Annals of marketing: is “not healthy” the latest trend?

My distant but dearly loved cousin, Michael Kravit, has scored again: “Not Healthy.”

According to the company’s website, these things are “Tasty purffs.  Five flavors.  No health claims…So unhealthy, I bought 15 bags for my family and friends…If you are worried about FFUPs being healthy, you’re on the wrong website.  Go eat some carrots! [Not a bad idea, this last one].

I managed to find the Nutrition Facts for one of them.  They have a lot of salt—320 mg per ounce.  The ingredient list:

Besides salty, how do these things taste?  If you can find some, please let me know.

While we are at it, my daughter sent this photo from the new It’s Sugar store on Market Street in San Francisco.

OK.  Let’s give these companies high marks for truth in advertising.  But do these represent the latest trend?

Caveat emptor.