Weekend reading: Power of Meat
I received an emailed announcement from the Meat Institute and FMI—the Food Industry Association of its annual report, The Power of Meat.
Here is part of its summary infographic.
The press release quotes Meat Institute President and CEO Julie Anna Potts:
When shoppers hear ‘protein,’ they think ‘meat,’ and the Meat Institute is actively working to maintain and grow Americans’ confidence about meat’s role in healthy, balanced diets. Our Protein PACT initiative drives progress and provides transparent information about how meat contributes to the health of people, animals, and the planet – which 83% of consumers are looking for when they make meat purchases.
For summary of key findings, see:
If you want the full report, you have to contact someone at the Meat Institute or FMI. It will cost you $350 if you are not a member.
