Monsanto’s PR campaign “begins with a farmer”

A week or so ago I mentioned Monsanto’s concerns about its public image problem and its new PR campaign.

In Washington, DC last week, I saw what seem to be its first components in a hard copy of Politico (the online version doesn’t seem to carry the same ads).

The December 11 issue carried two Monsanto ads, this one full page:

And this one half page:

What farmers?  Those that use Monsanto products, of course.

This is not the first time Monsanto has used ads promoting the virtues of farmers.  Here’s one from a Monsanto campaign in 2001 that I used as an illustration in Safe Food: The Politics of Food Safety.

Will ads like these help improve Monsanto’s public image?  You tell me.

Enjoy the weekend!