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Lunch in the old Yemenite section of Tel Aviv, now the up-and-trendy Kerem Ha Teymanim.

The restaurant is Shlomo Doron’s The Joy of the Wipe.  This doesn’t quite get at the meaning, which is what you do to eat hummus with pita bread.

The restaurant is near the Carmel Market.  These are great bowls of dates, dried fruits, and nuts.

Entire stalls are devoted to halvah, the candy made with sesame seed paste.

I did a day trip to the completely improbable Rutenberg restaurant: unexpectedly lovely food in a place remote from major cities, next to ruins of an electric plant and a bridge that used to cross the Jordan “river” (now a brackish small stream).  The restaurant is smack on the border with Jordan, 200 feet below sea level, and 45 degrees centigrade (112 degrees Fahrenheit—I’m not kidding) on the afternoon I visited.  The far end of the nearby stone bridge is in Jordan, and so is the watchtower on the hill in the back.

Beautiful food.

The chefs with a portrait of the eponymous Rutenberg, who had something to do with the nearby electric plant, now in ruins.

If ever there were a destination restaurant, this is it. Camels, maybe, but foot traffic?  Hence: improbable.

Wandering around in the Rehavia neighborhood in Jerusalem, I saw a local park with a just-starting composting program.

Down the street from the official residence of the Prime Minister (that would be Benjamin Netanyahu), is the headquarters of the International Jewish Vegetarian Society.

I’m surprised at how little food advertising I’m seeing.  This restaurant overlooking the crater at Mitzpe Ramon is an example that seems typical.  Nestlé (no relation) ice cream bars are everywhere.

Coca-Cola is everywhere too, but this venerable truck is the only one I’ve seen.  This one was in Tel Aviv.

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I’m in Israel this week where “eat-less-sugar” is just as big an issue as it is in the United States (translation: “without sugar”)

The U.S. Sugar Association is using an article in JAMA about the rising prevalence of obesity to argue that sugar cannot be responsible.  Sugar intake has declined in the U.S. since 2000, largely because of the decline in consumption of soft drinks.

Sugar, says the Sugar Association, cannot cause obesity (it’s energy balance).

Evidence?  The numbers don’t add up.

Oops.  Better take a look at the actual data from the JAMA paper:

What this figure shows is only a small increase in obesity over the last 10 years for men (on the left) and women (on the right)—for those above the 50th percentile of body mass index.

My interpretation:

• Yes, sugar consumption is down.  That’s excellent progress but there’s still a long way to go.
• Yes, calories count, and physical activity is good for health.
• But—the decline is sugar consumption correlates with a leveling off of obesity in adults, just as would be predicted.
• Even so, eating less sugar is a good idea for just about everyone.

Most Americans consume twice the sugar recommended.  Less would be better, but the “10% of calories” recommendation still leaves plenty of room for dessert.

I’m in Israel this week at a meeting on Sustainable Food Systems* along with some basic food tourism.

The trip started with a visit to the small-but-impressive farmers’ market at the Port of Tel Aviv.

The market is under umbrellas to protect people, sprouts, and other vegetables from the intense Mediterranean sun (it’s hot here).  

The market is in two sections, separated by an indoor section with stalls for an amazing array of (mostly) locally produced artisanal food products.

And here’s Shir Halpern who developed this market, runs others, and is doing everything possible to encourage young farmers.

This is a great way to start any visit to a new country.

*Just for fun, here’s my interview in today’s Haaretz—-in Hebrew.   And here’s an English translation (thanks to Hemi Weingarten of Fooducate)

Of course, it’s not over yet.

The Philadelphia city council votes sometime today on whether to pass a soda tax, with most—but not all—of the revenues targeted to pre-kindergarten education.  I’m getting on an airplane pretty soon and will miss the vote, but it is widely assumed to pass.

The decision is up to the city council.  Although the soda industry spent more than $4 million on public relations to urge the council to vote no, and promised to fund the first year of pre-K, its efforts don’t seem to be working.

To put this in context: Sodas are an easy target for public health measures.  Nobody needs them, they are candy in liquid form, and they have no nutritional value.   But it seems as though their makers are willing to spare no expense to stop any city that attempts to tax them.  The total in Philly is $4.9 million by the latest rumors.

Americans are highly likely to support taxes that are earmarked for social purposes, as the Philly tax mostly is.

Every other city council can see that Berkeley gets more than a million a year for discretionary child health programs.  Philadelphia is a bigger city and will get more, but is using it to fill budget holes as well as Pre-K.  I’m guessing lots of places will figure out that they can do this too.

At the very least, the soda industry will be willing to donate huge amounts of money to get city councils to delay or block measure, as it did in Philadelphia.

This vote is worth watching closely (you can do that here).  I’m sorry to be missing it but will try to catch up with it later.

References

Politico’s deep dive is here.

The Senate just voted to reverse a decision of Congress last year to remove catfish inspection from the FDA (which is usually in charge of regulating seafood) and give it to the USDA (which usually regulates meat and poultry).

Why did the 2008 and 2012 farm bills say that catfish inspection should be given to USDA?

It depends on whom you ask.

• Defenders say it’s because USDA has the resources to protect us against unsafe Vietnamese catfish.
• Critics said it’s to protect the Mississippi catfish industry against the food safety hazards of cheap imported catfish from Vietnam.

Indeed, the USDA inspection program is finding antibiotics and other unapproved carcinogens in catfish imported from Vietnam.

This issue, however, is a sticking point in US negotiations with Vietnam over the Trans Pacific Partnership trade agreement.

Vietnam wants the USDA catfish inspection removed as an unfair barrier to trade.

As I wrote about this issue in 2013,

What is this about?  Not fish safety, really.  It’s about protecting catfish farmers in the South and setting up “more rigorous” safety criteria that will exclude competitive foreign catfish imports, especially from Vietnam.

Food retailers and retail trade associations are for reverting inspection to FDA. They say USDA’s catfish inspection program will take years to allow imports from Vietnam, thereby causing the cost of domestic catfish to rise.

But today, Politico Morning Agriculture reports that more than 100 House Republicans are urging repeal of the USDA’s catfish inspection program, pointing out that

The Government Accountability Office (GAO) has 10 times stated that this program is “duplicative” and at “high risk” for fraud, waste, abuse, and mismanagement…This is not a food safety issue.  USDA acknowledges that catfish, regardless of where it comes from, is considered a “low risk food.”

When I wrote this issue previously, I got comments that I needed to better appreciate the superiority of USDA’s import safety program.  As I said in response:

It’s not surprising if USDA’s import safety system is better than the FDA’s.  USDA gets $14 million a year to run its currently non-operating catfish inspection system.  The FDA gets $700,000 and, according to the Government Accountability Office, has managed pretty well with it.

My conclusion then and now:

If the political fuss over catfish inspection reveals anything, it is why we so badly need a single food safety agency—one that combines and integrates the food safety functions of USDA and FDA—to ensure the safety of the American food supply.

Documents

• The Senate resolution
• USDA’s catfish inspection program

The Beverage Daily newsletter always has something interesting from its business perspective.  Its June 3 mailing was a special edition—a collection of its articles—about “functional” beverages.  In nutrition-speak, functional means something added above and beyond the nutrients that were there to begin with.

Here’s what Beverage Daily says about them:

Once, beverages were simply about hydration. Now, people want hydration and more from their drinks.

Rich with innovation, the functional beverage category is full of exciting developments and new ideas. From beauty beverages to digestive health drinks, these beverages offer something extra to consumers.

The functional beverage market accounts for around 7% of total beverages by volume, according to figures from Zenith International. But the real interest is in value, with functional beverages accounting for around 13% of the beverage category in terms of value.

• ‘Functional water is predicted to grow very fast’: Euromonitor on functional beverage trends: Energy drinks, sports drinks, and functional bottled water are among the functional and fortified beverage categories to watch, according to Euromonitor International… Read
• Probiotic punch: ‘Consumers are realizing they can get probiotics in beverages they already consume and love’: Cold-pressed juices, cashew-milk smoothies, energy drinks, water and even cold-brew coffee: probiotics are making their mark across on-trend beverages… Read
• New look and new horizons: NOA Relax & Focus: Inspired by the wilderness of the Swedish archipelago, NOA Relax & Focus has now set its sights on 30 markets worldwide. One lesson learned so far was the need for a rebrand: ensuring consumers can immediately identify what the drink is all about. .. Read
• Bella Berry beauty drink on finding the right retailers and investors: Beauty drink Bella Berry launched in the UK last year with a mission to bring beauty drinks to a mass market. One of the key lessons for the brand has been to learn who the right retailers for the drink are, as it continues to build listings both in the UK and abroad.   .. Read
• CCE launches sports cap packaging for Glacéau Smartwater: Coca-Cola Enterprises (CCE) has launched a sports cap for its bottled water brand, Glacéau Smartwater, following a £14m ($20m) investment at its Morpeth, Northumberland site… Read

From my perspective, functional beverages are about marketing.  You want hydration?  Try water!