Center for Consumer Freedom, Mexican style

The President of Mexico has proposed a tax on soft drinks.  The soft-drink industry is not pleased.

As with Richmond, California’s tax initiative and New York City’s soda cap, the industry is pulling out all stops to oppose the tax.

It’s even gotten the Beverage Association’s attack dog, the Center for Consumer Freedom, into the action.

Photo: Mireia Vilar

Translation:

• Should obesity be fought with taxes?
• Yes or no? 
• To tax the fatties (Google’s charming translation)

CCF is putting signs on school buses, apparently.

On the off chance that you are not familiar with CCF, SourceWatch is a good place to begin.

It runs media campaigns which oppose the efforts of scientists, doctors, health advocates, animal advocates, environmentalists and groups like Mothers Against Drunk Driving, calling them “the Nanny Culture…Its advisory board is comprised mainly of representatives from the restaurant, meat and alcoholic beverage industries.

I’ve also written about this group.  Enough said.