Fiji Water an eco-choice? And what’s with plastic water bottles?

Thanks to Hugh Joseph for forwarding this Brandweek article about Fiji water with a subject line saying, “You could never make this up.” Fiji Water, it seems, has a new $10 million ad “carbon negative, globally positive” campaign to explain its carbon neutrality. Hmmm. The last I heard, Fiji was about 8,000 food miles away and plastic bottles were causing all kinds of environmental problems.

And now it seems that plastic bottles are also causing health problems, particularly from leaching of the endocrine disrupter, bisphenol A. Canada is all set to ban this chemical in general and has just banned it from baby bottles. The FDA is under pressure to do the same or at least set limits for it. And Nalgene says it won’t use it anymore.

Maybe Fiji Water bottles don’t use polycarbonate plastics (with bisphenol A) but it looks like any bottled water needs some re-thinking, no?