Encouraging healthy kids’ eating, Woolworths Australia

Thanks to Sinead Boylan for sending me this photo about Woolworths’ attempt to encourage kids to eat fruit.

Wouldn’t you think everyone would be thrilled at the idea of giving free fruit to kids?  No such luck.

Sinaed asks: Is W00lies (which is what they call it) trying to pull the wool over our eyes?

The Australian press worries about foodborne illness.

I think it’s a great idea.  I hope it works.