Currently browsing posts about: ADA(American Dietetic Association)

I’m getting lots of e-mails about Coca-Cola’s co-sponsorship of the National Heart, Lung and Blood Instutite’s HeartTruth Red Dress campaign to increase women’s awareness of their risk for heart disease. You can find out more about Diet Coke’s sponsorship on the Coca-Cola website. Here’s my favorite line in the news release: “Participation by Coca-Cola does not imply endorsement by DHHS/NIH/NHLBI.” Really? I’ll bet Coke hopes people will think it does.

But that’s not all. The American Dietetic Association (ADA) is partnering with Pepsi. Pepsi, it says, “will work with ADA to develop consumer and professional education programs, and tackle nutrition research questions.” How’s that for unbiased?

For this tidbit, I am indebted to a correspondent who wishes to remain anonymous. PepsiCo, which owns Frito-Lay, is partnering with the American Dietetics Association (ADA) to poll members about their knowledge and attitudes about “healthy” snacks. Presumably, Frito-Lay will use this information to market healthy (well, maybe a bit healthier) snacks to consumers. The survey is online at www.brgrs.com/ada. Why the ADA is partnering with PepsiCo is a question worth pondering, but PepsiCo’s interest in doing so is obvious. ADA members are actively involved in counseling people about what to eat and PepsiCo would love them to recommend Frito-Lay products. Should nutritionists partner with food companies? Do the benefits outweigh the risks? I think these questions deserve serious thought, no?