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CANDY

IFT’s Food Technology Sweet and Spooky:  Halloween is one of the most popular times for consumers to purchase candy. Mars, in partnership with Ipsos Omnibus, surveyed nearly 3,000 U.S. adults about their Halloween plans to learn more about how consumers celebrate.

Interactive Candy Map 2024: Our map ranks the most popular Halloween candy in each state in America, as well as the first and second runners up. Our results are firmly grounded in 17 years of candy sales data! Key Takeaways: – Reese’s Cups Loses #1 Spot for the First Time Ever.

The WORST Halloween Candy 2024: People get really fired up about the candy they don’t like. Over 10,000 survey responses from the past 12 months! Key Takeaways — – Circus Peanuts Retain #1 Worst Spot; – Candy Corn on Both Lists? Divisive.

Better-for-you candy brands are going all in on Halloween: “Better-for-you candy brands are hoping that adults will dole out low-sugar gummies or chocolate-dipped nuts to trick-or-treaters this Halloween season,“ Modern Retail reported.

New York Times Candy IQ: Trick or treat! See how much you really know about sweets with this quiz.

PUMPKINS

World’s largest pumpkin: Minnesota grower wins again at World Championship Pumpkin Weigh-Off. 2,471 pounds. That wasn’t enough to beat the world record he set last year — that pumpkin was 2,749 pounds.

Scaring Halloween Trick-or-Treaters Is Free. But This Pumpkin? $13.50: Each application of pepper spray for pests costs the Dykemans, who calculate many expenditures by acre, about $150 per acre. Two charcoal filters, $400 apiece, protect operators in this John Deere tractor ($67,000 in 2008), which takes $130 of diesel. Fertilizer prices, which soared in part because of Russia’s invasion of Ukraine, have come down in recent months. But it remains a significant cost, the Dykemans said, at $200 per acre.

Pumpkin Seeds: A Tiny Seed With Big Benefits: With Halloween just around the corner, pumpkins are everywhere! However, many people overlook a highly nutrient-rich part of the pumpkin – the seeds…For instance, just a small handful provides around 40% of the recommended daily value for magnesium

Pumpkins: Background & Statistics: All States produce some pumpkins, but six States produce most of them. According to the most recent USDA, Census of Agriculture, in 2022, about 45 percent of pumpkin acres were harvested in the top six pumpkin-producing States, measured by pumpkin weight. 

HOLIDAY ECONOMICS

Pricing fears grow ahead of Halloween: Cocoa and sugar prices are reported to have reached frightening highs, with alarming price rallies predicted…. Read more

Halloween’s Mutation: From Humble Holiday to Retail Monstrosity: In 2024, consumers are expected to spend $11.6 billion celebrating the holiday, up from $3.3 billion in 2005….Spending on candy is expected to reach $3.5 billion this year.

PET SAFETY? SURE, WHY NOT?

Halloween Pet Safety: It’s the season for costumes, candy, and creepy décor. Halloween can be one of the most fun holidays for a pet, but also one of the most hazardous. From choosing safe costumes to takeaways on trick or treating, the following Halloween pet safety tips will help both you and your dog have a frightfully delightful holiday. Continue Reading.

RESOURCES

Institute for Food Technology’s confection content collection: Explore IFT’s collection of scientific resources on chocolate, hard candy, and other confections.

Enjoy the holiday!

A reader, Bart Peuchot, writes:

I would be very interested to have your view on this new publication for Nature.

As you taught me, I checked the competing interests and it seems to be a perfect industry-funded publication.

And then ,I ran across this Tweet (X) from @Stuart Gillespie:

New paper concluding “more research needed”
…brought to you by Nutrition Foundation of Italy…
…which in turn is brought to you by
…..@Nestle @McDonalds @CocaCola Ferrero, Barilla, Danone et al…

Well.  What  is this about?

I went right to the paper: Visioli, F., Del Rio, D., Fogliano, V. et al. Ultra-processed foods and health: are we correctly interpreting the available evidence?. Eur J Clin Nutr (2024). https://doi.org/10.1038/s41430-024-01515-8

Aha! Another attack on the concept of ultra-processed foods.  The article concludes

the available evidence on how different UPFs have been associated with health, as well as the results of studies examining specific food additives, call into question the possibility that ultra-processing per se is the real culprit. It is possible that other unaccounted for confounding factors play an important role. Future, urgently needed studies will clarify this issue.

The Italian food industry has been especially active in opposing NutriScore labels and anything else that might discourage sales of foods high in sugar, salt, and saturated fat.

But it is not alone in pushing back against the concept of  ultra-processed foods—an existential threat to junk food manufacturers.

Here, for example, is Hank Cardello,  the Executive Director of Leadership Solutions for Health + Prosperity at Georgetown’s Business School writing in Forbes:: New Report Highlights The Sweet Side Of Ultra-Processed Foods.

With ultra-processed foods (UPFs) replacing “junk food” as the new bogeyman for public health advocates, a new study published by  the Georgetown University Business for Impact Center (full disclosure: I am one of the authors) reveals that all UPFs are not created equal. The report spotlighted that candy in particular was the exception, since that category contributes only 6.4% of added sugars and less than 2% of our calories. The most surprising discovery is that the “healthiest of the healthiest” consumer cohort in the study purchased candy 26% more frequently than the general population.

The report: New Consumer Insights on Ultra-Processed Indulgent Foods: How Confectionery Products Are Different.

Candy behaves differently from other ultraprocessed indulgent products. New NMI and NHANES data re-confirm that candy is different and should not be lumped together with other indulgent products. Consumers do not overconsume  chocolate and candy, so targeting these foods will not impact obesity. An approach that focuses on product categories that consumers with the highest BMIs eat and drink the most will be more effective.

OK, readers: Take a guess at who paid for this.

Funding for this paper was provided by the National Confectioners Association.

As I keep saying, you can’t make this stuff up.

As I pretty much demonstrate every Monday, industry-funded studies almost invariably produce results favoring the sponsor’s interests.

But here we have a rare exception to the rule:

• The study: Effect of cocoa extract supplementation on cognitive function: results from the clinic subcohort of the COSMOS trial.  The American Journal of Clinical Nutrition,Volume 119, Issue 1, January 2024, Pages 39-48.
• Objective: “To test whether daily supplementation with CE, compared with placebo, produces better cognitive change over 2 y.”
• Conclusions: “Among 573 older adults who underwent repeat in-person, detailed neuropsychological assessments over 2 y, daily CE supplementation, compared with placebo, showed no overall benefits for global or domain-specific cognitive function. Possible cognitive benefits of CE among those with poorer diet quality warrant further study.”
• Funding: The Cocoa Supplement and Multivitamin Outcomes Study (COSMOS) is supported by an investigator-initiated grant from Mars Edge, a segment of Mars dedicated to nutrition research and products, which included infrastructure support and the donation of study pills and packaging. Pfizer Consumer Healthcare (now Haleon) provided support through the partial provision of study pills and packaging.

Comment: Why anyone would think that cocoa extract would have any efffect at all on cognitive function is beyond me, but I, in sharp contrast to Mars, am not trying to sell cocoa extract or convince anyone that M&Ms are a health food.  But, as seems invariably the case, the investigators did give Mars a small break in favorably finding “possible” cognitive benefits of cocoa extract for people eating terrible diets.  My prediction: further studies will not find benefits of cocoa extract—or M&Ms—on cognitive function even though eating M&Ms can be lots of fun.

Halloween is about candy, no?  Here are four thoughts on the topic.

I.  From CagleWorld.com

II.  From The CandyStore.com.

III.  From Consumer Reports: What 100 calories of Halloween candy looks like. 

IV.  From my son Charles, who forwarded this, I know not from where:

Enjoy the occasion!

Everything in moderation!

Chocolate for breakfast? Kellogg’s + Hershey’s collab takes cereal to new heights in IndiaThe breakfast cereal giant has joined forces with one of the largest chocolate manufacturers in the world to launch Kellogg’s Hershey’s Chocos on the Indian market…. Read more

When I saw this, I wondered what was new here.  We already have plenty of chocolate breakfast cereals, organic and not, most of them aimed at kids.

These, for example:

At best, these cereals have some cocoa in them, usually as the 5th ingredient or less.

I can’t find an ingredient list for the cereal aimed at India, but I did find one for similar products sold in other countries.

Chocolate is the first ingredient!

Candy for breakfast!

Yum!

All of this is enough to make me want to run out and eat some M&Ms.

You can’t make this stuff up.

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For 30% off, go to www.ucpress.edu/9780520384156.  Use code 21W2240 at checkout.

I received an emailed announcement alerting me to today’s big event: It’s National Peanut Brittle Day, “a day dedicated to honoring one of our favorite uniquely American treats.”

Who knew?

The press release continues with some not-so-sweet news:  peanut brittle is yet another victim of inflation.

The chart shows the cost of the raw ingredients in peanut brittle has increased by nearly 18% — from just under $0.38 per pound in early 2021 to nearly $0.46 cents today.

Other cost increases: transportation, energy, labor add up to “a recipe for expensive candy!”

A strange press release, but an interesting commentary on what’s happening with prices.

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For 30% off, go to www.ucpress.edu/9780520384156.  Use code 21W2240 at checkout.

I am a big fan and daily reader of ConscienHealth, mainly because its producer, Ted Kyle, invariably and consistently has something interesting to say about whatever he is writing about (obesity and health, usually).

I liked this one so much—it sounds just like something I would say—that I asked his permission to reproduce it.  He agreed.  Enjoy!

Controlled Study Shows How to Sell Less Easter Candy (if you click on the link, you can find the place to subscribe or comment)

Not every study in PLOS Medicine is thoroughly impressive, but this one is pure genius. Researchers at the University of Oxford have discovered that if grocers don’t promote Easter candy, they will sell less of it. But wait, there’s more. Those same researchers showed that promoting “healthy items” – like low fat potato chips – yields higher sales for those health-promoting snacks.

PLOS Academic Editor Jean Adams obviously recognized the genius of this research by Carmen Piernas, Georgina Harmer, and Susan Jebb. So she published an opinion paper alongside them, praising it. She says:

“Piernas and colleagues’ studies add to the accumulating evidence that restricting marketing on less healthy foods and encouraging marketing on healthier foods may be an effective way to support public health.”

But she also lamented the fact that implementation of tighter regulation of food marketing is slow to come. She calls it “a sad indictment of our collective inability to create a world that supports everyone to eat in the way they want to, rather than the way the marketers want for us.”

Easter Egg Hunts and a Trip to the Zoo

There’s a lot of great material in this trifecta of medical research and commentary. Adams tells us that supermarkets are out of control:

“The concentration of food marketing in grocery stores can feel particularly overwhelming with parents describing the ‘temptation’ as ‘like a trip to the zoo every week’ for their children.”

Seeing the brilliance of this research and commentary, headline writers got into the spirit. Our favorite:

Hiding Easter eggs better in supermarkets could rescue UK’s waistlines, Oxford study claims

Clearly, journalists understand how to capture the essence of serious public health science.

Actual Health Outcomes?

Crispy Fruit, photo by Ted Kyle

There’s just one tiny gap in this beautiful story. None of this research offers any evidence of healthier waistlines. It presumes that selling less Easter candy and more low-fat chips will cause waistlines to shrink.

Good luck with that. For decades now, food marketers in the U.S. have been selling us all kinds of food with claims that it’s healthy stuff to eat. Sales boomed and obesity kept rising. Onward and upward.

So count us skeptical that selling more low-fat chips and a little less Easter candy will put a dent in the UK problem with obesity.

Click here for the Easter candy study and here for the study of merchandising for low-fat chips. For the commentary by Adams, click here. And if this screed hasn’t been enough, click here for our further thoughts on the quest for a sustainable, nourishing, food supply.