by Marion Nestle

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Mar 22 2021

Annals of marketing: walnuts as plant-based meats

The California Walnut Commission, ever on the job, has a new white paper out on using walnuts as ingredients in plant-based meat substitutes.

The paper rightly points out that the most popular plant-based meats are full of artificial ingredients (they don’t use the word “ultra-processed).

The public wants “clean.”

The sweet spot for manufacturers is in creating great-tasting plant-based products while maintaining clean labels. Walnuts are a popular tree nut and the ideal ingredient for many uses in plant-based meat alternatives. Want to mimic meat in taco crumbles or provide a savory taste and exceptional texture to a plant-based burger? Use walnuts.

Apparently, such products are on the market already (the white paper gives examples).

My question, as always, how do they taste?

I will look for them and find out.  With luck, they will taste like walnuts.

Expect trade associations for every kind of nut to get on this bandwagon, if they haven’t already done so.

 

 

Mar 19 2021

Weekend reading: Michael Moss’s Hooked

Michael Moss.  Hooked: Food, Free Will,and How the Food Giants Exploit Our Addictions.  Random House, 2021.

This follows Michael Moss’s Salt Sugar Fat which was about how food companies used these ingredients to hook us on junk food.  The new book focuses on the “addictive” qualities of junk foods—what we are now calling “ultra-processed.”  I put addictive in quotes because his definition is looser than others I’ve seen: habits that are hard to quit.

By this definition, his book provides convincing evidence for what food companies do to make their products irresistible—remember Frito Lay’s “You can’t eat just one?”

The book starts by going into the physiology of addiction:

When we taste sugar, the taste buds on our tongue send the signal.  By contrast, the signal for fat gets transmitted by the trigeminal nerve that extends from the roof of the mouth to the brain.  Food that has both sugar and fat will activate these two different paths, sending to separate alerts, and thus doubling the arousal of a brain that appears to place a high value on information for information’s sake [62].

No wonder we like ice cream so much.

In speaking about how the food environment sets us up for overeating, he says:

…we simply haven’t had anywhere near the time we would need, vis-à-vis evolution, to catch up with the dramatic changes in food and our eating habits of the past forty years.  As a result, we are fundamentally mismatched to the food of today.  Small [Dana Small, an expert Moss interviewed] puts it this way: “It’s not so much that food is addictive, but rather that we by nature are drawn to eating, and the companies have changed the food [p. 99].

Moss is a terrific writer and tells a compelling story.  Even if you don’t have a problem resisting fast food, sodas, or chocolate, this book has a lot to say about why so many people have put on pounds during the Covid-19 pandemic.

 

Mar 18 2021

What’s happening with Brexit?

The UK’s departure from the European Union is now a done deal, but its impact is only just now becaming clear.  Here are some observations of what’s happening.

Mar 17 2021

Overweight is a major risk factor for Covid-19 hospitalization and death

I was struck by headlines last week stating that a CDC study found that 78% of people hospitalized with Covid-19 were overweight or obese.

78%?  That is an enormous percentage.

I looked up the study: Body “Mass Index and Risk for COVID-19–Related Hospitalization, Intensive Care Unit Admission, Invasive Mechanical Ventilation, and Death — United States, March–December 2020.”

Summary

What is already known about this topic?

Obesity increases the risk for severe COVID-19–associated illness.

What is added by this report?

Among 148,494 U.S. adults with COVID-19, a nonlinear relationship was found between body mass index (BMI) and COVID-19 severity, with lowest risks at BMIs near the threshold between healthy weight and overweight in most instances, then increasing with higher BMI. Overweight and obesity were risk factors for invasive mechanical ventilation. Obesity was a risk factor for hospitalization and death, particularly among adults aged <65 years.

What are the implications for public health practice?

These findings highlight clinical and public health implications of higher BMIs, including the need for intensive management of COVID-19–associated illness, continued vaccine prioritization and masking, and policies to support healthy behaviors.

The data supporting the headline are found in Table 1 in the paper.  This shows that overweight and obesity do indeed account for 78% of hospitalizations, but also close to that percentage for ICU visits and mechanical ventilation, but “only” 73% of deaths.

Overweight and obesity were especially risky for people under age 65, although they caused plenty of problems for people over age 65 too.

Why do they make Covid-19 worse?  The best guesses have to do with inflammation and mechanical pressure on lungs.

I found these figures shockingly high.

Shouldn’t we be doing all we can to reduce the risks for overweight and obesity?  Yes we should.

And what are those risks?

  • Poverty
  • Racial discrimination
  • Inadequate schools
  • Unemployment
  • Lack of adequate health care
  • Air pollution
  • And, of course, poor diets

If Covid-19 has taught us anything, it is that to prevent its bad effects, we need vaccinations and masking for sure, but we also need to change society.

 

Mar 16 2021

What does the $1.9 trillion stimulus bill do for the food system?

The American Rescue Plan Act of 2021, otherwise known as the $1.9 trillion stimulus bill has lots of bits and pieces to strengthen elements of the food system.

This bill:

  • Extends the 15% increase in SNAP benefits through September 30, 2021
  • Makes more SNAP benefits available to Puerto Rico, Samoa, Marianas
  • Increases support for WIC, especially for fruit and vegetable purchases
  • Continues Pandemic-EBT (free meals for school children excluded from schools)
  • Provides funds for debt relief and outreach for socially disadvantaged farmers
  • Establishes a new grant program for restaurants and bars to meet payroll and other expenses
  • Expands income support for families with children through tax credits for child care and earned income

In addition, the Biden Administrration has done some other things to reduce food insecurity

What’s still needed:

  • A comprehensive plan for creating a food system that promotes health and sustainability
  • Universal school meals
  • Universal Basic Income

Some of these new measures are steps in that direction.  They just need to be continued.  Advocate!

Mar 15 2021

Annals of food industry marketing: potatoes

I like potatoes and they have plenty of nutritional value along with their calories, but their calories mainly come from starch—a rapidly digested carbohydrate.

The Harvard Food Pyramid puts potatoes in the “Eat Sparingly” category, right at the top with red meat, butter, and sugary beverages.

Potato industry marketers to the rescue!  Take a look at the website of Potatoes USA, which has as its mission developing marketing campaigns for the industry.

Industry participation is key to making any campaign a success. Here you’ll find marketing tools that will help you promote the positive potato nutrition message.  Find the tools that match your organization, whether you’re looking for resources for retailersmanufacturersconsumersfoodservice operators, or information on potato nutrition.

Here you can find a toolkit on how to market potatoes:

For years we’ve talked about why you can eat potatoes. Now we’re talking about why you should eat potatoes. Getting the whole industry involved is key to getting this message heard. Find the tools you need to support the process with events in your area.

I was interested in what they have to say about nutrition, of course: “Potatoes are more energy-packed than any other popular vegetable and provide the carbohydrates, potassium and energy you need to perform your best.”

The nutrition campaign focuses on energy for performance.  It provides a Nutrition Facts label that reassures you that one 5.3-ounce potato has only 110 calories.

It doesn’t say much—anything, really—about how Americans mostly eat potatoes, which happens to be as fries or chips.

It does provide tons of information about marketing methods, the research sponsored by the potato industry, and even issues regarding international trade—a goldmine if you are interested in this sort of thing.

If you just want to eat them, watch out for the added fats.  The bigger the potato—and the more butter and sour cream—the higher the calories.

Mar 12 2021

Weekend reading: Bittman on food history

Mark Bittman.  Animal, Vegetable, Junk: A History of Food, from Sustainable to Suicidal.  Houghton Mifflin Harcourt, 2021.

This book comes with more than three pages of blurbs, starting with Al Gore and Leah Penniman and ending with José Andrés and Bryant Terry, so many and so glittery that I’m feeling a little left out that I wasn’t asked to do one.

I would have.  It’s a good book.  Bittman read a lot, is generous in citing sources (mine among them), and has done a thorough synthesis of the key events that transformed our food system from one that was healthy and sustainable (if hard on farmers) to today’s unsustainably industrialized system that is mainly set up to feed animals and fuel cars, and to encourage us to consume ultra-processed diets.   We pay the externalized costs of this system in overweight and chronic diseases that increase our vulnerability to COVID-19 and in environmental degradation and climate change.

Here are a few excerpts:

And while Deere & Co. [the tractor company] showed good will toward struggling farmers, its success in financially bonding those farmers virtually ensured that creditors remained profitable in the long run.  It’s also among the chief reasons why industrial agriculture is so difficult to change today.  Today, the company’s margins are almost four times as great from providing credit as they are from sales…Its 2019 profits were eleven billion dollars, a bit more than ten percent of the comb8ined profits of all two million-plus farms in the United States that same year [pp. 107-108]

In fact, the worse you were treated by American policy in the eighteenth and nineteenth centuries, the worse you were treated in the twentieth.  For example, the Social Security Act of 1935 and the Fair Labor Standards (sic!) Act of 1938 both excluded agricultural and domestic, thanks to influential southern Democrats who refused to protect the Black people working in those sectors.  This meant that the New Deal disproportionately excluded people of color from the most vital government protections….[p. 120].

You will hear, “The food system is broken.”  But the truth is that it works almost perfectly for Big Food.  It also works well enough for about a third of the world’s people, who have the money to demand and have at a moment’s notice virtually any food in the world.  But it doesn’t work well enough to nourish most of humanity, and it doesn’t work well enough to husband our resources so that it can endure,  Indeed the system has created a public health crisis (one whose effects have, in turn, exacerbated the deadly effects of COVID-19), and, perhaps even more crucially, it’s a chief contributor to the foremost threat to our species: the climate crisis.  The way we produce food threatens everyone, even the wealthiest and cleverest [p. 243].

Mar 11 2021

Georgia Pizzagate: it’s illegal to hand out free pizza to voters

The Republicans have figured out that if they can keep anyone who is against them from voting, they will win elections.  Here’s the latest ploy.

The Georgia House passed a bill last week making it illegal to hand out free pizza to people waiting in line to vote.

The bill says:

No person shall solicit votes in any manner or by any means or method, nor shall any person distribute or display any campaign material, nor shall any person give, offer to give, or participate in the giving of any money or gifts, including, but not limited to, food and drink, to an elector, nor shall any person solicit signatures for any petition, nor shall any person, other than election officials discharging their duties, establish or set up any tables or booths on any day in which ballots are being cast.

Georgia has make voting so difficult that people have to wait on lines for hours.  This encouraged formation of Pizza to the Polls, a group that hands out free pizza to people on line.

During the last election, Georgia officials said it was illegal to hand out pizza, but it wasn’t illegal then.

Now it might be.

You don’t understand why food is political?  How’s this for an example.

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