New items come out every day about the plant-based market for alternatives to meat and dairy foods.  Think of this as big business and hyper-marketing.

• By the numbers: Plant-based food sales and prices: In 2020, plant-based food retail sales grew 27% to be worth $7 billion, according to SPINS data released by the Good Food Institute and the Plant Based Foods Association. And even as consumers spent more money on groceries due to the pandemic, the plant-based segment grew at a faster clip than traditional products as a whole.
• Impossible Foods confirms plans for UK launch: The US brand, infamous for its meat-free burger that appears to ‘bleed’ like real meat, has confirmed plans to launch in Britain after applying for regulatory approval…. Read more
• Tracking the plant-based protein movement: Maple Leaf Foods’ Field Roast brand launches pea protein-based pepperoni at Whole Foods and Filipino brand UnMeat comes to a West Coast retail chain.5 ways to boost plant-based products in grocery stores: While there are many factors that play into plant-based product sales — including the category’s buzz, sustainability issues, animal welfare concerns, food allergies and the perception of a better health profile — retailers are an important link in the chain.. A study conducted by PBFA and Kroger between December 2019 and last February found that plant-based meat products sell 23% better when they’re in the meat section.
  Food flavour facility to explore sustainable plant-based foods:  The University of Nottingham has joined forces with the University of Adelaide to launch a new international food flavour facility to improve the taste of sustainable, healthy, plant-based food and ingredients. Read more
• Brits seek UK oat-drinks, but unaware of plant-based origins: Glebe Farms: A majority of Brits would prefer to buy plant-based milk from the UK, but many are unaware where their dairy alternatives are coming from, according to Glebe Farm Foods. Read more
• Quorn and Wibble Foods: Latest vegan launches: Meat alternatives firm Quorn and plant-based jelly pot manufacturer Wibble Foods revealed new vegan NPD this week. Read more
• Nestlé plant-based launches and cereal reformulation: Nestlé has boosted its vegan offering with the launch of plant-based egg and shrimp, as its reveals its latest progress toward reducing sugar in its cereal products. Read more
• Dairy… the next generation? General Mills unveils animal-free cream cheese alternative: Bold Cultr: General Mills has made a move into the emerging ‘animal-free’ dairy category with a brand called Bold Cultr – a lactose-free cream cheese alternative utilizing dairy proteins from Perfect Day made via microbial fermentation (without cows)…. Read more 
• Alt protein: Israeli start-ups innovate with grasshoppers, fermentation, and ‘plant made’ meatFrom ingredients to finished products, start-ups are innovating to produce the next hottest products in the alternative ingredient space. FoodNavigator hears from three making a splash in Israel’s food tech scene…. Read more

The US Agency for International Development (USAID) has issued two reports arguing that reduction of the prevalence of child stunting should no longer be used as the sole measure of success of nutrition intervention programs.

Background: Stunting is defined as low height-for-age.  It has long been used as a measure of nutritional deficiency due to inadequate diet in the presence of poor sanitation and other conditions.  Interventions focused on improving dietary intake rarely prevent stunting or affect it to only a small extent.

The first report: Stunting: Considerations for Use as an Indicator in Nutrition Projects

Emerging evidence supports the need to reexamine stunting as the primary indicatorof the success or failure of nutrition interventions.  Stunting should be interpreted not as an indicator of short-term programmatic success, but rather of the overall well-being of populations.  Not all nutrition programs, projects, or activities should be expected to reduce the prevalence of stunting… Failure to reduce the prevalence of stunting should not be interpreted as the failure of a nutrition program or project.  Nutrition programs should consider—and measure—a broader range of the many benefits that programs can achieve.

The second report:  Beyond Stunting: Complementary Indicators for Monitoring and Evaluating USAID Nutrition Activities

this guide shows how accurate and meaningful results, beyond stunting, can be captured through the use of more comprehensive and responsive indicators that directly link to an activity’s logical pathway…Measuring different types of indicators across the program’s impact pathway helps to understand how well programs are implemented and how results are achieved. Most important, measures like these allow for learning about what the program has, or has not achieved,
and why.

This second report provides a useful Table listing possible non-stunting indicators such as rates of breastfeeding, nutrient supplementation, home food production, participation in food assistance programs, and the like.

These are all downstream (personal) interventions.  I’d like to see USAID fund some more upstream (policy-based) interventions and see if those might do greater good for greater numbers of people.

I am indebted to Politico’s Helena Bottemiller Evich for her detailed analysis of the current status of attempts to keep toxic Salmonella out of meat and poultry.

Background

• Toxic Salmonella in meat and poultry sicken people who do not safely handle uncooked product.
• The meat industry argues that Salmonella are intrinsic to meat and poultry and, since the products are cooked and sterilized, Salmonella is not a problem requiring regulation.
• The FDA says the foods it regulates that are contaminated with Salmonella are subject to enforcement action.
• USDA has declared toxic forms of E. coli to be adulterants (and, therefore, illegal) in meat and poultry.
• In January, food safety lawyer Bill Marler petiotioned USDA to declare Salmonella an adulterant in meat and poultry (see story in the Washington Post)
• Also in January, CSPI and several other consumer groups sent USDA a similar petition.
• Marler has just visited Washington DC to push for immediate regulation and legislation.

Politico notes that his visit

comes on the heels of a scathing ProPublica investigation about multidrug-resistant Salmonella Infantis in poultry and our “baffling and largely toothless food safety system that is ill-equipped to protect consumers or rebuff industry influence.”

Marler is pushing hard on this issue.

• Hey Salmonella, put me out of business – Please
• Request to USDA for update on petition
• Did you know that USDA has a zero tolerance for Salmonella in beef served to school kids, but not for the rest of us?
• Let’s talk Turkey about Salmonella being an Adulterant

Everyone should be pushing hard on this issue.  It reveals two big food safety problems.

• The lack of coordination and consistency in food safety oversight by USDA (meat and poultry) and FDA (pretty much everything else).
• Capture of USDA by the meat industry, which relentlessly opposes stronger safety regulations.

The USDA’s response?

The U.S. Department of Agriculture’s Food Safety and Inspection Service (FSIS) today announced that it is…initiating several key activities to gather the data and information necessary to support future action and move closer to the national target of a 25% reduction in Salmonella illnesses…Despite consistent reductions in the occurrence of Salmonella in poultry products, more than 1 million consumer illnesses due to Salmonella occur annually, and it is estimated (PDF, 1.4 MB) that over 23% of those illnesses are due to consumption of chicken and turkey. “Reducing Salmonella infections attributable to poultry is one of the Department’s top priorities,” said USDA Deputy Under Secretary Sandra Eskin, who is leading the initiative.

The meat industry’s response?

The North American Meat Institute (Meat Institute) today welcomed the U.S. Department of Agriculture’s (USDA) new national goal of reducing Salmonella illnesses by 25 percent and committed to continue working with USDA and other groups to achieve the shared goal of reducing Salmonella infections…we will continue to work with USDA to do all we can to detect and deter incidents of Salmonellosis, especially by coordinating with partners in the supply chain on best practices and research.”

Will this work?  Stay tuned.

A reader in Norway, Marit Kolby, sent me this one.

First, the press release: “Mushroom consumption may lower risk of depression.”

New research led by Penn State College of Medicine also reveals that these superfoods may benefit a person’s mental health.  Penn State researchers used data on diet and mental health collected from more than 24,000 U.S. adults between 2005 and 2016. They found that people who ate mushrooms had lower odds of having depression.

The study: Mushroom intake and depression: A population-based study using data from the US National Health and Nutrition Examination Survey (NHANES), 2005–2016.  Djibril M.Ba. XiangGao, LailaAl-Shaar, Joshua, E.Muscat, Robert B.Beelman, John P.Richie.  Journal of Affective Disorders, Volume 294, 1 November 2021, Pages 686-692.

Hypothesis: “We hypothesized that mushroom consumption is associated with a lower risk of depression in American adults.”

Method: Analysis of dietary recall data from NHANES vs. self-reported depression.

Conclusion: “Mushroom consumers had a lower odd of depression. However, we did not observe a dose-response relationship.”

Funding: none.

Declaration of competing interest: none.

Comment: Ordinarily, beyond noting the conditional “may be linked” (which also could be “may not”  and the lack of dose-response, I would not bother to comment on this study except that Marit Kolby wrote:

As usual, the health effects (this time from mushrooms) are greatly exaggerated, especially given the study type and the lack of a dose-response relationship.  One compound in mushrooms suggested to explain the association is ergothioneine. The authors list no conflicts of interest.  But look at the patent list of the author Beelman.

This called for a look at the patent list.  Beelman does indeed hold several patents related to ergothioneine from mushrooms, but most of them are assigned to the Penn State Research Foundation.   This is not unusual for universities, but called for a look at Penn’s State’s policy on faculty intellectual property.

Penn State’s policy on patents requires research faculty to negotiate patent income according to a formula.

1. PSRF [the foundation]: 40%
   Inventor(s): 40%
   Administrative Unit of College: 20%
2. The inventors’ portions of the income are divided according to the contribution percentage that the inventors establish. A memo to establish the percentages to be paid to each invention will be sent to the Inventors before making payment .

Without knowing the details of Beelman’s arrangement with the university, it is difficult to be sure that a conflict of interest exists (he might have turned all the proceeds over to the university), but this situation clearly gives the appearance of a conflict, and an undisclosed one at that.

If professor Beelman is entitled to any percentage of profits from the patents, he has a competing interest and should have disclosed it.

Regardless, his declaration should have acknowledged his patent ownerships, as should the university’s press release.

Are mushrooms a “superfood” as the press release maintains?

Marit Kolby thinks it is more likely that mushrooms are an indicator of usual consumption of whole rather than ultra-processed foods, and points out that a couple of studies have linked ultra-processed foods themselves to depression.

I cannot resist sharing information from a press release I received from sweetspotpr.com about something called The Christmas Cookie Price Index.

This comes from a study computing the cost of cookie ingredients in 60 US cities and 30 countries (People do this things?  Apparently, yes).

The main results:

• The most expensive place to bake Christmas cookies in the US is San Diego, California at $12.40 per batch, followed by Burlington, Vermont ($12.08) and Los Angeles, California ($11.41).
• Charleston, South Carolinais the cheapest place in the US to bake Christmas cookies at $2.23 per batch, followed by Charleston, West Virginia ($2.90) and Des Moines, Iowa ($4.13).
• Sweden is the most expensive country to bake Christmas cookies ($12.83), followed by the Dominican Republic ($11.74),Denmark ($10.97), New Zealand ($10.57), Russia ($9.81) and Switzerland ($9.75).
• Ecuador is the cheapest place to bake Christmas cookies at $3.50 per batch, followed by Poland ($3.62),Spain ($3.80), Germany ($4.04) and Chile ($4.20).

I didn’t think this could wait until Christmas.  I knew you would want to know this in time for Thanksgiving.

And from the National Farmer’s Union,

Enjoy the day and the weekend!

FoodPolitics.com will be back on Monday after the Thanksgiving holiday break.

FoodNavigator-USA, one of the newsletters I subscribe to, has a special edition on edible insects.  

If you want to know what the food insect industry and market look like these days, this is a great place to get the big buggy picture in a hurry:

• Edible insects in focus, part I: CPG 2nd wave focuses on benefits, not bugs… ‘It’s like taking Jell-O and saying, ‘Hey! we’ve got a bunch of ground up cow bones and sugar. You want some?’  Back in 2013/14, no food innovation conference was complete without at least one session promoting edible insects as the next big thing in ‘alternative protein.’ Since then, the field has become littered with the corpses of bug-fueled startups that ran out of cash or energy. But some have stuck around, some have pivoted to petfood or animal feed, and some exciting new players are now emerging on the scene…. Read more
• Edible insects in focus part II: Scale and automation… Aspire Food Group gears up to open world’s largest edible cricket processing facility  Aspire Food Group – which is on a mission to automate and professionalize edible insect farming – aims to start production at a CAD $90m 100,000sqft automated cricket processing facility near London, Ontario, in Q1/Q2 of next year that will produce 10,000 tons of crickets/year in phase one alone, a potential gamechanger in the human food and pet food arena, claims the firm…. Read more
• Edible insects in focus part III: Farming, from Mexico to Ontario to Israel… ‘At this point, if you’re still in business, you definitely know what you’re doing’  “We’ve seen people come and go in the edible insects space, but the people who are still around know what they’re doing,” observes Hector Jimenez at Nutrinsectos in Guadalajara Mexico, who – like many people in this nascent industry – first got the edible insects bug (excuse the pun) after reading a high-profile FAO report* in 2013…. Read more
• Edible Insects in focus part IV. Hargol FoodTech: Grasshoppers, gummies, and patience…Edible insects were always going to be a slow burn in the alternative protein market in Europe and North America, given the ‘ick’ factor and the lack of infrastructure to farm and process them at scale, says Israeli firm Hargol FoodTech. But while the human food market has moved at a frustratingly glacial pace, the industry is professionalizing (as many hobbyists give up), and there are emerging opportunities, particularly in new applications such as gummies and meat alternatives…. Read more
• Edible insects in focus part V. Gym-N-Eat Crickets: ‘My ideal customer is a woman with kids under 10’“  A lot of cricket protein products seem to be bars and powders targeted at 18-35 year old males that are into mountain biking,” observes Shelby Smith, founder of Iowa-based edible insect startup Gym-N-Eat Crickets. “But in my experience, having interacted with thousands of people, women are the key to this market. My ideal customer is a woman with kids under the age of 10.”… Read more  

And how about some migratory locusts?

• European Commission authorizes migratory locust for human consumption:  The European Commission has authorized Locusta migratoria (migratory locust) as a novel food to be placed on the market. This is the second authorization of an insect as a novel food — the first being dried yellow mealworms, which was adopted in July.  The term “migratory locust” refers to the adult Locusta migratoria, an insect… Continue Reading

You might think of the Dietary Guidelines for Americans as federal nutrition advice about how to eat healthfully but to some food companies it’s a marketing opportunity.

FoodNavigator-USA.com writes that the new guidelines for children under age 2 are a “treasure map” for Gerber, a leading baby food manufacturer.

the guidelines underscore the need for products that help babies consume sufficient iron, vitamin D and other nutrients of concern, safely introduce potential allergens, cut back on added-sugar, and cultivate diverse palate preferences to ensure healthy dietary preferences and reduce the risk of picky eaters later.\nInnovative, iron-enriched products need to boost consumption.

How does this work?

One of the main messages in the Dietary Guidelines is to provide infants and young children with sufficient iron.

Gerber to the rescue!

All you have to do is “feed children two servings of infant cereal a day.”

I still vote for feeding kids real food….

This one was sent to me by Sara Henriques Martins, a nutritionist from Portugal.

She writes: “I came across an interesting study about the effects of phytosterols on lowering blood cholesterol  which was funded by Danone, a company that sells Danacol, a drink that is sold with this exact purpose.”

The study: Phytosterols, Cholesterol Control, and Cardiovascular Disease.    Andrea Poli, Franca Marangoni, Alberto Corsini, Enzo Manzato, Walter Marrocco, Daniela Martini, Gerardo Medea,  Francesco Visioli.  Nutrients. 2021, 13(8), 2810; https://doi.org/10.3390/nu13082810

Reference: For a summary of research on the “funding effect”—the observation that research sponsored by food companies almost invariably produces results favorable to the sponsor’s interests but that recipients of industry funding typically do not recognize its influence—see my book, Unsavory Truth: How Food Companies Skew the Science of What We Eat.