by Marion Nestle

Search results: soda tax

Oct 18 2016

Pepsi to reduce sugar in its drinks? Really?

PepsiCo, yesterday, announced that it had launched its sustainability report with an agenda for 2025. 

The sustainability promises look good, but reporters called me for comments only on the first goal in its Products agenda:

  1. At least two-thirds of Pepsi’s global beverage portfolio volume will have 100 calories or fewer from added sugars per 12-ounce serving.

For the record, the other Product goals are:

  1. At least three-quarters of its global foods portfolio volume will not exceed 1.1 grams of saturated fat per 100 calories.
  1. At least three-quarters of its global foods portfolio volume will not exceed 1.3 milligrams of sodium per calorie.

The reporters’ questions assumed that Pepsi plans to reduce the sugar in its full-sugar beverages.

Maybe, but that’s not clear from the press release or the report.

Here’s what I want to know:

  1. The baseline: What proportion of Pepsi drinks already have fewer than 100 calories per 12 ounces?  Pepsi makes loads of beverages that meet that target—Gatorade, bottled waters, diet sodas.
  2. The marketing plan: Will the marketing dollars shift from full-sugar to lower-sugar options?

I ask, because Pepsi’s track record on sugar reduction is not encouraging.  In 2009, Pepsi set a goal to reduce the average amount of added sugars in its drinks by 25% by 2020.

The result?  An increase in average sugars of 4% so far (Pepsi got into trouble with investors who wanted marketing focused on full-sugar beverages).

Pepsi’s sustainability report says the company is working hard to find ways to reduce sugars and “these efforts could yield significant progress.”   Let’s hope they do.

The report also explains how the company plans to reach its lower-sugar goal:

  • Reformulating
  • Creating new low-and no-calorie drinks
  • Making smaller sizes
  • Boosting promotion of lower-calorie drinks

I hope the company does these things, despite its unfortunate record on sugar promises.  We need to wait and see whether the company delivers on this one.

But I’m thinking: Surely this announcement must be designed to head off the ongoing soda tax initiatives.  Pepsi is pouring millions of dollars into fighting the taxes directly and through its membership in the American Beverage Association.

Pepsi wants to have things both ways: to appear to promote healthier beverages while it is fighting public health measures to reduce soda intake.

Let’s give the company the benefit of the doubt and hope it delivers on its promises—while doing everything we can to get those taxes passed.

Here’s one of the articles that quotes me:

The last time Pepsi tried to position itself as doing something for health, its investors got very upset,” Marion Nestle, a professor in the Department of Nutrition, Food Studies & Public Health at New York University, said in an email. In 2012, investors got mad at PepsiCo CEO Indra Nooyi for focusing on getting revenue from healthy products, Business Insider reported.

“[PepsiCo] will continue to do everything it can to promote its most profitable products,” Nestle said. “These, alas, tend to be the ones with full sugar.”

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Oct 11 2016

Do we have a food movement? The New York Times food issue

The New York Time published its annual food issue on Sunday, this one with the theme, “Can Big Food Change?”

In the circles in which I travel, Michael Pollan’s “Big food strikes back: Why did the Obamas fail to take on corporate agriculture?” caused the biggest stir.  Here’s what set people off:

On “Outlobbied and Outgunned:”  The word I’ve been using to describe food industry lobbying against Michelle Obama’s Let’s Move! campaign is ferocious.

I’ve always thought that Mrs. Obama must have picked the goal of Let’s Move!—“Ending childhood obesity in a generation“—as a safe, bipartisan issue that Republicans and Democrats could all get behind.  Doesn’t everyone want kids to be healthy?

I can’t imagine that she could have predicted how controversial matters like healthy school lunches or nutrition standards for food advertising to kids would become.

Whatever.  The food industry’s response to everything Let’s Move! tried to do was ferocious.

Despite all that, as I’ve said, Let’s Move! managed to accomplish some important gains: healthier school meals, more informative food and menu labels, the White House garden, and—most important—getting food issues on the national agenda.

On “the food movement barely exists:” I once taught a course on food as a social movement with Troy Duster, a sociologist then at NYU, who had much experience teaching about social movements.

He made one point repeatedly: those who are in the middle of a social movement cannot possibly judge its effectiveness.  You can only know when a movement has succeeded or failed when it is over.

This one is not over yet.

This movement, fragmented in issues and groups as it most definitely is, may not have clout in Washington, DC, but it is having an enormous effect on supermarkets, food product manufacturers, fast food chains, the producers of meat, eggs, and poultry, and young people in this country.

How else to explain:

  • The vast improvement in the quality of foods sold in supermarkets
  • The rush of food product makers to remove artificial colors, flavors, trans-fats. and other potentially harmful food additives, including sugars and salt
  • The insistence of fast food chains on sourcing meat from animals raised without hormones or antibiotics
  • The actions of meat, egg, and poultry producers to care for their animals more humanely
  • Soda tax initiatives in so many cities

And my personal favorite,

  • The enormous numbers of college students clamoring for courses about food systems and the role of food in matters as diverse as global resource inequities and climate change.

As Troy Duster kept telling us, it’s not over until it’s over.

While waiting for enlightenment, let’s celebrate the proliferation of food organizations.  They are all working on important issues and doing plenty of good.

And yes, let’s encourage all of them to move beyond the local, engage in national politics, and put some pressure on Washington to come up with better food policies.

Here are the other articles in the magazine, all of them well worth reading.

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Jun 28 2016

My Time Magazine op-ed: We are still confused about calories

While I was in Israel last week, Time Magazine published an op-ed it had invited me to write.  Here it is.

Even in ‘healthy’ foods, calories can tick up fast

Nutrition professor that I am, if I could teach just one thing to the American public, it is this: Larger portions have more calories.

Please don’t laugh.

If we all understood this, the United States would not have an obesity problem. And the recent revelation that places like Chipotle and Panera serve meals with more calories than McDonald’s would surprise nobody. We would realize the former’s “health” aura blinds people. But this basic rule applies to those places, too.

We would also, strangely, thank McDonald’s for at least one thing: It limits portion sizes. It’s easy to pile on calories by asking for a little more of this, then a refill of that—without realizing that the calories surpass those in McDonald’s meals.

It’s not easy to understand calories. They are not intuitive because they’re abstract. They cannot be seen, tasted or smelled, and are extraordinarily difficult to count accurately, even for scientists. My colleague Lisa Young, author of The Portion Teller, once asked an entry-level nutrition class to guess the calories in 8-ounce and 64-ounce soft drinks. We didn’t expect students to know that an 8-ounce Coke has 100 calories—but we certainly expected them to multiply whatever they guessed by eight for the 64-ounce drink. But the average multiplier was three.

The unintuitive relationship between amounts eaten and calorie intake is one of the reasons behind public health campaigns like the new soda tax in Philadelphia, which in part aims to get people to think twice before drinking sugary beverages. No nutritionist worries about an occasional 90-calorie mini-can of soda. But many people drink sugary beverages in 12-ounce, 20-ounce or liter sizes. Bigger sizes mean more calories, and more calories means more weight unless you compensate with physical activity.

But exercising off calories takes a lot of work. That was the message of aNew York City health department campaign demonstrating the need to walk the three miles from Union Square to Brooklyn to compensate for the nearly 300 calories in a 20-ounce soft drink.

And let’s not forget that all of the calories in soft drinks come from sugars, which provide nothing but calories—no vitamins, no minerals, no fiber. They may be delicious, but they have no redeeming nutritional value. That’s why their calories get called “empty.”

Does where calories come from make any difference? Yes, but in complicated ways. Weight balance depends on calories. But managing weight—and overall health—very much depends on where those calories come from. It’s not so easy to overeat vegetables, fruits and whole grains, or relatively unprocessed foods of any kind, because these tend to be bulky and fill you up before you eat too much. You can still gain weight on these healthy foods, but it’s harder. Chipotle may have healthier calories than McDonald’s, but its calories still count.

Sugars post particular problems because they induce insulin production, but also because they make foods taste good. We eat something sweet and want more of it. We start loving sweet tastes in infancy. Breast milk is sweet; it contains a tablespoon of lactose per cup and that’s there for a reason—to make babies do the work of nursing.

But sodas are very sweet. A 12-ounce soda contains more than threetablespoons of sugars—and the calories that go with them.

It’s also very hard to separate the effects of sugars from their calories. If scientists want to know whether the calories from sugars are worse than those from any other foods, they need to feed people precisely the same number of calories from diets widely varying in their content of sugar, other carbohydrates, protein, and fat for a long enough period of time to get meaningful results. The only way to do something like this would be to keep the study subjects under lock and key for as long as it takes—inconvenient, to say the least, and very expensive.

Until the science is resolved, we can all agree that eating less sugar is a good idea for just about everyone. Sugars are nutritionally empty, are hidden in foods, and encourage overeating.

Notice that I said less, not none. Personally, I love desserts and would never want to give up sugars entirely or ask anyone else to do so. I just follow my own dietary advice: eat lots of vegetables and other relatively unprocessed “real” foods, and for everything else, pay attention to portion size. This way, an occasional sugary treat is a pleasure and nothing to worry about.

Marion Nestle is professor of nutrition, food studies, and public health at New York University and co-author of Why Calories Count. Her most recent book is Soda Politics: Taking on Big Soda (and Winning).

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Apr 15 2016

Food politics: Mexico then and now

I’m in Mexico City doing talks for El Poder del Consumidor, the advocacy group in part responsible for Mexico’s soda tax.  I had some time to be a tourist yesterday afternoon and got to see the Diego Rivera murals at the Palacio Nacional.

These are enormous, and stunning.  They deal with the history of Mexico in conflict and in peace.  Look closely, and you see Rivera’s deep respect for Mexico’s traditional food culture.

Along the corridor flanking the main mural, for example, is a painting above a plaque listing what the world owes Mexico—corn, obviously—but also beans, tobacco (oops), chocolate, hemp, and tomatoes.

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Other panels also deal with corn—in this one, production.

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Another shows how corn is used.

 

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The corner panel at the end of the corridor is devoted to chocolate.

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Along the way, quieter panels display the harvest of fruits and vegetables.

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Leave the Palacio, cross the Zócolo, and you come to the Coca-Cola bar and toy store.IMG_20160414_1500139

A brief look at Mexico’s food culture, then and now.

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Mar 16 2016

My latest edited book: Big Food: Critical perspectives

Simon N. Williams, Marion Nestle (Editors).  Big Food: Critical perspectives on the global growth of the food and beverage industry.  Routledge, 2016.

Here’s what the publisher says about it:

Obesity is a global public health problem of crucial importance. Obesity rates remain high in high-income countries and are rapidly increasing in low- and middle- income countries. Concurrently, the global consumption of unhealthy products, such as soft drinks and processed foods, continues to rise. The ongoing expansion of multinational food and beverage companies, or ‘Big Food’, is a key factor behind these trends.

This collection provides critical insight into the global expansion of ‘Big Food’, including its incursion into low-and-middle income countries. It examines the changing dynamics of the global food supply, and discusses how low-income countries can alter the ‘Big Food’-diet from the bottom-up. It examines a number of issues related to ‘Big Food’ marketing strategies, including the way in which they advertise to youths and the rural poor. These issues are discussed in terms of their public health implications, and their relation to public health activities, for example ‘soda taxes’, and the promotion of nutritionally-healthier products. This book was originally published as a special issue of Critical Public Health.

When these papers came out in Critical Public Health, I did a post on them.  The new hardback book is expensive.   To save money, try the journal.

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Nov 11 2015

San Francisco State vs. Pouring Rights Contracts

When I was in San Francisco last week, I met Janna Cordeiro and Real Food Challenge students from San Francisco State University (SFSU) who are taking on Big Soda.  As Janna explained in an e-mail,

Last spring, SFSU administration quietly released an RFP to solicit a corporate sponsor for Pouring Rights.

The Pouring Rights contract —for a 1 time minimum $2 Million donation and yearly $125K donation— not only includes 80% access to all drinks sold on campus, naming rights for the sports stadiums (and scholarships, seats, etc), access to students and alum for social media campaigns, access to STUDENT-owned campus center, and on and on BUT also an endowed chair in the school of the sponsor’s choice. Pepsi Professor anyone?

She points out that “The students believe that the release of the RFP violated important shared governance agreements that guide the campus, and that it was intentionally kept very low profile.”

She also notes that since San Francisco’s soda tax campaign, several high profile policies limiting SSBs have been passed:

1) City of SF has passed 2 important pieces of legislation: warning label requirements on ads,  ban on use of city funds to purchase ssbs (including the many contractors such as Department of Children Youth and Families), and ban on sub ads on city property

2) The SFUSD passed a comprehensive wellness policy which bans all sugary drinks sold or offered on school grounds including fundraisers/festivals/ and staff/teachers drinking.

3) Most major hospitals are SSB free INCLUDING all of UCSF campuses and our public hospital.

This means:

Essentially, SFSU and our City College Campuses are the only public spaces where SSBs are sold or advertised. So, we can’t let the SFSU administration go through with this, and this group of students from the Real Food Challenge SFSU are stepping up to fight back. Let’s join them and show our support!  They have already organized demonstrations when PepsiCo and Coca-Cola were on campus for their presentations, but have much more planned. The also have a 15 page resolution that covers ALL the bases!

And here’s her call to action:

What can you do?

  1. Sign the petition:   Lots of information on this page so it’s a great place to start. 
  1. Send them a letter of support for them to give the SFSU President Wong who has agreed to meet with them on Nov 19th in an open Town Hall mtg. email: realfoodchallengesfsu@gmail.com
  1. If you’re local, attend the Town Hall meeting at 12noon on 11/19. Location TBD. Invite on Facebook.
  1. Follow on Facebook—  show your support and Tweet about it. I’ve been pushing out tweets on OpenTruthNow if you need ideas.
  1. If you have connections, help them get high visibility MEDIA attention. Contact me directly, and I can send you the media contact. for the group.

Let’s help them CRUSH Big Soda ! Student Rights not Pouring Rights!

Onwards!

Additions

November 13: The San Francisco Chronicle has a discussion of this action (I’m quoted)

November 19: The SFSU president drops the soda partnership proposal!

 

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Nov 10 2015

Two reports: Who is Obese? How to Curb Global Sugar?

The first report is from the UK.   Fat Chance? Exploring the Evidence on Who Becomes Obese is a curious example of what happens when a sugar company (AB Sugar) partners with a health organization (2020 Health) to produce a policy document.

The report examines the role of age, gender, socioeconomic factors, the built environment, mental health and disability, sleep, bullying and child abuse, smoking, ethnicity, and religion as factors in obesity—everything except diet and activity levels.

The press release for the report gives key findings, among them:

  • Obesity rates are rising rapidly among the poor as well as other groups who experience social instability.
  • Uncertainty seems to be a significant factor for weight gain.
  • Fast food outlets near working environments have a significant impact on the BMI of men; the lack of green space has an impact on obesity rates particularly among girls.
  • Half of all people suffering with psychosis are obese.
  • Parental obesity, especially in mothers, is a far more predictive factor in childhood obesity than is ethnicity.

Its authors write:

What is particularly highlighted in recent research, though rarely explicitly stated, is that obesity rates seem to be deeply influenced by social change (not just influences within static social categories). The studies we have compiled for this review show a subtle trend that has become increasingly evident over the last decade. It is highlighted in economic mobility, rising rates of mental illness, technological habits and engagements, and rapidly shifting urban ground. Argued here, broadly speaking, is that many of these categories strongly hint to a meta-structure that remains profoundly under-researched and largely ignored. This is the structure of uncertainty, a type of habitus that influences the terms of emotional engagement between an individual and their daily life. Insidiously, it undermines health seeking behaviour by making daily decision processes cognitively intolerable and emotionally taxing.

They conclude:

…approaches to obesity that recognise and incorporate complexity might impact a host of rising health problems that affect communities across Britain. The same interventions that encourage healthy BMI may improve energy levels through metabolic process and sleeping habits, while reducing risk of mental health problems, diabetes and a range of other comorbidities not discussed in this report.

But they don’t say what those interventions might be.

Could they possibly have something to do with removing sugary drinks and foods from local environments?

For doing just that, the World Cancer Research Fund International has produced Curbing Global Sugar Consumption: Effective Food Policy Actions to Help Promote Healthy Diets & Tackle Obesity.

Examples of actions which have had these effects include school nutrition standards in Queensland, Australia; a vending machine ban in France; a front-of-package symbol that led to product reformulation in the Netherlands; soda taxes in France and Mexico; a programme targeting retail environments in New York City, USA; a programme promoting increased water consumption in schools in Hungary; school fruit and vegetable programmes in Netherlands and Norway; a healthy marketing campaign in Los Angeles County, USA and a comprehensive nutrition and health programme in France.

The first report asks us to solve problems of poverty, instability, and mental health before taking action to prevent obesity, even when actions are known to be effective.  The second calls for such actions now.

Could AB Sugar’s sponsorship possibly have something to do with this difference?

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Jun 26 2015

Sugar politics: a roundup of recent events

While I was visiting Cuba, formerly the largest supplier of sugar to the United States and now blocked from selling anything to us, I missed several stories about sugar.  It’s time to catch up with them.

On this last item the Post explains:

While other crop subsidies have withered, Washington’s taste for sugar has been constant. The sugar program, which has existed in various forms since the 1930s, uses an elaborate system of import quotas, price floors and taxpayer-backed loans to prop up domestic growers, which number fewer than 4,500.

Sugar’s protected status is largely explained by the sophistication and clout of a small but wealthy interest group that includes beet farmers in the Upper Midwest, cane growers in the South and the politically connected Fanjul family of Florida, who control a substantial part of the world sugar market.

Attempts to get rid of the sugar program have been constant, at least since the 1970s when I first started teaching about it, but to no avail.  Why not?  Because outrageous as the program is, it only costs the average American $10 per year—not enough to generate widespread opposition, apparently.

The bottom line on all this: eating less sugar is always a good idea.

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