The Beverage Daily newsletter always has something interesting from its business perspective.  Its June 3 mailing was a special edition—a collection of its articles—about “functional” beverages.  In nutrition-speak, functional means something added above and beyond the nutrients that were there to begin with.

Here’s what Beverage Daily says about them:

Once, beverages were simply about hydration. Now, people want hydration and more from their drinks.

Rich with innovation, the functional beverage category is full of exciting developments and new ideas. From beauty beverages to digestive health drinks, these beverages offer something extra to consumers.

The functional beverage market accounts for around 7% of total beverages by volume, according to figures from Zenith International. But the real interest is in value, with functional beverages accounting for around 13% of the beverage category in terms of value.

• ‘Functional water is predicted to grow very fast’: Euromonitor on functional beverage trends: Energy drinks, sports drinks, and functional bottled water are among the functional and fortified beverage categories to watch, according to Euromonitor International… Read
• Probiotic punch: ‘Consumers are realizing they can get probiotics in beverages they already consume and love’: Cold-pressed juices, cashew-milk smoothies, energy drinks, water and even cold-brew coffee: probiotics are making their mark across on-trend beverages… Read
• New look and new horizons: NOA Relax & Focus: Inspired by the wilderness of the Swedish archipelago, NOA Relax & Focus has now set its sights on 30 markets worldwide. One lesson learned so far was the need for a rebrand: ensuring consumers can immediately identify what the drink is all about. .. Read
• Bella Berry beauty drink on finding the right retailers and investors: Beauty drink Bella Berry launched in the UK last year with a mission to bring beauty drinks to a mass market. One of the key lessons for the brand has been to learn who the right retailers for the drink are, as it continues to build listings both in the UK and abroad.   .. Read
• CCE launches sports cap packaging for Glacéau Smartwater: Coca-Cola Enterprises (CCE) has launched a sports cap for its bottled water brand, Glacéau Smartwater, following a £14m ($20m) investment at its Morpeth, Northumberland site… Read

From my perspective, functional beverages are about marketing.  You want hydration?  Try water!

The CDC has started a page on the E. coli O121 (STEC O121) outbreak linked to General Mills flour:

In interviews, ill people answered questions about the foods they ate and other exposures in the week before they became ill. Sixteen (76%) of 21 people reported that they or someone in their household used flour in the week before they became ill. Nine (41%) of 22 people reported eating or tasting raw homemade dough or batter. Twelve (55%) of 22 people reported using Gold Medal brand flour. Three ill people reported eating or playing with raw dough at restaurants.

The CDC’s “At A Glance”

• Case Count: 38
• States: 20
• Deaths: 0
• Hospitalizations: 10
• Recall: Yes

It looks like cases are—or were—popping up one at a time.  There is always a reporting lag.

While waiting for more information, the CDC recommends:

• Do not use, serve, or sell the recalled flours.
• Do not eat raw dough or batter, whether made from recalled flour or any other flour.
• Bake items made with raw dough or batter before eating them.
• Do not taste raw dough or batter.
• Do not serve raw dough to customers or allow children and other guests to play with raw dough.

But really. Gold Medal flour?  If flour is used for cooking or baking, the bacteria would be killed.

OK.  I totally get eating raw cookie dough.  I did plenty of that back in the day when I baked cookies for my kids, and they helped clean the bowl.  Eating raw cookie dough may sound disgusting, but the mix is truly delicious.

If you’ve never tried it, now is not a good time to start.  In 2009, there was a really nasty E. coli outbreak from eating pre-packaged raw cookie dough.

But eating or playing with raw dough in restaurants?   Is this common practice?  News to me.

Documents

• Recall list and advice to Consumers, Restaurants, and Retailers
• FDA announcement and investigation
• Shiga toxin-producing Escherichia coli O121 (STEC O121) infection
• Signs & Symptoms
• Key Resources

I gave the commencement address to graduates of Macaulay Honors College at the City University of New York this week. Here’s what I said.  And here’s what someone in the audience tweeted:

I was especially pleased because it came with an honorary degree.

The Center for Science in the Public Interest (CSPI) has sued the FDA for ignoring its 2012 petition to prevent illnesses and deaths caused by eating raw oysters from the Gulf of Mexico contaminated with toxic Vibrio vulnificus.

The lawsuit, filed jointly with Public Citizen, asks the FDA to set standards to make sure these bacteria are “nondetectable in oysters and other molluscan shellfish sold for raw consumption.”

The FDA is supposed to respond to the complaint by July 25.

This issue goes back a long way.  I wrote about it in 2011 in the context of a Government Accountability Office (GAO) report, Food Safety: FDA Needs to Reassess Its Approach to Reducing an Illness Caused by Eating Raw Oysters.

Vibrio vulnificus bacteria are considered “flesh-eating;” they kill half the 30 or so people who eat contaminated raw oysters.   Treating the raw oysters before allowing them to be sold kills the bacteria.  California requires this and nobody eating California oysters gets sick from Vibrio.  As I wrote in 2011:

In 2001, the oyster industry trade association, the Interstate Shellfish Sanitation Conference (ISSC), promised the FDA that this industry would substantially reduce Vibrio infections in oysters within seven years through a program of voluntary self-regulation and education aimed at high-risk groups. If this program failed to reduce the infection rate, the ISSC agreed that the FDA could require oysters to be treated after harvesting to kill pathogenic Vibrio.

So what happened?  Late in 2009, the FDA said it would issue rules, but backed off under pressure from the oyster industry and friendly state officials.

Despite years of warnings and promises that it obviously has no intention of meeting, the Gulf oyster industry has been able to stave off FDA regulations for 15 years at the cost of about 15 preventable deaths a year.

CSPI and Public Citizen are trying the legal route.  I hope it works.

Golden Rice, genetically engineered to contain beta carotene, has long been the poster child for the benefits of GMOs—as witnessed by this Time Magazine cover of July 31, 2000.

Beta-carotene is a precursor of vitamin A and the idea behind this rice was that it could—a conditional word expressing uncertainty—help prevent blindness due to vitamin A deficiency in areas of the world where this deficiency is rampant.

But vitamin A deficiency is a social problem.  Fruits and vegetables containing beta-carotene are widely available in such areas, but are not grown or consumed as a result of cultural or economic issues.  If they are consumed, people cannot absorb the beta-carotene cannot be absorbed because of poor diets, diarrheal diseases, or worms.

Here we are, 16 years after the Time cover, and Golden Rice is still not on the market.

I predicted its current problems in my book, Safe Food: The Politics of Food Safety, first published in 2003.  In Table 12 (page 158) I outlined the many basic research studies and research on production, consumer acceptance and use, and clinical effectiveness that would have to be done before Golden Rice could be shown to achieve its intended purpose.  Much of this research has now been done but plenty more still needs doing on getting it produced and into the mouths of people who most need its beta-carotene.

Proponents of the benefits of Golden Rice, however, complain that anti-GMO activists are responsible for keeping the rice off the market.

Not so, says an article in the Source, a publication of Washington University in St. Louis.  Based on what some of its researchers have just published in an article in Agriculture and Human Values, the Source quotes one of its authors:

The rice simply has not been successful in test plots of the rice breeding institutes in the Philippines, where the leading research is being done,” Stone said. “It has not even been submitted for approval to the regulatory agency, the Philippine Bureau of Plant Industry (BPI)…The simple fact is that after 24 years of research and breeding, Golden Rice is still years away from being ready for release.”

As I learned long ago, even the slightest skepticism about Golden Rice is perceived by uncritical proponents of GMOs as an attack on science and the entire food biotechnology enterprise.  If you publicly express doubt that Golden Rice can solve the vitamin A problem, you will be accused, as I have been, of responsibility for the illnesses and deaths of millions of children.

As the table in Safe Food makes clear, Golden Rice is a highly technical approach to solving a nutritional problem resulting from cultural and socioeconomic factors.

Such solutions do occasionally succeed.  The best examples I can think of are iodized salt to prevent goiter and water fluoridation to prevent tooth decay.  But both of these interventions address geographical mineral deficiencies, not deficiencies resulting from cultural prohibitions or poverty.

Is Golden Rice worth a try?  Sure it is.  But not when it is used to demonstrate that GMO foods are good for the public as well as the owners of seed and pesticide companies.

The World Resources Institute has a new paper out: Shifting Diets for a Sustainable Food Future.

This is the most recent item in its series: World Resources Report: Creating a Sustainable Food Future.

The paper is about how food choices affect land, water and climate change.  It provides further evidence that eating less meat and dairy would be more sustainable.

Resources:

• Protein Scorecard [pet peeve: I wish they wouldn’t refer to foods as “protein”]
• Shift Wheel explaining how to influence food companies and consumer choices.
• Full paper: Shifting Diets for a Sustainable Food Future (www.wri.org/shiftingdiets)
• Blog: Sustainable Diets: What You Need to Know in 12 Charts
• Blog: How I Tweaked My Diet to Cut its Environmental Footprint in Half
• Press release: WRI offers new approach to help move billions to more sustainable diets

Food Chemical News reports that the Senate Appropriations bill comes with report language instructing the FDA to:

• Conduct a risk assessment to see how harmful it really is to eat Listeria-tainted frozen vegetables [these, presumably, would be cooked before eating].  CRF Frozen Foods had to recall of 358 organic products after 7 people became ill.
• Release no sodium guidelines before the National Academies of Science has a chance to update the Daily Reference Intake (DRI) for sodium [which will take years].  The report says “it is “imperative that any guidance be issued using the latest sound science…based upon an updated DRI report.”  House directives said the same thing.  [The FDA has just released voluntary sodium guidelines for public comment].
• Release its overdue report on food traceability systems: “The Committee directs the FDA to collaborate with science-based international and industry-led food traceability initiatives of the type recommended by the pilot projects…[and] to make publicly available information on FDA’s efforts to encourage…traceability initiatives.”
• Reconsider its E. coli standard.  The Senate views this standard as too stringent and disruptive of raw milk cheese businesses.
• Actively engage stakeholders in best practice standards for medical foods. “They should work together on “forming a framework for a distinct regulatory pathway for medical foods that does not encumber its progress towards approval for patient use.”
• Better enforce standards for antibiotics in shrimp imports.
• Sample olive oil bottles at retail to determine if they are adulterated, and report findings to Congress.
• Report on efforts to implement regulations for the growing commercial human milk industry.

Some of these directives would improve food safety, but some would not.

All make more work for the FDA.

Does the Senate also plan to appropriate sufficient funds for the FDA to do all this in addition to what it is already doing?  Want to take bets?

I’ve just started getting a new Science and Research newsletter from William Reed: Informing Business Growth.

Some of the listings focus on dietary patterns or emerging microbiome research:

But most of them focus on single nutrients, ingredients, or foods—suggesting that they are about marketing those ingredients, not necessary health (people don’t eat single foods exclusively; we eat meals and mixtures).

These are a lot of fun.  They raise the possibility of magic bullets (if only).

But watch out for the weasel words “may,” “could,” “might”.  These mean “may or may not,” “could or could not,” “might or might not.”

• Long-term multivitamin use linked to fewer heart problems: Harvard study: A daily multivitamin may protect men from cardiovascular events such as heart attack and stroke in the long-term, says a new study… Read
• Eating black raspberries may decrease heart disease risk: Study: An extract found in black raspberries can significantly lower arterial stiffness, a key measure of cardiovascular disease, according to data from a Korean study… Read
• New forum showcases the benefits of pulses: A networking forum to help manufacturers understand the nutritional value of pulses has been created by McGill University in Montreal, Canada… Read
• Fish oil, cocoa & plant sterols: The winning combination against heart disease?: Combining fish oil, cocoa extract and plant sterols food supplements could offer an effective defence against heart disease, a new study suggests.  .. Read
• Plant-derived bacteria shows anti-obesity effects: RCT: Heat-killed Pediococcus pentosaceus LP28 derived from the longan fruit may help trim waist lines and reduce body fat, say results from a double-blind, randomized, placebo-controlled study… Read
• Olive-sourced hydroxytyrosol effective in biscuits: Study: Olive oil phenol hydroxytyrosol has been shown to be highly bioavailable and to lower oxidised LDL (low density lipoprotein) levels when incorporated into biscuits, suggesting functional food applications could be on the horizon for this EFSA-backed polyphenol. .. Read
• Study shows Calanus oil may benefit blood pressure and heart health: Supplements containing Calanus oil may support cardiovascular health via anti-inflammatory effects in blood vessel walls, says a new study… Read
• Review supports immune health potential of larch arabinogalactan: Supplements of Larch arabinogalactan may support immune health and help reduce the incidence of common cold infections, says a new review… Read
• Insights into banana carotenoids could hold key to fighting blindness: Insights into how bananas make and store carotenoids could help in the future development of banana varieties to combat vitamin A deficiency and blindness, say researchers… Read
• Niagen to be researched for neuroprotective effect among football players: Thorne Research and ChromaDex Corp. are partnering with the Mayo Clinic and the University of Minnesota on a study to assess the effect of nicotinamide riboside (NR) on the brains of football players… Read
• Dark chocolate rivals beetroot juice in boosting athletic performance, study shows: Dark chocolate provides similar benefits to beetroot juice consumed already by elite athletes to improve exercise endurance, a study revealing similar levels of flavanol content has suggested… Read

Wouldn’t you rather eat chocolate than beets?  That’s what such studies are about.  And I wonder how many of them are funded by the makers of the products.  Want to take a look?