by Marion Nestle
Jul 9 2015

Annals of the nutrition transition: KFC in Myanmar

The nutrition transition is the term used to describe a population’s rapid shift from widespread undernutrition to even more widespread overnutrition and its health consequences.

Here is an example of how that happens.

Thanks to Catherine Normile, currently working in Myanmar, for this report.

The first KFC, and the first major American fast food chain for that matter, opened in Yangon yesterday. I didn’t go inside but I scoped it out, I thought you may be interested to see the incredible crowd outside, and how unfortunate a contribution this is to Yangon’s downtown. It’s on a main road directly across the street from Bogyoke Market, the busiest market in Yangon. My favorite quote comes from this Jakarta Post article: “It is internationally famous, so I think it must be healthy.” Said by a man who queued for 3 hours to get chicken.

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Note the waiting crowd.

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There were long lines to get in.

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The Burmese diet is changing.  Catherine’s previous report was on the influx of Coca-Cola.

I’ll ask again: is anyone tracking changes in health statistics in that country?