Search results: corn refiners

In response to my post of last week on Bud Light’s use of corn syrup as a means to attack competing beer companies, I received this note from John Bode, the president and CEO of the Corn Refiners Association.

I met Mr. Bode years ago, when I was working in Washington DC and he was assistant secretary for agriculture under President Reagan, and we continue to correspond occasionally.

Dear Marion,

I realize you disagree with various policy positions the Corn Refiners Association has taken, but your characterization of CRA as promoting corn syrup and HFCS is out of date.  Since shortly after I joined the association five years ago, CRA policy has forbid promotion of increased consumption of corn sweeteners and other nutritive sweeteners.

As noted on our website and in comments we’ve made in comments regarding federal food regulations, we do not promote the increased consumption of sugars – “CRA recognizes that many Americans need to reduce their total intake of calories, including calories from sugars and sweeteners, thus CRA does not promote increased consumption of sugars or other caloric sources.” (see website)

I hope you find this information helpful.

As I discussed in my book, Unsavory Truth, I had some bad experiences with the CRA in its pre-Bode era.  Mr. Bode is trying to do better but it’s tough to represent sugars of any kind these days.  I appreciate his writing to me and granting permission to reproduce his note.

ProPolitico writes that the Corn Refiners Association (CRA) and five other industry groups have written the FDA that they intend to fund their own research on the FDA’s proposed changes to the Nutrition Facts label.

The FDA already has a research project underway.

Why would the CRA—the trade association for the makers of high fructose corn syrup—want to bother with an expensive and complicated research project like this?

In an interview, John Bode, CRA president and CEO, told Politico:

The FDA has estimated that changes to the label could cost the industry $2.3 billion, but ‘we suspect that is a very conservative number.

OK.  So one purpose of the research will be to prove that the new food label will cost industry a lot more money than the FDA estimates.

Let me take a guess here and surmise that another purpose will be to prove that listing “added sugars” on food labels “misleads” the public.

This will be industry-funded research.  No matter how well it appears to be done, it is highly likely to produce the answers the CRA wants.

Otherwise, why do it?

If you are a betting person, this one looks like a sure thing.

FDA: finish up those studies and get the results out!

Addition, June 20:  Legal analysts, one a former attorney for CSPI who now works for a law firm representing industry clients, advise against putting “added sugars” on the label.  

 I worry a lot about the ability of the FDA to set limits on the excess marketing practices of food companies.  The latest cause for worry is the seemingly trivial fuss over what to call High Fructose Corn Syrup (HFCS).

HFCS is not especially high in fructose (its fructose content is about the same as that of table sugar) but the term has gotten a bad reputation and food companies have begun to replace this sweetener with table sugar.

The Corn Refiners Association, the trade association that protects the interests of the makers of HFCS thinks it can solve that problem by getting the FDA to allow a name change from HFCS to “corn sugar” (see my previous comments on this issue).  The FDA has this request under consideration. 

In the meantime, the Corn Refiners are using “corn sugar” in advertisements on two websites, cornsugar.com and sweetsurprise.com.

Last week, the Associated Press (AP) reported that the FDA is taking a dim view of this behavior.   In a letter seen by the AP (but which I cannot find on the FDA website), the FDA has asked the Corn Refiners to cease and desist using “corn sugar” until the term receives regulatory approval.  

According to the AP account, which I have been unable to verify, the FDA:

Has no regulatory control over the corn association’s advertising because it is not selling a product but promoting an industry. The federal agency can prosecute companies that incorrectly label ingredients and [FDA official Barbara] Schneeman wrote that the FDA may launch enforcement action against food companies listing high fructose corn syrup as “corn sugar.”

The AP also said that internal FDA documents “indicate high-level skepticism” over the proposed name change. 

This, no doubt, is because “corn sugar” already exists as a regulatory term for dextrose which, in turn, is another name for the sugar, glucose, derived from corn. 

The AP says:

Michael Taylor, the FDA’s deputy commissioner for foods, wrote in an internal email that a previous attempt by the corn industry to change the name of high fructose corn syrup to just “corn syrup” was misleading, could have robbed consumers of important information and would invite ridicule.  “It would be affirmatively misleading to change the name of the ingredient after all this time, especially in light of the controversy surrounding it,” Taylor told colleagues in an email dated March 15, 2010.

Changing the name of HFCS to corn sugar is about marketing, not public health. If the FDA decides to approve the change, it will not alter the fact that about 60 pounds each of HFCS and table sugar are available per capita per year, and that Americans would be a lot healthier consuming a lot less of either one.

The Corn Refiners Association is asking the FDA to allow a change in the name of their embattled sweetener from High Fructose Corn Syrup (HFCS) to Corn Sugar.

Of course they want this change.  HFCS is the new trans fat.  Everyone thinks HFCS is poison.

For the record once again, HFCS is not poison.  It is just a mixture of glucose and fructose in almost the same proportions as table sugar, sucrose.

Mind you, I am not fond of the idea that Americans use 60 pounds of corn sweeteners per capita per year and another 60 pounds of table sugar, and I am not particularly eager to help the Corn Refiners sell more of their stuff.

But you can understand the Corn Refiners’ pain: food companies are getting rid of HFCS as fast as they can and replacing it with table sugar.

This move is driven not only by bad press, but also by the fact that the price differential has all but disappeared.  HFCS started out at one-third the cost of table sugar.  Growing corn to make alcohol changed all that.

Let’s give the Corn Refiners credit for calling a sugar a sugar.  I would prefer Corn Sugars (plural) to indicate that it is a mixture of glucose and fructose.  But as long as they don’t call it “natural,” the change is OK with me.

But I’m wondering if it’s too late.  Maybe anything with the word “corn” in it will be enough to turn people off?  According to the Associated Press, the Corn Refiners are already using Corn Sugar in their advertising, so we will soon find out.

Your thoughts?

Additional historical note: Thanks to a reader, candyprofessor.com, who is evidently a fount of information about such things, for this enlightening tidbit:

In the early 1900s, what we call “corn syrup” was sold as “glucose,” the chemical name for the type of sugar derived from corn starches. Food reformers pointed to the “glucose” in candy and claimed that candy was poisoned with “glue.”  So the corn producers lobbied to have “glucose” renamed “corn syrup.” Sounds like we’re coming around again full circle…now “corn syrup” is poison!

Updates, September 15: Tara Parker-Pope writes about this in the New York Times (and quotes me).  So does Michele Simon on her blog.  As usual, Simon says it like it is:

As a result of this demonizing, we are now in the ridiculous situation where food companies are falling over each other to remove HFCS from their products, slap on a natural label, and get brownie points for helping Americans eat better….Only Big Food would find a way to make a product full of refined white sugar (which at one time was also demonized) seem like a healthy alternative. It’s like I always say, the food industry is very good at taking criticism and turning it into a marketing opportunity.

How, I wonder, will the Corn Refiners manage this one?  Not so easily, judging from readers’ comments.

Update, September 16: Fo0dNavigator.com reports that more than half of Americans surveyed will not buy products with HFCS.  Market researchers are advising food companies to get rid of it.

I am not a football fan and missed the Super Bowl but I gather it was a hotbed of food politics due to Bud Light’s Game of Thrones’ commercial accusing competitors of using—horrors—corn syrup in the brewing process.

To be clear, Bud Light is not brewed with corn syrup, and Miller Lite and Coors Light are. pic.twitter.com/x6tWqdSRXN

— Bud Light (@budlight) February 3, 2019

As Ed Mazza put it (Huffington Post), this has to be the weirdest twitter storm ever.   Corn growers and the Corn Refiners Association versus Bud Light?

Weird, indeed.  Who could possibly care?

Bud Light’s marketing people, I guess.

They love the fuss, and put a full page ad in the New York Times to celebrate.

It says “In the Bud Light Kingdom we love corn too! Corn on the cob, corn bread, popcorn—( just don’t brew with the syrup (what you also call ‘dextrose’)…But, even though corn syrup is less expensive, we brew with rice, along with the finest hops, barley, and water, because I’m the King and it’s not my job to save money.”

Oh please.

To make beer, you need yeast.  To get yeast to grow, you have to feed them some kind of sugar.  This could be corn syrup (corn glucose is called dextrose), some other glucose-containing sugar like high fructose corn syrup (HFCS) or sucrose, rice (yeast converts its starch to glucose, or barley treated to convert its starch to maltose (two glucose molecules bonded together) and then to glucose.  Regardless of the source of glucose, yeast metabolizes it to alcohol and characteristic flavor components.

I imagine that adding a bit of corn syrup speeds up the process, but so what?  Bud Light wants you to think that using rice instead of corn syrup makes it better than other beers.

I’m not much of a beer drinker, so I leave that one up to you.

This is about playing on public distrust of high fructose corn syrup (HFCS) which isn’t even at issue here.

The real problem with corn syrup.  The Corn Refiners Association, which pushes it and HFCS.

We would all be better off eating less sugar(s) of any kind, no matter where they come from.

The documents (thanks largely to The Hagstrom Report)

• New Food Economy
• National Corn Growers Association’s tweet
• Forbes – “Corn syrup: How Bud Light made it a Super Bowl battle”
• Fortune – “’Disappointed in You’: Corn Farmers Were Not Amused With Bud Light’s Super Bowl Commercial”
• People – “Miller Lite claps back at Bud Light’s ‘unfortunate’ corn syrup Super Bowl ad”
• CNBC – “Beware of corn syrup? Bud Light Super Bowl ad shames Miller Lite, Coors Light for using it, but dietitians say it’s not that bad”

Cheers to the FDA.  It just said a firm no to the Corn Refiners’ petition to be allowed to call High Fructose Corn Syrup (HFCS) “corn sugar.”

The FDA’ s rationale:

• Sugar is solid, dried, and crystallized.  Syrup is liquid.  HFCS is liquid.  Therefore, it is syrup, not sugar.
• Corn sugar already has a regulatory definition: dextrose (glucose).  HFCS contains fructose as well as glucose.  Therefore, it is not corn sugar.

As I mentioned earlier, I filed comments to the FDA on the Corn Refiners’ petition:

The [Corn Refiners’] website quotes comments I have made to the effect that HFCS is biochemically equivalent to sucrose. It is. But I do not believe that biochemical equivalence is a good reason for the FDA to agree to a name change at this point.

It is highly unlikely that public misunderstanding of nutritional biochemistry and the differential physiological effects of glucose vs. fructose will be addressed and corrected by changing the name of HFCS to corn sugar.

…the name change is not in the public interest. Its only purpose is to further the commercial interests of members of the Corn Refiners, and that is not one the FDA should be concerned about.

I was referring here to the legal and public relations wrangling between the Sugar Association, which represents the growers of cane and beet sugar (sucrose), and the Corn Refiners.

I have complained previously about the in-your-face behavior of the Corn Refiners in attempting to protect its share of the sweetener market: its strange advertisements; its use of my quotes (they told me the quotes are in the public domain and if I don’t like it I can sue them); its aggressive lobbying; its stated intention to use the term “corn sugar” whether the FDA approves it or not.

The Sugar Association’s behavior is not much better.  It has taken the Corn Refiners to court over the naming issue.

I was amused to receive two e-mails this week from its public relations firm complaining about the Corn Refiners’ clumsy PR response to a UCLA  study ostensibly showing that HFCS makes rats “fat and stupid.”  This study, however, did not compare the effects of sucrose and HFCS and its results, even if confirmed, could apply to any source of fructose.

The second e-mail sent links to the FDA’s decision and the Sugar Association’s response.

The FDA’s ruling represents a victory for American consumers,” said Dan Callister, an attorney for the plaintiffs in the ongoing litigation. “It reaffirms what most consumer advocates, health experts and policy officials have been saying all along: only sugar is sugar. HFCS is not sugar. The next step is for the federal court to end the CRA’s misleading propaganda campaign.

Sugars, plural, are sugars.  Sucrose is glucose and fructose.  So is HFCS.

Everyone would be better off eating a lot less of both.

And that brings me to New York City Mayor Michael Bloomberg’s latest attempt to promote the health of his constituents: banning any sugary drink larger than 16 ounces from restaurants, movie theaters, and street carts.

I can’t wait to see how the Beverage Association deals with this one.

Addition June 1: Rosie Mestel of the L.A. Times has an excellent account of this in which she quotes from these comments.  Her story is accompanied by a PR photo from the Corn Refiners Association.  What are these people thinking?

A colleague pointed out to me today that I am listed nine times on the Corn Refiners Association website as supporting its petition to the FDA to change the name of High Fructose Corn Syrup (HFCS) to corn sugar.

When the idea first came up, I didn’t think it mattered much.  But as I had to add more and more postscripts to my post on the issue, and as I read the comments on it, I was persuaded otherwise.   On balance, the arguments against changing the name outweigh the idea that it doesn’t matter (it matters to the Corn Refiners of course).

The FDA is collecting comments on the name change on its website.  I filed this comment today:

The FDA should deny the Corn Refiners petition to change the name of High Fructose Corn Syrup (HFCS) to corn sugar.

I understand that the Corn Refiners Association uses my comments on its website to support its position. The website quotes comments I have made to the effect that HFCS is biochemically equivalent to sucrose. It is. But I do not believe that biochemical equivalence is a good reason for the FDA to agree to a name change at this point.

It is highly unlikely that public misunderstanding of nutritional biochemistry and the differential physiological effects of glucose vs. fructose will be addressed and corrected by changing the name of HFCS to corn sugar.

Therefore, the name change is not in the public interest. Its only purpose is to further the commercial interests of members of the Corn Refiners, and that is not one the FDA should be concerned about.

If you have thoughts about the petition, nothing could be easier than telling the FDA what you think:

1. Click on this link.

2. Look on the left side of the page “Results,” “Corn Refiners Association – Citizens Petition,” and on the right side a link that says “Submit a Comment.”

3. Click on “Submit a Comment.”  Fill out the form with your name and affiliation.  Type in your comment.  If a box comes up saying that you are taking too long, click OK and it will give you more time.

My understanding is that there is no particular deadline but rumors are that the FDA will consider all comments submitted by the end of this week.

Thanks to alert reader Glen for pointing out that the FDA already has a regulation for Corn Sugar in the Code of Federal Regulations, under food substances Generally Recognized as Safe (GRAS).  CFR Section 184.1857 reads:

(a) corn sugar (C6H12O6, CAS Reg. No. 50-99-7), commonly called D-glucose or dextrose, is the chemical [alpha]-D-glucopyranose. It occurs as the anhydrous or the monohydrate form and is produced by the complete hydrolysis of corn starch with safe and suitable acids or enzymes, followed by refinement and crystallization from the resulting hydrolysate.

(b) The ingredient meets the specifications of the Food Chemicals Codex, 3d Ed. (1981), pp. 97-98 under the heading “Dextrose….”

(c) In accordance with 184.1(b)(1), the ingredient is used in food with no limitation other than current good manufacturing practice.

The Corn Refiners have just petitioned the FDA to be allowed to use the name Corn Sugar to apply to both glucose/dextrose and High Fructose Corn Syrup (HFCS).  But the existing definition seems to exclude HFCS.  While HFCS is about half glucose, it is also about half fructose, and its manufacture from corn starch requires one more enzyme.

A reminder about sugar chemistry:

• Glucose is the sugar in blood, and dextrose is the name given to glucose produced from corn but biochemically they are identical.
• Fructose is the principal sugar in fruit.  In fruit, it raises no issues because it is accompanied by nutrients and fiber.
• Sucrose is table sugar.  It is a double sugar, containing one part each of glucose (50%) and fructose (50%), chemically bound together.  Enzymes in the intestine quickly and efficiently split sucrose into glucose and fructose, which are absorbed into the body as single sugars.
• HFCS is made from corn starch.  It contains roughly equivalent amounts of glucose (45 to 58%) and fructose (42 to 55%).

HFCS raises several issues, health and otherwise:

• Quantity: the U.S. food supply provides to every American (all ages) about 60 pounds of sucrose and another 60 pounds of HFCS each year.  This is way more than is good for health.  Sugars of any kind provide calories but no nutrients.
• Fructose: increasing evidence suggests that the metabolism of fructose–which differs from that of glucose–is associated with abnormalities.  This means that it is best to reduce intake of fructose from table sugar as well as HFCS.
• Farm subsidies: these go to large corn producers and have kept down the cost of HFCS relative to that of sucrose.  The use of corn to make ethanol has raised the relative price of HFCS.
• Genetic modification: Most corn grown in the United States is genetically modified to resist insects or herbicides.

From a health standpoint, it makes no difference whether the sweetener is sucrose or HFCS.

As for agave sugar as a substitute: it can have much higher concentrations of fructose than either sucrose or HFCS but its labels do not give percentages so you have no way to know how much.

Given all this, what’s your guess about what the FDA will decide?