one featuring dietitians extolling the benefits of honey as part of nutritious diets.

RD: Honey offers antioxidants, heart health and more

Honey may offers numerous healthful benefits: it is rich in antioxidants like flavonoids and phenolic acids, which help neutralize reactive oxygen species, potentially reducing the risk of conditions like premature aging, Type 2 diabetes and heart disease, writes registered dietitian nutritionist SaVanna Shoemaker. Honey may aid in blood sugar management by increasing adiponectin levels, though it should be consumed in moderation, especially by people with diabetes. Studies suggest honey can improve heart health by lowering blood pressure and improving blood fat levels. It also has antibacterial and anti-inflammatory properties, making it effective for treating burns, wounds and coughs in children over 1 year old, however honey should never be given to children under 1 year of age.

Comment

I need to point out the obvious: honey is a form of sugar.  It is a mix of sucrose, glucose, fructose, and traces of other sugars, minerals, and flavors.  Its main benefits?  It is delicious, but most people are unlikely to eat much of it, and not nearly as much as they might eat of sucrose table sugar.  Can it be part of nutritious diets?  Of course it can.  A health food?  Depends on how much you eat of it.

Also obvious: the purpose of the National Honey Board is to convince you to eat more honey.

Thanks to Hugh Joseph for this one: Running for the Ribeye.

Team Beef was created in 2009 by the national beef checkoff program, the marketing and research group that requires beef producers and importers to pay a $1-per-head on animals they market. The stated goal is to “promote beef’s health benefits and showcase people leading active and healthy lifestyles fueled by lean beef,” according to the Cattlemen’s Beef Board website. There are more than 20 teams across the country, each independently run by the respective state’s beef board.

…“Team Beef is a collection of runners and athletes … that believe in beef as a powerful protein to fuel their training and their everyday lives,” said Kentucky rancher Joe Lowe, in a promotional video that includes him cheersing his wife Cassie with beef jerky.

…Some states require that team members go through an online, self-guided course called Masters of Beef Advocacy that trains them on how to speak knowledgeably about environmental sustainability, beef nutrition, animal welfare, and beef safety.

Comment

This is a great way to advertise beef, to associate beef with sports, and to deflect attention from the role of beef production in climate change, antibiotic overuse, and pollution of soil, air, and water.  The checkoff program is a partnership with the USDA.  Extremist Republicans want to get rid of checkoff programs (see Project 2025 agenda).  So do I (politics does indeed make strange bedfellows).

Jim Krieger, of Healthy Food America forwarded this request for research proposals (RFP) from the National Cattlemen’s Beef Association’s Senior Director of Human Nutrition Research.,

On behalf of The Beef Checkoff, the National Cattlemen’s Beef Association (NCBA) is conducting a request for proposals (RFP) in Human Nutrition, to further understand beef’s nutritional qualities and define beef’s role in a healthy diet to nourish and optimize health at every life stage including research topics related to growth and development, healthy aging, and reduced risk of chronic disease… As part of their long-standing commitment to further scientific discovery, beef farmers and ranchers are invested in funding high quality, rigorous research — from observational epidemiological and clinical intervention trials to modeling and substitution analyses. As nutrition science continues to evolve, broadening and deepening the beef nutrition evidence base is essential to ensure that consumers have the most up-to-date information to make informed choices about the foods they eat

The Human Nutrition Research Program follows a two-part application process, beginning with the submission of a preproposal. Pre-proposals are intended to be a brief overview of the proposed project. Pre-proposals must meet the submission deadline and follow the guidelines in the RFP to be considered. Principal Investigators may submit more than one pre-proposal. Please share this RFP with interested colleagues

PRE-PROPOSALS MUST BE SUBMITTED BY Wednesday April 3, 2024 at 11:59pm MT.

Submit a Pre-Proposal here to join our RFP email list and get information about new research funding opportunities.

Comment: This is how industry funded research begins.  The RFP is not open-ended; it is not asking you to find out whether beef has benefits.  If you want this funding, you had best come up with a research plan highly likely to demonstrate the benefits of beef in nourishing and optimizing health—otherwise, it won’t be funded. This is the USDA-sponsored Beef Checkoff at work.

Here’s your chance!

Two examples of  beef-industry attempted influence:

I.  Science teachers

This one comes from Wired: Inside the Beef Industry’s Campaign to Influence Kids

Big Beef is wooing science teachers with webinars and lesson plans in an attempt to change kids’ perceptions of the industry.

A beef industry group is running a campaign to influence science teachers and other educators in the US. Over the past eight years, the American Farm Bureau Foundation for Agriculture (AFBFA) has produced industry-backed lesson plans, learning resources, in-person events, and webinars as part of a program to boost the cattle industry’s reputation.

What is the AFBFA?

The AFBFA is a contractor to Beef Checkoff, a US-wide program in which beef producers and importers pay a per-animal fee that funds programs to boost beef demand in the US and abroad. In 2024, Beef Checkoff has approximately $42 million to disperse across its initiatives, and a funding request reveals that the AFBFA’s campaign for 2024 is projected to cost $800,000. The allocation of Beef Checkoff funding to programs like this is approved by members of the Cattlemen’s Beef Board and the Federation of State Beef Councils, two groups that represent the cattle industry in the US.

What does this program teach?

One lesson plan provided as part of the program directs students to beef industry resources to help devise a school menu. In another lesson plan students are directed to create a presentation for a conservation agency regarding the introduction of cattle into their ecological preserve. A worksheet aimed at younger students has them practice their sums by adding up the acreage of cow pastures. Another worksheet based around a bingo game aimed at 8- to 11-year-olds asks teachers to “remind students that lean beef is a nutritions source of protein that can be incorporated in daily meals.”

As for the answer to my question yesterday about whether this kind of training works:

According to survey data included in these documents, educators who attended at least one of the AFBFA’s programs were 8 percent more likely to trust positive statements about the beef industry. Some 82 percent of educators who participated in a program had a positive perception of how cattle are raised, and 85 percent believed that the beef industry is “very important” to society.

Again, this is a USDA-sponsored checkoff program.  The US Dietary Guidelines on beef call for it to be lean and unprocessed.  The checkoff does not.

II.  Public health professionals

I received this e-mailed message from a reader who wishes to remain anonymous.

I am a member of the Kentucky Public Health Association and so receive their email newsletters. The Beef Council promotion is fairly new. It is interesting to watch an industry PR campaign with health professionals happen in real time. I’ve also just realized that I don’t believe the Association has policies around sponsorships, something I had not worried about until the past few months.

She forwarded two messages sent to her from the Kentucky Public Health Association.  These are announcements from the Kentucky Beef Council: “Happy Nationl Nutrition Month,” and “Fueling Tween and Teens with Strong Minds and Bodies.”

The second is labeled as an advertisement; the first is not.

Both encourage visits to the Beef Nutrition Education Hub to get free continuing education credits and other resources.

Both say:

Thank you to our 38,000 Kentucky Beef Farmers! Fun Fact: Kentucky is the largest beef-producing state East of the Mississippi River

This email was sent on behalf of KY Beef Council and the content within shall be attributed to the sponsor. This email shall not indicate an endorsement on behalf of KPHA.

Copyright © 2023  Kentucky Public Health Association

Comment:  The Kentucky Beef Checkoff at work!   Regardless of the Kentucky Public Health Association’s protestations, these messages give the appearance of endorsement.  It should not be doing this.

This one is about activities of the National Pork Board, a USDA-sponsored checkoff program recipient (see comment at end).  It comes from a reader, Lily Doher, reproduced with her permission.

I receive emails from the National CACFP [Child and Adult Care Food Program] Sponsors Association and occasionally click to see what free trainings they’re offering providers. I was encouraged by a training that described how providers play a pivotal role in developing childrens’ food habits and preferences and how providers can create positive food environments that support healthy eating. I clicked on the link and was surprised to see the training was sponsored and presented by the National Pork Board, and even more surprised to see the egregious industry influence throughout the training. Hosted by a registered dietitian nonetheless.

• “Empowering children to explore new foods, like lean pork, is key to addressing nutritional challenges faced by children.”
• “…pork has a huge role to play in discussions around food choice, exposure, language, and acceptance in children.”
• “Dr. Hicks-Roof then shed light on the crucial role of pork in shaping children’s food preferences and dietary habits…”
• “She also shared the science behind hunger and satiety, emphasizing the pivotal role of protein intake and importance of lean pork in informing conditional satiety.”
• ” Additionally, she shed light on pork’s affordability, nutrition and cultural significance as pork is a widely consumed meat globally.”
• “Dr. Hicks-Roof clarified that pork is the ultimate carrier food for busting through food neophobia in children, unlocking a new world of varied food exposures, and supporting opportunities to use positive, inclusive language during conversations about food with children.”

While this training is being highlighted by National CACFP, this type of industry influence is ultimately what led me to leave the Academy of Nutrition and Dietetics, and I am disheartened to once again see a fellow registered dietitian be the puppet for Big Food. Our children, and the providers that care for them, deserve better.

Comment: CACFP is the USDA’s Child and Adult Care Food Program.  It provides reimbursements to providers of meals at child care centers, day care homes, and adult day care centers.  I wrote about it most recently in a previous “weekend reading” post.  Of course the National Pork Board, which runs the USDA-sponsored checkoff program, wants to encourage dietitians to promote pork.  It must welcome the opportunity to provide free continuing education credits.  Dietitians are required to complete 75 such credits every five years.  As I’ve written previously, they can easily do that with free industry-sponsored coursses.

Do those courses influence what dietitians tell clients?  Perhaps the Pork Board can answer that question (I wonder if it ever did before-and-after surveys).  I’m guessing it must view the expense as worthwhile.

I received this email from USDA’s MyPlate group:

Hi Marion

MyPlate National Strategic Partners, a group developed by the United States Department of Agriculture (USDA), just announced the launch of a new resource to help Americans build healthier sandwiches! The full press release is below, and I am happy to answer any questions or arrange any interviews!

WASHINGTON, D.C. – January 11, 2024 – As MyPlate National Strategic Partners, the Grain Foods Foundation, Hass Avocado Board, National Association of State Departments of Agriculture Foundation and National Wheat Foundation are excited to introduce a new resource aimed at helping individuals build healthier and more nutritious sandwiches.

Every day, nearly half of all Americans enjoy a sandwich – and most people are not meeting recommendations of the Dietary Guidelines for Americans.[1] The new “Build a Better Sandwich” resource features practical tips to help bridge this gap, with realistic and inspiring ideas for enjoying a variety of grains, lean proteins and fiber-filled fruits and vegetables and low-fat dairy in better-built sandwiches…To download the “Build a Better Sandwich” resource and other materials created by MyPlate National Strategic Partners, please visit https://www.myplate.gov/partner-resources.

[1] Sebastian et al. Sandwich consumption by adults in the U.S.: What We Eat In America, NHANES 2009-2012. Food Surveys Research Group Dietary Data Brief No. 14. Dec 2015.

Given the sponsors, want to take a guess at how you are supposed to make these sandwiches?

I’m all for healthier sandwiches and eating avocados (love them!), but this is an example of the Hass Avocado Board—a USDA-sponsored checkoff (marketing and promotion) program—at work.

Don’t you think it’s odd that the USDA’s doesn’t include a broader range of vegetables or plant foods in its sandwich advice?

This is one of the many things wrong with USDA sponsorship of checkoff programs….

Jerry Hagstrom’s Hagstrom Report, to which I subscribe, often has information I would not otherwise see.  Here’s one example.

He reported that USDA’s Agricultural Marketing Service finally released its analysis of dairy checkoff programs, supposedly due annually by law.  No reports were published from 2020 through 2022.

Some members of Congress complained in a letter to Secretary Vilsack.  That worked.

See: Report to Congress on the Dairy Promotion and Research Program and the Fluid Milk Processor Promotion Program, 2020 Activities.

It makes interesting reading (to me, at least).

Checkoff—officially, research and promotion—programs tax commodity producers and use the funds for marketing purposes.  The programs are mandated and managed by USDA, but paid for by commodity producers (conflict of interest, anyone?).

Two Dairy Checkoffs exist.

346. The Dairy Research and Promotion Program (the Dairy Checkoff), funded by dairy producers and dairy importers to maintain and expand domestic and foreign markets for fluid milk and dairy products. The program collected $346.8 million in assessments in 2020.
347. The Fluid Milk Processor Promotion program, also known as the Milk Processor Education Program (MilkPEP), is funded by fluid milk processors and “is designed to educate Americans about the benefits of fluid milk, increase milk consumption, and maintain and expand markets and uses for fluid milk products in the contiguous 48 States and the District of Columbia.” This program collected $85.7 million in assessments in 2020.

What is this about?  At one glance:

On the other hand, dairy consumption as a whole—mainly because of cheese and butter—is going up.

The report says that for every dollar spent on generic marketing, the industry gets roughly $3 in return.

Checkoff programs raise lots of questions about whether the USDA should be sponsoring these kinds of marketing efforts for a small number of foods, and why the government should particularly promote consumption of dairy foods (or beef, for that matter), given concerns about their environmental impact, if nothing else.

The Agricultural Marketing Service is quite clear about its objectives: to promote consumption of U.S. agricultural products, no matter what they are.

The dairy industry must want these efforts to continue; it sees the decline in fluid milk consumption as a problem.

Given concerns about the waning health of Americans, the role of dairy checkoffs—and the USDA’s Agricultural Marketing Service—could use reconsideration.

Thanks to a reader, Kevin Mitchell, for sending this news item: Animal vs. Plant Protein: New Research Suggests That These Protein Sources Are Not Nutritionally Equivalent.

Scientists found that two-ounce-equivalents (oz-eq) of animal-based protein foods provide greater essential amino acids (EAA) bioavailability than the same quantity of plant-based protein foods. The study challenges the Dietary Guidelines for Americans (DGAs) which suggest these protein sources are nutritionally equivalent.

I went right to the source.

• The study: Connolly G, Hudson JL, Bergia RE, Davis EM, Hartman AS, Zhu W, Carroll CC, Campbell WW. Effects of Consuming Ounce-Equivalent Portions of Animal- vs. Plant-Based Protein Foods, as Defined by the Dietary Guidelines for Americans on Essential Amino Acids Bioavailability in Young and Older Adults: Two Cross-Over Randomized Controlled Trials. Nutrients. 2023; 15(13):2870. https://doi.org/10.3390/nu15132870
• Objectives: We assessed the effects of consuming two oz-eq portions of pork, eggs, black beans, and almonds on postprandial EAA bioavailability in young and older adults.
• Methods: We conducted two investigator-blinded, randomized crossover trials in young (n = 30; mean age ± SD: 26.0 ± 4.9 y) and older adults (n = 25; mean age ± SD: 64.2 ± 6.6 y). Participants completed four testing sessions where they consumed a standardized meal with two oz-eq of either unprocessed lean pork, whole eggs, black beans, or sliced almonds.
• Conclusions: Pork resulted in greater EAA bioavailability than eggs in young adults (p < 0.0001), older adults (p = 0.0007), and combined (p < 0.0001)… The same “oz-eq” portions of animal- and plant-based protein foods do not provide equivalent EAA content and postprandial bioavailability for protein anabolism in young and older adults.
•  Funding: This research was funded by the Pork Checkoff and the American Egg Board—Egg Nutrition Center. The supporting sources had no role in study design; collection, analysis, and interpretation of data; writing of the report; or submission of the report for publication.
• Conflicts of Interest: When this research was conducted, W.W.C. received research funding from the following organizations: American Egg Board’s Egg Nutrition Center, Beef Checkoff, Pork Checkoff, North Dakota Beef Commission, Barilla Group, Mushroom Council, and the National Chicken Council. C.C.C. received funding from the Beef Checkoff. R.E.B. is currently employed by Archer-Daniels-Midland (ADM); the research presented in this article was conducted in a former role and has no connection with ADM. G.C., J.L.H., E.M.D., A.S.H. and W.Z. declare no conflict of interest. The funders had no role in the design of the study; in the collection, analyses, or interpretation of data; in the writing of the manuscript; or in the decision to publish the results.

Comment: It is very much in the interest of the Pork Checkoff and the Egg Board t,o demonstrate that animal-source food protein is better for you than proteins from plant sources—and to cast doubt on any evidence to the contrary.  Proteins, whether from animal or plant sources, contain precisely the same 20 amino acids, although in different proportions.  Animal proteins are closer in amino acid composition than are plant proteins but if you eat a variety of plant foods you will get the amino acids you need.   People who eat largely plant-based diets are generally healthier than people who eat a lot of animal-based foods.  The conclusion of this study does not change that overall conclusion.  This, then, is another industry-funded study with predictable results.