by Marion Nestle

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Oct 1 2020

Food fight: ethanol this time

The Trump Administration has poured billions of dollars into supporting Midwest producers of industrial corn, but to date is not doing anything in particular to help producers of corn-based ethanol.  Because Americans are not traveling as much, demand for gasoline is down and so is demand for fuel ethanol (required by law to comprise 10% of automobile fuel).

The ethanol industry is unhappy about this situation, and is accusing the Trump Administration of reneging on its promises.

This secret list of promises, the vast majority of which have not been fulfilled, was first reported by Reuters today and offers powerful evidence of the Trump administration’s failure to support ethanol, despite his rhetoric. This secret list also highlights how Senator Ernst and Grassley have failed to follow through on their own promises to fight for Iowa farmers with this administration, despite their rhetoric. Just last week, Senator Ernst touted herself as a “tireless advocate” for the ethanol industry yet by never releasing the list of White House ethanol promises she has avoided having to call out the President for the full extent of his failures.

What’s all this about?  Money, of course.

But I don’t have much sympathy for ethanol producers.

I don’t think corn—a food mainly for animals but also for people—should be used as fuel for cars.

For one thing, it takes almost as much energy to produce a gallon of ethanol as it does to produce gasoline.  The best that can be said is this:

Energy is required to turn any raw feedstock into ethanol. Ethanol produced from corn demonstrates a positive energy balance, meaning that the process of producing ethanol fuel does not require more energy than the amount of energy contained in the fuel itself.

If you want details, see the USDA’s report on ethanol energy balance.

An astonishing 40% or so of US corn is grown to produce ethanol.

 

I’m not the only one who thinks growing food to fuel cars is ridiculous, or—more politely—needs rethinking.

As a crop, corn is highly productive, flexible and successful. It has been a pillar of American agriculture for decades, and there is no doubt that it will be a crucial part of American agriculture in the future. However, many are beginning to question corn as a system: how it dominates American agriculture compared with other farming systems; how in America it is used primarily for ethanol, animal feed and high-fructose corn syrup; how it consumes natural resources; and how it receives preferential treatment from our government.

Another reason, as the USDA puts it: “Strong demand for ethanol production has resulted in higher corn prices and has provided incentives for farmers to increase corn acreage.”

Neither of those is good for the health of people or the planet.

Growing corn for ethanol makes no sense to me.  It’s too bad that the companies that invested in ethanol plants are hurting, but hey: that’s how capitalism works

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Contact: info@ruralamerica2020.org

Iowa Farmers and Ag Leaders Demand that Senators Ernst and Grassley Release Secret List of Trump Ethanol Promises

 

Iowa Corn Farmer Doug Thompson: “Our Senators went to the White House, were made promises on ethanol that never came true, and then never said a word about it.”

Rural America 2020 Iowa Steering Committee writes letter to Ernst and Grassley; Group will be posting billboard advertisements and buying radio ads across Iowa calling for the release of the secret list of broken promises

(Des Moines, IA) –A group of Iowa farmers and ag leaders sent a letter to Iowa Senators Joni Ernst and Chuck Grassley today demanding that they make public a secret list of promises on federal ethanol policy that the Trump Administration made to them at the White House almost exactly one year ago.

This secret list of promises, the vast majority of which have not been fulfilled, was first reported by Reuters today and offers powerful evidence of the Trump administration’s failure to support ethanol, despite his rhetoric. This secret list also highlights how Senator Ernst and Grassley have failed to follow through on their own promises to fight for Iowa farmers with this administration, despite their rhetoric. Just last week, Senator Ernst touted herself as a “tireless advocate” for the ethanol industry yet by never releasing the list of White House ethanol promises she has avoided having to call out the President for the full extent of his failures.

“This is a betrayal on all sides,” said Iowa corn grower Doug Thompson, a member of the Rural America 2020 Iowa Steering Committee that sent the letter“Our Senators went to the White House, were made promises on ethanol that never came true, and then never said a word about it. It’s a colossal failure of execution and accountability and the only people who got hurt are the Iowa farmers who have lost billions of gallons in ethanol demand.

“We are now less than two weeks away from Iowa voters beginning to vote.” Thompson also said. “Senators Ernst and Grassley owe it to all Iowa farmers and voters to immediately release the list of ethanol promises – that was made on White House letterhead – so that Iowans understand the full magnitude of Trump’s broken ethanol promises. It’s the only way we can hold them accountable going forward. Even if our Senators claim this was a preliminary list – which we have no indication it was – it should be made public so that Iowans can see the extent to which our home state Senators got rolled by Big Oil and the White House.”

Rural America 2020, which already has billboards up across Iowa decrying Trump’s broken ethanol promises, will be placing messages across the state demanding the release of the secret ethanol list. They will also be recording radio ads from Iowa farmers that call for release of the list.

A timeline of the events (and related reporting) around the White House meeting in which the list was shared is as follows:

August 9th, 2019 – Trump administration grants 31 waivers for oil refineries that help undercut demand for ethanol.

August 16th, 2019 – Senator Grassley says publicly that Trump’s Environmental Protection Agency (EPA)“screwed us” by providing 31 waivers to oil refiners.

August 23rd, 2019 – Senator Ernst says at a town hall meeting that the White House is putting together a document that will include all the help they will be providing on ethanol.

August 29th, 2019 – President Trump publicly promises corn farmers a “giant package” after angering them by providing the waivers.

September 12th, 2019 – White House convenes meeting with Senators Grassley and Ernst as well as Senators Ben Sasse (R-NE), Deb Fischer (R-NE), John Thune (R-SD), Mike Rounds (R-SD) and Governor Kim Reynolds. They are presented with the list of promises.

September 12th, 2019 – President Trump meets with the CEOs of Valero Energy (Joe Gorder) and Marathon Petroleum (Gary Heminger) to discuss Big Oil’s concerns on the same day as the meeting with the Senators and Governor Reynolds.

September 17th, 2019 – Grassley admits to having seen a “13-point plan” from the White House but declines to say what was in it or anything about it.

September 18th, 2019 – Both Grassley and Reynolds say they were encouraged by the White House meeting but that they want to see “something in writing” despite having both seen the secret list of promises in writing at the meeting on September 12th. Ernst also repeatedly tweets that she wants to see a plan in writing despite having seen the White House plan.

One year later – Brian Jennings, chief executive officer of the American Coalition for Ethanol says that “so many ethanol promises, promises to do right by this industry have collected dust” and says that recent attempts by the White House to manufacture ethanol policy victories “should never have been given credibility.”

“Over a year after receiving a list of promises from the White House – a ‘13-point plan’ as Senator Grassley referred to it – neither Ernst nor Grassley – has released the plan so that Iowans can judge for themselves,” added Doug Thompson. “Has the President broken even more promises than we know? Have our Senators spent the last year getting conned by the President or are they all just conning Iowa farmers? We need to see this list immediately to find out.”

The full text of the letter from the Iowa Steering Committee is below. The letter was sent to Senators Ernst and Grassley who attended the meeting at the White House where the ethanol promises were made. The Iowa Steering Committee also cc’d the other Senators at the meeting and Iowa Governor Kim Reynolds who also attended the meeting.

Dear Senators Ernst and Grassley:

On September 12th, 2019, the President promised you in writing that he would add 500 million gallons of ethanol and 500 million gallons of advanced biofuels to the 2020 supplemental blending rule. While this market access would have been a welcome buffer during turbulent times, it did not happen. He also promised to add 250 million gallons of biodiesel to the 2021 blending volumes, however, we are still waiting.  Renewable Volume Obligations (RVOs) are typically released in the summer to be finalized in November, but nothing has been presented to producers and the public for 2021. It is now harvesting season and the end of 2020 is around the corner, yet farmers and biofuel producers have little insight on how to plan for the 2021 planting season.

It is time for the President to make good on his promises to you, if he ever will. While he has had a year since releasing a list of promises, the few kept have come on the heels of outcry from rural voters. We believe that you must release his list of promises made if we are to see him keep any of them in the next 40 days, or after. Given his track record, we are concerned a Trump second term will include few promises to farmers at all, let alone broken ones.

Over the past three years, farmers and biofuel producers have lost our greatest export markets and faced devastating blows in the name of Big Oil handouts. Small refinery waivers skyrocketed under Trump, slashing four billion gallons of biofuels from the market. Staff at 150 biofuel plants in America lost hours or their jobs entirely. One billion bushels of corn – on top of already stored crops thanks to trade disputes – did not get blended into ethanol, driving commodity prices down even further.

Thanks to Trump’s broken promises, rising input costs, and dwindling receipts farmers have been forced to live on government-aid bailouts of $12 billion, $16 billion, and most recently $14 billion. Farmers do not want cash bailouts. Our sales drive our communities and job creation. Our quality of life and long-term viability rely on sales, manufacturing and economic incentives – not government checks. We want export markets, a level playing field and the certainty that comes with planning. Unfortunately, this administration has failed the bare minimum – to carry out a plan.

As reported, the President’s written promises to you were guarantees to streamline compliance for E15, act to support expansion of E85, resolve trade disputes, and address E10 and E15 labeling. To date these promises have not been upheld, and year-round E15 is only sold at 2,000 of 152,000 U.S. retail stations. As the president continues to break his promises, we have little faith 2021 will meet the expressed guarantee of 15 billion gallons.

It is time you make his promises public. Doing so prior to an election is the only way to hold him accountable. After the election, as we have seen, the President is far more inclined to side with Big Oil. Now is the time to demand these promises be made public and that they be fulfilled. Biofuel producers and farmers in your home state are depending on it.

Sincerely,

Doug Thompson, Kanawha, Iowa
John Judge, Albia, Iowa
Chris Henning, Cooper, Iowa
Tom Grau, Newell, Iowa
Aaron Lehman, Polk City, Iowa
Marcella and William Frevert, Emmetsburg, Iowa
Tom Furlong, Letts, Iowa

CC:

U.S. Senator Ben Sasse
U.S. Senator Deb Fischer
U.S. Senator John Thune
U.S. Senator Mike Rounds
Governor Kim Reynolds

 

 

 

 

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Sep 14 2020

Misleading marketing of the week: maple syrup of all things

My colleague Lisa Sasson, who is a member of the Academy of Nutrition and Dietetics (formerly the American Dietetic Association), sent me a copy of its September 11 newsletter.  This, she pointed out, contains this advertisement for  Canadian maple syrup.

Maple syrup, delicious as it is, is basically sugar(s) in liquid form.

But “health and performance benefits”?  They have to be kidding.  I clicked on Give it a turn!

The first thing up: “Pure Maple Syrup is packed with nutritional benefits.”

Oh come on.  We’re talking sugars here.

But the hype continues:

  • Pure maple syrup from Canada contains vitamins and minerals – at approximately 110 calories per serving (2 tablespoons).  It is an excellent source of manganese and a good source of riboflavin. Pure maple syrup is also a source of calcium, thiamin, potassium, and copper.
  • Scientists have identified more than 67 different plant compounds, or polyphenols, nine of which are unique to pure maple syrup. One of these polyphenols, named Quebecol, naturally forms when the sap is boiled to produce maple syrup.

I went to the USDA’s food composition database to see what it says about maple syrup.  Its figures are pretty close to what’s given in this ad, but so what?  Manganese and riboflavin are hardly nutrients of concern in American diets—many foods have plenty—and all the other nutrients listed are in too small amounts to bother to count.

But it continues:

Maple Syrup for Fitness

  • Pure maple syrup can be a natural endurance booster for athletes because it is made primarily of carbohydrates. Since carbohydrates are the primary fuel for the body, it can help give athletes the energy they need. Use in homemade sports drinks and energy snacks for a readily available supply of energy that helps maintain your stamina.
  • Pure Maple syrup contains manganese, which may help support healthy muscles.

Translation: Eat sugar!

As for manganese,

Manganese is present in a wide variety of foods, including whole grains, clams, oysters, mussels, nuts, soybeans and other legumes, rice, leafy vegetables, coffee, tea, and many spices, such as black pepper [1,2,5,10,11]. Drinking water also contains small amounts of manganese at concentrations of 1 to 100 mcg/L [5]. The top sources of manganese in the diets of U.S. adults are grain products, tea, and vegetables [4].

Maple syrup is delicious and I love it, but it is not a health food and should not be advertised to dietitians as such.  The ad is misleading and makes the Academy look like it’s not on top of efforts to mislead its members.

Sep 9 2020

Dietetic Association lets Bayer, owner of glyphosate, educate its members about pesticides (but see correction below)

A reader, Betsy Keller, forwarded a message she received because she belongs to the Academy of Nutrition and Dietetics, (formerly the American Dietetic Association), the professional association for Registered Dietitian Nutritionists.

From: “Today’s Dietitian” <todays_dietitian@gvpublishing.com>

Subject: Questions about pesticides and food? We have answers.

The message originates from Bayer, the German drug company that bought Monsanto a few years ago.

Monsanto invented the herbicide glyphosate, which is used to kill backyard weeds as well as those that occur in fields of GMO corn and soybeans,.

Glyphosate has been linked to cancer risk, particularly non-Hodgkin lymphoma.

Tens of thousands of people with non-Hodgkin lymphoma are suing Bayer for glyphosate-related damages.  The courts have ruled in favor of several such plaintiffs.

Bayer has agreed to pay $10 billion (!) to settle these lawsuits.

In the message to dietitians, Bayer says:

Pesticides enable farmers to produce safe, quality foods at affordable prices.They also help farmers provide an abundance of nutritious, all-year-round foods, which are necessary for human health. Crop quantity and quality rely on crop protection. For example, a U.S. study estimated that without fungicides, yields of most fruit and vegetables would fall by 50-90 percent. Moreover, pesticides decrease exposure to food contaminated with harmful micro-organisms and naturally occurring toxins, preventing food-related illnesses.

Oddly, the Bayer message says not one word about glyphosate, non-Hodgkin lymphoma, or the lawsuits.

Bayer must want dietitians to reassure their clients that pesticides like glyphosate are safe.  Bayer must not want dietitians to link glyphosate to cancer risk.

I can’t help thinking that Bayer must have paid Today’s Dietitian to send this message to the AND membership.

I can’t think of any other reason why this association would allow a message like this to be sent to its members.

Correction

Several readers wrote to point out that the Bayer message comes from Today’s Dietitian, not from the Academy.

For example, Nancy Teeter, RDN, gave me permission to quote her:

Thank you for all you do to keep the public informed.  As a registered dietitian nutritionist, I was appalled that Bayer sponsored an educational program for us. I believe you are correct when you say follow the money. Today’s Dietitian is a private company and appears to accept advertising dollars from anyone. AND charges organizations for the use [of] the mailing lists, so everyone wins financially. At the same time, the reputation of our organization is diminished.

She points out: “They also sell their email lists to advertisers.”

Mary Purdy, MS, RDN, who also gave permission, writes:

Thank you for spreading the word about this.  A group of dietitians (myself included) are formulating a letter in response to this and I have already been in touch personally with Today’s Dietitian about this issue which I find extremely concerning.

It is very important to clarify that this message came from Today’s Dietitian, (https://www.todaysdietitian.com/) which is a totally separate entity from the Academy of Nutrition and Dietetics.  https://www.eatright.org/

The Academy has its own set of issues, but I wanted you to be sure that your readers understand that the pesticide info from Bayer came from an eblast from the publisher and business ” Today’s Dietitian”.  This org definitely needs to be held accountable  for this kind of irresponsible corporate sponsorship that spreads erroneous and harmful information so thank you for your efforts here.

She adds: “I also let Today’s Dietitian know that I would be unsubscribing from their eblasts and have encouraged others to do so as well.”

She also adds: “And yes, you are right.  Bayer is an official sponsor of Today’s Dietitian and pays them. They were also one of the sponsors of their recent symposium (At which I spoke… ironically about environmental chemicals and supporting detoxification and elimination organs with diet!).  Here is the website:  you can go to “Sponsors” and see Bayer there among others. https://www.todaysdietitian.com/ss20/

And she forwarded the letter she received from a rep from Today’s Dietitian.  Here are the relevant excerpts:

Thank you for reaching out and expressing your thoughts and concerns regarding the Bayer ad and Today’s Dietitian….Having been a friend of TD  for so long, I’m sure you are aware that the primary support for the publication comes from advertising revenue. Without advertisements, TD does not exist. That said, as with other advertising-driven business models, TD does not endorse or support any product, service, or entity advertised in the magazine or its brand extensions. TD simply offers vehicles for advertisers to reach the brand’s audience.

While you may not agree with the advertisement in question, the advertiser obviously finds value in reaching registered dietitians. Otherwise, they would not be interested in promoting to this professional audience. Just as any other audience that consumes advertising can use its own judgement to decide whether or not to explore an advertised item, so too can the TD readership decide whether or not to pursue any further engagement with the advertiser.

Dietitians: here’s your chance.  Act now.

  • Unsubscribe to Today’s Dietitian
  • Tell AND you do not want your contact information sold to advertisers.
Sep 8 2020

Marketing ploy of the week—and for schools, yet

Sigh.

 

According to Business Wire, Kraft Heinz, the company that owns Capri Sun, is donating “5 Million Pouches of CAPRI SUN Filtered Water to School Districts as Schools Turn Off Water Fountains”

The brand apologizes for swapping juice for filtered water and captured reactions of kids in a light-hearted campaign

PITTSBURGH & CHICAGO–(BUSINESS WIRE)–While every schools’ plan to return looks different this year, kids know that recess will be on recess, masks won’t just be for Halloween and that water fountains will be off limits. CAPRI SUN knows this is a hard time for kids, so to help students have a safe and fun way to get water this school year, the brand is swapping its juice for filtered water. CAPRI SUN is donating 5 million filtered water pouches to schools in the Chicagoland area and Granite City, where its factory is located.

The company is running a sweepstakes to accompany its donations.

Shouldn’t we be happy that the company is donating water, and not the typical Capri Sun sugary drinks?

No.  Why?

  • This is marketing aimed at children (children can’t tell the difference between information and marketing, unless taught).
  • This is marketing a sugary beverage brand to children (children are highly susceptible to this kind of marketing).
  • This is marketing packaged water to children (tap water is drinkable in most places in the U.S.  If not, schools should be providing readily available urns of water).
  • The total value of the sweepstakes prizes is $400 spread across five “winners”(pretty cheap)
  • Capri Sun markets its products as juice drinks (but typically have 10% or 0% juice)

I was curious to see what the company says about its products, and looked up this one.

Doesn’t this look healthy?  Here’s what’s in it (note: concentrates are a euphemism for sugars):

FILTERED WATER; SUGAR; PEAR AND GRAPE JUICE CONCENTRATES; CITRIC ACID; ORANGE, APPLE, AND PINEAPPLE JUICE CONCENTRATES; NATURAL FLAVOR.

One pouch contains 13 grams of added sugars.

These are ultraprocessed sugary drinks, best avoided or consumed only rarely, and never marketed to children.

Sep 2 2020

Food marketing stunt of the week: Lightlife Burgers vs Impossible Foods and Beyond Beef

It’s not enough that the meat industry is attacking plant-based alternative meat products (see my post on how the Zombie Center for Consumer Freedom took on that job).

Now, to my amazement, one brand is attacking another and in a full-page ad in the New York Times, no less.

Here’s what it says:

Enough.  Enough with the hyper-processed ingredients, GMOs, unnecessary additives and fillers, and fake blood…People deserve plant-based protein that is developed in a kitchen, not a lab.

Really?  Lightlife burgers taking on Beyond Meat and Impossible Foods?  This so reminds me so much of the sugar industry taking on corn syrup and vice versa.

Does Lightlife have a case?

Food Navigator has a terrific comparison of the ingredients of plant-based burgers.  These are just the ones at issue here (there are more).

OK.  Lightlife has fewer ingredients, but it still looks plenty ultraprocessed.  Like the others, it:

  • Does not resemble the foods from which it is derived.
  • Is industrially produced.
  • Contains unfamiliar ingredients (e.g., pea protein, natural flavors, modified cellulose)
  • Cannot be made in home kitchens (unless you happen to have those ingredients as well as beet powder and cherry powder handy).

I don’t buy that there is a significant difference here.

Impossible Foods calls this ad “cynical and disingenuous.”  It also wrote an open letter of rebuttal.

The campaign leans on spurious arguments typically used by the meat industry: Attack Impossible’s products not based on their indisputable quality, nutrition, wholesomeness or deliciousness, but based on the number of ingredients — a logic-defying concept with zero relevance to health or product quality, intended to distract consumers from the obvious inferiority of Lightlife and Maple Leaf’s products.

Beyond Meat sent a statement to Food Dive

If Lightlife were clear on our ingredients, they would see that our food is made from simple, plant-based ingredients. With no GMOs. No synthetic additives. No carcinogens. No hormones. No antibiotics. No cholesterol. Our foods are designed to have the same taste and texture as animal-based meat, giving more consumers more options that are better for them and the planet.

From my standpoint, the differences between these products are minimal.

The real questions are about the relative benefits of meat versus plant-based alternatives.  A recent review in Frontiers in Sustainable Food Systems addresses those questions.  In my original post, I said “At best, it finds moderate benefits for nutritional vlue, greenhouse gas emissions, and land use, but no to limited benefits for the other measures it evaluated.  It found even less benefit for cell-based meats (which are not yet on the market).”  This, as explained below, misrepresents their findings, which refer only to the state of the research literature.

My bottom line?  These products fall in the category of ultraprocessed and are off my dietary radar.  I can hardly believe that attacking each other does any good for them or anyone or anything else.

Correction

Brent Kim, one of the authors of this study writes:

We wanted to clear up some confusion that seems to have arisen around one of our tables…Table 1, cited in your post, describes the degree to which those different impacts have been characterized in the literature. “Limited,” for example, indicates that there has been a limited number of studies on the topic. It does not reflect our findings about the relative benefits.

To clarify, here’s what we found:

  • Plant-based meat substitutes offered substantial reductions in greenhouse gas emissions, water use, and land use relative to farmed beef. The benefits compared to other meats (e.g., pork, chicken, fish) were less pronounced.
  • For cell-based meat, the potential environmental footprints were generally lower than those of farmed beef and comparable to or worse than those of other farmed meats and seafood… although further research is needed.
  • There has been limited research on nutrition, chronic disease, and food safety implications associated with consuming meat alternatives, and occupational and community health implications associated with their production.
  • For example, it is unknown whether replacing farmed meat with plant-based substitutes would offer similar nutritional and health benefits as compared to less-processed plant foods.

I stand corrected and reproduce this with Dr. Kim’s permission.  To my bottom line above, I should have added: more research needed!

Sep 1 2020

Let’s Ask Marion: Published today!

My new book with Kerry Trueman is published today: Let’s Ask Marion: What You Need to Know about the Politics of Food, Nutrition, and Health.

It’s an unusual book for me.

  • For one thing, it is small, 4″ x 6,” and under 200 pages of good-size print.
  • For another, it’s a Q and A.  Kerry asked the questions (there are 18, 6 each on the politics of personal diets, community food politics, and international food politics).  I answered them in short essays).

The Table of Contents is here.

You can read the Introduction here.

The back cover blurbs:

  • “Marion Nestle has emerged as one of the sanest, most knowledgeable, and independent voices in the current debate over the health and safety of the American food system.”––Michael Pollan, author of The Omnivore’s Dilemma: A Natural History of Four Meals 
  • “When it comes to making sense of the unclean politics of national and international food policy, exposing the motives of corporate food giants, and helping us make the right choices about what we eat, Marion Nestle is a fierce and reliable voice of reason, and her new book is approachable, focused, and hopeful.”––Alice Waters, chef, author, food activist, and owner of Chez Panisse Restaurant
  • “There is no one better to ask than Marion, who is the leading guide in intelligent, unbiased, independent advice on eating, and has been for decades.”––Mark Bittman, author of How to Cook Everything

More information is here

Buying options

Enjoy!

Aug 13 2020

Annals of marketing: Lithuanian ice cream flavors

I am indebted to DairyReporter.com for this item, which especially interested me because one set of my grandparents immigrated to the United States from Lithuania in the very early 1900s.  Perhaps this explains why I like ice cream so much.

The item:”12 bizarre ice cream flavors from Lithuania.

It seems plain vanilla ice cream might soon be out of fashion in Lithuania, where chefs are experimenting with natural flavors, including plenty not normally associated with ice cream.”

He’s not kidding.  Try these:

    • Pine needle
    • Peony
    • Carrot
    • Rhubarb
    • Beetroot
    • Lavender
    • Quark and nettle ice cream (I had to look up quark.  No, not a subatomic particle: a curd-type cheese).
    • Linden honey and dill
    • Seaweed and caviar
    • Spinach and tarragon
    • Beer
  • Smoked mackerel
Chacun à son goût seems appropriate here.  
Personally, I’ll take vanilla.
Jul 7 2020

Coca-Cola drops Odwalla

Coca-Cola, which bought Odwalla juices in 2001, is discontinuing the brand and getting rid of 300 jobs and 230 trucks.

Why?  People aren’t buying it: too much sugar, and too much competition.

This is the end of a long saga.  Odwalla started out selling unpasteurized juices and was doing fine until it got too big.

Against company policy, it used apples that had fallen on the ground to make apple juice.  Some were contaminated with E. coli O157:H7, which carried a shiga toxin that caused illnesses and deaths.  In 1998:

Odwalla, based in Half Moon Bay, Calif., pleaded guilty to 16 counts of unknowingly delivering ”adulterated food products for introduction into interstate commerce” in the October 1996 outbreak, in which a batch of its juice infected with the toxic bacteria E. coli O157:H7 sickened people in Colorado, California, Washington and Canada. Fourteen children developed a life-threatening disease that ravages kidneys.

Odwalla paid a $1.5 million fine and was put on probation.  Coca-Cola bought the company anyway.

Food safety lawyer Bill Marler, who represented some of the victims, some of whom have lifelong complications, says  Good riddance to bad rubbish.

During the course of the litigation, we uncovered that Odwalla had attempted to sell its juice in 1996 to the U.S. Army – no, not as a biological weapon – but to be sold in base grocery stores to our men and women service members and their families. The Army rejected the product – because it was not fit for military consumers.

His post includes the Army’s letter of rejection:  “We determined that your plant sanitation program does not adequatel assure product whoolesomeness for military consumers.”

It also includes some emails suggesting that Odwalla did not want to test for pathogens because they might find some:  “IF THE DATA is bad, what do we do about it.  Once you create a body of data, it is subpoenable.”

I wrote about the Odwalla events in my book, Safe Food.

The Odwalla outbreak provided convincing proof that unpasteurized and uncooked “natural” foods could contain the same pathogens as meat and poultry if they had the bad luck to come in contact with contaminated animal manure or meat.  For the industry, the lessons were mixed.  If food companies failed to reduce pathogens, their liability costs could be substantial–in money, time, legal penalties, and reputation—but these problems could be temporary and soon overcome (p. 99).

The end of a saga, indeed.