Search results: Cereal

I keep saying that food companies are not social service or public health agencies and should not be viewed as such.  They are businesses, and everything they do must aim to promote sales and returns to investors.

BakeryandSnacks.com, an industry newsletter to which I subscribe, has collected several of its articles on the anti-hunger activities of its member companies.  Is this public health or public relations?  Read and decide.

• Editor’s Spotlight: The food companies committed to fighting world hunger: World hunger remains a persistent crisis, with approximately 842 million people going hungry every day. We look at the bakery and snack giants that are leading the fight against hunger and malnutrition. Read more
• Cereals on-demand: UN to pilot ‘game-changing’ Food ATMs for African refugees: The United Nation’s World Food Program (WFP) and World Vision International (WVI) are planning to pilot automated teller machines (ATMs) in refugee camps in East Africa, which dispense locally sourced foods like cereals; much like a banking ATM dispenses cash. Read more
• Consumer watchdogs call out Kellogg’s for allegedly slashing fortification in Mexican children’s breakfast cereals: Three consumer watchdogs contend that Kellogg’s has allegedly removed essential micronutrients in its breakfast cereals sold in Mexico, despite 1.6 million children in the country suffering from chronic malnutrition. Read more
• Researchers develop disease-resistant climate-smart grains to help eradicate poverty in Africa: The International Crops Research Institute for the Semi-Arid Tropics (ICRISAT) says it foresees rolling roll out new varieties of drought- and disease-resistant grains to African farmers next year to increase food security in the region. Read more
• Calling for entries: General Mills launches second Feeding Better Futures Scholars Program: General Mills is again calling on young innovators across North America for solutions on hunger relief, food waste and sustainable agriculture. Read more
• Call to action: FAO places nutrient-rich millets center stage to boost global innovation: The UN’s Food and Agriculture Organization (FAO) has approved India’s proposal to observe 2023 as the International Year of Millets. Read more
•  Kellogg’s partners with global food banks to get the most needed foods to people in need: Kellogg is collaborating with Feeding America and The Global FoodBanking Network to make it easier for people to fight hunger by donating the foods hungry families request most from food banks across the globe. Read more
• Cereal giants Kellogg, Post and General Mills partner with Walmart to #fighthunger: Kellogg Company, Post, PepsiCo, Unilever, General Mills and ConAgra Foods are some of the suppliers to have joined with Walmart in its ‘Fight Hunger. Spark Change’ program in the US and Puerto Rico. Read more

Oats do not typically contain gluten, the protein that produces toxic symptoms in people with Celiac Disease.  They do, however, contain a protein that may trouble some people with the disease, but the real problem is that they are often produced in places that also produce products containing wheat, or other grains that do have gluten.

Thus, I was interested to receive the following email from Stephanie Laverone, who describes herself as someone with Celiac Disease.  At my request, she gave permission to reprint what she sent me.

She sent me a link to a published commentary, Oat Consumption by Celiac Disease Patients: Outcomes Range from Harmful to Beneficial, Depending on the Purity of the Oats.  

In the conclusion, the authors explain that oats can benefit or harm people with Celiac Disease, but say that

The outcome appears dependent on the purity of the oats consumed. ..Regardless though, adding oats deemed GF [gluten-free] by these new high standards to CD [Celiac Disease] patient diets, may safely provide the benefit of broader dietary options, leading to improved GFD [gluten-free diet] adherence and quality of life, while bolstering nutritional deficiencies and potentially aiding heart health.

The authors’ Acknowledgment states:

Both authors are salaried employees of PepsiCo Inc. or Quaker Foods and Snacks (QFS), a subsidiary of PepsiCo Inc., which funded this research. QFS has a commercial interest in gluten-free foods. The views expressed in this manuscript are those of the authors and do not necessarily reflect the position or policy of PepsiCo Inc.

Ms. Laverone writes (I’ve done some light editing for emphasis):

Gluten Free Oats are controversial in the Celiac Disease community. There is a question of potential cross-reactivity to proteins found in oats that is further complicated by the high rate of cross-contamination of oats by gluten-containing grains.

There are two categories of gluten-free oats currently sold in the US: purity protocol and mechanically/optically sorted. Purity protocol oats are generally considered to be gluten free from field to store while mechanical/optical sorting involves the removal of gluten-containing grains during the processing stage.

Quaker Oats’ Gluten-Free Oats are mechanically/optically sorted (How does Quaker make Gluten Free Oats?).

It is obviously advantageous for Quaker Oats if:

(1) Safe consumption of GF oats by people with Celiac Disease simply relies on gluten testing, and

(2) Mechanically/optically sorted oats test positive for 20+ ppm of gluten less frequently than purity protocol oats, as implied by the final column of the table on the second page [of the Quaker Oats document].

Quaker Oats’ cereals may well be gluten-free.  Let’s hope so.

Gluten intolerance may be controversial—do people who think they are intolerant to gluten, really have problems with it?—but for people with Celiac Disease there is no controversy whatsoever.  Such people must avoid gluten.  Full stop.

What raises a red flag for me is the website statement, “As is always the case, the…safety of our consumers is our number one priority.”

Why the red flag?  That’s what they all say.

As Stephanie Laverone understood, this is another troubling example of the issues that arise from industry-funded research and, in this case, opinion.

Caveat emptor.

I was in Beijing a couple of weeks ago and did a supermarket tour.

Here’s my favorite souvenir:

Nestlé (no relation) markets to children, apparently.

I regret being unable to read the nutrition information, but this looks like a standard sugary breakfast cereal, chocolate-flavored.

I’m told this would be considered a snack food, not a breakfast food.

Translation, anyone?

At last, an explanation of the effects of Brexit on the British economy that I can understand: a Pringle shortage!

The New York Times helpfully reports

It never occurred to me that we needed more research to prove that advertising to kids makes them want food products, pester their parents to buy the products, say they like the products, and actually eat the products.

That was the conclusion of a hugely important study from the Institute of Medicine in 2006.

You can download that report from the link.  It’s still worth reading.

Obviously, the points it made still need reinforcing.  Hence: this study.

Exposure to Child-Directed TV Advertising and Preschoolers. Intake of Advertised Cereals. Jennifer A. Emond, Meghan R. Longacre, Keith M. Drake, et al.  American Journal of Preventive Medicine, December 17, 2018.

The authors measured whether exposure to TV advertisements for kids’ breakfast cereals affected pre-schoolers’ intake of those cereals.

No surprise.  It did.

In this figure, the dots to the right of the vertical line indicate increased intake of the cereals after exposure to the ads.

I’d say the ads are doing what marketers hope they will do (except for Honey Nut Cheerios).  Ads for Cocoa Pebbles and Fruity Pebbles seem particularly effective.

The authors point out that food companies say they are no longer marketing to children under the age of six.  Obviously, they still are.

This is what parents are up against.  What to do?

Turn off the TV!  Call for regulation!

This is from one of those daily newsletters I get about what’s happening in the food industry.  This one covers baked goods, snacks, and candy.  And this particular collection of articles deals with chocolate as an instrument of international trade policy.

BakeryAndSnacks.com says:

Chocolate’s use in bakery is a booming business in China: Once perceived as an exotic delicacy – bought only as a luxury gift or an extravagant treat – the Chinese consumers’ taste for chocolate is growing and the ingredient is quickly cementing a niche for itself in bakery. Read more

• Penchant for Western products supports China’s bakery boom, says analyst: China’s bakery sector is a thunderous market, spurred on by consumers who have a great desire to develop their knowledge of Western products. Read more
• ‘Even a niche in China is lucrative’: Rich Products Corporation: China is set to become one of the most attractive cereals and bakery markets worldwide, with the bakery sector reaching $47bn by 2020 as more people chose to eat snacks on the go. Read more
• Be it baguette or mooncake: China’s dynamic bakery market shows no signs of slow-down: Chinese appetites for bakery products continues to grow unabated, despite a market saturated with Asian brands and a continued upswing in foreign offerings. Read more
• China to familiarize Western market with ‘pinyin’ baked treats: China’s diverse bakery industry – encompassing bakers of traditional ‘pinyin’ (literally translated as ‘Chinese style cakes and snacks’) and producers of modern items like croissants and waffles – is growing at a rate that far exceeds most other segments. Read more

I can’t help thinking about all those calories in chocolate-laden baked goods, and their effects on Chinese waistlines….

In FoodNavigator, I read a report of a study finding that processing of corn into breakfast cereal flakes strips out phenolic compounds and tocopherols (vitamin E) associated with good health.

Just as processing of whole wheat into white flour removes the bran and germ, so does the processing of corn into corn flakes.

The germ and bran (hull) layers of grain seeds contain the vitamins and minerals—and the phenolics.  What’s left is the starch and protein (endosperm).

To replace these losses, manufacturers fortify corn flakes with 10% to 25% of the Daily Value for 12 vitamins and minerals.

This study is further evidence for the benefits of consuming relatively unprocessed foods.

Of particular interest to me is the authors’ disclosure statement:

This work was funded in part through gifts from the Kellogg Company and Dow AgroSciences.

The authors declare no competing financial interest.

This makes this study a highly unusual example of an industry-funded study with a result unfavorable to the sponsor’s interests.  The authors do not perceive Kellogg funding as a competing interest.  It is.  Kellogg (and maybe Dow) had a vested interest in the outcome of this study.

I would love to know whether these authors obtain further research grants from Kellogg and Dow.

I’ve started taking note of foods and ingredients still in the research phase or soon to come to a supermarket near lucky you.

Some recent examples:

• Fat replacer made from wood cellulose.  This is designed to be used to make mayonnaise, sauces, dressings, and ice cream, among other foods.  Why?  This won’t have much in the way of calories or saturated fatty acids.
• Blue salad dressing made from Spirulina.  Why?  It’s “Instagrammable.”
• Crickets for breakfast.  Investigators fed muffins made with dried cricket powder to 20 courageous volunteers.  Why?  “These data suggest that eating crickets may improve gut health and reduce systemic inflammation.”  But note the disclaimer: “more research is needed to understand these effects and underlying mechanisms.”
• Salmon skin chips.  “The skins are washed and boiled before cooking which rmoves any ‘overly fishy’ taste, and are available in three flavours: lightly salted; salt & vinegar and lime and vinegar.”
• Insect-based protein supplements for athletes, vanilla flavored: Why?  “Opportunities in sports nutrition, and particularly in bulk powders, are greater than those in bars right now—especially given existing competition in the insect bar space.”
• Danish insect buffalo worm bar: Denmark-based Wholifoods has developed a buffalo worm energy bar rich in iron, zinc and magnesium to plug deficiencies and provide holistic sport nutrition stretching beyond protein which is ‘very hyped’, its co-founder says. Read more
• Danish protein juice: crickets, coffee & mushrooms: Another month, another insect start-up? Maybe, but Danish firm Insekt KBH’s apple, ginger and cricket juice is different: it’s sustainable not only thanks to its ingredients but because it’s produced in Copenhagen’s self-sustaining urban food loop. Read more
• Wilde Chicken Chips: Wilde Chicken Chips – thinly-sliced premium cuts of chicken tossed in tapioca flour, fried in coconut oil, and seasoned in various spices – reached nationwide availability at Whole Foods and Sprouts stores last month and will be debuting a new flavor early next year that founder Jason Wright believes will make chips a breakfast snack item. Read more
• Walkers Chips flavored with brussels sprouts or Iceland chips flavored with pine needles:  “We know the sprout debate is one that divides the nation, so we wanted to offer product solutions for both sides of the debate, and ask people to decide whether they are a #SproutLover or #SproutHater,” said Andrew Hawkswell, marketing manager of brand owner PepsiCo.”

Yum.  Can’t wait.