by Marion Nestle

Search results: Cereal

Dec 7 2017

The French food industry v. public health: front-of-package label

A colleague in France, Serge Hercberg, a nutrition professor at the University of Paris writes to say that the French government’s decision on October 31 to support voluntary adoption of a “Nutri-Score” front-of-package label is now under attack by the food industry.

Nutri-Score looks like this (A is nutritious, lower grades less so):

The food industry wants something like this (of course it does, nobody can possibly understand it):

My colleague writes:

However,a powerful trade group, which includes major manufacturers of breakfast cereals, candies and cookies, is encouraging its members to instead select another type of nutrition al label. The trade group’s position is aligned with that of six food conglomerates – Mars, Mondelez, Nestlé, Coca-Cola, Unilever et PepsiCo (known as the “Big 6”) – who announced in March that they intended to develop an alternative system for the European Union.

With his nutritionist colleague, Chantal Julia, he describes in The Conversation what this fight is about.  I particularly like their example of how the two schemes help (or do not help) consumers choose between a yogurt and a fruit puree.

The Conversation article also comes in a French version.

Dec 5 2017

Defections from the Grocery Manufacturers Association: Rats leaving a sinking ship?

I’ve written many times about the Grocery Manufacturers Association (GMA), an organization so locked into the interests of its food-company donors that you can count on it to vehemently oppose every consumer-friendly measure that gets proposed.

A couple of weeks ago, Politico’s Helena Bottemiller Evich and Catherine Boudreau wrote what they discovered about the unraveling of the GMA: the big Washington food fight.

The defectors so far:

  • Campbell Soup
  • Nestlé (my non-namesake)
  • Dean Foods
  • And, most recently, Mars.

Mars says:

At this time, we believe we can more effectively drive our business objectives and meaningful progress for our categories and consumers by working with other like-minded companies and through other sector-specific trade associations and collaborations.

What’s going on?  Easy.  GMA just isn’t keeping up with today’s marketplace.

Politico’s analysis (these are quotes):

  • Companies are increasingly under pressure to find growth in a market where more and more consumers are seeking healthier fare, whether they’re buying organic baby food, cereal without artificial colors or meats raised without antibiotics.
  • As legacy brands lag, food companies have two options: Change to compete or buy up the new brands that are already growing rapidly.
  • With each episode of discord, both internally and publicly, it becomes harder for GMA to convince its members to pay fees to belong to a trade group that’s rife with division and, at times, fights against issues they either don’t want fought or don’t want to be associated with.
  • “More than one food industry lobbyist has told me that they spend more time lobbying their industry association than they do Capitol Hill,” said Scott Faber, vice president of government affairs at the Environmental Working Group.
  • Many in Washington think GMA has been tone deaf as it has, in some cases, kept up lavish spending even as its members are cutting costs and laying off workers to meet their quarterly targets.
  • “I don’t know a single challenger brand that’s said ‘hey, I need to join GMA,'” said John Foraker, the founder and former CEO of Annie’s.

My favorite quote comes from Jeff Nedelman, who was a VP of communications at GMA during the 1980s and ’90s: “To me, it looks like GMA is the dinosaur just waiting to die.”

May it rest in peace.

Feb 20 2017

NYC breakfast program: good, but oddly advertised

Charles Platkin of Hunter’s Food Policy Center sent me this photo taken on the subway a week or so ago.

A croissant to advertise the school system’s breakfasts?

Charles and a colleague greatly favor the school breakfast program, but the ad?  Not so much.  They discuss it in a post: “Unhealthy Health Advertising May Stimulate Eating and Send the Wrong Message.”

Here’s my quote:

“I’m in favor of kids getting breakfast in schools. It saves lots of problems for parents and ensures that kids start the day with some food in their stomachs. It’s wonderful that the New York City Schools are doing this. With that said, the devil is in the details. I assume that all breakfasts meet USDA nutrition standards.

But croissants? These can be delicious—all that butter–but I wouldn’t exactly call them “healthy” and I’m wondering whose bright idea it was to choose that item to display. Looking at the menus for December, they are largely grain-based—bread, granola, tortillas, bagels, cereals, and the like—along with fruit and milk.   I think they look pretty good—they certainly could look a lot worse–but the proof is in the eating. Some parents will hate these breakfasts (too much sugar, too many packages, not enough protein). Others ought to be grateful. Ideally, cooks would be making delicious hot breakfasts for kids in school but that isn’t going to happen and from my standpoint this is a reasonable compromise. Presumably, kids who ate breakfast at home won’t need or take these items. I’d like to see them in action to really get an idea of how this is working.

Jan 11 2017

What SNAP recipients buy at one big retail grocery

Advocates have been pressing USDA for years to (1) get data on what SNAP recipients buy with their benefits, and (2) permit pilot studies of what happens to purchases of soft drinks if you exclude them from the benefit package.

In 2012, I did a post on the 2012 SNAP to Health report.  Its recommendations:

  1.  Protect SNAP benefits.
  2.  Collect data

Lots of people have been trying to get USDA to produce data.  Anahad O’Connor, the author of the New York Times account, filed a Freedom of Information request with USDA.  In response, USDA sent him a report it had commissioned from IMPAQ, a “beltway bandit” consulting firm.  His story is here (I’m quoted).

Now we have a partial answer.  IMPAQ analyzed data from one large, unnamed retailer (could it be Walmart?).

Here’s USDA’s summary of the study (and here’s the complete study).

The USDA says the study shows that SNAP recipients buy pretty much the same amounts of what everyone else buys.

Summary category data show that both SNAP and non-SNAP households focused their spending in a relatively small number of similar food item categories, reflecting similar food choices. The top five summary categories totaled about half of the expenditures for SNAP households and non-SNAP households (50 versus 47 percent). Commodity-level data (in the full report) show that both SNAP and non-SNAP households made choices that may not be fully consistent with the Dietary Guidelines for Americans.

My reading of the report suggests that in this study, SNAP recipients spent more of a combination of their SNAP benefits and their own private money on:

  • Sugar-sweetened beverages
  • Hamburger
  • Frozen meals
  • Salty snacks
  • Lunch meats
  • Flavored milk
  • Kids cereals
  • Frozen French fries
  • Convenience foods in general
  • Infant formula

The report does not discuss why these differences might exist but it would be interesting to find out.

If sugar-sweetened beverages really comprise 9.5% of purchases, that comes to $6 billion a year.

That’s why taking them off the list of eligible foods is worth a try.

Recent SNAP news

The USDA is sponsoring a pilot project to allow SNAP participants to buy foods online from certain retailers, including Amazon in three states, Fresh Direct in New York, and various grocery chains in other states.

The idea is to make it easier for SNAP participants to get access to healthier foods.

I hope the USDA is keeping score on what gets bought online, and whether foods cost more.  The benefits are not allowed to be used for delivery costs.

Jan 9 2017

FoodNavigator-USA’s Special Edition on Snack Foods

I always like to share FoodNaviagator-USA’s special editions—collections of articles on one theme, in this case, what’s happening with snacks from the industry’s perspective.

Special Edition: Snacking trends 

What’s hot in snacks? Sprouted grains? Posh jerky? Chickpeas? Gourmet marshmallows? What’s the difference between a meal and a snack, or are the lines becoming increasingly blurred? What’s a suitable portion-size? This FoodNavigator-USA special edition explores the hottest new trends and brands in the market.

Dec 12 2016

Food-Navigator-USA’s special edition on food labeling and litigation

This is one of FoodNavigator-USA’s special edition collections of articles on similar themes, in this case food labeling and lawsuits over labeling issues.  These are a quick way to get up to speed on what’s happening from a food industry perspective .  FoodNavigator introduces this collection:

Food and beverage companies have faced a tsunami of false advertising lawsuits over the past five years. But how big of an issue is this for the industry, who has been targeted, and what strategies are working, both for plaintiffs and defendants in these cases? In this special edition, we also look into labeling issues and trends, from healthy, Paleo and grass-fed claims to NuTek’s potassium salt petition.

Jul 8 2016

And now protein: Bakery & Snacks’ special edition

I’ve written about fats and carbohydrates this week, so how about I end the week with Bakery & Snacks’ special edition (compendium of articles) on protein.  Bakery & Snacks is a newsletter aimed at this industry which, as you might expect, is highly interested in the marketing potential of protein.

Reminder: most Americans consume twice the protein needed, which makes protein a non-issue for most of us.  Bakery & Snacks says:

There’s little sign of us losing our appetite for protein – with around a third of global consumers seeking foods high in protein [Nielsen 2015].

But that’s not to say the market isn’t changing – and that those in the industry may need to change with it.

In this special edition newsletter, we look at topics including: the questions to be asked when using protein in a baked good or snack; whether consumers need more education around protein; how poultry and seafood are transforming meat snacking; and what the protein boom means for retail product mixes.

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May 19 2016

SNAP politics: strange bedfellows

Wouldn’t it be useful if stores that accept SNAP benefits stocked some other real—as opposed to packaged—foods in addition to the apples, oranges, and bananas most of them now seem to carry (witness Walgreens)?

Congress thought so when it passed the 2014 farm bill.  This intended

to expand or preserve the availability of staple foods in underserved areas with moderate- and low income populations by maintaining or increasing the number of retail outlets that offer an assortment of perishable food and staple food items, as determined by the Secretary, in those areas.

In response, USDA proposed new regulations to improve what SNAP retailers had in stock.

The 2014 Farm Bill required USDA to develop regulations to ensure that stores that accept SNAP offer a broader variety of healthy food choices. The stocking provisions in the proposed rule would require SNAP-authorized retail establishments to offer a larger inventory and variety of healthy food options so that recipients have access to more healthy food choices. SNAP retailers would be required to offer seven varieties of qualifying foods in four staple food groups for sale on a continuous basis, along with perishable foods in at least three of the four staple food groups. The staple foods groups are dairy products; breads and cereals; meats, poultry and fish; and fruits and vegetables. In addition, the proposal calls for retailers to stock at least six units within each variety, leading to a total of at least 168 required food items per store.

Guess what?  Some retailers don’t like this idea.

What to do when you don’t like food regulations?  Go straight to Congress.

Now the House agriculture committee is complaining to USDA about the rule.  It says that USDA’s estimate of the cost per store ($140) is wrong.  Retailers say it will cost them $5000 per month to implement.

Who’s right?  Hence: politics.

The Congressional Black Caucus also wants the USDA to back off on this rule.  It says communities need these retailers (the quality of the foods they sell is not an issue, apparently).  Here is its letter.

Civil Eats has a good summary of the issues.

It troubles me greatly that SNAP divides advocates for the poor and advocates for health.  Don’t all of us want the recipients of federal food assistance to have access to healthful food choices?