King Corn (the movie) is opening in New York today, but you can read about it on the blog site of one of its makers, Curt Ellis. Enjoy!

I’ve just been sent this article about a Kaiser Foundation/Scholastic video game designed to teach kids about healthy eating. It’s in the form of a detective story–“Incredible Adventures of the Amazing Food Detective.” The article points out the irony of using video games to teach about diet and activity, but never mind. I can’t figure out how to make it work on my new computer so I haven’t tried it. Is it worthwhile? Useful? Fun for kids?

Representative Edward Markey (Dem-MA) is making trouble for food companies who market to kids. He wrote letters to a bunch of companies asking them to cease and desist using cartoon characters or marketing to kids under age 12. The results? Some said yes, some said no. Among the “no’s” are Dannon (so much for Stonyfield), Nestle (no relation), and Yum! This, in turn, has led to consternation in the food industry, with much concern that if companies don’t comply with such requests, they will leave the industry open to regulation. Marketing to kids is the food industry’s Achilles heel. When it comes to kids, companies cannot argue personal responsibility. It will be interesting to watch Markey on this one.

Yesterday’s USA Today carried an article on the latest word on food safety from the excellent Julie Schmit (who, along with Elizabeth Weise, deserves a Pulitzer for their outstanding reporting on the pet food recall and on food safety issues in general). Here we go again with outbreaks of the nasty E. coli 0157:H7 from meat produced by Topps, which had to recall nearly 22 million pounds of hamburger and promptly went out of business, and Cargill, among others. As I discussed at length in my book, Safe Food, we know perfectly well how to produce food free of harmful pathogens. If companies aren’t doing it, it’s out of ignorance, laziness, or greed. We do not have a farm-to-table food safety program in this country. We need one. How many more incidents of this type must we go through before Congress makes public health a priority? This is an issue for Congress. Start lobbying…

I am indebted to Greg Miller of the National Dairy Council for sending me the latest fact sheet on dairy myths from the American Dietetic Association. Usually, the Association’s fact sheets have predictable industry sponsors. This one doesn’t seem to but I certainly can understand why the Dairy Council wants it widely circulated. See what you think of it.

Michele Simon (Appetite for Profit) reminds me that Kid Power is inviting everyone in the marketing-to-kids industry to attend its next conference–“Kids Food and Beverage 2008.” This is the group that teaches companies how to sell directly to children and gives prizes for companies that do that well. The website gives reasons why you must attend. Note that for this group, overweight, food allergies, digital technology, and a growing ethnic population create new marketing opportunities for the food and beverage industries.

Dennis Whalen, a marketing executive in San Francisco, forwards this link to a speech given in 2004 by Malcolm Gladwell, the New Yorker writer and author of the Tipping Point and other best sellers. How do food marketers decide what sells sodas and spaghetti sauce? Gladwell’s answer: in ways that make people happy. Really?

Two studies showing good results of short-term dietary intervention in children now report follow-ups indicating that the results were not sustained beyond the period of intervention. The first, from the British Medical Journal, focused on getting kids to drink fewer sodas. The second report is of a maintenance program for overweight kids who had lost weight. In both cases, kids regained weight when the interventions stopped. The moral: helping kids eat healthfully has to be an ongoing process, meaning that there is no easy fix.