Search results: food strategy

FoodNavigator–Asia, a newsletter I subscribe to, publishes articles on reformulation and has now collected them in one place.

Reformulation is what happens when companies change the mix of food product ingredients to make them healthier—or at least to appear healthier-.  This is a highly effective sales strategy.

But reformulation raises philosophical questions:

• Is a slightly better-for-you food product necessarily a good choice?
• Does reformulation convert an unhealthy ultra-processed food product into a healthy one?
• Is a food product with a gram or two less of sugar or salt likely to make any difference to your health?

Never mind.  Here’s what food companies are doing these days, at least in Asia.

Special Edition: Reformulation: Sugar, Salts, Fats and Oils

Governments across the region are continuing to enforce policies to reduce sugar, salts, fats, and certain oils. In this special edition, we’ll showcase the companies providing the most innovative solutions and brands at the forefront of this charge.

• Level up: Singapore’s Gryphon Tea Company reformulates RTD teas to meet better-for-you demand, raises Nutri-grade rating:  Singapore-based Gryphon Tea Company has updated its cold-brewed tea range with “no added sugar” formulations, which the firm says has helped it keep up with the better-for-you trend and reach out to a bigger pool of health-conscious consumers… Read
• ‘Prioritising indulgence’: Cargill-owned Aalst Chocolate investing in consumer-driven innovation to solidify market position:  Cargill-owned Aalst Chocolate is putting “substantial investment” into insights-driven R&D, customised products, and strengthening of its bean-to-bar supply chain to push growth in Asia and beyond… Read
• Hitting the sweet spot: India’s The Brooklyn Creamery winning over Middle East consumers with better-for-you options and novel flavours:  India-based The Brooklyn Creamery is making headway in the Middle East by catering to the buying behaviours and eating habits of consumers in the region, including healthier options and innovative flavours… Read
• Slash the salt: High sodium content in condiments poses public health concern in China:  There is an urgent need for government-backed comprehensive reformulation programmes for high-sodium condiments in China, experts claim… Read
• Thai UPF warning: Products routinely exceed fat, sugar, salt RDIs – new data:  New data from Thailand claims almost all ultra-processed food (UPF) products exceed the recommended daily amount of sodium and lack essential nutrients and minerals… Read
• Innovation challenge: How can firms meet reformulation and fortification demands while remaining cost competitive?  Food firms need to be increasingly savvy when it comes to meeting growing consumer demands for fortified and reformulated products, in order to remain cost competitive in the current economic environment… Read
• Magic marination: World-first liquid shio koji brand hopes to ride ASEAN umami and health trends:  World-first liquid shio koji brand Hanamaruki has big plans to ride on the growing umami and wellness trends in South East Asia, after seeing success in western and East Asian markets… Read
• Bull fighters: How Thailand’s Hippo Energy Drink is taking on the big-name competition:  Thailand-based Hippo Energy Drink believes that its combination of health, natural ingredients and low sugar offerings can help it build on its initial success in South East Asia and take on major brand competitors in the category… Read

If you thought yesterday’s post about blueberries as a means to reduce hypertension in menopausal women seemed far-fetched, you are missing the point.

The food industry views menopause as a marketing opportunity.

‘We need the food industry to recognise this opportunity and step up to the plate’: Campaigner urges more NPD to embrace the menopause: The menopause represents a significant untapped opportunity for food and beverage brands, FoodNavigator’s Positive Nutrition Summit hears…. Read more

The menopause hits at a life stage when many women are particularly busy and time-poor and it is, at best, an inconvenience…This audience is now demanding more from brands – they don’t want to have to struggle and search to find items that support their symptoms. GenM research shows that 78% of women would be happy to shop for products labelled as menopause-friendly, while a further 90% of menopausal women want brands to be more inclusive to menopause. We need the food industry to recognise this opportunity and step up to the plate.

And then there’s this one:

Marketing sports nutrition products for menopausal women:  A variety of products are geared toward youth and seniors, but where do women in their 50s fit?… Watch now

Alexis Collins, director of product and brand strategy, Stratum, said one ingredient stands out to her most: NEM, the company’s flagship, branded eggshell membrane. Our ingredient is natural eggshell membrane also known as NEM and NEM is a joint health ingredient that has been specifically clinically researched in postmenopausal women to show fast exercise recovery.

Eggshell membrane.  Why didn’t I think of that?

*******

For 30% off, go to www.ucpress.edu/9780520384156.  Use code 21W2240 at checkout.

Last week, the Washington Post editorial board gave its Opinion :  For the nation’s health, break up the Food and Drug Administration.

The Food and Drug Administration last year failed repeatedly to keep the nation’s babies safe from tainted formula. The baby formula fiasco was the latest in a long line of food crises that the agency was slow to catch and handle. But the deaths of babies and the desperation of parents trying to find enough food for their newborns shocked Congress, the public and the world into realizing just how broken the U.S. food-monitoring system had become.

The editorial cited:

• Helena Bottemiller Evich’s investigation in Politico, which found the FDA’s food-safety operations to be so slow as to be “practically in its own league.”
• A 2017 inspector general report finding the food recall system to be “dangerously sluggish.“
• Reports from the Government Accountability Office which have “repeatedly called out ‘high risk’ problems, including an urgent need for a national food-safety strategy and ‘high-level sustained leadership.'”

Bottemiller Evich is now doing her own invaluable newsletter, Food Fix (subscribe here, and  follow Food Fix on Twitter and LinkedIn).

In it, she says, “The FDA is not working if…”

• it takes a years-long struggle to set even interim, voluntary limits for heavy metals and other neurotoxins in baby food.
• its public health mission is to improve nutrition, but diet-related diseases continue to worsen unabated, driving massive human and health care costs.
• it takes more than a decade to address agricultural water safety…sparking deadly outbreaks year after year.
• it routinely fails to get to the bottom of serious food poisoning incidents – like last summer, when hundreds of people were sickened and more than 130 were hospitalized after eating Daily Harvest frozen crumbles.
• it is conducting fewer and fewer food safety inspections, even as Congress has given the agency more resources over the years to do more inspections.

The FDA says it is taking all this seriously and will come up with a plan to address these failings.  I can’t wait to see it.

Other comments

• Jerold Mande in the Washington Post: Food is making us sick. The FDA can do something about it.  
• Bill Marler asks: Hey FDA, its been over a month, are you going to do anything with the Reagan-Udall Foundation reccomendations?  Note: I discussed the Reagan-Udall report here.

********

For 30% off, go to www.ucpress.edu/9780520384156.  Use code 21W2240 at checkout.

The Access to Nutrition Initiative (ATNI) has released its latest Index report on the progress of the 11 largest U.S. food and beverage companies on their commitments to make, market and sell healthy food and drinks.

The report’s dismal conclusion:

While all companies have placed a greater focus on nutrition in their corporate strategies since the first index was released in 2018, their actual products have not become healthier, and they are not making sufficient efforts to safeguard children from the marketing of unhealthy products.

Collectively, these copanies have sales of about $170 billion annually and account for nearly 30% of all U.S. food and beverage sales.

The report’s overall findings (the Index is a composite on a scale of 10):

Specific findings:

• Only 30% of their products meet criteria for “healthy,” 70% do not. This is only marginally better than in 2018 (see link to my post on this below).
• Companies say they have a greater focus on nutrition and health, but are not doing much about it.
• Only four companies are trying to improve the affordability of their healthier products.
• Companies say they are trying to protect children from the harmful effects of marketing unhealthy products, but they are not doing much about it.

ATNI recommends that companies fix these problems and that the government “support such changes by introducing more effective and enforceable standards and legislation that prevent the marketing of unhealthy products and push companies to apply reformulation strategies on their products.

I like this recommendation, despite its being couched as “encourage,” rather than as a demand:

Companies are encouraged to actively support (and commit to not lobby against) public policy measures in the US to benefit public health and address obesity as enshrined in the National Strategy on food, hunger, nutrition, and health

Comment: Results liket these come as no surprise.  To repeat: food companies are not social service or public health agencies; they are businesses with stockholders who demand returns on investment as the first priority.

Expecting companies to change products to make them less attractive or to stop marketing to children means asking them to go against their business interests.

Until companies are rewarded for focusing on social values, public health, and environmental sustainability, ATNI’s evaluations are unlikely to have much of an impact on corporate behavior.

Documents

• The press release
• ATNI US Index Executive Summary
• My post on the 2018 ATNI release
• Note: ATNI is funded by the Robert Wood Johnson Foundation

***********

For 30% off, go to www.ucpress.edu/9780520384156.  Use code 21W2240 at checkout.

Here’s what I do not know about this conference:

• The agenda
• Who is speaking
• Who is invited
• What will be announced

Everything I do know about it is in this message sent from the White House last week.

White House Conference on Hunger, Nutrition, and Health Stakeholder Update

The Biden-Harris Administration is hosting the White House Conference on Hunger, Nutrition and Health on Wednesday, September 28, 2022 and we need your leadership.

For the first time in over 50 years, the White House will convene public and private sectors, catalyzing our nation’s leaders around a coordinated strategy to accelerate progress and drive significant change to end hunger, improve nutrition and physical activity, and reduce disparities.
It’s time to take back our nation’s health. We need your help bringing people together to deliver on bold action and to make meaningful change in every community.

It will take everyone working together to be the change needed to finally end hunger and reduce diet-related diseases and disparities. Thank you for being a leader as we build a healthier and more equitable future for America.
Here are some ways to be a leader for change in your community:

• • • Sign up to receive email updates about the Conference and learn more.
    • Host an event or watch party to bring people together to take bold actions in your community. An event toolkit has been developed to assist you in planning for these.
    • Share your ideas and stories about how to end hunger and reduce diet-related diseases and disparities.
    • Watch the livestream of the Conference on Wednesday, September 28, 2022
    • Help spread the word about the Conference on social media by using #WHConfHungerHealth and tagging @WhiteHouse

  White House Conference Website

  • Please share the

  White House Conference website

  • with your networks! Interested stakeholders can sign up here for updates:

  https://wh.gov/OPE-hungerhealthconference-signup

  .

************

Coming soon!  My memoir coming out in October.

For 30% off, go to www.ucpress.edu/9780520384156.  Use code 21W2240 at checkout.

The Center for Food As Medicine and the Hunter College NYC Food Policy Center have released their first-ever academic narrative review and report of the food-as-medicine movement: Food as medicine review and report: how food and diet impact the treatment of disease.

As the press release puts it,

Food has always been a part of medical practice, going back millennia; however, as medical procedures and treatments became more sophisticated, modern societies began to disregard the role of food in the treatment of disease. Using food to treat disease was viewed as an uncivilized approach. This led to a gap between modern medicine and the use of food to treat disease, and a lack of acceptance of food-based interventions in modern treatment plans.

the report has five parts:

1. Background information on the history of using food to treat disease,
2. Modern challenges to widespread use and acceptance of food as medicine practices,
3. Current evidence about contemporary food as medicine practices (such as medically tailored meals, produce prescriptions, and functional foods),
4. Literature review of food as treatment for specific disease states, and
5. Recommendations to stakeholders (including policymakers, health care professionals, and academics) to contribute to a healthier, more equitable health care system.

Here are the report’s key findings (my paraphrase)

• Medical schools do not often require nutrition instruction.
• Social media makes food as medicine appear pseudoscientific.
• Websites confuse the public about role of food in disease prevention and treatment.
• Supplements cause confusion.
• Dietary Guidelines are influenced by food companies and do not always reflect current science.
• The FDA allows misleading marketing and health claims on packaged foods.
• Research funded by food companies misleads the public.
• Nutrition incentive programs (e.g., NYC’s Health Bucks) can help combat food and nutrition insecurity.
• The government should support food as medicine interventions such as medically tailored meals and produce prescription programs.

See Food Tank: 22 Global Medical Professionals Practicing Food as Medicine

Here are 22 medical professionals working to use food as a critical tool for treating, controlling, and healing from illness and maintaining health.

Along those lines, The Rockefeller Foundation Commits USD 105M to Making Healthy and Sustainable Foods More Accessible Around the World.

Today The Rockefeller Foundation launched its new Good Food Strategy, which will invest USD 105 million over three years to increase access to healthy and sustainable foods for 40 million underserved people around the globe. The program will support a shift in public and private spending toward foods that are nutritious, regenerate the environment, and create equitable economic opportunity for people at every step of the food supply chain.

And here is Dr. David Katz on this theme.

We could transition from the dual costs of medication to fix only partly all the parts of us food keeps breaking. Food as the medicine long ago invoked by Hippocrates could save lives, vitality, biodiversity — and a vast fortune into the bargain. The drumbeat tolls of necessity in the guise of diabetes, heart disease, obesity, cancer, dementia, climate change — and the acutely calamitous toll of COVID, as well. We may, whenever so inclined, invoke the will to invent the better way.

And let’s not forget the Food is Medicine Initiative from the Aspen Institute. which I wrote about previously here.

Comment: I prefer to think of food as food (a pleasure) and medicine as medicine (a pain) and not conflate them, but there s no question that eating healthfully is a good health habit along with being active, getting enough sleep, and not smoking, or overdoing on alcohol or recreational drugs.  If food-as-medicine initiatives help people eat more healthfully, it’s hard to argue with them, and I won’t.

To continue the thene of yesterday’s post, check out this report from the Global Health Advocacy Incubator (an international organization that supports advocacy).

The report documents the food industry’s strategies to defeat warning labels on ultra-processed food products (UPP).

1. Protect the UPP industry’s reputation and brands through corporate washing;
2. Influence policies through multilateral bodies to delay implementation and threaten countries with legal and economic concerns;
3. Divert attention from its corporate responsibility on the damage to environmental and human health to blame individuals for their behaviors;
4. Imply that their products contribute to health, the environment, and society while blocking the development and implementation of healthy food policies; and
5. Seek loopholes in regulations to continue promoting ultraprocessed products.

For example, here is how strategy #5 was implemented in Mexico:

Here, also for example, is image #27:

What should civil society organizations be doing to counter industry tactics?

• Monitor and unmask industry practices
• Use legal strategies
• Avoid loopholes, gaps, and ambiguities when developing labeling  policies
• Demand transparency and no conflicts of interest

This report is exceptionally well documented, covers an enormous range of countries, and gives a quick but compelling overview of how the food industry operates internationally to product product sales.

• Full report click here.
• Executive Summary
• Report’s microsite:  advocacy examples recommendetions.
• Webinar: English, Spanish, Portuguese

The European Parliament has just ratified the European Commission’s Farm-to-Fork Draft Action Plan for a “For a fair, healthy and environmentally-friendly food system.”  This was based on previous reports and research.

On 11 December 2019, the European Commission presented ‘The European Green Deal‘, a roadmap for sustainability that envisaged a ‘Farm to Fork’ strategy on sustainable food, to address priorities and challenges related to every step in the food chain. Many citizens and stakeholders contributed to the Commission’s consultation on a sustainable food strategy in February/March 2020. Initially planned for the end of March, the launch of the strategy was delayed due to the outbreak of the coronavirus. This change of plans raised lively debate among stakeholders and policy-makers on whether the strategy should be further delayed or not…On 20 May 2020, the Commission adopted its communication on ‘A Farm to Fork Strategy for a fair, healthy and environmentally friendly food system‘, accompanied by an action plan that put forward 27 legislative and non-legislative measures over a timespan running from 2020 to 2024 (with a review by mid-2023).

The European Commission’s Green Deal and Farm to Fork strategy are summarized here.

The European Parliament approved the action plan despite having do deal with a lobbying blitz from meat producers.

This has triggered an unexpectedly hostile lobbying frenzy both inside and outside the EU, particularly among critics who argue the European approach will reduce crop yields and drive up food prices. The U.S. is signing countries up to a rival agricultural plan based on keeping production high, while Europe’s national farming ministers are battling to ensure that these new green targets will be kept legally separate from the EU’s €270 billion farm subsidies policy.

Another industry body objects to the scapegoating of ultra-processed foods in the action plan.

Comment: As is almost always the case with such plans, there are so many proposals in the just-approved action plan that it is hard to sort out what is important.  There is plenty here to challenge food companies, for example:

• Directive to significantly reduce use and risk and dependency on pesticides and enhance Integrated Pest Management
• Evaluation and revision of the existing animal welfare legislation, including on animal transport and slaughter of animals
• Proposal for a revision of the feed additives Regulation to reduce the environmental impact of livestock farming
• Initiative to improve the corporate governance framework, including a requirement for the food industry to integrate sustainability into corporate strategies
• Set nutrient profiles to restrict promotion of food high in salt, sugars and/or fat
• Proposal for a harmonised mandatory front-of-pack nutrition labelling to enable consumers to make health conscious food choices
• Proposal for a sustainable food labelling framework to empower consumers to make sustainable food choices
• Review of the EU school scheme legal framework with a view to refocus the scheme on healthy and sustainable food

Could we do something like this, please.