Action on Sugar to the food industry: reduce sugar now!

A group of public health experts based mainly in Britain have announced a new anti-sugar campaign.

Called Action on Sugar, it is modeled on Great Britain’s campaign to get the food industry to gradually reduce salt in processed foods—voluntarily.  That campaign is considered to have led to a reduction of 25% to 40%.

Action on Sugar’s objective: Reduce sugar in packaged foods by 20% to 30% over the next 3 to 5 years.

Action on Sugar is a group of specialists concerned with sugar and its effects on health. It is successfully working to reach a consensus with the food industry and Government over the harmful effects of a high sugar diet, and bring about a reduction in the amount of sugar in processed foods. Action on Sugar is supported by 18 expert advisors.

As one of the experts put it, “Everywhere, sugary drinks and junk foods are now pressed on unsuspecting parents and children by a cynical industry focused on profit not health”—just like the tobacco industry behaves.

You have to love the British press:

Enjoy the weekend!