Currently browsing posts about: Bottled-water

Food corporations are pushing corporate social responsibility (CSR) as hard as they can.  This seems like an oxymoron to me, but here’s what they say:

CSR #1: Nestlé (no relation) says it is creating shared value by “optimizing water use and productivity, Italy.”

In the Piacenza and Parma region of Italy, in recent years, water has become scarcer, especially during the summer. Nestlé Italia decided to engage more closely with its tomato suppliers, to secure its supply of tomatoes and significantly reduce the amount of fresh water used for irrigation.

The three-year project with Consorzio Interregionale Ortofrutticoli, a cooperative of tomato farmers, aims to maximise tomato production and optimise irrigation in 10 pilot farms with differing soil conditions, by using solar-powered CropSense Soil Moisture Monitoring technology. Data at root level is collected daily and used to provide the exact amount of water needed to optimise crop revenue and water use.

Data collection will continue into 2011, and additional farmers are already keen to join the project based on the initial results: yields have nearly doubled, the tomato quality (sugar content) increased by 15% and the water used to produce one tonne of tomatoes fell by 45%.

Watch Nestlé’s film: Optimising water use and productivity, Italy

Read more in Nestlé’s report, Creating Shared Value

Anti-CSR: For an antidote, try Corporate Accountability International’s campaign called “Think Outside the Bottle,” and watch the video of Annie Leonard’s Story of Bottled Water.

CSR #2: FoodNavigator has a new collection of commentaries on CSR:

I greatly admire the work of Jared Diamond.  His book, Guns, Germs, and Steel: The Fate of Human Societies, is as clear an explanation as you will ever get of how the inequitable distribution of favorable geography, climate, and natural resources affects the development and maintenance of human societies.

But here he is, incredibly, in the Sunday New York Times writing a fan letter to corporate social responsibility for protecting those favorable environments.  He writes:

There is a widespread view, particularly among environmentalists and liberals, that big businesses are environmentally destructive, greedy, evil and driven by short-term profits. I know — because I used to share that view.  But today I have more nuanced feelings…I’ve discovered that while some businesses are indeed as destructive as many suspect, others are among the world’s strongest positive forces for environmental sustainability.

And which corporations does he include as “strongest positive forces?”  Chevron, Walmart, and Coca-Cola.   I’ll leave discussion of Chevron and Walmart to others, but Coca-Cola?

Coca-Cola, Diamond says, is protecting the world’s water supplies.  The company needs clean water in the 200 countries in which it operates.  This, says Diamond:

compels it to be deeply concerned with problems of water scarcity, energy, climate change and agriculture. One company goal is to make its plants water-neutral, returning to the environment water in quantities equal to the amount used in beverages and their production. Another goal is to work on the conservation of seven of the world’s river basins, including the Rio Grande, Yangtze, Mekong and Danube — all of them sites of major environmental concerns besides supplying water for Coca-Cola. These long-term goals are in addition to Coca-Cola’s short-term cost-saving environmental practices, like recycling plastic bottles, replacing petroleum-based plastic in bottles with organic material, reducing energy consumption and increasing sales volume while decreasing water use.

Please note the future tense.  These are things Coke says it plans to do.  As for what the company is doing now, Diamond does not say.  His piece does not mention Coke’s negotiating with officials in developing countries to buy water at rates significantly below those charged to local communities, a topic under much discussion when I was in India last year.  It does not mention campaigns in India to hold Coke accountable for its abuse of local water rights or any of the similar campaigns in other countries.

Diamond’s piece does not talk about the efforts Coke puts into selling bottled water at the expense of local water supplies.  As described by Elizabeth Royte in her book, Bottlemania, companies like Coke exhibit every one of of the characteristics formerly deplored by Diamond in attempting to secure plentiful and reliable sources of cheap local water: in his words, “environmentally destructive, greedy, evil and driven by short-term profits.”

Diamond says he sits along side and has gotten to know and appreciate the motives of many corporate executives.  Me too.  Personally, many of them mean well and wish that they could do more to be socially responsible.  But they work for businesses that are required, by law, to make short-term profit their reason for existence.  This means that corporate social responsibility is necessarily limited to actions that bring visible – and immediate – returns on investment.

We need some critical thinking here.  If Diamond gave any thought at all to what Coca-Cola produces – bottled water and sodas – he would surely have to agree that less of both would be good for our own health and that of the planet.

I promised to post some of the responses to the New York City Health Department’s new campaign against sugary drinks.  Here’s what the New York Times has to say.  Still reeling from the American Heart Association’s recommendation to reduce sugars from soft drinks (see previous post), the Beverage Association has issued this statement:

The messages being spread about beverages by the New York City Department of Health and Mental Hygiene are so over the top that they are counterproductive to serious efforts to address a complex issue such as obesity. Like most foods, soft drinks and other sugar-sweetened beverages are a source of calories. Simply naming one food source as a unique contributor minimizes a disease as complex as obesity. The key to energy balance and maintaining a healthy weight is counting calories in and calories out, not focusing on specific foods or abstaining from any one food or beverage in particular. While we support the campaign’s desire to help people lead healthier lives, we do not believe the campaign imagery represents a serious effort to address a complex issue such as obesity…Further, the beverage industry provides an array of beverages with a wide range of calories, including zero calories…all of which can be part of a balanced lifestyle [my emphasis].

Yes!  Drink water!  Preferably out of a tap!

There is so much wrong with bottled water that it’s hard to know where to begin (read Elizabeth Royte’s Bottlemania, for starters).  But let’s start with the fact that bottled water is the most brilliantly marketed product ever invented.  The companies get it practically free out of a tap and charge you a dollar or more – sometimes a lot more – for a quart or less).  The plastic bottles pollute the environment.  Worst of all, drinking bottled water makes people less apt to be vigilant about protecting public water supplies.

And it isn’t even regulated very well, or so says a report from the Government Accountability Office.  The title says it all: “Bottled water: FDA safety and consumer protections are often less stringent than comparable EPA protections for tap water.”  The report was released in time for congressional hearings on the topic.   Reporters had a lot of fun with the self-interested statements of industry people who testified.

None of this gets into the additional question of bisphenol A and other endocrine disrupters in plastic bottles that are sometimes used for water.  The Canadians are now saying that bisphenol A is safe at amounts commonly used, and so is a California expert committee.  The American Chemistry Council is pleased with these decisions.

Where does that leave us?  Defend tap water!  As for endocrine disrupters, stay tuned but why use bisphenol A when other alternatives are so readily available.

July 24 update: The International Bottled Water Association is suing a maker of steel water bottles for false advertising.  The bottle maker’s ads apparently suggested that plastic water bottles leak synthetic estrogens.   Bisphenol A must be causing serious problems for the bottled water industry, along with all those pesky enviromental concerns.

Andrew Martin begins his account of the latest Pepsi quarterly report like this: “Tap water is making a comeback.  That’s bad news for PepsiCo’s profits.”  Sales are down 10%.  Why?  People aren’t buying as much soda or bottled water.  Score one for the environmental movement.

The Environmental Working Group says the plastic bottles are bad for the environment but that’s not all.  Its latest report tests the waters and finds plenty of fertilizer and drug residues in them. Oh great.

The American Dietetic Association says plastic water bottles are OK to use and there is no need to worry about them.  Aren’t you relieved?  No conflicts of interest are noted in this report, but I hear rumors, as yet unconfirmed.

ConsumerReports.com has an especially understandable description of the plastic bottle situation. If the recycling number is 7, the plastic could be polycarbonate and leaching bisphenol A endocrine disrupters. It says recycling numbers 1, 2, or 5 are better bets. The Environmental Working Group says bisphenol A is the “signature compound in the fight for reform of the nation’s toxic chemicals laws. It contaminates nearly all Americans, it causes toxic effects at very low doses…yet the EPA has only the most clumsy and convoluted authority to control its use and reduce exposure to populations at risk.”

Thanks to Hugh Joseph for forwarding this Brandweek article about Fiji water with a subject line saying, “You could never make this up.” Fiji Water, it seems, has a new $10 million ad “carbon negative, globally positive” campaign to explain its carbon neutrality. Hmmm. The last I heard, Fiji was about 8,000 food miles away and plastic bottles were causing all kinds of environmental problems.

And now it seems that plastic bottles are also causing health problems, particularly from leaching of the endocrine disrupter, bisphenol A. Canada is all set to ban this chemical in general and has just banned it from baby bottles. The FDA is under pressure to do the same or at least set limits for it. And Nalgene says it won’t use it anymore.

Maybe Fiji Water bottles don’t use polycarbonate plastics (with bisphenol A) but it looks like any bottled water needs some re-thinking, no?