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Heart & Stroke Canada has a new report on food and beverage marketing to kids: The Kids Are Not Alright.

The press release says:

Our children and youth are bombarded with ads for unhealthy products all day, every day, influencing their food and beverage choices. This is having a devastating effect on their health and setting up conflict at home.

Marketing is big business and it is sophisticated…New research reveals that over 90% of food and beverage product ads viewed by kids and teens online are for unhealthy products, and collectively kids between the ages of two and 11 see 25 million food and beverage ads a year on their top 10 favourite websites.

It is time for this marketing storm to stop.

Its advice:

• Eat healthy early, eat healthy often
• Family food fights
• Not your grandmother’s commercials
• Industry self-regulation is a failure
• Legislation means a fair fight for everyone

Lots to work with here.  Glad to have it.

Last week I posted this about Canada’s new food label:

• A Canadian study shows that two-thirds of packaged foods sold in Canada have added sugar.
• Canada’s new food label is causing a fuss over the sugar listing because it (a) does not distinguish between intrinsic and added sugars, and (b) sets 100 grams per day as the standard amount.  Looks like the Canadian sugar lobby won this one.

I received a note from a reader who sent an article from the Canada Gazette giving some of the background for these decisions.

The government did a cost-benefit analysis of the then-proposed label:

Costs were estimated based on the inclusion of all regulatory options that were presented during consultations (i.e. the U.S. approach for added sugar, mandatory inclusion of vitamin D in the NFt). Stakeholders indicated that the cost would be a maximum of $727.1 million and with the removal of outliers, $598 million. However, the decision to use a Daily Value approach for sugars instead of added sugars would significantly lower these costs…The coming-into-force period of 5 years was chosen to minimize the cost of implementing the proposed amendments.

How did the Daily Value get to be 100 grams per day, twice the U.S. Daily Value of 50 grams?  All it says is:

A DV of 100 g is being proposed for sugar, and the declaration of the % DV for sugar in the NFt would be mandated for all foods.

Food industry politics in action!

Last week was a big one for comments about sugars.  I’m traveling this week but here’s a quick round-up.

• Julia Belluz of Vox explains what sugar is about (I’m quoted) and displays a great graphic of where it hides in food (here’s an excerpt).
  
• Gary Taubes, author of The Case Against Sugar, summarizes how the sugar industry attempted to manipulate research on the effects of fat v. sugar and heart disease risk.
• Yoni Freedhoff counters with a somewhat different perspective on Taubes’ interpretations and the sugar story.
• A Canadian study shows that two-thirds of packaged foods sold in Canada have added sugar.
• Canada’s new food label is causing a fuss over the sugar listing because it (a) does not distinguish between intrinsic and added sugars, and (b) sets 100 grams per day as the standard amount.  Looks like the Canadian sugar lobby won this one.

The Washington, DC-based Center for Science in the Public Interest also operates in Canada.  It issued a comment on the recent Canadian election.

Newly elected Prime Minister Justin Trudeau has four years to implement his public health nutrition commitments.  He and his party have pledged to:

• Introduce new restrictions on the commercial marketing of unhealthy food and beverages to children, similar to those now in place in Quebec
• Bring in tougher regulations to eliminate trans fats, similar to those in the U.S., and to reduce salt in processed foods
• Improve food labels to give more information on added sugars and artificial dyes in processed foods
• Make additional investments of $40 million for Nutrition North and $80 million for the Canadian Food Inspection Agency

Sounds like a new era indeed.  This will be interesting to watch.

Dr. Yoni Freedhoff sent me Canada’s Heart and Stroke Foundation’s  new position statement on Sugar, Heart Disease, and Stroke.

Its major recommendation is just like the one from the World Health Organization:

The Heart and Stroke Foundation recommends that an individual’s total intake of free sugars not exceed 10% of total daily calorie (energy) intake,and ideally less than 5%.

The Canadian government, the Foundation says, should:

• Ensure clear and comprehensive nutrition labelling of the free sugars content in the Nutrition Facts table of all packaged foods, grouping all sugars together when listingingredients on product packaging, and standardized serving sizes on the Nutrition Facts table.
• Restrict the marketing of all foods and beverages to children.
• Educate Canadians about the risks associated with free sugars consumption through public awareness and education campaigns.

Shouldn’t we be doing that too?

As Dr. Freedhoff puts it, it’s “Amazing how forceful and sweeping public health organizations can be when they don’t need to worry about upsetting their industry partners.”

A Canadian reader, Professor Amir Attaran of the Law and Medicine Faculties at the University of Ottawa, has just discovered UNICEF-Canada’s Halloween partnership with Cadbury:

I was not made cheery this morning when at the grocery store, I found UNICEF’s name and logo plastered all over the packages of Halloween candy.  On closer investigation, UNICEF Canada have struck a three-year partnership with Cadbury (this is the final year) where UNICEF lends its name and logo to advertising some 4 million packages of Cadbury candies each year.  In exchange, Cadbury donated some money ($500k) to UNICEF for schools in Africa.

The UNICEF Cadbury “Schoolhouse Project” (now closed) collected donations from Canadian communities for children in Africa.

UNICEF continues to collect funds for such purposes and has declared October 31 as National UNICEF Day.

Remember UNICEF’s orange trick-or-treat boxes? They helped make October 31 National UNICEF Day – and taught scores of Canadians that they can make a vital difference around the world. Today, it’s easier than ever to have an impact on the lives of the world’s most vulnerable children.

But UNICEF-Canada is aggressively seeking donations from corporate partners, apparently with little regard for what they sell.

Invest in the world’s children today to make a world of difference tomorrow. On behalf of UNICEF Canada, we invite you to involve your organization in a rewarding partnership and unique business opportunity. UNICEF Canada designs exclusive customized initiatives that achieve real, measurable business results while meeting your humanitarian goals.

Enhance your brand, drive sales, increase revenues. UNICEF delivers….We have built direct relationships with governments, businesses and community leaders in every jurisdiction where UNICEF is present.

No other aid organization engenders greater trust. None has greater impact.

Make us part of your business strategy and join us in building a better world for children. For your bottom line, for the sake of our children and for the future of our world, there is no better investment.

As I keep saying, you cannot make this stuff up.

Candy?  Or, UNICEF’s other Canadian partners such as Pizza Nova?

I know the argument: It’s Halloween and kids will eat candy anyway, so why not make some money from it.  This is the same argument used to promote sales of junk food in vending machines in U.S. schools.

But should UNICEF-Canada be doing this?  Canadians: how about doing some serious talking about this embarrassing partnership.

Addition, October 26:  Here’s what Cadbury gets for its $500,000 donation:

A cornerstone of the partnership is the dedication of significant space on approximately 4.3 million boxes and bags of mini-treats each year to raise awareness about UNICEF and the Schools for Africa programme. Cadbury Adams will also use point of purchase displays, flyers, advertising and the Web to promote the programme and its toll-free number.

Thanks to Dr. Yoni Freedhoff for keeping me current on Canadian food politics. His latest post is about the Canadian Heart and Stroke Foundation’s new program to heart-check fast food meals.  The Foundation hasn’t officially announced the program yet, although you can  find it buried in an obscure questionnaire on its website.  Pizza Hut also mentions its participation in the program on its website.   [Update February 3: Pizza Hut has now announced its participation in the program]

The program is coming soon and here’s Dr. Freedhoff’s political cartoon of what it is likely to look like .  No, this isn’t real.  Dr. Freedhoff’s point is that it could be.

What, you might ask, are the criteria for the heart check?  Let’s just try sodium: 720 mg per serving.   Even the late and not lamented Smart Choices program did better than that (480 mg per serving).

You think Dr. Freedhoff is exaggerating and this is improbable?  Alas, not so.  In Australia a couple of years ago, I took this snapshot at a McDonald’s on the Adelaide beach.

The check marks come from the Heart-Tick program of the National Heart Foundation of Australia.  So Canada is just now catching up.  Canadian readers: can’t you do something about this?  And American Heart Association: clean up your act too!

Addendum: Thanks to Lisa Sutherland for pointing out that what gets heart-checked in Canada is comparatively low in U.S. terms.  She sends McDonald’s nutrition information as proof.   Practically everything is higher in sodium than 720 mg.  When it comes to sodium, everything is relative, I guess, but all of it is way high.

The Wall Street Journal reports that China has new guidelines on allowable levels of melamine in foods: 1 ppm (mg/kg) in infant formula and 2.5 ppm in other foods.  The Canadian Food Inspection Agency agrees and is requiring importers of foods from China to document that their products meet these standards.  According to the October 10 Food Chemical News (which I can’t link to), the number of infants affected by melamine-contaminated infant formula is nearly 94,000, with 30,000 cases in central Henan province and 16,000 in Hebei province, both near where the source of the problem, the Sanlu Dairy group, is located.