by Marion Nestle
Mar
1
2009
Self-regulation of food marketing to children: an analysis
Parke Wilde, a professor at Tufts who writes a blog on food policy, has just sent me his analysis of food companies’ attempts to self-regulate the way they market junk foods to children. As he puts it, self-regulation is at a “critical juncture.” Translation: the voluntary system isn’t working very well. Food companies, he suggests, must do a better job or expect others to do it for them.