The buying and selling of pet food brands

Dave Love @davelove1 sent me a tweet: @marionnestle what do you think about big food companies buying pet food brands?

His question referred to an article in the Washington Post titled the McDonaldization of pet foods.

The New York Times also covered the issue that triggered this question: the purchase by Smucker of Big Heart Pet Brands, “the company once known as Del Monte.”

That rang a bell.

In my book with Malden Nesheim about the pet food industry, Feed Your Pet Right, we were so intrigued by how big food companies buy and sell pet food brands that we did a figure using Del Monte as an example.

I can’t figure out how to make this diagram bigger but you get the idea: current Del Monte (now Smucker Big Heart) holdings are the result of the merger and acquisition of five original companies and many in between.

Companies trade pet food brands like baseball cards.

There’s gold in them thar hills.