Weekend Reading: Mark Pendergrast’s Fair Trade

Mark Pendergrast: Beyond Fair Trade: How One Small Coffee Company Helped Transform a Hillside Village in Thailand.  Greystone Books, 2015.

Mark Pendergrast is the author of the definitive history of Coca-Cola, For God, Love, and Coca-Cola, about which I have warmly appreciative things to say in my own contribution to that genre, Soda Politics.  

He writes a “semi regular”column on coffee for the Wine Spectator, and this is his second book on coffee.  The first was Uncommon Grounds: The History of Coffee and How it Transformed the World.

Here, he focuses on the Doi Chaang Coffee Company, the result of a business partnership between a Canadian coffee company and a coffee-growing hill tribe in Thailand.  This is an inspiring story of social entrepreneurship at its best. Sometimes these things work.  It’s worth reading about how this one did.