by Marion Nestle

Search results: soda tax

Aug 18 2012

Guest post: Paul Ryan’s Views on Food Politics

Daniel Green, a student at Cornell, asked whether I intended to write about Paul Ryan’s views on food politics.  He volunteered to put something together with his colleague, Dr. Margaret Yufera-Leitch.  Here are their thoughts:

Few Americans had heard of Paul Ryan (R-Wisconsin) until last week when he was announced as Presidential-hopeful Mitt Romney’s November running mate. A Janesville, Wisconsin native, former personal trainer and Oscar Mayer Weinermobile driver during his college days, Ryan is a strong advocate on the Hill for the P90x exercise routine and avoids eating fried foods and desserts (yes, even on the campaign trail).

But how do Mr. Ryan’s personal beliefs impact his voting on food politics related matters?

Obesity prevention

In the case of obesity, prevention has been shown repeatedly to be the best medicine. Of the $2.6 trillion spent on US health care in 2010, 95% went for disease treatment leaving only $421 per American per year for prevention—not even enough money for a 1-year gym membership in most states.

In an interview with Politico, Mr. Ryan admitted to maintaining 6-8% body fat with a healthy BMI of 21, admirable for any working professional. But Mr. Ryan, who has voted against every Affordable Care Act related bill, takes the stance that what you eat and what you weigh are both matters of personal responsibility. In 2005, he voted for H.R. 554 “The Personal Responsibility in Food Consumption Act” also known as the cheeseburger bill, which aimed to ‘prohibit weight gain-related or obesity-related lawsuits from being brought in federal or state courts against the food industry.’ The bill was passed by the House but failed to even go up for vote in the Senate. The legislation was featured in the 2004 Morgan Spurlock documentary Super Size Me, where Marion Nestle also made her on-screen debut.

According to a recent report by the Bipartisan Policy Center, by 2020 Obesity will cost America $4.6 trillion dollars annually and healthcare costs related to obesity will consume 19.8% of U.S. GDP. The sudden rise of obesity is a clear sign that, as a country, we have fostered an obesogenic environment that will require commitments from both the public and private sectors to reform.

Given that 70% of Americans are overweight and obese, we have collectively demonstrated that public service announcements alone have not yet resulted in the significant population-wide behavior changes needed to reverse obesity and more importantly alleviate a strained U.S. Health Care system.

SNAP Benefits

One of the most important programs available to lower income Americans is the Supplemental Nutritional Assistance Program (SNAP), commonly referred to as Food Stamps, which provides access to fresh foods for low-income families. Given that increased fruit and vegetable consumption are cornerstone habits of the Preventative Medicine conversation, why has Mr. Ryan argued to cut SNAP by $33 billion over the next ten years?

Affordable Care Act

Paul Ryan’s choices to repeal $6.2 trillion dollars of support from the Affordable Care Act and obesity-related provisions, demonstrates a lesser degree of support for preventative care than his widely publicized exercise regime suggests.  Perhaps with unemployment still high and unsure economy, America has bigger fish to fry than fixing the food system and reversing obesity but at least for now, Paul Ryan will take his fish broiled.

 Paul Ryan Food Politics Fact Sheet

Favorite Exercise Program: P90x
BMI: 21 (Healthy)
Dietary Restrictions: Doesn’t eat desserts or fried foods
View on cause of Obesity Personal Responsibility
Country of Origin Labeling (COOL) For
Farm Bill Against
Food Safety Modernization Act Against
Healthcare Reform (Affordable Care Act/Obamacare) Strongly against
Menu Labeling No direct comment- but against Obamacare which includes it
Repealing the Prevention and Public Health Fund For
School Lunch Reform and Child Nutrition Reauthorization For
Soda Taxes No direct comment

 

References and source materials are available from the authors:

  • Daniel Green studies Applied Nutrition and Psychology at Cornell University.  dpg64@cornell.edu. You can follow him on Twitter at www.Twitter.com/dgrreen.
  • Margaret Yufera-Leitch received her PhD in experimental psychology with a focus in eating behavior from the University of Sussex. She is currently a visiting assistant professor at the University of Calgary.   dr.leitch@impulsive-eating.com.  Her website is www.impulsive-eating.com.
Apr 28 2012

Reuters: How the White House wobbled on childhood obesity

I am in Brazil at meetings of World Nutrition Rio 2012 but was deluged yesterday by links to a lengthy Reuters’ Special Report: How Washington went soft on childhood obesity.

In an e-mail, Reuters explains that its report is about how food and beverage companies dominate policymaking in Washington, doubled lobbying expenditures during the past three years, and defeated government proposals aimed at changing the nation’s diet.

  • The White House, despite First Lady Michelle Obama’s child obesity campaign, kept silent as Congress killed a plan by four federal agencies to recommend reductions to sugar, salt and fat in food marketed to children.
  • Corporate lobbying last year led Congress to declare pizza a vegetable to protect it from a nutritional overhaul in the school lunch program.
  • The Center for Science in the Public Interest, widely regarded as the lead lobbying force for healthier food, spent about $70,000 lobbying– roughly what companies opposing stricter food guidelines spent every 13 hours.
  • The food and beverage industry has a near-perfect record in political battle even while health authorities link unhealthy food to the child obesity epidemic.
  • During the past two years, each of the 24 states and five cities that considered “soda taxes” has seen the efforts dropped or defeated.

Reuters Investigates also has a video about how the food industry fought back when the White House sought healthier school lunches and Congress directed federal agencies to set nutrition standards.

Readers of this blog may recall my post last December fretting about the White House pullback, and the vigorous denial the next day by White House senior food policy advisor Sam Kass.

I attributed White House caution to the upcoming election.  Reuters does too, apparently, and so does the New York Times

If the First Lady is to make real progress on Let’s Move, she needs all the support she can get.  This might be a good time to send a note to the White House strongly encouraging more vigorous action on methods to address childhood obesity.

Apr 13 2012

Another Q and A on Why Calories Count

NYU did an interview for the Steinhardt School’s website:

Why did you write this book?

Calories are critical to the most important public health, social, and economic issues facing the world today. About a billion people in the world do not take in enough calories to maintain health and are hungry and malnourished and another billion or so take in so many that they are overweight or obese and have higher risks for chronic disease and disability. The food industry takes in more than a trillion dollars a year in the United States alone. The U.S. diet industry is worth about $60 billion a year. The public is demonstrably confused about the meaning of calories and their relationship to food intake and weight loss. We thought it would be useful to write a book that provided accessible information about calories in all of their dimensions—scientific, health, and political.

What is a calorie?

Calories measure energy to keep bodies warm, power essential body functions, move muscles, or get stored as fat.

Why are calories a problem?

You can’t see, taste, or smell them. The only way you can recognize them is by their effects on your waistline or on a scale. They are not easy to count accurately and the best way to measure them is to weigh yourself regularly.

What are some of the themes of the book?

If you want to understand calories, you need to know the difference between calories measured and estimated. Most studies of diet, health, and calorie balance depend on self reports of dietary intake and physical activity or educated guesses about the number of calories involved. Most diet studies rely on estimates. When it comes to anything about calories in food or in the body, you have to get used to working with imprecise numbers. That is why it works better to eat smaller portions than to try to count calories in food. Even small differences in the weight of food will throw calorie estimations off.

Politics? What’s political about calories?

As with everything else having to do with food and nutrition, many groups have a stake in how calories are marketed, perceived, labeled, and promoted. As we’ve already said, eating fewer calories is bad for business. Efforts to do something about obesity in adults and children focus on eating less or on eating better, meaning eating more fruits, vegetables, and grains but consuming less of sodas, fast food, snacks, and other highly profitable items. Such matters as soda taxes, listing calories on food labels or menu boards, or campaigns to promote smaller portions are all political responses to concerns about calorie consumption. Here’s one example: for years, consumer groups have pushed for calorie and nutrition labeling on alcoholic beverages, but the Treasury Department (not the FDA) regulates such things and responds to the wishes of the industry.

What are the most important conclusions of the book?

If you want to eat well and maintain a healthy weight in today’s food environment, we advise: First, get organized; get motivated, monitor your weight regularly, join a weight loss group. Then eat less, move more, eat better and get political; work to change the food environment to one that makes it easier to eat healthfully, support labeling laws, nutrition education, controlling advertising to children, agricultural policies that encourage consumption of fruits and vegetables and local food systems, and environments that encourage physical activity.

And for another view: My co-author, Dr. Malden Nesheim, did a Q and A on the book with Diets in Review.

Apr 5 2012

USA Today interview on Why Calories Count

USA Today’s Nanci Hellmich interviewed me and my co-author, Malden Nesheim, about Why Calories Count:

When it comes to calories, some people count them, others are confused by them and some just ignore them. Marion Nestle, a nutrition professor at New York University, and Malden Nesheim, professor emeritus of nutritional sciences at Cornell University, look at the topic in Why Calories Count: From Science to Politics. USA TODAY’s Nanci Hellmich talked to them about the new book.

Q: Why do women in general need fewer calories than men?

A: Women are smaller and generally have a higher body fat content than men. Fatty tissue needs less energy to maintain than does muscle mass. Pregnancy and breast-feeding increase women’s calorie needs.

Q: Why do some people have an easier time maintaining a healthy weight than others? How many calories are used by basal metabolism?

A: Genetics has plenty to do with body weight and some people seem to be able to eat vast amounts of food without gaining weight. About two-thirds the calories we need go for basal metabolism — the amount of energy needed to support basic body functions like breathing, blood circulation, kidney function, etc. The rest primarily supports physical activity. So if you want to lose weight, you have to eat less or move a lot more.

Q: Why does energy expenditure decline as much as 20% by age 50 and 30% by age 71 and older?

A: This, in our opinion, is one of life’s great tragedies. Basal metabolism drops with age and so does muscle mass. Lots of people are less physically active when they get older. Staying active does lots of good things for health and one of them is compensating for the decline in calorie needs.

Q: Are all calories created equal when it comes to weight loss?

A: If you lock people in a metabolic ward and feed them the same number of calories in reduced-calorie diets that vary in fat and carbohydrates (all measured), you can show that they lose weight at the same rate regardless of diet composition. The number of calories determines how fast they lose, nothing else.

In the real world, some people lose weight faster on low-carbohydrate, high-fat diets, such as the Atkins diet, especially at the beginning when they excrete so much water. Some people find that low-carbohydrate diets make it easier to reduce calories and stay satiated. And it’s always a good idea to cut back on desserts and sodas.

Q: Do excess calories make some people gain weight faster than others?

A: Here’s where genetics comes in. In controlled studies of overfeeding, everyone gains weight when they eat more calories than they expend, but at different rates. Some people can overeat and gain only a little weight — growing teenage boys are a good example. They may spontaneously increase their physical activity to burn off excess calories. Other people easily store more of the extra calories as fat.

Q: What is your best advice to people who want to lose weight?

A. Our mantra is: Get organized; eat less; eat better; move more; get political. By get political, we mean work to change the food environment to one that makes it easier to eat healthfully: Support labeling laws and nutrition education; stop advertising to children; support agricultural policies that encourage consumption of fruits and vegetables, local food systems, and environments that encourage physical activity.

Q: What do calories have to do with politics?

A: How much food people eat — and whether they are malnourished or overweight — is affected by income, education, and, therefore, the political system. Many companies and vested-interest groups have a stake in how calories are marketed, perceived, labeled, and promoted, not least because eating less is bad for business.

Efforts to do something about obesity in adults and children focus on eating less or on eating better, meaning more fruits, vegetables, and grains but consuming less of sodas, fast food, snacks, and other highly profitable items.

Such matters as soda taxes, listing calories on food labels or menu boards, or campaigns to promote smaller portions are all political responses to concerns about calorie consumption. For years, consumer groups have pushed for calorie and nutrition labeling on alcoholic beverages, but the Treasury Department (not the FDA) regulates such things and responds to the wishes of the industry.

Feb 6 2012

Happy 2nd Birthday Let’s Move!

On the occasion of the two-year anniversary of Michelle Obama’s Let’s Move! campaign, it’s time to reflect again on what the campaign means for the White House, for childhood obesity, and for the food movement.

A year later, I summarized some of the campaign’s accomplishments.  From the beginning, I’ve been impressed with its smart choice of targets: to reduce childhood obesity by improving school food and inner city access to healthy foods.

I’m reminded of the political savvy that went into the campaign by an editorial in The Nation (February 6), “America’s First Lady Blues.”  In it, Ilyse Hogue writes about Michelle Obama’s careful treading of the fine line between marital independence and submission, using Let’s Move! as an example.

Hogue praises Mrs. Obama’s choice of a target that looks “soft,” but is anything but:

In an effort to fit Michelle’s role into a traditional profile, the media constantly reminds us that her work is on presumably soft subjects, primarily her hallmark cause to end childhood obesity…Slurs aside, what critics miss is that this campaign is not aimed at soft targets.

The food and beverage industry is a powerful lobbying force, spending nearly $16.3 million in the 2008 cycle to defeat initiatives—like a “soda tax” and limits on aggressive advertising aimed at kids—that would encourage a healthier diet and thus cut into its massive profits.

To tackle childhood obesity, we’ll have to confront complicated issues of race, class, entrenched corporate power, and access to healthy food.

Indeed we will.  Childhood obesity is a focal point for issues of social justice.

Happy birthday Let’s Move!  And many more.

Jul 18 2011

HuffPo mystery solved and no harm done

The mysterious ghostwriting episode I discussed earlier today (see below) is now explained.  Apologies to the Huffington Post.

I received a flurry of messages in response to the post, including an apology from Linda Gibbs, Deputy NYC Mayor for Health and Human Services. She reminds me that we spoke months ago (early May, as it turns out) about my willingness to edit and sign an op-ed about the proposed SNAP ban prepared by her staff that was to be submitted to the New York Times.

I vaguely remember reviewing such a piece and approving its submission.  When I heard that the Times had rejected the piece, I promptly forgot about it.

As far as I can tell from reviewing my sent and deleted messages from Linda Gibbs, none mentioned co-authorship with Geoffrey Canada, and the piece submitted to and published in the Huffington Post does not mention the involvement of the NYC health department.

The press director for Harlem Children’s Zone tells me that the piece was later submitted to two other publications that also turned it down. I was not cc’d on either of those submissions or on the one to the Huffington Post.

Hence my confusion.

For the record, I am happy to have the piece published with my name on it, to be working with the NYC health department and Linda Gibbs, and to be a co-author with Geoffrey Canada, who I very much look forward to meeting one of these days.

And here’s what all the fuss was about:

Does HuffPo use ghostwriters?  “My” piece with Geoffrey Canada!

A colleague congratulated me yesterday on my Huffington Post article—co-authored with Harlem Children’s Zone’s Geoffrey Canada—on SNAP (food stamp) benefits and sodas.

I was amazed to see it.  I don’t recall writing it and I don’t believe I have ever met Mr. Canada, although I would be delighted to do so.  The article does indeed reflect my views but does not read like something I wrote.

So I guess thanks are due to Mr. Canada or to the ghostwriter.  If anyone knows the story behind this, please tell!

Here’s the article:

NYC’s SNAP Sugary Beverage Ban Is the Right Idea

Marion Nestle and Geoffrey Canada

Posted at HuffingtonPost.com: 7/15/11 05:26 PM ET

New York City’s proposal for a two-year pilot to ban the use of food stamps to buy sugar-sweetened beverages is the right idea at the right time. It is a sound approach aimed at minimizing consumption of soda and other beverages stocked with added sugars at a time when we desperately need new interventions to combat the surge of obesity and diet-related disease across the country. A ban would also act as a counterweight to the soda industry’s efforts to solidify its products as part of the typical everyday diet. From our diverse perspectives — informed by a lifetime writing and teaching about food systems and policy, and decades spent helping kids in poverty beat the odds — we join together in a firm belief that this effort must be approved.

Increasingly strong evidence points to sugary drinks as major contributors to obesity and diabetes. The least-fortunate Americans suffer the most, evidenced by health disparities between rich and poor, white and non-white. For example, obesity and Type 2 diabetes are twice as prevalent in New York City’s poorest households as in the wealthiest. And these disparities persist nationwide. Overall, 44 percent of African Americans and 38 percent of Hispanics in the United States are obese, versus 32 percent of whites. Obesity itself increases the risk of diabetes, high blood pressure, cancer, high cholesterol and heart disease, all conditions that disproportionately affect the poor.

New York’s proposal for a two-year pilot project to remove sugar-sweetened beverages from allowable SNAP (Supplemental Nutrition Assistance Program, or food stamp) benefits is based not only on evidence linking these beverages to obesity, but also the fact that sugared drinks have absolutely no nutritional value. Considering that the SNAP program is, both in title and purpose, a nutrition assistance program aimed at combating food insecurity, this in itself is a compelling basis for excluding sugared drinks from the allowable purchases with SNAP dollars. The proposed ban, which would have to be approved by the United States Department of Agriculture (USDA), is in line with the SNAP program’s approach to other non-essential items: the federal government already prohibits use of SNAP benefits for alcoholic beverages, for example. And the WIC (Women, Infants and Children) program, which the USDA also runs, restricts benefits for low-income mothers to only a limited number of nutrient-rich foods.

Some have criticized New York City’s proposal as patronizing to SNAP recipients, but the ban would not stop SNAP recipients from buying sodas. They just wouldn’t be able to use SNAP benefits for them. And, more critically, we must begin to think creatively about mechanisms to change our food environment for the better. The rates of soda consumption in our poorest communities cannot be explained by individual consumer preferences alone, but rather are linked to broader issues of access and affordability of healthy foods in low-income neighborhoods, and to the marketing efforts of soda companies themselves. Four in 10 residents of high-poverty pockets of Harlem, Brooklyn and the South Bronx drink four or more sugary drinks daily, compared with one in 10 Upper West Side residents.*

Certainly, as the 2012 Farm Bill looms, a larger conversation about using federal policy to promote healthful eating is warranted. We should focus on ways to make healthful foods more available to low-income families — for instance, by doubling the value of SNAP benefits when used for fruits and vegetables, or promoting incentives to establish grocery stores and community gardens in inner-city areas. There is no reason that these ideas cannot work in tandem with a policy that eliminates the federal subsidy for soda.

Soda companies hate New York City’s proposal, of course. In 2010 Coca-Cola, Pepsi and the American Beverage Association lobbed $22 million at federal officials, according to the House of Representatives’ Office of the Clerk. This lobbying has killed soda tax initiatives and gotten the industry’s sugar-soaked products into schools (though not here in New York City schools, where they cannot be served). Soda companies reach millions more kids through targeted Internet and social media campaigns. As soda sales in the U.S. have declined, they are increasingly marketing their products to children and youth in low-income areas, and they have successfully co-opted health professional groups with partnerships, alliances and grants. As a result of these efforts, they have created an environment in which it is considered normal in many households to drink sugary drinks all day.

In 2010, SNAP benefits went to more than 40 million people at a total cost of more than $68 billion. According to USDA figures for 2009, approximately six percent of this funding — more than four billion dollars a year — is spent on sugar-sweetened beverages. Given this scale, and the potential health impacts of soda consumption, is time for policy makers to rethink the place of these beverages in a federally funded nutrition assistance program. We hope the USDA will approve New York City’s project.

*Alberti P and Noyes P. Sugary Drinks: How Much Do We Consume? New York, NY. New York City Department of Health and Mental Hygiene, 2011.

Follow Marion Nestle on Twitter: www.twitter.com/marionnestle

Update: 11:00 a.m.

Dear Dr. Nestle,

Apologies for your mistaken attribution in the Geoffrey Canada piece published on Friday. We received an email from the communications director of the Harlem Children’s Zone indicating you were to be bylined on this article. The link to the post now goes to a post bylined just by Mr. Canada.

Sincerely,

Claire Fallon, Associate Blog Editor

The Huffington Post

 

Apr 15 2011

Why partnerships with food companies don’t work

Michael Siegel, MD, MPH, a Professor at the Boston University School of Public Health (whom I do not know), has been mailing me copies of his recent blog posts on partnerships between food corporations and health organizations, particularly the American Academy of Pediatrics (AAP), the American Academy of Family Physicians (AAFP) (see my previous posts), and the American Dietetic Association (ADA) (see my previous posts on this one too).

Dr. Siegel’s current post discusses two reasons why these partnerships do more for the food companies than they do for the organizations:

1. Coca-Cola and other Big Food companies are using these partnerships to enhance their corporate image, and therefore, their bottom line: sales of unhealthy products that are contributing towards the nation’s obesity epidemic.

In its 2010 annual report, Coca-Cola writes: “…researchers, health advocates and dietary guidelines are encouraging consumers to reduce consumption of sugar-sweetened beverages, including those sweetened with HFCS or other nutritive sweeteners. Increasing public concern about these issues…may reduce demand for our beverages, which could affect our profitability.”

…Pepsico, in its 2010 annual report, also makes clear the connection between the company’s public image and its bottom line: “Damage to our reputation or loss of consumer confidence in our products for any of these or other reasons could result in decreased demand for our products and could have a material adverse effect on our business, financial condition and results of operations, as well as require additional resources to rebuild our reputation.”

2. The American Dietetic Association, American Academy of Pediatrics, and American Academy of Family Physicians are supporting companies that oppose virtually every state-specific public health policy related to improvement of school nutrition, reduction of junk food and soda consumption, and environmental health and safety.

…Through its contributions to the Grocers Manufacturers Association (GMA), Coca-Cola is opposing any and all taxes on sugar-sweetened beverages (soft drinks), opposing the removal of BPA from bottles containing liquids consumed by infants, opposing legislation to simply require the disclosure of product ingredients, opposing taxes on candy, opposing bottle bills, opposing all restrictions on BPA-containing packaging, opposing standards for food processing, and opposing school nutrition standards.

…That the AAP, AAFP, and ADA have fallen for Coca-Cola’s tricks is one possibility. The other, which I find more likely, is that they have been bought off. In other words, that the receipt of large amounts of money has caused them to look the other way. It’s amazing what a little financial support will do. And of course, this is precisely the reason why companies like Coca-Cola and Pepsico include the sponsorship of public health organizations in their marketing plans.

I’m just back from the American Society of Nutrition meetings in Washington, DC, where the daily newsletter put out by the society included full-page advertisements from Coca-Cola, the beef industry, and the Corn Refiners Association (see yesterday’s post).  And then there is the astonishing example of Coca-Cola’s $10 million gift to Children’s Hospital of Philadelphia to head off a potential city soda tax.

It is completely understandable why food and beverage companies would want to buy silence from health professionals.  It is much less understandable why health organizations would risk their credibility to accept such funding.  Professor Siegel’s analyses of these issues are worth close attention.

Jan 1 2011

Predictions: national nutrition issues for 2011

My first San Francisco Chronicle “Food Matters” column for the new year deals with some predictions:

Q: Whatever you used as a crystal ball last year turned out to be a pretty good predictor of the most prominent food issues of 2010. How about trying again: What food matters will we be hearing about in 2011?

A: It doesn’t take a crystal ball to figure out what’s coming up with food issues. I’m happy to make predictions, especially since most seem fairly safe.

Dietary guidelines will be released this month. By law, they were due last year and are already late. What will they say? The 2010 guidelines advisory committee recommended eating more fruits, vegetables and whole grains, but introduced a new euphemism – SOFAs, or Solid Fats and Added Sugars – for the “eat less” advice. SOFAs really mean “cut down on fatty meat and dairy products” and “avoid sugary sodas.”

Will government agencies have the nerve to say so? Let’s hope.

The U.S. Department of Agriculture will issue a new food guide. The 2005 pyramid’s rainbow stripes proved impossible to teach and useless to anyone without a computer. I’ve heard a rumor that I will love the new design. I’m skeptical. I liked the original 1992 pyramid. It showed that bottom-of-the-pyramid foods were healthiest, making it unpopular with companies selling top-of-the-pyramid products. But it is healthier to eat some foods than others (see: dietary guidelines).

Will the USDA improve on the 1992 design? We will soon find out.

The fights over food safety will continue. At the last possible moment, Congress passed the food safety bill by a large majority. Now the fights really begin.

Funding will be most contentious, with the actual regulations not far behind. The Congressional Budget Office absurdly considered the bill’s provisions to be “budget neutral.” They are anything but.

The bill’s provisions require the Food and Drug Administration to hire more inspectors just at a time when Republican lawmakers have sworn to cut domestic spending. The FDA also must translate the bill’s requirements and exemptions for small farmers into regulations.

Rule-making is a lengthy process subject to public comment and, therefore, political maneuvering. Watch the lobbying efforts ratchet up as food producers, large and small, attempt to head off safety rules they think they won’t like.

Expect more lawsuits over the scientific basis of health claims. The Federal Trade Commission just settled a $21 million claim against Dannon for advertising that yogurt protects against the flu. The agency also has gone after scientifically unsubstantiated claims that omega-3s in kiddie supplements promote brain development and that pomegranate juice protects against prostate problems. POM Wonderful has already countersued the FTC on grounds that the First Amendment protects commercial speech. I’ll be watching this case carefully.

The FDA will issue new front-of-package label regulations. The FDA has promised to propose an at-a-glance symbol to indicate the overall nutritional value of food products. Food companies like the Guideline Daily Amount spots they are using in the upper corners of food packages because the symbols are factual but nonjudgmental. The FDA, however, is considering red, yellow and green traffic-light symbols that do convey judgments. Food companies say they will not voluntarily use a symbol that tells people to eat less of their products.

Will the FDA have the courage to make traffic lights mandatory? It will need courage. The new British government dealt with the traffic-light idea by summarily dismantling the food agency that suggested it.

Corporations will seek new ways to co-opt critics. Under the guise of corporate social responsibility, food companies have been making large donations to organizations that might otherwise criticize their products. The most recent example is the decision by Save the Children, formerly a staunch advocate of soda taxes, to drop that cause coincidentally at a time when its executives were negotiating funding from Coca-Cola.

Such strategies remind me of how the Philip Morris cigarette company distributed grants to leading arts groups. Expect food companies to use generosity to neutralize critics and buy silence.

School meals will make front-page news. Congress passed the Healthy, Hunger-Free Kids Act last month. Now the USDA must implement it by setting nutrition standards, adding fresh fruits and vegetables (some locally grown) and expanding eligibility.

President Obama has promised to restore the $4.5 billion “borrowed” from the SNAP (food stamp) program to fund this act. The scrambling over the regulations and financing should make excellent spectator sport.

Farm bill advocates will be mobilizing. You might think it too early to be worrying about the 2012 Farm Bill, but I’ve already gotten position papers analyzing commodity and food-assistance issues from groups gearing up to lobby Congress to bring agricultural policy in line with nutrition and public health policy.

I have a personal interest in such papers. I will be teaching a course on the Farm Bill at New York University next fall. Please get busy and write more of them!

Happy new year, and let’s see how my guesses play out.