Food-Navigator-USA’s roundup of articles on bakery and snack trends

Snacks are trending.  As Food-Navigator-USA’s analysts see it, “there are new opportunities in gluten-free, ethnic breads and gourmet bakery items, while snack makers are tapping into consumer demand for ancient grains and seeds, plant-based proteins, and bean, pea and lentil-based ingredients….Americans are increasingly abandoning three square meals a day for serial snacking.”

• Come fly with me! Inflight snacking with JetBlue: Unless you’re sitting in the front of the cabin, the food and beverage options on most airlines are, well, pretty uninspiring. But what if an airplane could be a place to discover new and exciting foods and brands that you haven’t had before?.. Read
• That’s it enjoys explosive growth as snackers seek simplicity: When Dr Lior Lewensztain first started pitching That’s it fruit bars to retailers, pretty much everyone he talked to wanted in. Three and a half years later he is in tens of thousands of locations nationwide from Starbucks to 7-Eleven, and sales are still growing in the triple-digits. So what’s his secret?.. Read
• As seaweed snacks gain popularity, they present a chance to get in at ground level, expert says: Seaweed snacks are riding a rising tide in the U.S. with sales swelling between $250 million and $500 million in 2014, according to an industry trends expert… Read
• Nourish Snacks co-founder Joy Bauer talks sugar, portion control, and the key pillars of healthy snacking: The ‘healthier’ snacks market is awash with non-GMO, gluten-free, and ‘no artificial’ claims, while corn syrup is out and ‘real’ (cane) sugar, coconut sugar, and agave syrup are in. But are these products really delivering in the nutritional stakes, given that snacks now account for a quarter of energy intakes?.. Read
• Manitoba Harvest sales approaching C$100m in 2015 as hemp food market heats up:OK, so the Declaration of Independence was not, as urban myth would have it, written on hemp (the said document was written on parchment). But 239 years later, this ultra-versatile super seed is finally gaining traction as a food ingredient in the United States, according to the world’s largest hemp foods manufacturer… Read
• Snack spotting at Expo East turns up paleo muffins, veggie treats, on-the-go nut butter & more: With snacking replacing more meals in the US, manufacturers are responding with a variety of fast, on-the-go options that are packed with nutrients, protein, fiber and energy… Display
• Mediterra expands its savory bar portfolio, welcomes competitors to the nascent category: For years the nutrition bar category was mostly limited to sweet flavors, but now that is changing, thanks in part to Mediterra – a pioneer in making savory snack bars. .. Watch now
• Where next for gluten-free, and what’s the real size of the prize?: The #1 gluten-free brand in Europe, Schär entered the US market in 2007 and set up a manufacturing facility in New Jersey in 2012, and is now the #2 player in the US gluten-free bread market behind Udi’s Gluten-Free. FoodNavigator-USA (FNU) caught up with marketing director Roberto Cruz (RC) to talk about growth opportunities, market definitions, and the firm’s new Artisan Baker line… Read
• 20% of snack, granola, energy bars feature non-GMO claims, reveals Label Insight: Data from Label Insight* shows that one in five (21%) snack, energy or granola bars in the US now makes a non-GMO claim of some kind – making it the leading category for non-GMO claims, compared with an average of 4.2% for all the grocery products in its database. .. Read
• Flapjacked meets demand for more protein with easy-to-make pancake and muffin mixes: High protein, easy-to-eat foods are no longer limited to bars and shakes – now they can also be found in familiar baked goods that appeal to carb-loving consumers, thanks to companies like Flapjacked. .. Watch now
• 479 Degrees popcorn gets multi-million dollar cash injection from investors including KIND founder Daniel Lubetzky: San Francisco-based ready to eat popcorn maker 479 Degrees has raised a new round of capital from some high profile investors including KIND founder Daniel Lubetzky and Emil Capital Partners, which has also pumped cash into fast-growing brands including Bare Snacks, Sipp, and Goodbelly… Read
• Which ancient grains are gaining the most traction in the US food & beverage market?: Ancient grains continue to gain traction in the US food retail and foodservice market, with quinoa leading the pack. However, lesser-known grains such as teff, amaranth and freekeh are starting to picking up some steam as well, according to a new report* from Packaged Facts… Read
• nomva brings a fresh twist to burgeoning fruit pouch category with HPP and probiotics: If GoGo SqueeZ and Munk Pack have proved that fruit pouches aren’t just for babies, nomva, a new food brand co-founded by Suja Juice founding member Caroline Beckman, is hoping to take the concept one step further with HPP (high pressure processed), organic fruit & veggie probiotic pouches that sit in the yogurt aisle.  .. Read
• The meteoric rise of barkTHINS snacking chocolate: ‘It took off like a rocketship’: Sometimes the most disruptive food products are less about blue-sky innovation than taking something familiar, adding a new twist, and creating a completely new category, says Ripple Brand Collective founder and CEO Scott Semel, who has seen his latest creation – barkTHINS snacking chocolate – “take off like a rocket ship”… Read
• Karma Baker: Dairy-free, egg-free, gluten-free… and delicious: If you’re going to launch a gourmet organic, vegan and gluten-free bakery business, L.A. is probably the place to do it, acknowledges Karma Baker’s founder Celine Ikeler. But if you plan to stick around, you’ve got to make products that will appeal to a broader customer base, for whom dairy- or gluten-free is an added bonus, not the primary purchase driver. .. Read
• Bakery, snacks & beverage could be next frontier for high-protein products, experts say: As the high-protein trend matures from niche to mainstream, innovative manufacturers are tapping into the still-significant growth opportunity by adding the ingredient to a broader range of platforms, including baked goods, snacks and beverages, according to experts in the segment… Read
• Freedom Foods: Gluten-free is well-established, but free-from (foods free of all the big 8 allergens) is the emerging opportunity: It’s the leader in the Australian ‘free-from’ market (free from all eight major allergens), but can Freedom Foods achieve similar success in the US? Two years into its campaign to crack America, the signs are encouraging, says US CEO Michael Bracka… Read
• Digital web series helps Nestle Toll House reach desirable millennial generation: Digital videos can be an effective marketing tool to help food and beverage brands reach the much-vaunted and hard-to-access millennial generation, but for them to succeed, they must be authentically engaging and tightly targeted, according to digital development firm Reach Agency. .. Read