Food-Navigator-USA Special Edition: Paleo Diets

Here’s another one of this site’s roundup of articles on specific topics, written from the perspective of food companies.  Paleo sells.

Special Edition: Paleo: Fad, Trend, or Movement?

Definitions vary, but most advocates of the Paleo diet think the dietary rot set in once humans stopped hunting and gathering and started to grow crops and raise animals for food. So grains, legumes, and dairy are typically off limits (although some Paleo fans say grass-fed dairy is OK). While critics say any diet that eliminates major food groups should be treated with caution, the number of products featuring Paleo claims and certifications is growing rapidly, and many retailers and manufacturers are now looking at how to tap into the trend, which some market researchers see as the next evolution of low carb, and gluten-free.

• Natural channel still accounts for bulk of Paleo product sales, but sales in conventional channels are growing faster, says SPINS: Where are Paleo-positioned products thriving? SPINS data break it down by channel and category… Read
• Low-carb, gluten-free and now Paleo… Another anti-grain fad or a true concern for bakers?: Bakers shouldn’t worry too much about Paleo, but the trend does call for increased grain education and better industry innovation, warn grain advocacy groups… Read
• Whole30 certification helps brands boost exposure, sales and shelf space: Certifying a product as approved by the popular Whole30 diet is a “pretty intensive” process, according to the diet’s co-creator, but for the few and proud that make the cut, the licensing deal can provide exposure to a fiercely loyal consumer base, boost sales significantly and help secure shelf space in competitive categories… Read
• PALEO IN FOCUS: Are we ‘supposed’ to drink cow’s milk? It’s the wrong question, says professor: ‘Paleo’ fans argue that the dietary rot set in when we stopped hunting and gathering and started producing foods (dairy, grains, legumes) our bodies are not adapted to digest. But does the theory behind this approach hold water?.. Read
• Passionate paleo followers can fuel brand awareness, sales for compliant packaged products: Between 1 to 3 million people in the United States follow the paleo diet, and yet relatively few packaged products comply with the regime – making it a market brimming with potential that once tapped could quickly drive brand awareness and sales, according to the co-founders of frozen dessert brand Snow Monkey… Watch now
• What’s the size of the Paleo foods prize? Mintel and IRI weigh in: Paleo themed product sales could soar to $4bn in the US in the next three years if enough manufacturers invest, according to IRI, although Mintel says we’re not looking at the next Greek yogurt… Read
• Paleo certification requests have doubled annually, scheme embraced by ‘household names,’ says Paleo Foundation: Demand for Paleo-certified products are on the rise. But is the diet – and the certification scheme – based on sound science? We chat with Paleo’s critics and proponents to get the inside scoop… Read
• Our Paleo ancestors were more active than us, but did they really have an optimal diet?: Supporters of the ‘Paleo’ diet (a hunter/gatherer-style approach to eating) urge us to eschew grains, dairy and legumes – among other things. But any diet that eliminates major food groups should be treated with caution, argue two high-profile dietitians we quizzed as part of our weight management special edition… Read
• Meteoric sales growth at Primal Kitchen: ‘Things just exploded as soon as we launched’: “We did everything you’re not supposed to do,” observes the COO of Primal Kitchen, which exploded out of the blocks with a sugar-free avocado oil-based mayo in February 2015, notched up revenues of $13.2m in 2016, and is expecting to almost double that in 2017. ..