by Marion Nestle
Jun
1
2023
Annals of marketing: the American Beverage Association
The American Beverage Association, which represents Big (and also Medium) Soda, is now advertising in Politico.
America’s leading beverage companies – The Coca-Cola Company, Keurig Dr Pepper and PepsiCo – are bringing consumers more choices with less sugar. From sparkling, flavored and bottled waters to zero sugar sodas, sports drinks, juices and teas, consumers have more options than ever. In fact, nearly 60% of beverages sold today have zero sugar. Americans are looking for more choices to support their efforts to find balance, and America’s beverage companies are delivering. Explore choices at BalanceUS.org.
My translation: The ABA is saying: “We produce plenty of water and diet sodas. If you insist on drinking full sugar sodas, it’s not our fault. (Never mind that we sink fortunes into advertising our full-sugar drinks…).”
