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by Marion Nestle
Apr
27
2020
Tone-deaf ad of the week: Whopper’s Couch Potato Patriots
Q. If you are running a fast-food place, how to cope with having to close and lose sales during the Coronavirus pandemic?
A. Run an ad: “Stay Home of the Whopper”
Your country needs you to stay on your couch and order in…Do your part. Staying home doesn’t just make us all safer, it makes you a couch potatriot.”
Never mind that couch potatoism puts you at higher risk of obesity, type 2 diabetes, hypertension and, therefore, higher higher risk for the most damaging effects of this virus.
The company is also offering 250,000 free sandwiches to health care workers.
Thanks to a reader, who wished to remain anonymous, for alerting me to this one.