New product of the week: Animal-free dairy milk (an oxymoron?)

A reader, Katya Bloomberg, suggested I take a look at Bored Cow, “animal-free dairy milk” pumpkin spice flavored, no less.

Animal-free dairy milk sounds like an oxymoron.  What could this be?  Mostly, the website says what it does not contain.

So what’s in this?  The website doesn’t say, but Target’s does.

Ingredients: water, cane sugar, whey protein (from fermentation), sunflower oil, less than 1% of: cinnamon, vitamin a, vitamin b2 (riboflavin), vitamin b12 (cyanocobalamin), vitamin d2, citrus fiber, salt, dipotassium phopshate, acacia, gellan gum, mixed tocopherols (antioxidant), calcium potassium phosphate citrate, natural flavor.

An ultraprocessed drink, for sure, with 20 grams of sugar per 12 ounces.  The whey (the main protein in milk) is made by microorganisms, not cows. 

The process is called precision fermentation.  It involves 5-steps:

• Genetic modification of bacteria or yeast (the Bored Cow website says nothing about this)
• Cell growth
• Protein production
• Purification (centrifugation, homogenization, filtration)
• Whey production

How precise is the fermentation?

Iowa-based Health Research Institute (HRI) tested a Bored Cow product, which is described as “a milk alternative made with milk protein from fermentation instead of cows.” Using full spectrum molecular analysis technology, HRI found 92 small molecules in the product that are unknown to science, according to John Fagan, chief science officer at HRI.

Katya points out:

People are still largely confused and have no understanding what a bio-identical whey protein created by means of fermentation is. Largely though people also think that fermentation is good for health. Many vegans think this milk is vegan since it’s animal free, but it wouldn’t be a good choice for those on a plant based diet as it’s identical to actual cow milk protein. Not to mention that it’s a mix of protein with water and added oil which is hardly good for anyone… It’s a milk information war at its finest!!! Just keep confusing the consumer.

So how does this stuff taste?  I went to the Ithaca Target to look for it but could not find it.  If you can and try it, let me know.