I am indebted to BakeryAndSnacks.com for this report on consumer [dis]trust of food products.

According to Morning Consult’s first annual State of Brand Trust report, more than half of Americans say they have little or no trust in corporate America and the country’s leadership.  In fact, Tom Hanks (34%) and Oprah (27%) are more trusted than either the US government (7%) or Wall Street (5%).  Fifty-four percent of consumers say they have little or no trust in corporations, while only 28% hold the same for the food and beverage industry.  But they do place conviction in brands like Cheerios, Oreos and Doritos.

The top five most trusted brands, according to this report, are the US Postal Service, Amazon, Google, Pay Pal and The Weather Channel.

As for foods:

The most trusted food brand was Chick-fil-A—ranking in sixth position—followed by Hershey in seventh spot, and Cheerios and M&Ms, No. 9 and No. 10, respectively.

However, despite the high level of trust placed in food and beverage brands, the industry does have its work cut out for it, as only 17% of Americans say they trust food labels.

The mind boggles.  We are doomed.

Double-blind placebo controlled trial of the anxiolyticeffects of a standardized Echinacea extract.  József Haller,| Laszlo Krecsak| János Zámbori.  Phytotherapy Research.2019;1–9.

Conclusion: “These findings suggest that particular Echinacea preparations have significant beneficial effects on anxiety in humans.”

Conflict of interest statement: JH is one of the authors of a US patent on the anxiolytic effects Echinacea preparations.

Comment: I don’t usually bother to write about supplements because so little evidence supports their benefits over placebos.  This study finds small better-than-placebo benefits for this particular Echinacea supplement, presumably the one covered by the first author’s patent.  I’d be happier with independently funded research.  In the meantime, the European Food Safety Authority continues to have doubts.  Will this study make that agency change its collective mind?  We shall see.

Laura-Anne Minkoff-Zern.  The New American Farmer: Immigration, Race, and the Struggle for Sustainability.  MIT Press, 2019.

This book is a study of Mexican-American farmers: who they are, what they do, and why and how they farm the way they do.  The author visited farms and interviewed farmers in California, Washington, Virginia, New York, and Minnesota.

In my research, I have found that throughout the United States, there are pockets of first-generation Mexican immigrant farmers who, unlike the majority of farmers in the United States, use a combination of what have been identified as alternative farming techniques.  This includes simultaneously growing multiple crops (from four to hundreds), using integrated pest management techniques, maintaining small-scale production (ranging from three to eighty acres, with most between ten and twenty, employing mostly family labor, and selling directly at farmers markets to their local communities or regional wholesale distributors….Immigrant farmers are filling unmet gaps in knowledge and labor as they ascend to farrm ownership….

This is a collection of articles from BakeryAndSnacks.com, a food industry newsletter, about attempts of food companies to engage women in their businesses.

Is this empowerment, or is it exploitation or marketing?  You decide.

• PepsiCo’s push to empower Saudi female entrepreneurs:  The food and beverage giant’s philanthropic arm has partnered with INJAZ Al-Arab to launch a new entrepreneurship development program to empower Saudi female entrepreneurs. Read more
• The women behind the bakeries on a mission to end gender-based violence, unemployment and human trafficking:  Two all-female bakeries on either side of the Atlantic Ocean are championing social issues. Read more
• Empowering Indonesian women in palm oil earns Cargill IBIE sustainability award:  The global supplier built a fiscal and civic support program in South Sumatra, Indonesia, to nurture women in leadership roles – an important part of its 2020 palm oil transparency commitment. Read more
• Mars puts mums at the heart of a new snack to tackle nutritional deficiency in India:  Straight Forward Design was enlisted to create a brand identity that inspired trust in mothers. Read more
• Call for entries: PepsiCo supports gender equality with Stacy’s Pita Chips:  PepsiCo and Stacy’s, under the Frito-Lay umbrella, are calling for women-led startups to apply to the Stacy’s Rise Project incubator competition, a mentorship and grant program. Read more
•  BakeryandSnack Chat Podcast: PepsiCo partners with CARE to tackle the gender gap in farming:  The PepsiCo Foundation is collaborating with humanitarian organization CARE to tackle gender inequality in the agriculture sector with an $18.2m investment in She Feeds the World. Read more
• ‘Dream big’: Serena Williams aces 2019 slot on General Mills’ Wheaties athlete series:  General Mills has signed on the seven-times WTA Player Of The Year for its signature Wheaties box. Read more
• The power of eating breakfast together as a family: Kellogg’s celebrates working moms in Thailand:  The efforts of hard-working Thai mothers is just one of the stories highlighted by the Kellogg Company in its ninth annual Diversity & Inclusion Report, titled, Features. Read more
•  SNAC launches Women in Snacks network to embrace diversity and inclusion:  Only a handful of women lead with world’s largest companies. Fortune 500 lists 20 in the position of CEO – actually, now 18 following the departure of PepsiCo’s Indra Nooyi and Campbell Soup’s Denise Morrison – down from 32 in 2017. Read more

The International Rice Research Institute (IRRI) announces that the Philippine Department of Agriculture/Philippine Rice Research Institute (DA-PhilRice) has approved Golden Rice—bioengineered to contain beta-carotene, a precursor to vitamin A–and ruled it as safe as conventional rice.

 With this approval, DA-PhilRice and IRRI will now proceed with sensory evaluations and finally answer the question that many Filipinos have been asking: What does Golden Rice taste like?

To complete the Philippine biosafety regulatory process, Golden Rice will require approval for commercial propagation before it can be made available to the public.

My prediction: it will taste like rice.

But keeping up with this saga requires a lifetime commitment, apparently.

In 2016, I posted about Golden Rice, the poster child for the benefits of food biotechnology, pointing out that:

Beta-carotene is a precursor of vitamin A and the idea behind this rice was that it could—a conditional word expressing uncertainty—help prevent blindness due to vitamin A deficiency in areas of the world where this deficiency is rampant.

But vitamin A deficiency is a social problem.  Fruits and vegetables containing beta-carotene are widely available in such areas, but are not grown or consumed as a result of cultural or economic issues.  If they are consumed, people cannot absorb the beta-carotene cannot be absorbed because of poor diets, diarrheal diseases, or worms.

Here we are, 16 years after the Time cover, and Golden Rice is still not on the market.

In 2020, we are 20 years after the [in]famous Time Magazine cover—its operative word is the conditional “could”—and Golden Rice is still not on the market.  For an explanation of why, see my book, Safe Food: The Politics of Food Safety.

The saga continues.

The USDA has produced four infographics on its purchasing practices for school meals.

• USDA Foods in Schools – This infographic summarizes nationwide USDA Foods purchases including the average cost per pound by food group and the breakdown of total spending and pounds received by food group.
• USDA Foods in Schools: Summary by Program – This infographic shows a summary of purchases from all three programs: USDA Foods Bulk for Processing, USDA Foods Direct Delivery, and USDA DoD Fresh. It is important to note that the USDA Foods Bulk for Processing section only includes items classified as a bulk product on the USDA Foods Available List.
• USDA Foods in Schools: State Overview– This infographic shows the average number of products ordered by States and the top five products by dollar value and volume. This infographic also displays the value of food orders by State.
• USDA DoD Fresh in Schools – This infographic provides an overview of USDA DoD Fresh purchases including a summary of the top five fruit and vegetables received and the total pounds purchased. It is important to note that the items available through USDA DoD Fresh may vary by State.

I took a look at the first one and got stopped cold by this:

Protein?  What’s that?  The answer:  meat, poultry, fish, eggs, peanut butter, and sunflower seed butter.

I also wondered what DoD Fresh was about.  It is an agreement between USDA and the Department of Defense to supply fresh fruits and vegetables to schools.

For school food aficionados, there is much information here in a readily accessible format.  Enjoy!

Perspective: The Role of Beverages as a Source of Nutrients and Phytonutrients. Mario G Ferruzzi, Jirayu Tanprasertsuk, Penny Kris-Etherton, Connie M Weaver, Elizabeth J Johnson.  Advances in Nutrition, nmz115, https://doi.org/10.1093/advances/nmz115.  Published: 22 November 2019

Conclusions: “Modest shifts in beverage choices can help close the gaps between current intakes and dietary recommendations…[e.g.] Replacing SSBs with water, low-sodium tomato juice, nonfat milk, or unsweetened coffee or tea.”

Funder: “Supported by The Tea Council of the USA (to EJJ).”

Comment: This is a lengthy review of the health effects of a range of beverages—milk, soft drinks, sports drinks, alcohol—as well a coffee and tea.  Of tea, it says:

Tea is a major contributor to beverage intake in the US adult population with ∼1 of 3 adults reporting regular consumption on any given day. Tea provides few nutrients (∼2% of potassium intake in the United States), although it is considered to be a significant contributor to total fluoride intake….Green tea consumption was significantly inversely associated with CVD and all-cause mortality, whereas black tea consumption was significantly inversely associated with all-cancer and all-cause mortality…The evidence is accumulating that coffee and tea also have health benefits (see above) and are concentrated sources of dietary phytonutrients.

The discussion of tea is a small part of this review.  Did the Tea Council get what it paid for?  You decide.

It’s pretty exciting when a major international science journal starts a satellite journal devoted to food issues.  Welcome to Nature Food.