by Marion Nestle

Search results: Cereal

Jul 13 2010

Whatever happened to the FTC’s nutrition standards for food marketing?

I keep hearing rumors that food industry opposition is what is holding up release of the FTC’s position paper on nutrition standards for marketing foods to kids.

I titled my previous post on this report “Standards for marketing foods to kids: tentative, proposed, weak,” because I thought they left far too much wiggle room for companies to market products that I would not exactly call health foods.

Now, Melanie Warner points out that even so, the proposed standards will exclude a great many highly profitable food products.  Hence: food company opposition.

Susan Linn of the Campaign for a Commercial-Free Childhood quotes an executive of the food industry’s Children’s Food and Beverage Advertising Initiative: “There are very few products, period, that meet these standards, whether they’re primarily consumed by adults or children.”

The food industry has consistently opposed giving the FTC more authority over marketing of foods and supplements.  Here is another reason why this agency needs it.

Update, July 24: The missing FTC report is front-page news!  William Neuman is on the front page of the New York Times with a detailed account of the Federal Trade Commission’s lack of action on food company advertising practices.  The FTC standards were expected last week but nobody seems to know when, if ever, they will be released.

Update, July 30: Here is Colbert’s take on the delaying of FTC standards.

Jul 12 2010

UK government to eliminate pesky Food Standards Agency

As City University Professor Tim Lang explained (see yesterday’s post), which government is in power makes a big difference.

The new UK government is not wasting a minute before caving in to food industry demands.

First the government promised the food industry no new regulations.  Now it is eliminating the Food Standards Agency (FSA), which is more or less the equivalent of our FDA.  How come?

Would you believe front-of-package food labels?

According to the account in The Guardian (UK), this is happening because the FSA “fought a running battle with industry over the introduction of colour-coded ‘traffic light’ warnings for groceries, TV dinners and snacks.”

Rest in Peace

The FSA has led calls for the Europe-wide introduction of a traffic light system that required food companies to label the front of their products with red, amber or green symbols to denote the amounts of fat, saturated fat, salt and sugar contained per serving.   The agency…said this was the best way to allow Europe’s increasingly obese shoppers to make informed decisions about the food they bought.

The British Medical Association, British Dietetic Association and British Heart Foundation are among health groups that supported the scheme…But traffic light labelling was buried by the European parliament last month, when MEPs backed a rival system favoured by multinationals such as Nestlé, Kraft and Danone.

The industry advocated “guideline daily amounts”, a system that listed percentages of recommended daily allowances included in each serving.

The food industry spent an estimated £830m on lobbying to stop the traffic lights scheme, which enjoyed a level of popularity with consumers because it was relatively easy to understand.

Note: That’s $1.247 billion to defeat traffic lights.  Why?  Because consumers know they aren’t supposed to buy products labeled with red dots.  The food industry much prefers the incomprehensible Guideline Daily Amounts like the ones that Kellogg and General Mills were quick to put on their cereal boxes.

Getting rid of traffic lights was not enough.  The food industry is so angry with FSA over the traffic light proposal that it lobbied the new government to axe the agency.

Mission accomplished (or maybe not).

Addition: Even responsible food industry commentators think this is a bad idea:

As regards the proposed splitting up of the FSA – we only have to look to the number of food safety scares in the US to see the consequences of its fragmented food safety approach.

So instead of putting the food watchdog to sleep, shouldn’t the UK government instead give it more teeth?

Update, July 14: Tim Lang and Geof Rayner did an editorial on this for the BMJ:

Mr Lansley’s thoughts imply that a combination of corporate and individual responsibility will do the trick. This is risky thinking. The Healthy Weight, Healthy Lives programme he inherits did not underplay the personal responsibility that individuals have for their weight, and it recognised that without system-wide action there would be little hope in turning around what already seemed to be the worst public health crisis since HIV….Ironically, by showing his hand early, Mr Lansley has done public health proponents a service. Tackling obesity requires bold efforts to shift how we live, but fiscal constraint should not be an excuse for ideological reassertion.

Jun 24 2010

San Francisco Chronicle writes about Feed Your Pet Right

This article appeared yesterday in the Datebook section.  The dogs loved the food—a huge relief because we had not tested the recipes (oops).

Photos by Russell Yip. Aussies borrowed.

Challenging the pet-food dogma

Meredith May, San Francisco Chronicle, June 23, 2010

In her best-selling food industry exposés “What to Eat” and “Food Politics,” Marion Nestle taught the nation how to shop smarter at the supermarket. Now the New York University nutrition professor and Chronicle Food Matters columnist has teamed with animal nutrition expert Malden C. Nesheim to examine the $18 billion pet food industry in “Feed Your Pet Right: The Authoritative Guide to Feeding Your Dog and Cat” (Simon & Schuster; $16.99).

Their research-based work examines the politics, marketing and science behind pet food, and offers pet owners advice on how best to feed America’s 172 million cats and dogs. She recently visited The Chronicle’s test kitchen, where canine tasters wolfed down an easy-to-prepare recipe from the book.

Q: This book began when you couldn’t understand the ingredients on pet food labels?

A: I couldn’t! I was in a supermarket in Ithaca (N.Y.), and the pet food aisle was 120 feet long. I was stunned by the amount of real estate devoted to it. This had to be some huge industry, and it surprised me because I didn’t think dogs and cats had taken over the world. I looked at the label and it didn’t make any sense at all: stuff about guaranteed analysis, profiles and health claims all over it. We gathered all the books we could find on feeding pets, and they were so dogmatic – saying you have to feed your pet this one way and everything else was poison. They were enormously contradictory, and none seemed to be based on actual research.

Q: Is it in the best interest of the pet food industry to confuse us?

A: Of course – they are selling products that are inexpensive to make and profitable to sell, and all they have to do is convince pet owners if they don’t use their products, they are making a big mistake.

They would prefer you don’t think about what’s in there – the byproducts of human food products. There are billions of pounds of leftover parts of cows, pigs, chickens and sheep after they are slaughtered for human consumption, and something has to be done with it or it will be wasted. One way is to feed it to dogs and cats. They don’t care what part of the animal it comes from.

Q: Give us a cheat sheet. What should we look for on the label?

A: If you want one-stop shopping that meets all the nutritional needs of your cat or dog, look for the words “complete and balanced” on the package. That’s code for meeting all the nutritional standards set by the Association of American Feed Control Officials (AAFCO) – the non-regulatory agency that sets the pet food standards.

Next is the ingredient list. Our rule of thumb is to check the first five ingredients; after that, the ingredients are so small, they do not amount to much. The first five should be real foods – not wheat gluten or something that doesn’t sound like real food. A lot have meat byproducts in them that are quite nutritious, but a lot of people think they are disgusting.

Beyond that, if you are concerned about the quality and interested in organic, seasonal and locally grown, you can find a commercial pet food that meets those standards, but typically you will pay more.

Q: Is there some truth to the claims that some foods are for aging pets, puppies, weight loss, organic, premium?

A: You can pretty much trust it the way you can human food labeling. There will be cheats every now and then.

Q: Is price an indicator of quality?

A: We were rather surprised by what we found. We bought a collection of chicken dinners for pets that were all premium brands, which is a code for higher price. We compared the first five ingredients, the health claims and price, and although the ingredients were all the same, there was a threefold increase in price. So there’s some heavy marketing going on here. The word “premium” has no regulatory meaning, so you have to read what’s in the product.

Q: What are the main things we are doing wrong when it comes to feeding our pets?

A: Overfeeding.

Q: Should we just be cooking for our pets?

A: People who do say it is healthier. One of the funniest things we found was a big clinical research book for cats and dogs put out by Hills Co. that had a very long chapter about how dangerous it is to cook for your pets, then it gave generic recipes for cat and dog food that were easy to follow. We put the recipes in our book!

Q: Since the invention of commercial pet food, is there any evidence that pets are healthier or living longer? Or the opposite?

A: We were curious what did people do before commercial pet food. But there was little information and an astonishing lack of research about pet life spans. In the last 10 years, there’s been some preliminary evidence that life spans of dogs and cats have increased a little bit, but I wouldn’t want to push that too hard. There’s certainly evidence that pets are not doing any worse since commercial pet food was invented.

Q: The top five pet food companies control 80 percent of the market – who is regulating them?

A: All of those five companies are also either human food companies or consumer product companies. Governing them is a complicated regulatory system comprised of the (Food and Drug Administration’s) Center for Veterinary Medicine, AAFCO and states. States have their own rules, AAFCO sets models it wishes all states would follow but about half do, and the FDA regulation is minimal. But that’s changing.

Q: Is that because of the pet food recalls in 2007 that were traced to melamine in China?

A: Yes, it made everyone realize we only have one food supply – and it feeds humans, pets and farm animals. If we have a problem with pet food, then there will likely be a problem with all food. Sure enough, melamine showed up in baby formula in China and in a lot of products that were supposed to be containing milk. We need a food-safety system covering the whole thing, and the FDA is not unsympathetic to that approach. We need food labels on pet food that we can read, and calorie counts should be on them.

Q: What foods are deadly to pets?

A: Raisins, grapes or macadamia nuts, onions, garlic and chocolate. Little amounts really won’t do any harm; it’s pounds that causes problems.

Q: If you want to cook for your pet, how do you do it properly?

A: Follow a recipe.

Q: On your book tour, what are the most common questions people have?

A: A lot of questions about poop and how to keep the amount down – all these people in Manhattan apartments want to know. I tell them feed a high-premium, low-residue product with not much fiber in it. PetCo even has a sign showing the poop size comparisons using these kinds of products.

Recipes: Homemade food that gives pets the nutrition they need. E5

Homemade Dog Food

From “Feed Your Pet Right,” by Marion Nestle and Malden C. Nesheim (Simon and Schuster; $16.99). This recipe, adapted from guidelines in “Small Animal Clinical Nutrition” (2000), feeds one 40-pound dog. Amounts should be adjusted to the size, age and condition of the animal.

  • 8 ounces cooked grains (rice, cornmeal, oatmeal, pasta and other grains and cereals)
  • 4 ounces cooked meat (beef, lamb, pork, chicken, turkey, fish)
  • 2 teaspoons fat (beef fat, chicken fat, vegetable oil, olive oil, fish oil)
  • 1 ounce raw or cooked vegetables
  • 1 teaspoon bone meal (or dicalcium phosphate supplement, see Note)
  • 1/4 teaspoon potassium chloride supplement (salt substitute)
  • 1 human adult daily multi-vitamin, multi-mineral tablet

Instructions: Combine the ingredients in a bowl. Mix well and serve.

Jun 10 2010

Mead-Johnson withdraws Chocolate toddler formula: Meaningful or just PR?

Mead Johnson announced yesterday that it was withdrawing its Enfagrow Chocolate Toddler Formula–just the Chocolate version–from the market:

Like all our Enfagrow Premium products, the recently introduced chocolate-flavored version has a superior nutritional profile to many other beverages typically consumed by toddlers — including apple juice, grape juice, and similarly flavored dairy drinks. Unfortunately, there has been some misunderstanding and mischaracterization regarding the intended consumer for this product and the proper role it can play in a child’s balanced diet. The resulting debate has distracted attention from the overall benefits of the brand, so we have decided to discontinue production of Enfagrow Premium chocolate toddler drink and phase it out over the coming weeks.

I can’t resist quoting the Chicago Tribune’s explanation of the origin of the debate caused by “misunderstanding and mischaracterization:”

Introduced in February, the chocolate-flavored formula was widely criticized in the blogosphere after Marion Nestle, professor of nutrition, food studies and public health at New York University, wrote that the drink would lead children to crave sugary beverages on her influential blog, www.foodpolitics.com.

Influential?  Maybe, but it seems that my comments on this formula did not go nearly far enough.  Mead-Johnson may be withdrawing the Chocolate version, but it is keeping the Vanilla (as explained by Susan James on ABCNews.com, which also quotes me).

What’s the difference?  The Vanilla has exactly one gram less sugar than the Chocolate, 18 grams per 6-ounce serving, rather than 19 grams.  In contrast, the milk in my refrigerator has 9 grams of sugar (natural, not added) in 6 ounces.

Clearly, Mead-Johnson doesn’t get that it’s the sugars, stupid.

Why do I think this is a PR stunt?  Three reasons:

  • The Vanilla doubles the sugars in regular milk.
  • The Vanilla has the same health claims as the Chocolate: growth, brain development, and immunity.
  • Mead-Johnson’s stock went up after the announcement.

One more time: Where are the FDA and FTC on this product?  This Immunity claim is no different from the one on Kellogg’s Krispies cereals that the FTC went after a couple of days ago.

Tomorrow: Some speculation on why the FDA is reluctant to take on things like this.

Addition, June 11: Here is Melanie Warner’s take on this on her BNet Food Industry blog site (she quotes my post).

Jun 8 2010

FTC goes after Kellogg’s Immunity claim, but why?

The FTC has imposed new advertising restrictions on Kellogg because of the Immunity claim on Rice Krispies.  The company is not to make claims about “any health benefit of any food  unless the claims are backed by scientific evidence and not misleading.”

Under a previous order dealing with Frosted Mini-Wheats, Kellogg was not supposed to make claims about benefits to cognition on any of its cereals or snack foods unless the company could prove that the claims were backed by real science. This new decision extends that ruling to include any claim at all.

OK, but I’m confused about several aspects of this decision:

  • How come the FTC is doing this and not the FDA?  At some point years ago, regulatory responsibility was split between FDA and FTC.  Since then, the FDA regulates claims on food package labels, whereas the FTC regulates advertising claims.  I realize that food labels are a form of advertising, but it’s unusual and surprising for the FTC to get involved in FDA-regulated matters.
  • As FoodNavigator also wonders, why didn’t the FTC fine the company and, instead, write a harsh letter? [see update below]
  • Why is the FTC doing this?  Kellogg agreed months ago to withdraw its Immunity claim ( see my November 5 post about the withdrawal).  The Immunity boxes gradually disappeared from supermarket shelves and I haven’t seen one for a long time.

So what’s going on here?  Is the FTC getting serious about regulation (and about time, too)?  Or is FDA sitting back and letting the FTC do its enforcement work?

Could this be why the FDA hasn’t sent a warning letter to Mead-Johnson, the maker of the chocolate toddler formula with three health claims aimed at kids ages 1 to 3.  I posted about this product on April 26, but haven’t heard whether the FDA is doing anything about it.  Can the FTC be on this case but waiting for investigations to be completed before taking action?

Kellogg, it seems, is under fire on all fronts.  CSPI’s Margo Wootan sent me the recent decision by the Children’s Advertising Review Unit of the Better Business Bureau that Kellogg must stop advertising Pop-Tarts to kids:

CARU was concerned that the product packaging, which features berries and states “Made with Real Fruit” for several of Kellogg’s Pop-Tarts®  products that have fruit in their names, impliedly represents to children that the products contain substantial amounts of fruit.

In fact, according to CARU, Pop-Tarts contain less than 6% fruit and less than 2% of the fruit shown in the advertising. Kellogg claimed that its marketing was not aimed at kids, but lost that one.

It’s great that regulatory agencies like FTC and FDA (and voluntary agencies like CARU) are regulating but it’s hard to keep track of who is doing what.   Nothing to do but wait and see what happens next.  Stay tuned.

Update, June 8: CSPI’s Margo Wootan writes that FTC can’t impose fines because it does not have the authority to issue civil penalties.  Ted Mermin of Public Good Law concurs.  He says:

Companies fight hard to make FTC (and similar) orders as narrow as possible, in large part to avoid precisely the situation in which they are held responsible for violating an existing injunction/order.  Since (in the Commission’s view, at least) Kellogg hadn’t violated an existing order, the FTC did not have the authority to fine them without first going to the US Department of Justice to get DOJ to take the case (a matter of a 45 day delay, if DOJ takes it at all).  The burden of that delay (and of needing to get authority from DOJ in the first place) is precisely what is driving the congressional charge for enhanced FTC authority as part of the financial reform legislation.

If the House version of financial reform legislation had been in effect, the FTC would have had the authority to seek civil penalties (i.e., fines) and the outcome here might have been different.  As it was, the fact that Kellogg had stopped the practice…kept the Commission (at least the three commissioners in the “majority”) from focusing on any remedy other than injunctive relief–that is, a broadening of the existing order from the Mini-Wheats case, with the threat of that $16,000 per violation (and an expanded area of prohibited activity) running into the future.

Update, June 11: In an editorial titled “Snake oil for breakfast,” the New York Times explains why health claims matter so much.  If you can’t believe health claims, what part of the food label can you believe?:

Businesses have been making dubious claims about their products at least since the 17th century, when the British clergyman Anthony Daffy sold Daffy’s Elixir as a cure for scurvy as well as agues, gout, rheumatism, rickets, worms and other ailments. Hucksterism — no matter how implausible the claim — lives on…[for example] POM Wonderful claimed its pomegranate juice helps treat, prevent or cure hypertension, diabetes and cancer.  This might be par for the course for an era of swift-boating political ads and a torrent of television commercials plumping for myriad wonder drugs (sudden death may result). It leaves the consumer in a quandary: what part of the label can be believed?

Jun 4 2010

The latest on GM foods

My newly updated book, Safe Food: The Politics of Food Safety, is just out from University of California Press.  Half the book is about the politics of genetically modified (GM) foods.  Politics explains these latest developments:

1.  FDA awards GRAS status to Monsanto’s Vistive Gold soybeans:  These beans have been genetically modified to be lower in linolenic acid and, therefore, more stable to oxidation.  Does this refer to alpha-linolenic acid (ALA)?  If so, this is an omega-3 fatty acid that gets converted in the body to the longer chain omega-3s, EPA and DHA.  Don’t we want more linolenic acid in our foods, not less? Or am I missing something here?

2.  Friends of organics in Congress want USDA to continue the ban on Roundup Ready (RR) alfalfa: The courts ruled that this alfalfa cannot be planted until USDA completes and Environmental Impact Statement (EIS), is is required by law.  According to the USDA’s preliminary assessment of the impact, RR alfalfa will not adversely affect the environment. But more than 20,000 people wrote to say that they disagreed with the USDA’s benign view.

The letter to USDA Secretary Vilsack points out that alfalfa is a major forage for dairy cows.  If USDA allows GM alfalfa to be grown, it will contaminate conventional alfalfa grown organically (through pollen drift).  If organic dairy producers cannot get uncontaminated organic alfalfa to feed their cows, they will not be able to get their milk certified as organic.

3.  USDA says it will do an EIS for GM sugar beets: Last year, a judge ruled that GM sugar beets, which now comprise 90% or more of sugar beet plantings, could not be planted again until the USDA did an EIS.  Oops.  Somehow, the USDA forgot to do an EIS in 2005 when it allowed GM beets to be planted.

What are GM sugar beet producers supposed to do now? Apparently, a hearing to decide the main issues of a lawsuit (Center for Food Safety v. Schafer) has been scheduled for July 9.  At that hearing, the court is supposed to decide whether RR sugar beets should be banned until USDA does the EIS.  This is awkward because the EIS is expected to take 2 or 3 years.  Why?  Because it must consider:

  • Management practices for organic sugar beets, conventional sugar beets, and glyphosate-tolerant (Roundup Ready) sugar beets
  • Potential impacts on food and feed
  • Occurrence of common and serious weeds found in sugar beet systems and practices for controlling them
  • Potential for gene flow from Roundup resistant sugar beet to other plant species
  • Economic and social impacts on organic and conventional sugar beets, Swiss chard, and table beet farmers
  • Potential health impacts

4.  Most American consumers will accept GM wheat if it is produced sustainably, at least according to the results of a survey done by the International Food Information Council, a food industry group:

Although commercially available genetically modified (GM) wheat crops are likely to be at least a decade away, 80 percent of survey respondents said they would be likely to purchase bread, crackers, cookies, cereal, or pasta products containing GM wheat “if they were produced using sustainable practices to feed more people using fewer resources such as land and pesticides.” And consistent with the 2008 survey, 77 percent of respondents said they would buy foods produced through biotechnology if they helped cut pesticide use.

Now, if only they would!

May 3 2010

Bylines: San Francisco Chronicle (Sugars) and Newsweek (Calories)

Two articles I’ve written are in journals this week: a short one in Newsweek (!) and my monthly Food Matters column in the San Francisco Chronicle.

New York’s Calorie Counts: A Good National Model (Newsweek, April 30 online and May 10 in print)

The new health-care law contains an overlooked boost for nutritionists like me: by next year, all national chains with more than 20 locations must offer “clear and conspicuous” calorie information. It’s the most important obesity-related public policy since the USDA’s food pyramid. But reception to the new mandate has been muted so far, largely because the benefits of New York City’s similar 2008 law seem minor: one study found just 15 fewer calories were consumed per meal; another reported it was 30; and a third found that people ate more.

The problem with these studies is that they focus on Starbucks customers and fast-food goers in low-income neighborhoods—patrons who often care about convenience and value above all. They also fail to capture the long-term benefits of calorie counting, namely education and social pressure. Labels will offer case-by-case lessons in exactly what 1,000 calories looks like, and they may even spur restaurants to ease up on sugar and fat. (Denny’s, McDonald’s, and Cosi, among others, have debuted lighter fare in New York City.) Of course, much depends on the definition of “clear and conspicuous.” Still, the country’s nutritional literacy is about to improve—making my job a lot easier.

Sugary school meals hit lobbyists’ sweet spot (San Francisco Chronicle, Sunday, May 2)

Nutrition and public policy expert Marion Nestle answers readers’ questions in this monthly column written exclusively for The Chronicle. E-mail your questions to food@sfchronicle.com, with “Marion Nestle” in the subject line.

Q: I’m stunned by the amount of sugar my daughter is served routinely in school: candied cereals, flavored milk, Pop Tarts, breakfast cookies, fruit juice – 15 teaspoons of sugar, just in breakfast. Why no standards for regulating sugar in school meals, especially when obesity and diabetes are such concerns?

A: Politics, of course. The U.S. Department of Agriculture spends $12 billion a year on school meals. Kids buy foods from snack carts and vending machines. Food companies fight fiercely to protect their shares in that bounty.

If you watched “Jamie Oliver’s Food Revolution,” you witnessed the struggle to get sugary foods out of schools. Fifteen teaspoons – 60 grams and 240 calories – is a lot for breakfast, but kids get even more sugar from snacks, treats from teachers and birthday cupcakes.

Sugars were never a problem when we supported school lunch programs decently. That changed when schools ran out of money, sought vending contracts with soft drink companies and encouraged kids to buy sodas and snacks. Schools evaded restrictions on snack sales during lunch periods. Nobody paid much attention to what kids ate in schools – until kids began getting fatter.

Why no standards? Nobody wants to take on the sugar lobbyists.

In 1977, a Senate committee recommended an upper limit of 10 percent of calories from added sugars. This was so controversial that from 1980 to 2000, the Dietary Guidelines gave no percentages when they said “eat less sugar.” The 1992 food pyramid said “Use sugars only in moderation.” It defined moderation in teaspoons – for example, 12 a day in a diet of 2,200 calories, which comes to less than 10 percent of calories. By then, health officials in at least 30 countries had adopted the 10 percent sugar guideline.

A committee of the Institute of Medicine undermined that consensus. Because science provides only circumstantial evidence for the effects of sugars on obesity and other health problems, the committee suggested a safe maximum of 25 percent of calories. Sugar trade associations happily interpreted this percentage as a recommendation.

In 2003, the World Health Organization issued a research report restating the 10 percent guideline. Using the IOM report as evidence, sugar trade associations enlisted senators from sugar-growing states to lobby U.S. government officials to withdraw funding from WHO. They also lobbied governments of sugar-growing countries to oppose the 10 percent guideline. WHO dropped the 10 percent sugar guideline.

Dietary guidelines are the basis of federal nutrition policy. The 2005 guidelines advised limits on sugars without stating a percentage. In a footnote, the guidelines said that sugars could be part of a day’s “discretionary calories,” defined as 2 to 8 teaspoons a day. This is less than 10 percent of calories, but the guidelines do not say so explicitly.

Neither does the USDA’s 2005 pyramid, which personalizes diet plans based on age, activity level and gender. I, for example, am allowed 195 discretionary calories for added fats and sugars. If I use them all for sugars, I get to eat 12 teaspoons – about 10 percent of my daily calories. This is less than the amount your daughter ate for breakfast or the sugars in a 20-ounce soda. Hence: lobbying.

Will we get an explicit sugar policy when Congress gets around to reauthorizing the Child Nutrition Act? The draft bill says nothing about sugars but does require school foods to adhere to “science-based” nutrition standards based on the dietary guidelines. If so, this means a maximum of 10 percent of calories from added sugars.

The IOM has just released a “School Meals” report. This says that with careful planning, 10 percent should provide enough sugar discretionary calories to permit sweetened low-fat milk, yogurt and breakfast cereals. The IOM warns that without these sweetened foods, student participation rates and nutrient intakes might decline.

Sorry, but I don’t buy the “kids won’t eat it” argument. I’ve seen plenty of schools where kids eat unsweetened foods. Somehow, they survive. Kids will eat healthier foods when meals are prepared by adults who care what kids eat, as Oliver has demonstrated.

As for legislation, California led the way with the 2007 school food nutrition standards bill, which regulated soda sales and the amount of sugar in snacks. Companies responded by reducing the sugars in their products. Passing the Child Nutrition Act will help, but its big drawback is funding. The draft bill increases school reimbursements by only about 6 cents per meal, not enough to meet costs in many school districts and much less than the $1 increase that many believe necessary.

But with luck, 2010 will bring us national legislation and improved editions of the dietary guidelines and pyramid. Let’s hope these make it easier for schools to help kids cut down on sugars.

Note: Nestle and Malden Nesheim will speak about their new book, “Feed Your Pet Right,” at 3 p.m. May 22 at Omnivore Books in San Francisco and at 3 p.m. May 23 at Point Reyes Books in Point Reyes Station.  Addition: Holistic Hound, Berkeley, Tuesday, May 18, 6:30 p.m.

Marion Nestle is the author of “Food Politics,” “Safe Food” and “What to Eat,” and is a professor in the nutrition, food studies and public health department at New York University. E-mail her at food@sfchronicle.com and read her previous columns at sfgate.com/food.  This article appeared on page K – 8.

Feb 24 2010

Let’s get rid of front-of-package labels!

I have an editorial with David Ludwig in today’s JAMA (Journal of the American Medical Association. NOTE: scroll down to find it).  We titled it, “Front-of-package food labels: public health or propaganda?”

We think it’s time for the FDA to consider getting rid of all of them.  How’s that for an idea?

Here’s what Forbes thinks about it.

And FoodNavigator.com.

Update, February 25: the Los Angeles Times wrote about it.

Tags: ,