by Marion Nestle
Dec 12 2024

The fuss over Coca-Cola’s AI Christmas commercial

I don’t get it really.  These commercials don’t look any different to me.  Maybe you can tell the difference.

 

According to news reports, Coca-Cola is getting a big backlash.

Instead of recognizing it was a mistake and apologizing, as many expected, the brand justified its use of AI, stating that it “remains dedicated to creating the highest level of work at the intersection of human creativity and technology.”

This is all about marketing, and marketing to kids at that.  The Center for Science in the Public Interest did a big report on that some years ago.  It’s still worth reading.

Addition: my distant but dearly loved cousin, Michael Kravit, who is in this business, writes:

Well, since we’re talking advertising, this zevia commercial is their cheeky response to coke’s ad. And they are getting a lot of attention for it.

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