England’s attempt to reduce high fat, salt, and sugar (HFSS) in the food supply

Late in September, the British government issued guidance about reducing intake of foods high in fat, salt, and sugar, collectively HFSS.

The guidance is based on  the provisions of the Food (Promotion and Placement) (England) Regulations of 2021.

The regulations provide for restrictions on the promotions and placement in retail stores and their online equivalents of certain foods and drinks that are high in fat, salt or sugar (HFSS) or ‘less healthy’.

The regulations have led to a flurry of product reformulations to get the fat, sugar, and salt below the cut point for the restrictions.

According to one report, “reformulation is rife in F&B but consumers aren’t sold yet: Brands are reformulating to improve nutritional value and reduce or remove ‘unhealthy’ ingredient levels. But this is not always a vote winner with customers. Why?… Read more”

In fact, just this week, food and beverage giant, PepsiCo, announced the reformulation of one of its flagship brands, Doritos. The US multinational said in the statement that, in addition to making its famous crisp ‘crunchier’, it was also cutting salt by 24% and fat by 15%, making it HFSS compliant…And while there are a variety of reasons for brands to reformulate their products, including the rising cost of commodities such as sugar, the primary reason is HFSS compliance.

If PepsiCo can do this in England, it surely can do this here.

Apparently, it takes government action to get companies to do these things…