Colbert on McDonald’s
Thanks to Alexandra Lewin for forwarding this link to the Colbert Report on McDonald’s report card gimmick. Interesting production values!
Thanks to Alexandra Lewin for forwarding this link to the Colbert Report on McDonald’s report card gimmick. Interesting production values!
I have just received this lovely invitation from Eileen Dolbeare to track a 30-day experiment (she calls it Fresh Mouth) that she is running for her three junk-food loving boys, ages 4 to 6. She says: “We’re an average American family trying to eat better and enjoy it more. We’ll convince our three little kids that fresh food is about pleasure, rituals and family – and not about red dye #40, high fructose corn syrup or hydrogenated oils.” You can track her blog, watch the progress of the experiment, and cheer her on.
A study from Johns Hopkins has done for Hispanic TV what decades of studies have done for general TV: analyzed the number and content of televised food commercials. Guess what: one-third of food commercials on Spanish-language TV are directed to kids and most of these are for junk foods or sodas. Surprise!
From the NRA website:
“The NRA does not support legislation or regulation which requires mandatory nutritional labeling on menus or menu boards. Restaurants should have flexibility and freedom in how they may choose to provide nutrition data to their customers. The National Restaurant Association opposes any proposal that includes a one-size-fits-all menu-labeling approach.”
The site links to a nifty map of state and local proposals, as well as to summaries of pending legislation on this and other issues that worry the NRA. This group should be worried. It is fighting its customers who care about health, which seems like an odd business strategy.
Phil Lempert, the Supermarket Guru, has tallied up the recalls and other food safety scares from the last 18 months. It’s an impressive list, and provides plenty of evidence for the need of a complete overhaul of our food safety system.
The USDA is announcing the largest recall of ground beef in U.S. history: 143 million pounds, most of it already sold and, presumably, eaten. The meat was produced at the Westland/Hallmark Meat company in Chino, California. The recall follows a shocking video of an investigation by the Humane Society at that plant. The video, which is not easy to watch, shows “downer” cows being slaughtered for food as well as other violations of regulations for meat slaughter. The USDA is taking this very seriously, if too late to keep the meat out of the food supply. It has posted answers to Frequently Asked Questions on its website, along with a transcript of a technical briefing, and links to related statements. And here’s what today’s New York Times has to say about it (as always, the writer, Andrew Martin, provides great quotes). If you are puzzled about what humane treatment of farm animals might have to do with the safety of the meat we eat, here is as good an explanation as anyone could ask for.
Today’s New York Times has a juicy article in the business section about the differing opinions of obesity experts about New York City’s proposal to require certain restaurants to post calorie information on menu boards. The head of one obesity society, who is a frequent consultant to the food and restaurant industry, apparently thinks calorie labeling will backfire by “inadvertently encouraging patrons to consume lower-calorie foods that subsequently lead to greater total caloric intake because of poor satiating efficiency of the smaller calorie loads.” Coincidence?
The USDA has just issued a corporate challenge to food companies to “step up to help end childhood obesity by empowering the household gatekeeper to assist her in modeling a healthy lifestyle and by providing information to help her make healthy food choices for herself and her family.” How? Uh oh. By using MyPyramid. This may indeed be a challenge. Even nutritionists have trouble understanding how to use MyPyramid. USDA provides a long list of suggestions of ways food companies might use MyPyramid. These make me think we will have to wait and see whether such things as CDs in cereal boxes, placemats, and websites are able to use the Pyramid for real education rather than for marketing the companies’ products.