If you are a marketer of fruit juice, you have a problem.  Fruit juice has a lot of sugar and retains little of the fiber of whole fruit.  Dietary recommendations increasingly suggest limits on the amounts consumed, especially for children.

But according to the trade group, the Juice Products Association, “The 2015 Dietary Guidelines for Americans and the American Academy of Pediatrics (AAP) concur that 4 to 6 ounces of 100% fruit juice per day is appropriate for young children. For children age 7 and older, the AAP recommends a daily serving of 8 to 12 ounces per day.”

No it does not!  The American Academy of Pediatrics suggests a limit to that amount.  Big difference.

Juice should not be introduced into the diet of infants before 12 months of age unless clinically indicated. The intake of juice should be limited to, at most, 4 ounces/day in toddlers 1 through 3 years of age, and 4 to 6  ounces/day for children 4 through 6 years of age. For children 7 to 18 years of age, juice intake should be limited to 8 ounces or 1 cup of the recommended 2 to 2.5 cups of fruit servings per day.

What about adults?  Adults do not need more sugars or the calories they provide.   They too would be better off eating fruit.

Juice trade associations to the rescue.

The study:  100% Fruit juice intake and cardiovascular risk: a systematic review and meta-analysis of prospective and randomised controlled studies. Lanfranco D’Elia, et al.  European Journal of Nutrition (2020)

Methods: This is a meta-analysis of prospective studies and randomized controlled trials (RCTs) examining the relationship between consumption of 100% fruit juice (FJ) and the risk of cardiovascular disease (CV).

Conclusions: “The results of these analyses indicate that 100%FJ consumption is not associated with higher CV risk. A non-linear inverse dose–response relationship occurs between 100%FJ consumption and CV disease, in particular for risk of stroke, probably mediated by the decrease in blood pressure.”

Funding: “Open access funding provided by Università degli Studi di Napoli Federico II within the CRUI-CARE Agreement. This project was funded by the European Fruit Juice Association (AIJN) via an unrestricted grant. AIJN was not involved in the design, conduction, analysis and interpretation of the results.”

Comment: Why would anyone think that fruit juice, of all things, would be associated with heart disease risk?  You would have to be drinking a lot of it —at the exclusion of healthier foods—for it to make  a significant difference.  The only point of this study is to try to convince adults to drink more juice.  When I was a kid, fruit juice was expensive and we drank it in 4-ounce glasses.  If you drink fruit juice at all, that’s still a good idea.

Rebecca Earle.  Feeding the People: The Politics of the Potato.  Cambridge University Press, 2020.

The historian Rebecca Earle uses the potato as an entry point into investigations of some of the most important political issues of our time: immigration, free-market capitalism, and globalization.  As she puts it, her book

offers a deep history of the concept of food security and fresh account of how eating became part of modern politics.  It also helps to explain our own fraught relationship with dietary guidelines by showing how healthy eating became embedded within a neoliberal framework valorising personal responsibility and choice rather than state-led intervention” (p. 3).

A couple more excerpts to give you an idea where she is headed with this.  Malthus, she says, had a “dismal vision of catastrophic population increase.”  With this vision

came pessimism about the potato’s capacity to contribute to national well-being.  Far from increasing trade and boosting economic exchange, the potato bcame an obstacle to modernity, because it helped sustain precisely the sectors of the population that capitalism aimed to eradicate” (p. 141).

Later, she describes the Peruvian International Potato Center (its Spanish acronym is CIP):

Peru is not alone in its gastronational celebration of local potato varieties.  A number of countries, from Denmark to Ecuador, have likewise established national potato days, or sought to protect specific varieties under international legislation…International regulatory structures thus help to nationalise potatoes by according them formal status as part of the national patrimony.  Its long history as an overlooked, localised food resource now enables the potato to toggle between the global food system and notions of culinary heritage, in a way that other major commodities such as sugar or maize have largely failed to do (pp. 197-198).

USDA to launch rulemaking process for labeling of cell-cultured meat; ‘success will turn, in large measure, on the nomenclature used,’ says attorney: How should meat grown from cultured animal cells be labeled? In a joint FDA/USDA webinar, officials said they would work together to come up with joint principles to govern the labeling of products under their respective jurisdictions (FDA: seafood; USDA: livestock & poultry) before launching a rulemaking and comment process, although no firm timetable has yet been established…. Read more.

• You can watch a video about regulation of these products here.
• The joint framework for regulation is here.

FoodNavigator-USA.com has been collecting items on cell-based meats.  I’ve selected a few of interest.  For others, click here.

• Cell-cultured meat startups, NAMI, urge USDA to gather more data before issuing a proposed rule on labeling: Cell cultured meat startups and conventional meat companies have written to USDA’s food safety and inspection service (FSIS) urging officials to gather more data before publishing a proposed rule on how cell-cultured meat and poultry products should be labeled….Read more.  The text of the letter is here.
• What’s in a name? FDA requests info on labeling of cell-cultured seafood:  The FDA has issued a request for information on how best to label cell-cultured seafood as startups in the space edge closer to commercialization…. Read more
• Mission Barns tests cell-cultured pork fat with leading pork producer; gears up for hybrid plant/animal bacon tastingBerkeley-based startup Mission Barns – which is carving a niche in the nascent cell-cultured meat industry by focusing on animal fat – is in talks with leading food companies about incorporating animal fat grown in bioreactors into a range of hybrid meats combining animal- and plant-based components…. Watch now
• SHIFT20: ‘Cell-based’ could be the best way to describe cell-cultured seafood on labels, suggests large consumer study‘  Lab-grown’ seafood is a food marketer’s nightmare. ‘Clean’ seafood carries the tacit implication that the regular stuff is dirty. ‘Cultivated’ seafood – a term that performed well in recent research on meat & poultry – could be confused with farmed fish. However, ‘cell-based’ – while not perfect – may be the best common or usual name to describe seafood grown from animal cells on food labels, suggests new research…. Read more
• TurtleTree Labs in talks with leading dairy, infant formula brands to license cell-cultured human breastmilk technology:  Singapore-based TurtleTree Labs is in talks with leading dairy and infant formula brands to license its technology for the production of cell-cultured human breastmilk, and has articulated a longer-term mission to produce cow’s milk as well…. Read more
• BIOMILQ raises $3.5m to fund mammary cell-cultured human breastmilk platform, disrupt infant nutrition market:  BIOMILQ – a startup producing breastmilk by culturing human mammary cells – has raised $3.5m to meet the needs of the four fifths of women who transition to dairy-based formula before the recommended six-month exclusivity period for breastfeeding, but aren’t always happy about it…. Read more
• UC Davis receives $3.55m grant to investigate long-term viability of cell-cultured meat:  The University of California, Davis, (UC Davis) has received a grant of up to $3.55m from the National Science Foundation (NSF) Growing Convergence program to explore the long-term sustainability and commercial viability of cell-cultured (a.k.a. ‘cultivated’) meat…. Read more

Even after writing Unsavory Truth: How the Food Industry Skews the Science of What We Eat I could hardly believe this particular example.

The Study: Exploring the Influence of Alcohol Industry Funding in Observational Studies on Moderate Alcohol Consumption and Health.   Moniek Vos, Annick P M van Soest, Tim van Wingerden, Marion L Janse, Rick M Dijk, Rutger J Brouwer, Iris de Koning, Edith J M Feskens, Aafje Sierksma.  Advances in Nutrition, Volume 11, Issue 5, September 2020, Pages 1384–1391.

Methods:  This is a meta-analysis of meta-analyses of studies examining the health effects of alcohol consumption that are used as the basis of international guidelines for alcohol consumption.

Results and conclusions: “only a small proportion of observational studies in meta-analyses …are funded by the alcohol industry. Based on this selection of observational studies the association between moderate alcohol consumption and different health outcomes does not seem to be related to funding source.

Funding: “The authors reported no funding received for this study.”

Author disclosures: “MV, APMvS, TvW, MLJ, RMD, RJB, IdK, and AS were employed by the Dutch Beer Institute during the study and writing of the manuscript. This Institute is funded by Dutch Brewers, which is the trade organization of the 14 largest beer brewers in the Netherlands. EJMF reports no conflicts of interest.”

Comment: This one defies credulity: an industry-funded study—most authors work for the beer industry—of whether industry funding affects research outcome.

Guess what?  It didn’t find any effect.

For years, the alcohol industry has been working hard to convince regulators and the public that moderate drinking, especially of wine and beer, is not only harmless but actually improves health.  This study is an example of how this industry attempts to accomplish that goal.

For another egregious example, see this post.

You might think that Halloween is—or was pre-Covid—a fun activity for your kids, but it’s underlying purpose is to sell candy, as much as possible to as many people as possible.  It’s a big part of total annual candy sales (Valentine’s Day is another).

Let’s start with The Counter’s account of how the candy industry convinced everyone to buy record-breaking amounts of candy, while public health authories were discouraging trick-or-treating.

Is it possible to trick-or-treat safely?  Suggestions:

• Halloween2020 (whatever that may be) has a county-by-county guide to safe trick-or-treating.  The site has a curious collection of sponsors, one of them Hershey’s:  “For more sweet and simple Halloween ideas, visit the Hershey Halloween Happiness Hub.”
• Harvard Global Health Institute offers more Halloween advice on how to celebrate safely:  As cities and counties across the US begin to announce guidance on Halloween, new safety guidelines in alignment with the CDC’s social distancing guidelines, and the Harvard Global Health Institute map has been issued to help families celebrate the season safely…. Read more

What’s happening with Halloween in New York City?

• Halloween latest: New York to allow trick or treating, rise in candy sales in September:  There will be regional differences across the country in the way that people choose to celebrate the Halloween season throughout the month of October, but with chocolate and candy sales already up up by 13% this year – ‘it is on’, says the NCA…. Read more

ConfectionaryNews.com has produced a Special Edition: Fright night: How American candy companies are gearing up for Halloween

No doubt, Halloween is going to feel different this year, but as John Downs, president and CEO of the NCA [National Confectioners Association] says: “it is​ definitely happening!​”

In this special edition newsletter we focus on how the confectionery industry in the USA is preparing for one of its main holiday seasons.  Halloween is estimated to generate over $4bn in revenue for candy companies and while the festivities are going ahead, the emphasis is on staying safe and following guidelines.

To help consumers and its members prepare for this year’s event the NCA has launched its Halloween Central portal with up-to-date advice from top health experts on how to celebrate safely.  With online sales of candy soaring, we look at an innovative solution from Mars Wrigley with the launch of its virtual Treat Town app for those who are unable to join the outdoor fun this year.  We also report on how other big companies, including Hershey and Ferrero, intend to lift spirits this Halloween – and new kid on the block Stuffed Puffs completes our round-up with a spooky twist on a camp-fire classic.

Check-out the articles below to find out more – and have fun but stay safe this Halloween.

• • As Americans prepare for Halloween, NCA issues expert guidance on staying safe and having fun: With the country looking forward to Halloween, even though it may look different this year due to coronavirus safety protocols, the National Confectioners Association (NCA) is offering best and up-to-date guidance and advice on its Halloween Central website to keep people safe while enjoying the fun… Read 
  • Mars launches online trick-or-treat experience to keep Halloween special: Halloween candy powerhouse Mars Wrigley has launched its digital Treat Town to provide a virtual trick-or-treat experience for candy for those unable to go door-to-door this year… Read
  • Hershey’s ‘fang-tastic’ Halloween treats hit the shelves early:  Hershey was one of the first out of the blocks of the big candy companies to reveal its Halloween treats this year when way back at the beginning of July it introduced Reese’s Franken-Cups, KIT KAT Witch’s Brew, Hershey’s Kisses Vampire chocolates and Hershey’s Cookies ‘N’ Crème Fangs as its seasonal treats… Read
  • Ferrero to launch ‘31 Days of Halloween’ campaign:  Although trick-or-treating might look different this year, Ferrero says it has a bunch of new treats to share for those celebrating virtually, socially distancing with friends or from the comfort of their own homes… Read
  • Stuffed Puffs launches Halloween game-changer with its new singles treat:  Stuffed Puffs, the company that reinvented the S’mores by figuring out a way to add the milk chocolate inside the marshmallow, has launched its first ever Stuffed Puffs Halloween singles… Read
  • It’s official: ‘Halloween is Happening’, says NCA president and CEO John Downs:  As the conversation in the media and in our communities around Halloween and whether or not it is canceled continues, I want to share a simple but important thought with the industry and our retail partners as we move into the next several weeks of our annual ‘Super Bowl’ moment: Halloween is happening!.. Read

Foods marketed to kids are an enormously profitable enterprise, but most foods marketed to kids are ultraprocessed junk foods.  Companies are scrambling to come up with profitable food items for kids that might actually be good for them.  Hence: “healthy” kids food.

By the way, kids don’t need special foods designed for them; they are perfectly capable of eating anything that adults eat, cut or smashed to size and in smaller portions, of course.

This collection of articles is from FoodNavigator.com, an industry newsletter that I find highly informative.

Special Edition: Healthy kids food

From fussy eaters, to early years nutrition, allergies and healthy snacks for kids, we take a look at the latest developments in children’s food and profile innovation for the next generation.

• Danone talks early life nutrition: The first 1,000 days can influence health for a lifetime:  Early life nutrition – from pregnancy to around two years – is a ‘critical period’ that can ‘positively influence health for a lifetime’, Danone Senior Medical Affairs Manager of Specialised Nutrition UK & Ireland, Zoe Ellis, tells FoodNavigator. What research, trends and opportunities does the French food giant believe will shape future innovation?.. Read
• Fruit snacks under fire: Is Action on Sugar’s call for ‘honest labelling’ justified?  Action on Sugar wants a ban on the use of claims such as ‘one of your five a day’, ‘naturally occurring sugars’ or ‘made from real fruit’ on fruit snacks for children that can contain the equivalent of five teaspoons of sugar. Are these misleading or truthful statements?.. Read
• Bite-sized NPD: The latest in kids snacking to hit UK shelves:  How can brands encourage children to eat ‘healthier’ snacks? Nestlé’s approach is to create breakfast cereal in the shape of a bear, Cadbury is shrinking its portion sizes to cut calories, and Kellogg is personalising covers on Corn Flakes and Rice Krispies. Swipe through the photo gallery for the latest innovations in bite-sized NPD… Display
• Children with food allergies face ‘staggering’ lack of choice:  With one in 40 kids suffering from cow’s milk allergy alone, and with food allergies more prevalent in children than adults, food companies are way behind in servicing the demand for healthy free-from children’s products, says the founder of UK dairy-free children’s brand Little Bandits… Read
• Challenger baby food brand spots gap for ‘truly organic’ premium baby formula:  Piccolo is countering falling baby food sales in the UK as a whole by successfully tapping into the desire for ‘truly organic’ baby products from consumers prepared to pay a premium for it… Read
• Baby food sector is neglecting infants’ nutritional needs, says start-up:  Little Tummy hopes to disrupt the UK baby food sector with paediatrician-developed meals with more micronutrients and less sugar than other brands on the market… Read
• Milking it? Free school milk under fire from plant-based backers:  A group of UK doctors has hit out at the provision of milk in schools arguing dairy is ‘not an essential part of school nutrition’. But do their claims about health and sustainability stack up – or would children lose out?.. Read
• Kids most exposed to junk food advertising in France, finds public health agency:  A fresh study has revealed that children in France are most exposed to advertising for products with a Nutri-Score ranking of D and E – meaning foods of lower nutritional quality. The findings, says Santé Publique France, support the need for food marketing restrictions… Read
• Study: Kids’ ‘pester power’ can promote healthy family eating habits:  Could children’s pester power (the influence kids have over their family’s eating behaviors) be a force for promoting positive and healthy eating behaviors at home?.. Read
• Children and adolescents are ‘less sensitive’ to sweet taste: study:  Children and adolescents are less sensitive to sweet taste than adults, new research finds… Read
• Pester power: ‘Peppa Pig, Disney, and Star Wars have no place on unhealthy food and drink’:  The association of cartoon characters with HFSS food and drink must end, according to a fresh report out of the UK which has called on parents to share their view on child-friendly marketing… Read

And while we are on the subject of “healthy” kids foods, what about what General Mills is doing?

General Mills is bringing back its classic recipes for four of its cereals: Cocoa Puffs, Golden Grahams, Cookie Crisp and Trix, according to a release. This reformulation back to retro ’80s recipes is permanent and is now available at retailers nationwide.

Just what kids do not need.  Sigh.

The FDA has a new Agricultural Biotechnology Education and Outreach Initiative to teach the public about GMOs.

Its “Feed Your Mind” Initiative  provides webpages, fact sheets, infographics, and videos developed jointly with the USDA and EPA.

What is this about?

in 2017, Congress provided funding for an Agricultural Biotechnology Education and Outreach Initiative, which calls upon FDA to work with EPA and USDA to share science-based educational information about GMOs, beginning with answers to some basic GMO questions.

Some of this is useful.  For example:

If you want details about any of  FDA-authorized GMOs, you have to go to this obscure website on “completed consultations.”

Most GMOs are crops grown for animal feed (or ethanol for cars).

So the only GMO products you are likely to find at supermarkets are papayas, potatoes, squash, and apples.

How can you tell?    If the papayas are from Hawai’i, you can assume they are GMO.

As for the others, you have no way of knowing unless they are labeled, and good luck with that.

GMOs are supposed to be labeled starting in 2020 and definitely by 2022 (unless overturned by litigation).  The label is supposed to look like this:

The FDA website says nothing about GMO labeling.  It also says nothing about GMO monoculture, corporate control of the food supply, pesticide resistance, or pesticide harm.

But it does have all this:

• Two videos
  • Why do we have GMOs?
  • Do GMOs Affect Your Health?
• Four new fact sheets
  • GMO Crops and Food for Animals
  • GMO Crops and Humanitarian Reasons for Development
  • Types of Genetic Modification Methods for Crops
  • Why Do Farmers in the U.S. Grow GMO Crops?
• Spanish translations of the fact sheets and infographics
• High school curriculum Science and Our Food Supply: Exploring Food Agriculture and Biotechnology